Laser Scored Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210205
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Laser Scored Bags Market size was estimated at USD 420 million in 2023 and is projected to reach USD 780 million by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Laser Scored Bags Market

(Market Size)
$420 million
$780 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 420 million
2030 Market Size USD 780 million
Key Players Amcor, Berry Global, Sealed Air, Mondi, Huhtamaki

Market Summary

The laser scored bags market represents a specialized segment within the broader packaging industry, characterized by the utilization of laser technology to create precise, perforated lines on bag materials. This process enables easy opening and controlled tearing, enhancing user convenience and product integrity. These bags are predominantly manufactured from materials such as paper, plastics, and laminates, catering to a diverse range of end-use sectors. The market is driven by the increasing demand for consumer-friendly packaging solutions that offer tamper evidence and reduce the need for additional opening tools. Growth is further supported by advancements in laser scoring technology, which allow for greater precision and customization without compromising the barrier properties of the packaging material. Manufacturers are continuously innovating to meet the stringent requirements of industries like food and beverage, pharmaceuticals, and personal care, where product protection and user experience are paramount. The market is globally distributed, with significant production and consumption activities observed across developed and emerging economies, reflecting the universal need for efficient and reliable packaging solutions.

Key Highlights

The laser scored bags market is distinguished by several key attributes that underscore its importance in the packaging landscape. A primary highlight is the superior functionality offered by laser scoring, which provides a clean and controlled opening mechanism, significantly reducing the risk of product spillage or damage. This feature is particularly critical in applications involving powders, granules, or liquids. Another significant aspect is the enhancement of brand value through improved consumer interaction; easy-open features contribute positively to the overall user experience, fostering brand loyalty. The technology also supports sustainability initiatives by enabling the use of mono-materials that are easier to recycle, as laser scoring does not require additional adhesives or materials that could complicate the recycling stream. Furthermore, the process allows for high levels of customization and branding opportunities, as lasers can create intricate patterns and designs alongside functional scores. The market is also characterized by a competitive landscape with several established players and innovative newcomers focusing on technological advancements and expanding their application reach to maintain a competitive edge.

Drivers, Opportunities & Restraints

The growth trajectory of the laser scored bags market is influenced by a combination of driving forces, potential opportunities, and prevailing restraints. A major driver is the escalating consumer demand for convenience-oriented packaging, especially in fast-moving consumer goods sectors. The need for tamper-evident and child-resistant packaging in pharmaceuticals and certain food products further propels market adoption. Opportunities abound in the development of new biodegradable and compostable materials that can be effectively laser scored, aligning with the global shift towards sustainable packaging. The expansion of e-commerce also presents a significant opportunity, as secure and easy-to-open packaging is essential for a positive online shopping experience. However, the market faces restraints, including the high initial capital investment required for laser scoring equipment, which can be a barrier for small and medium-sized enterprises. Additionally, technical challenges associated with scoring multi-layered and complex material structures can limit application scope. Fluctuations in raw material prices also pose a consistent challenge to market stability and profitability, requiring agile supply chain management from manufacturers.

Concentration Insights

The concentration of the laser scored bags market reveals a landscape with a mix of large multinational corporations and specialized regional manufacturers. High concentration is observed in regions with advanced packaging industries and strong technological infrastructure, such as North America and Europe, where companies like Amcor plc, Mondi Group, and Sonoco Products Company have significant influence. These players often engage in strategic mergers, acquisitions, and partnerships to consolidate their market position and expand their geographic and application footprint. Meanwhile, the Asia-Pacific region exhibits a more fragmented concentration, with numerous local players catering to domestic demand, particularly in countries like China and India. This region is also becoming a hub for innovation and cost-effective manufacturing, attracting investment from global players. The competitive dynamics are shaped by factors such as technological expertise, product portfolio diversity, and the ability to provide customized solutions. Research and development activities are heavily concentrated among the top players, focusing on enhancing laser precision, speed, and compatibility with a wider range of sustainable materials to meet evolving regulatory and consumer demands.

Type Insights

The laser scored bags market can be segmented based on the type of material used, which directly influences the bag's properties and applications. Plastic laser scored bags, often made from polyethylene or polypropylene, dominate the market due to their excellent durability, moisture barrier properties, and cost-effectiveness. They are widely used in food packaging, retail, and industrial applications. Paper laser scored bags are gaining traction, driven by the demand for sustainable and recyclable packaging solutions; they are common in premium retail and gourmet food packaging. Another significant category includes laminate bags, which combine multiple layers of different materials (like plastic and aluminum) to provide superior barrier properties against oxygen, light, and moisture. These are essential for sensitive products in the pharmaceutical and specialty food sectors. Each material type presents unique challenges and requirements for the laser scoring process, necessitating precise calibration of laser intensity and focus to achieve a clean score without compromising the material's integrity or protective qualities.

Application Insights

Laser scored bags find diverse applications across multiple industries, each with specific requirements for functionality and protection. In the food and beverage industry, they are extensively used for packaging snacks, coffee, pet food, and baked goods, where easy opening and resealability are key consumer demands. The pharmaceutical industry utilizes these bags for unit-dose packaging of tablets and powders, ensuring tamper evidence and maintaining product sterility. In the personal care and cosmetics sector, laser scored bags provide a premium unboxing experience for products like shampoos, lotions, and creams. Industrial applications include packaging for chemicals, fertilizers, and construction materials, where strong, durable bags that can be opened cleanly are necessary. The growth of e-commerce has also created a new application avenue, as laser scored mailing bags offer security and ease of opening for end consumers. Each application sector dictates specific material choices, score patterns, and printing requirements, driving innovation and customization within the market.

Regional Insights

The adoption and production of laser scored bags exhibit distinct regional patterns influenced by economic development, industrial base, and consumer preferences. North America and Europe are mature markets characterized by high consumer awareness, stringent packaging regulations, and a strong presence of major packaging manufacturers. These regions are at the forefront of adopting advanced and sustainable packaging solutions, driving demand for innovative laser scored products. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid industrialization, expanding retail sectors, and a growing middle class in countries like China, India, and Indonesia. This growth is supported by increasing investments in packaging infrastructure and a shift towards convenience packaging. Latin America and the Middle East & Africa are emerging markets with growing potential, driven by economic development and the gradual modernization of retail and pharmaceutical sectors. However, these regions may face challenges related to technology adoption and infrastructure, which influence market penetration rates and growth dynamics.

Company Insights

The competitive landscape of the laser scored bags market features a blend of global packaging giants and specialized flexible packaging producers. Leading companies such as Amcor plc, Berry Global Inc., and Sealed Air Corporation leverage their extensive R&D capabilities and global distribution networks to offer a wide array of laser scored solutions. These players often focus on providing integrated packaging systems and value-added services to large multinational clients. Other significant participants include Constantia Flexibles, Huhtamaki Oyj, and ProAmpac, which compete on the basis of innovation, customization, and operational efficiency. Many companies are investing in state-of-the-art laser equipment and developing proprietary scoring technologies to enhance their product offerings. The strategic focus for these entities includes expanding into high-growth regions, particularly Asia-Pacific, and forming strategic alliances with material suppliers and technology providers to strengthen their market position and cater to the evolving demands for sustainable and smart packaging solutions.

Recent Developments

The laser scored bags market has witnessed several noteworthy developments reflecting the industry's innovative and adaptive nature. A prominent trend is the increased integration of laser scoring with other smart packaging technologies, such as QR codes and augmented reality features, printed directly onto the bag surface using the same laser system. This allows brands to engage consumers with interactive content while maintaining packaging functionality. There is a significant push towards sustainability, with companies launching new lines of laser scored bags made from post-consumer recycled (PCR) materials and developing solutions that are fully recyclable or compostable. Technological advancements have led to the introduction of more precise and faster laser systems that can handle a broader spectrum of materials and complex multi-layer structures with higher efficiency. Furthermore, strategic expansions through mergers and acquisitions have been observed, as companies seek to enhance their technological portfolios and geographic reach to better serve global clients and tap into emerging market opportunities.

Report Segmentation

This comprehensive market report on laser scored bags provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation is primarily based on material type, categorizing the market into plastic, paper, and laminate bags, each analyzed for its market dynamics, growth potential, and key application areas. The report further segments the market by application, delving into the specific requirements and trends within food & beverage, pharmaceuticals, personal care & cosmetics, industrial, and other emerging sectors. A crucial segmentation is based on geography, providing regional analysis for North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional production capacities, consumption patterns, and regulatory landscapes. Additionally, the report includes a segmentation by end-user, focusing on both manufacturers and converters, and by technology, distinguishing between different laser types and their adoption rates. This multi-faceted segmentation enables stakeholders to identify niche opportunities, understand competitive dynamics, and make informed strategic decisions.

FAQs

What are laser scored bags? Laser scored bags are a type of flexible packaging that utilizes a focused laser beam to create precise, micro-perforated lines on the bag material. This technology allows for easy and controlled tearing along the designated score line, providing a clean opening mechanism without the need for scissors or knives, thereby enhancing user convenience and product safety.

How does laser scoring work on packaging? Laser scoring works by directing a high-energy CO2 or fiber laser onto the surface of the packaging material. The laser's energy ablates or vaporizes a very thin layer of the material along a pre-programmed path, creating a series of micro-perforations that weaken the material structurally. This allows the bag to be torn open easily and cleanly along this weakened line when force is applied, while the rest of the bag remains intact and strong.

What materials can be laser scored? A wide variety of packaging materials can be effectively laser scored. Common substrates include polyethylene (PE), polypropylene (PP), polyester (PET), paper, and complex multi-layer laminates that may include materials like aluminum foil. The effectiveness of the scoring depends on the material's thickness, composition, and its ability to absorb the laser's wavelength, with adjustments made to laser power and speed for optimal results.

What are the benefits of using laser scored bags? The benefits are multifold. They offer superior consumer convenience with easy-open features, enhance product integrity by providing a tamper-evident solution, and reduce the risk of product damage during opening. Laser scoring is a clean process that doesn't involve blades or physical contact, eliminating particulate contamination. It also allows for high-precision, complex patterns and can be integrated with branding and graphics, adding aesthetic value.

Which industries use laser scored bags the most? The primary industries utilizing laser scored bags are the food and beverage sector for items like snacks, coffee, and pet food; the pharmaceutical industry for unit-dose and sterile packaging; and the personal care and cosmetics industry for a premium customer experience. They are also significantly used in industrial packaging for chemicals and in e-commerce for secure mailing solutions.

Are laser scored bags recyclable? The recyclability of a laser scored bag depends primarily on the base material it is made from, not the scoring process itself. Bags made from mono-materials like pure polyethylene are widely recyclable. The laser scoring process does not typically add extra layers or chemicals that would hinder recycling. However, multi-material laminates can be challenging to recycle. The industry is increasingly focusing on designing for recyclability, using laser scoring to enable easy-open features on mono-material structures.

Citius Research has developed a research report titled “Laser Scored Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Laser Scored Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Laser Scored Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Laser Scored Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Laser Scored Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Laser Scored Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Laser Scored Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Laser Scored Bags Market
• Cost and Gross Margin Analysis of Laser Scored Bags Market
• Laser Scored Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Laser Scored Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Laser Scored Bags Market Key Stakeholders

Below are the key stakeholders for the Laser Scored Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Laser Scored Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Laser Scored Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Laser Scored Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Laser Scored Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Laser Scored Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Laser Scored Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Laser Scored Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Laser Scored Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Laser Scored Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Laser Scored Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Laser Scored Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Laser Scored Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Laser Scored Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Laser Scored Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Laser Scored Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Laser Scored Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Laser Scored Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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