Laser Tracker Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212349
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Laser Tracker Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Laser Tracker Market

(Market Size)
$650 million
$1.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 650 million
2030 Market Size USD 1.2 billion
Key Players Hexagon, Faro Technologies, Nikon Metrology, API, Leica Geosystems

Market Summary

The laser tracker market is a specialized segment within the semiconductor and electronics industry, characterized by high-precision measurement systems used for large-scale metrology applications. These devices employ laser technology to accurately measure the position and orientation of objects in three-dimensional space, making them indispensable in manufacturing and quality control processes. The market is driven by the increasing demand for precision in complex electronic components and semiconductor fabrication, where minute errors can lead to significant product failures. Industries such as aerospace, automotive, and electronics manufacturing rely heavily on laser trackers to ensure adherence to stringent tolerances and specifications. The integration of advanced technologies like automation and IoT has further enhanced the capabilities and adoption of laser trackers. Key players in this market are continuously innovating to improve accuracy, portability, and ease of use, catering to the evolving needs of high-tech industries. As global manufacturing becomes more automated and quality-focused, the laser tracker market is poised for sustained growth, supported by its critical role in maintaining production efficiency and product reliability.

Key Highlights

The laser tracker market is distinguished by several key highlights that underscore its importance in the semiconductor and electronics sector. One significant aspect is the exceptional accuracy offered by these systems, capable of measuring to within microns, which is crucial for the production of intricate electronic components. Another highlight is the growing adoption of portable laser trackers, which provide flexibility for on-site measurements in various industrial environments. The market is also witnessing increased integration with software solutions that enable real-time data analysis and visualization, enhancing decision-making processes. Additionally, the rise of Industry 4.0 and smart manufacturing has accelerated the demand for laser trackers as part of automated quality assurance systems. Leading companies such as Hexagon AB, FARO Technologies, and Nikon Metrology are at the forefront of technological advancements, offering products with improved speed and reliability. The emphasis on reducing operational downtime and improving product quality continues to drive investments in laser tracker technologies across global markets.

Drivers, Opportunities & Restraints

The laser tracker market is propelled by several drivers, including the escalating need for high precision in manufacturing processes, particularly in the semiconductor and electronics industries where miniaturization and complexity are increasing. The expansion of automation and robotics in production lines also acts as a significant driver, as laser trackers are essential for calibrating and verifying automated systems. Opportunities in this market abound with the emergence of new applications in renewable energy sectors, such as wind turbine manufacturing, and the growing adoption of augmented reality for enhanced measurement visualization. However, the market faces restraints such as the high initial cost of laser tracker systems, which can be prohibitive for small and medium-sized enterprises. Additionally, the requirement for skilled operators to handle these sophisticated instruments poses a challenge to widespread adoption. Economic fluctuations and supply chain disruptions can also impact market growth, though technological advancements and increasing customization options are helping to mitigate these barriers.

Concentration Insights

The laser tracker market exhibits a concentrated competitive landscape, with a few major players dominating the industry. Companies like Hexagon AB, FARO Technologies, and Nikon Metrology hold significant market shares due to their extensive product portfolios and strong global presence. These firms invest heavily in research and development to introduce innovative features, such as enhanced portability and wireless connectivity, maintaining their competitive edge. The market concentration is also influenced by strategic mergers and acquisitions, which allow larger companies to expand their technological capabilities and geographic reach. Regional players and niche manufacturers focus on catering to specific industry needs, but they often face challenges in competing with the resources and brand recognition of industry leaders. The high barriers to entry, including substantial R&D costs and the need for technical expertise, further contribute to market concentration. Despite this, collaboration with end-users and continuous product improvements are key strategies employed by companies to strengthen their market positions.

Type Insights

Laser trackers are categorized into different types based on their technology and functionality, with the most common being portable laser trackers and stationary systems. Portable laser trackers are highly favored for their mobility and ease of use in various field applications, allowing for precise measurements in large-scale environments like aircraft assembly or construction sites. Stationary systems, on the other hand, are typically used in controlled settings such as manufacturing floors or laboratories where permanent installation is feasible. Another distinction lies in the measurement range and accuracy levels; some trackers are designed for short-range, high-accuracy tasks, while others offer longer ranges suitable for larger workpieces. Advanced models incorporate features like automatic target recognition and environmental compensation to enhance performance under varying conditions. The choice of laser tracker type depends on specific application requirements, with industries opting for systems that best match their precision needs and operational constraints.

Application Insights

In the semiconductor and electronics industry, laser trackers are primarily used for alignment, calibration, and quality control of manufacturing equipment and components. They play a critical role in ensuring the precise placement of semiconductor wafers during fabrication processes, where even nanometer-level deviations can affect device performance. Additionally, laser trackers are employed in the assembly of electronic assemblies and printed circuit boards (PCBs) to verify dimensional accuracy and component orientation. Beyond electronics, these systems find applications in aerospace for aligning aircraft structures, in automotive for inspecting body panels and engines, and in energy sectors for assembling large machinery like turbines. The versatility of laser trackers allows them to be used in reverse engineering and virtual reality simulations, further expanding their utility. As industries continue to prioritize quality and efficiency, the application scope of laser trackers is expected to broaden, driven by technological integrations and evolving industry standards.

Regional Insights

The laser tracker market demonstrates varying dynamics across different regions, influenced by industrial development and technological adoption rates. North America holds a substantial market share, driven by the presence of leading semiconductor and electronics manufacturers, as well as strong investments in aerospace and defense sectors. Europe follows closely, with countries like Germany and France emphasizing high-precision manufacturing and automotive industries, which extensively use laser trackers for quality assurance. The Asia-Pacific region is experiencing rapid growth, fueled by expanding electronics production in countries such as China, South Korea, and Taiwan, along with increasing automation in manufacturing processes. Emerging economies in Latin America and the Middle East are also gradually adopting laser tracker technologies, though at a slower pace due to economic constraints and lesser industrial base. Regional regulatory standards and support for advanced manufacturing technologies further shape market trends, with developed regions leading in innovation and adoption.

Company Insights

Prominent companies in the laser tracker market include Hexagon AB, a global leader known for its comprehensive metrology solutions and innovative products like the Leica Absolute Tracker. FARO Technologies is another key player, offering versatile laser trackers such as the FARO Vantage series, widely used in industrial applications for their accuracy and reliability. Nikon Metrology stands out with its advanced laser radar systems and focus on high-precision measurements for aerospace and automotive sectors. Other notable participants include Automated Precision Inc. (API), which provides rugged and portable trackers, and Carl Zeiss Industrielle Messtechnik, recognized for its integration of laser trackers with coordinate measuring machines. These companies emphasize continuous innovation, customer support, and global distribution networks to maintain competitiveness. Strategic partnerships with industry stakeholders and investments in emerging technologies like AI and IoT are common approaches to enhancing product offerings and capturing market opportunities.

Recent Developments

Recent developments in the laser tracker market highlight a trend towards enhanced integration with digital technologies and improved user accessibility. Companies have introduced laser trackers with wireless connectivity and cloud-based data management systems, enabling real-time collaboration and remote monitoring. There has been a focus on developing more compact and lightweight models without compromising on accuracy, catering to the need for portability in diverse industrial settings. Advancements in software algorithms have also been significant, allowing for faster data processing and more intuitive user interfaces. Additionally, partnerships between laser tracker manufacturers and software providers have led to seamless integration with CAD and PLM systems, streamlining workflows in design and manufacturing. Environmental sustainability is another area of development, with efforts to reduce the energy consumption and material waste associated with these systems. These innovations reflect the industry's response to evolving customer demands for efficiency, precision, and sustainability.

Report Segmentation

The laser tracker market report is segmented based on type, application, end-user industry, and region to provide a comprehensive analysis. By type, the market is divided into portable laser trackers and stationary systems, each catering to different operational needs and environments. Application-wise, segments include alignment, calibration, inspection, reverse engineering, and virtual assembly, highlighting the diverse uses of these systems across various processes. The end-user industry segmentation covers semiconductor and electronics, aerospace and defense, automotive, energy and power, and others, reflecting the broad adoption of laser trackers. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering insights into regional trends and opportunities. This multidimensional segmentation enables stakeholders to identify specific market niches, understand demand patterns, and make informed strategic decisions regarding product development and market entry.

FAQs

What is a laser tracker used for? A laser tracker is used for high-precision measurement and alignment tasks in industries such as manufacturing, aerospace, and electronics, enabling accurate dimensional verification and quality control.

How does a laser tracker work? A laser tracker works by emitting a laser beam to a retroreflector target placed on the object being measured; it then tracks the movement of the target and calculates precise positional data based on the reflected beam.

What are the benefits of using a laser tracker? The benefits include exceptional measurement accuracy, portability for field use, ability to measure large volumes, and integration with digital systems for real-time data analysis and improved????.

Which industries use laser trackers? Industries such as semiconductor and electronics, aerospace, automotive, energy, and construction use laser trackers for applications ranging from assembly alignment to quality inspection.

What is the difference between a laser tracker and a CMM? While both are used for precision measurement, a laser tracker is portable and suitable for large-scale measurements, whereas a coordinate measuring machine (CMM) is typically stationary and used for smaller, highly detailed inspections.

Can laser trackers be used outdoors? Yes, many modern laser trackers are designed for outdoor use with features like environmental compensation and robust construction, though performance may be affected by extreme conditions.

Citius Research has developed a research report titled “Laser Tracker Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Laser Tracker Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Laser Tracker Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Laser Tracker Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Laser Tracker Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Laser Tracker Market
• Research Methodology
• Executive Summary
• Market Dynamics of Laser Tracker Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Laser Tracker Market
• Cost and Gross Margin Analysis of Laser Tracker Market
• Laser Tracker Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Laser Tracker Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Laser Tracker Market Key Stakeholders

Below are the key stakeholders for the Laser Tracker Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Laser Tracker Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Laser Tracker Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Laser Tracker Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Laser Tracker Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Laser Tracker Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Laser Tracker Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Laser Tracker Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Laser Tracker Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Laser Tracker Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Laser Tracker Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Laser Tracker Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Laser Tracker Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Laser Tracker Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Laser Tracker Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Laser Tracker Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Laser Tracker Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Laser Tracker Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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