Last Mile Delivery Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187124
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Last Mile Delivery Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 110 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.00% during the forecast period (2024-2030).

Last Mile Delivery Market

(Market Size)
$45 billion
$110 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 14.00%
2023 Market Size USD 45 billion
2030 Market Size USD 110 billion
Key Players Amazon Logistics, UPS, FedEx, DHL, Postmates

Market Summary

The last mile delivery market represents the final and most critical leg of the supply chain, involving the transportation of goods from a distribution center or warehouse to the end customer. This segment has gained immense strategic importance due to the explosive growth of e-commerce and rising consumer expectations for rapid, flexible, and transparent delivery services. The market is characterized by intense innovation as companies strive to optimize routes, reduce costs, and improve the overall customer experience. Key activities include parcel delivery, food delivery, and the transportation of retail goods. The entire logistics and transportation ecosystem, from global shipping giants to local courier services, is deeply invested in developing efficient last mile solutions. The integration of advanced technologies such as route optimization software, artificial intelligence, and automated delivery systems is fundamentally reshaping operational models. The competitive landscape is diverse, featuring established logistics corporations, emerging tech-focused startups, and even retailers developing their own in-house delivery capabilities to gain a competitive edge.

Key Highlights

The last mile delivery market is defined by several pivotal trends that underscore its dynamic nature. A primary highlight is the rapid adoption of alternative delivery methods, including autonomous delivery robots and drones, which are being tested and deployed to navigate urban environments and reduce human labor costs. Another significant trend is the proliferation of crowd-sourced delivery platforms, which utilize a network of independent drivers to provide on-demand delivery services, offering scalability and flexibility. The implementation of advanced data analytics and Internet of Things (IoT) technology is also a key highlight, enabling real-time package tracking, predictive analytics for delivery windows, and enhanced communication with customers. Sustainability has emerged as a critical focus area, with a strong push towards electrifying delivery fleets to meet corporate environmental goals and comply with increasingly stringent urban emission regulations. Furthermore, the market is seeing a consolidation through mergers and acquisitions as larger players seek to acquire specialized technology and expand their service networks to offer comprehensive last mile solutions.

Drivers, Opportunities & Restraints

The growth of the last mile delivery market is propelled by a powerful combination of drivers. The most significant driver is the sustained expansion of the e-commerce sector, which creates continuous demand for reliable parcel delivery directly to consumers' doorsteps. This is compounded by rising consumer expectations for faster delivery times, same-day delivery options, and greater control over the delivery process. However, the market faces considerable restraints, primarily the high cost associated with the last mile, which often constitutes a substantial portion of the total shipping cost. Challenges such as traffic congestion in urban areas, failed delivery attempts, and the complexities of managing returns also act as restraints on operational efficiency and profitability. Despite these challenges, numerous opportunities abound. The ongoing technological revolution presents opportunities for automation and robotics to streamline operations. There is also a significant opportunity in developing sustainable delivery solutions, including electric vehicles and cargo bikes, which are well-suited for dense city centers. Furthermore, the demand for specialized delivery services, such as for temperature-sensitive goods like groceries and pharmaceuticals, opens new, high-value market segments for providers to explore.

Concentration Insights

The competitive concentration within the last mile delivery market is a mix of fragmentation and consolidation. The market is highly fragmented at the local and regional levels, with a multitude of small and medium-sized courier companies and independent operators serving specific geographic areas. This fragmentation is particularly evident in the crowd-sourced and hyper-local delivery segments. Conversely, there is a strong trend towards consolidation at the global and national levels. Major integrated logistics providers like United Parcel Service, FedEx, and DHL have a significant market share and are continuously expanding their last mile capabilities through acquisitions and technological investments. E-commerce behemoths, notably Amazon with its extensive logistics network, are also major concentrated players, often bypassing traditional carriers to control their own delivery destiny. The market concentration is further influenced by technology companies that provide software platforms for route optimization and delivery management, enabling smaller players to compete more effectively. This creates a dynamic where large corporations dominate volume, but niche and agile local providers retain relevance through specialized services.

Type Insights

The last mile delivery market can be segmented by the type of service provided, each with distinct operational models and customer value propositions. Business-to-Consumer delivery is the dominant segment, directly serving the end-user and demanding high levels of customer service, flexibility, and speed. This includes everything from standard parcel delivery to urgent same-day and scheduled time-window deliveries. The Business-to-Business segment, while often less highlighted, remains crucial for supplying retail stores, restaurants, and other enterprises, typically involving larger shipments and different service level agreements. Another key segmentation is by delivery method. Standard road-based delivery using vans and trucks is the most common. However, alternative methods are gaining traction. This includes the use of lightweight vehicles like scooters and e-bikes for navigating dense urban traffic, as well as emerging methods like drone delivery for remote or urgent shipments and autonomous ground vehicles for localized, contactless drop-offs. The choice of type is heavily influenced by factors such as package size, delivery speed required, destination density, and cost considerations.

Application Insights

The application of last mile delivery services spans a wide array of industries, each with unique requirements and challenges. The retail and e-commerce application is the largest, encompassing the delivery of a vast range of consumer products from online orders. This sector demands reliability and speed to ensure customer satisfaction. The food and grocery delivery application has witnessed explosive growth, driven by online ordering platforms and the need for rapid, temperature-controlled transportation to preserve freshness. The healthcare and pharmaceutical application is a critical segment, requiring secure, timely, and often temperature-sensitive delivery for prescriptions, medical devices, and lab samples. This area demands the highest levels of reliability and regulatory compliance. Other significant applications include the delivery of documents and parcels for business services, as well as the reverse logistics segment, which manages the growing volume of product returns?a key aspect of the e-commerce lifecycle that requires efficient pickup and processing services from the customer's location.

Regional Insights

Geographical analysis reveals distinct patterns in the adoption and maturity of last mile delivery solutions across different regions. North America represents a highly developed market, characterized by high e-commerce penetration, strong logistics infrastructure, and significant investment in automation and technology from key players. Consumer demand for fast and free shipping is a defining feature of this region. Europe also presents a mature market, with a strong emphasis on sustainable urban delivery solutions, including the widespread adoption of electric vehicles and cargo bikes, driven by supportive regulations and environmental consciousness. The Asia-Pacific region is the fastest-growing market, fueled by a massive population, rapid urbanization, and the expanding middle class adopting online shopping. This region showcases innovative models, such as the dominance of mobile super-apps that integrate various services including delivery. Latin America and the Middle East and Africa are emerging markets where last mile delivery is growing rapidly, though often challenged by infrastructure limitations, which in turn is fostering creative and localized solutions to overcome logistical hurdles.

Company Insights

The last mile delivery competitive landscape is populated by a diverse set of companies employing various strategies to capture market share. Established global logistics giants like United Parcel Service, FedEx Corporation, and DHL International GmbH leverage their extensive networks, brand recognition, and financial resources to offer integrated last mile services. They are heavily investing in technology to automate warehouses and optimize delivery routes. E-commerce leaders, most prominently Amazon.com Inc. with its Amazon Logistics network, are vertically integrating to control the customer experience from click to delivery, often setting new industry standards for speed. A new wave of technology-enabled companies has also emerged, including Uber Technologies Inc. with Uber Freight and Uber Eats, DoorDash Inc., and Instacart, which utilize crowd-sourced driver networks to provide on-demand, flexible delivery. Furthermore, specialized players like Bringg and FarEye focus on providing software platforms that empower retailers and logistics companies to manage their last mile operations more efficiently, indicating a trend towards collaboration between traditional carriers and tech firms.

Recent Developments

The last mile delivery market is in a state of constant evolution, marked by significant recent developments focused on innovation and strategic growth. A prominent trend has been the accelerated testing and deployment of autonomous delivery solutions. Companies like Nuro and Starship Technologies have expanded their pilot programs for robots, while major players are investing in drone delivery initiatives to overcome terrestrial challenges. Electrification of delivery fleets has moved from a niche concept to a central corporate strategy, with companies such as Amazon ordering thousands of electric vans from Rivian and other manufacturers to meet sustainability targets. Strategic mergers and acquisitions continue to shape the landscape, as seen with DoorDash's acquisition of Wolt Enterprises Oy to expand its geographic footprint. Furthermore, there is a heightened focus on enhancing the end-customer experience through software developments. This includes providing more precise, real-time GPS tracking, offering flexible delivery options like in-car trunk delivery, and creating seamless processes for managing returns, which is becoming a critical differentiator for retailers and logistics providers alike.

Report Segmentation

This comprehensive market report on the last mile delivery industry provides a detailed and structured analysis through multiple segmentation criteria to offer granular insights. The report is segmented by type of delivery, examining key categories such as B2C delivery, B2B delivery, and same-day delivery services to understand the dynamics and growth prospects of each segment. It is further segmented by application, providing deep dives into the requirements and trends within critical sectors including retail and e-commerce, food and grocery, healthcare and pharmaceuticals, and other emerging applications. The technological segmentation analysis covers the adoption of solutions like drone delivery, autonomous ground vehicles, and advanced delivery management software platforms. A crucial component of the report is the regional segmentation, which delivers a country-level analysis of market penetration, growth rates, and competitive scenarios across North America, Europe, Asia-Pacific, and the rest of the world. This multi-faceted segmentation allows stakeholders to identify specific opportunities, understand niche demands, and benchmark performance against relevant market subsets.

FAQs

What is last mile delivery? Last mile delivery refers to the final step of the logistics process where a product is transported from a distribution hub to its final destination, typically the end customer's doorstep. It is a critical component of the supply chain, especially for e-commerce businesses.

What are the biggest challenges in last mile delivery? The biggest challenges include high operational costs, traffic congestion in urban areas leading to delays, failed delivery attempts when recipients are not present, and the complexities of managing reverse logistics for product returns.

Which companies are leaders in last mile delivery? Market leaders include global logistics firms like United Parcel Service, FedEx, and DHL, e-commerce giants such as Amazon with its own logistics arm, and technology-enabled delivery platforms like Uber Eats, DoorDash, and Instacart.

How is technology changing last mile delivery? Technology is revolutionizing the sector through route optimization software that increases efficiency, real-time GPS tracking for transparency, and the development of autonomous solutions like delivery drones and robots to automate the process and reduce costs.

What is the difference between last mile and first mile delivery? Last mile delivery is the final leg to the customer, while first mile delivery refers to the initial transportation of a shipped item from the seller's location to the carrier's sorting facility or network for further distribution.

What are the trends in last mile delivery? Key trends include the rapid growth of same-day and instant delivery options, the electrification of delivery vehicle fleets for sustainability, the use of micro-fulfillment centers located in urban areas to reduce transit times, and the increasing implementation of contactless delivery methods.

Citius Research has developed a research report titled “Last Mile Delivery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Last Mile Delivery Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Last Mile Delivery Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Last Mile Delivery Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Last Mile Delivery Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Last Mile Delivery Market
• Research Methodology
• Executive Summary
• Market Dynamics of Last Mile Delivery Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Last Mile Delivery Market
• Cost and Gross Margin Analysis of Last Mile Delivery Market
• Last Mile Delivery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Last Mile Delivery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Last Mile Delivery Market Key Stakeholders

Below are the key stakeholders for the Last Mile Delivery Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Last Mile Delivery Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Last Mile Delivery Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Last Mile Delivery Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Last Mile Delivery Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Last Mile Delivery Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Last Mile Delivery Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Last Mile Delivery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Last Mile Delivery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Last Mile Delivery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Last Mile Delivery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Last Mile Delivery Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Last Mile Delivery Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Last Mile Delivery Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Last Mile Delivery Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Last Mile Delivery Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Last Mile Delivery Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Last Mile Delivery Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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