Large Wind Turbine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194705
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Large Wind Turbine Market size was estimated at USD 32.5 billion in 2023 and is projected to reach USD 52 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.90% during the forecast period (2024-2030).

Large Wind Turbine Market

(Market Size)
$32.5 billion
$52 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.90%
2023 Market Size USD 32.5 billion
2030 Market Size USD 52 billion
Key Players Vestas, Siemens Gamesa, GE, Goldwind, Nordex

Market Summary

The large wind turbine market is a critical segment within the global energy and power industry, focusing on the development, manufacturing, and deployment of wind turbines with significant capacity, typically above 1.5 MW. These turbines are engineered to harness wind energy efficiently and convert it into electrical power, contributing substantially to renewable energy generation worldwide. The market is characterized by continuous technological advancements aimed at enhancing turbine efficiency, reliability, and energy output. Key participants include leading manufacturers, component suppliers, and service providers who collaborate to meet the growing demand for clean energy solutions. Governments and private entities are increasingly investing in wind energy projects to achieve sustainability targets and reduce carbon emissions. The market dynamics are influenced by factors such as policy support, technological innovation, and the global shift towards renewable energy sources. As a result, the large wind turbine market is poised for sustained growth, driven by the urgent need to address climate change and ensure energy security.

Key Highlights

The large wind turbine market is distinguished by several key highlights that underscore its importance and trajectory. Technological innovation remains at the forefront, with manufacturers developing larger rotor diameters and taller towers to capture more wind energy and improve capacity factors. Offshore wind installations are gaining momentum, offering higher and more consistent wind resources compared to onshore sites, though they present greater logistical and cost challenges. The integration of digital technologies, such as IoT and AI, is optimizing turbine performance through predictive maintenance and real-time monitoring, reducing downtime and operational costs. Supply chain robustness is critical, with a focus on localizing production to mitigate risks and reduce costs. Key players like Vestas, Siemens Gamesa, and General Electric dominate the market, leveraging their extensive experience and global reach. Additionally, the market is witnessing increased mergers and acquisitions as companies seek to enhance their technological capabilities and market presence. These factors collectively highlight the market's evolution towards more efficient, reliable, and cost-effective wind energy solutions.

Drivers, Opportunities & Restraints

The large wind turbine market is propelled by several drivers, including strong governmental policies and incentives promoting renewable energy adoption. Many countries have set ambitious targets for reducing greenhouse gas emissions, which directly boosts investments in wind energy projects. Technological advancements that lower the levelized cost of energy (LCOE) make wind power increasingly competitive with conventional energy sources, further driving market growth. There are significant opportunities in emerging markets, where energy demand is rising rapidly, and governments are supportive of renewable energy infrastructure. The expansion of offshore wind farms presents a substantial growth avenue, leveraging superior wind resources. However, the market faces restraints such as high initial capital investments and logistical challenges, particularly for offshore projects. Grid integration issues and variability in wind resources can also pose challenges to consistent energy supply. Additionally, supply chain disruptions and regulatory uncertainties in some regions may hinder market progression. Balancing these drivers, opportunities, and restraints is essential for stakeholders to navigate the market effectively.

Concentration Insights

The large wind turbine market exhibits a high level of concentration, with a few major players holding significant market share. Companies such as Vestas Wind Systems, Siemens Gamesa Renewable Energy, and General Electric are leaders, leveraging their extensive product portfolios, global manufacturing facilities, and strong research and development capabilities. These industry giants often engage in strategic partnerships and collaborations to enhance their technological edge and expand their geographic footprint. The market concentration is also evident in the supply chain, where specialized component manufacturers like LM Wind Power and Suzlon Energy play crucial roles. Regional concentration is notable, with developed markets in North America and Europe being early adopters, while Asia-Pacific, led by China, is rapidly expanding its capacity. This concentration influences competitive dynamics, pricing strategies, and innovation rates, as leading firms invest heavily in advancing turbine technology and reducing costs. New entrants face high barriers due to capital intensity and technological expertise required, reinforcing the oligopolistic nature of the market.

Type Insights

In the large wind turbine market, turbines are primarily categorized based on their orientation and design, with horizontal-axis wind turbines (HAWTs) dominating the landscape due to their higher efficiency and widespread adoption. HAWTs are preferred for both onshore and offshore applications, offering robust performance and scalability. Vertical-axis wind turbines (VAWTs) represent a smaller segment, valued for their suitability in urban environments and areas with turbulent wind conditions, though they are less efficient overall. Additionally, turbines are differentiated by their capacity, with models ranging from 1.5 MW to over 10 MW, catering to diverse project requirements. Technological variations include direct-drive and geared turbines, each with distinct advantages in terms of maintenance, efficiency, and cost. The trend towards larger capacity turbines continues, driven by the quest for higher energy yield and lower operational expenses. Innovations in blade design, materials, and control systems further refine turbine performance, ensuring adaptability to varying wind regimes and environmental conditions.

Application Insights

The application of large wind turbines is broadly divided into onshore and offshore segments, each with unique characteristics and growth trajectories. Onshore wind farms are more established, benefiting from lower installation costs and easier access for maintenance, making them a popular choice for many regions. They are extensively deployed in areas with favorable wind resources, contributing significantly to national grids. Offshore wind applications, while more capital-intensive, offer higher energy production due to stronger and more consistent winds at sea. This segment is experiencing rapid growth, particularly in Europe and increasingly in Asia and North America, supported by advancements in foundation technologies and installation methodologies. Additionally, large wind turbines are utilized in hybrid energy systems, combining with solar or storage solutions to enhance grid stability and reliability. The application scope also extends to repowering projects, where older turbines are replaced with newer, more efficient models to maximize site productivity. These diverse applications highlight the versatility and expanding role of large wind turbines in the global energy mix.

Regional Insights

The large wind turbine market demonstrates varied growth patterns across different regions, influenced by local policies, resource availability, and energy demand. Europe remains a pioneer, with countries like Germany, the UK, and Denmark leading in both onshore and offshore installations, supported by strong regulatory frameworks and environmental commitments. The Asia-Pacific region, particularly China, is the largest and fastest-growing market, driven by massive investments in renewable energy to combat pollution and meet rising electricity needs. China's domestic manufacturers, such as Goldwind and Envision, play a significant role in supplying turbines for numerous projects. North America, with the United States at the forefront, continues to expand its wind capacity, leveraging vast land resources and supportive federal and state policies. Emerging markets in Latin America, such as Brazil and Mexico, are also adopting wind energy rapidly, attracted by declining costs and energy security benefits. Each region presents distinct opportunities and challenges, shaping the global market's overall development and strategic focus.

Company Insights

Key companies in the large wind turbine market include Vestas Wind Systems, Siemens Gamesa Renewable Energy, General Electric, Nordex SE, and Goldwind Science & Technology. Vestas is renowned for its extensive product range and global service network, consistently leading in annual installations. Siemens Gamesa excels in offshore wind technology, offering innovative solutions that enhance energy capture and reliability. General Electric leverages its industrial expertise to produce high-capacity turbines with advanced digital features for optimized performance. Nordex SE focuses on onshore turbines, particularly in the medium to large capacity segment, with a strong presence in Europe and emerging markets. Goldwind is a dominant player in China and expanding internationally, emphasizing cost-effective and efficient turbine designs. These companies invest heavily in research and development to introduce larger, more efficient turbines and improve supply chain resilience. Strategic collaborations, mergers, and acquisitions are common as firms seek to strengthen their market position and technological capabilities in a competitive landscape.

Recent Developments

Recent developments in the large wind turbine market highlight ongoing innovation and strategic moves by key players. There has been a notable increase in the launch of next-generation turbines with higher capacities and improved efficiency, such as models exceeding 10 MW designed for offshore applications. Companies are investing in digitalization, incorporating AI and machine learning for predictive maintenance and performance optimization, reducing operational costs and downtime. The market has seen significant partnerships aimed at advancing floating offshore wind technology, which unlocks deeper water sites with abundant wind resources. Additionally, there is a growing focus on sustainability within the supply chain, with efforts to develop recyclable turbine blades and reduce the carbon footprint of manufacturing processes. Recent mergers and acquisitions have reshaped the competitive landscape, enabling firms to expand their geographic reach and technological portfolios. These developments reflect the industry's response to evolving market demands and the continuous pursuit of more efficient and sustainable wind energy solutions.

Report Segmentation

This market research report on the large wind turbine market is segmented to provide detailed insights into various aspects. The segmentation includes analysis by type, covering horizontal-axis and vertical-axis wind turbines, as well as differentiation by capacity ranges and drive technology. Application segmentation examines onshore and offshore deployments, along with hybrid and repowering projects. Geographic segmentation offers a thorough breakdown by region and key countries, highlighting regional trends and opportunities. The report also delves into component segmentation, such as blades, towers, nacelles, and generators, assessing their market dynamics and supplier landscape. Additionally, it includes segmentation by end-user, encompassing utility-scale projects, commercial and industrial sectors, and community wind farms. This comprehensive segmentation enables stakeholders to gain nuanced understanding of market drivers, competitive environment, and growth prospects across different segments, facilitating informed decision-making and strategic planning.

FAQs

What are the key drivers of the large wind turbine market? The key drivers include supportive government policies and incentives for renewable energy, technological advancements reducing costs, and the global shift towards sustainable energy sources to combat climate change.

Which companies lead the large wind turbine market? Leading companies are Vestas, Siemens Gamesa, General Electric, Nordex SE, and Goldwind, known for their innovation, extensive product portfolios, and strong global presence.

What are the main applications of large wind turbines? Main applications are onshore and offshore wind farms, with offshore gaining traction due to higher wind resources, and also including hybrid systems and repowering projects.

How does regional demand vary in this market? Demand is highest in Asia-Pacific, especially China, followed by Europe and North America, with emerging growth in Latin America and other regions adopting wind energy.

What recent technological trends are shaping the market? Trends include development of larger capacity turbines, integration of digital technologies like AI for optimization, and advances in offshore and floating wind solutions.

What challenges restrain market growth? Challenges include high initial investment costs, grid integration issues, supply chain disruptions, and regulatory uncertainties in some regions.

Citius Research has developed a research report titled “Large Wind Turbine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Large Wind Turbine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Large Wind Turbine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Large Wind Turbine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Large Wind Turbine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Large Wind Turbine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Large Wind Turbine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Large Wind Turbine Market
• Cost and Gross Margin Analysis of Large Wind Turbine Market
• Large Wind Turbine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Large Wind Turbine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Large Wind Turbine Market Key Stakeholders

Below are the key stakeholders for the Large Wind Turbine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Large Wind Turbine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Large Wind Turbine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Large Wind Turbine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Large Wind Turbine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Large Wind Turbine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Large Wind Turbine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Large Wind Turbine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Large Wind Turbine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Large Wind Turbine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Large Wind Turbine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Large Wind Turbine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Large Wind Turbine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Large Wind Turbine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Large Wind Turbine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Large Wind Turbine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Large Wind Turbine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Large Wind Turbine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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