Laminated Asphalt Shingle Industry Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208974
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Laminated Asphalt Shingle Industry Market size was estimated at USD 9.8 billion in 2023 and is projected to reach USD 14.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Laminated Asphalt Shingle Industry Market

(Market Size)
$9.8 billion
$14.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 9.8 billion
2030 Market Size USD 14.8 billion
Key Players Owens Corning, GAF, IKO, CertainTeed, TAMKO

Market Summary

The laminated asphalt shingle industry is a critical segment within the broader roofing materials market, serving both residential and commercial construction sectors. These shingles, known for their durability, aesthetic appeal, and cost-effectiveness, are widely used in new construction and reroofing projects. The market is characterized by steady demand driven by ongoing construction activities, renovation trends, and the need for weather-resistant roofing solutions. Key players in the industry focus on innovation in product design, material composition, and sustainability to meet evolving consumer preferences and regulatory standards. The market operates within a competitive landscape where manufacturers strive to enhance product performance, offer extended warranties, and expand their distribution networks to capture greater market share. Factors such as urbanization, population growth, and increased spending on home improvements contribute to the sustained relevance of laminated asphalt shingles in the global construction industry.

Key Highlights

The laminated asphalt shingle market is distinguished by several key attributes that underscore its importance. These shingles are engineered with multiple layers of asphalt-saturated materials, providing superior durability, wind resistance, and impact protection compared to traditional three-tab shingles. They are available in a variety of colors, styles, and textures, mimicking the appearance of more expensive roofing materials like wood or slate, which enhances their appeal to homeowners and builders. Another highlight is the industry's focus on sustainability, with manufacturers increasingly incorporating recycled materials and developing energy-efficient reflective shingles that contribute to lower cooling costs. The market also benefits from strong brand recognition and loyalty, with leading companies investing in research and development to introduce advanced products with improved fire ratings and longer lifespans. Additionally, the widespread availability and ease of installation make laminated asphalt shingles a preferred choice for contractors, supporting consistent demand across geographic regions.

Drivers, Opportunities & Restraints

Several drivers propel the laminated asphalt shingle market forward, including robust growth in the construction sector, particularly in residential housing, and increasing consumer inclination towards home renovation and improvement projects. The affordability and aesthetic versatility of these shingles make them attractive for budget-conscious consumers seeking durable and visually appealing roofing options. Opportunities abound in emerging markets where urbanization and economic development are accelerating, creating new demand for construction materials. There is also potential for innovation in eco-friendly products, such as shingles made with higher recycled content or those designed for solar integration, aligning with global sustainability trends. However, the market faces restraints such as volatility in raw material prices, including asphalt and fiberglass, which can impact production costs and profit margins. Regulatory challenges related to environmental standards and building codes may also pose hurdles, alongside competition from alternative roofing materials like metal, tile, or synthetic options that offer different benefits. Economic downturns and reduced construction activity can further temper market growth, emphasizing the need for strategic adaptability among industry participants.

Concentration Insights

The laminated asphalt shingle market exhibits a moderate level of concentration, with a mix of large multinational corporations and regional manufacturers dominating the landscape. Key players such as Owens Corning, GAF, and CertainTeed hold significant market shares due to their extensive product portfolios, strong brand recognition, and widespread distribution networks. These companies often engage in strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand their geographic reach. Regional manufacturers also play a vital role, catering to local preferences and specific climatic conditions, which allows them to maintain a loyal customer base. The concentration is influenced by factors such as economies of scale, technological advancements, and the ability to invest in marketing and innovation. While the top companies lead in terms of volume and innovation, the market remains competitive enough to allow smaller players to thrive by focusing on niche segments or customized solutions.

Type Insights

Laminated asphalt shingles are primarily categorized into dimensional and architectural types, each offering distinct characteristics and benefits. Dimensional shingles, also known as architectural shingles, are the most popular variety, featuring multiple layers that create a textured, multi-dimensional appearance resembling wood shakes or slate. They provide enhanced durability, wind resistance, and a longer lifespan compared to traditional three-tab shingles. Another type is the luxury or premium laminated shingle, which offers superior aesthetic details, thicker profiles, and advanced performance features such as higher impact resistance and algae resistance. These premium options often come with extended warranties and are targeted at high-end residential and commercial projects. The diversity in product types allows manufacturers to address varying consumer needs, from basic functionality to?? aesthetics and performance, ensuring broad applicability across different market segments.

Application Insights

Laminated asphalt shingles find extensive application in both residential and commercial construction sectors. In residential settings, they are predominantly used for roofing single-family homes, townhouses, and multi-family dwellings due to their cost-effectiveness, ease of installation, and wide range of design options. Homeowners often choose these shingles for new construction or reroofing projects to enhance curb appeal and property value. In the commercial sector, laminated shingles are employed in low-slope roofing applications for buildings such as retail outlets, warehouses, and institutional structures, where durability and aesthetic consistency are important. The versatility of these shingles also makes them suitable for various architectural styles, from traditional to contemporary, further broadening their application scope. Additionally, they are used in DIY projects and repairs, supported by their availability at home improvement stores and through professional roofing contractors.

Regional Insights

The laminated asphalt shingle market demonstrates varying dynamics across different geographic regions, influenced by factors such as climate, construction activity, and economic conditions. In North America, particularly the United States and Canada, the market is well-established, driven by high rates of homeownership, frequent severe weather events necessitating durable roofing, and strong demand for home renovations. Europe shows steady growth, with emphasis on energy-efficient and sustainable building materials aligning with regional regulations. The Asia-Pacific region is experiencing rapid expansion due to urbanization, rising disposable incomes, and increased investment in residential and commercial infrastructure, with countries like China and India leading demand. Latin America and the Middle East & Africa present emerging opportunities, though market penetration may be slower due to economic variability and competition from traditional roofing materials. Regional preferences also play a role, with certain areas favoring specific colors or styles based on cultural and environmental factors.

Company Insights

Prominent companies in the laminated asphalt shingle market include Owens Corning, GAF, CertainTeed, IKO Industries, and Tamko Building Products, among others. These industry leaders are known for their extensive research and development efforts, producing high-performance shingles with features such as algae resistance, high wind ratings, and reflective properties for energy efficiency. Owens Corning, for instance, offers a range of architectural shingles under brands like Duration and Oakridge, emphasizing durability and aesthetic appeal. GAF, a major player, provides products like Timberline shingles, which are popular for their layered design and weather resistance. CertainTeed is recognized for its innovative offerings, including solar reflective shingles that meet cool roof standards. These companies compete on factors such as product quality, warranty terms, distribution network strength, and customer service, often engaging in sustainability initiatives to enhance their market reputation and meet evolving consumer expectations.

Recent Developments

Recent developments in the laminated asphalt shingle market reflect a focus on innovation, sustainability, and strategic expansion. Manufacturers have been introducing new product lines with enhanced features, such as improved impact resistance for hail-prone areas and better fire ratings to meet stringent building codes. There is a growing trend towards eco-friendly products, with companies increasing the use of recycled materials in shingle production and developing cool roof shingles that reduce urban heat island effects and lower energy consumption. Strategic acquisitions and partnerships have also been notable, as larger firms seek to consolidate market share and enter emerging regions. Additionally, advancements in manufacturing technologies have enabled more efficient production processes and higher quality control, ensuring consistent product performance. These developments aim to address consumer demands for longer-lasting, aesthetically pleasing, and environmentally responsible roofing solutions while maintaining competitive pricing.

Report Segmentation

This market report on the laminated asphalt shingle industry is segmented to provide detailed analysis across multiple dimensions. The segmentation includes type, such as dimensional architectural shingles and luxury shingles, to examine product variations and their market performance. Application segmentation covers residential and commercial sectors, highlighting usage patterns and demand drivers in each. Geographic segmentation breaks down the market into key regions including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, offering insights into regional trends and opportunities. Additionally, the report may segment based on distribution channel, such as direct sales, retailers, and online platforms, to understand sales dynamics. This comprehensive segmentation allows stakeholders to identify growth areas, assess competitive landscapes, and make informed decisions based on specific market facets.

FAQs

What are laminated asphalt shingles? Laminated asphalt shingles are multi-layered roofing materials made from asphalt-saturated fiberglass or organic mat, coated with mineral granules for protection and aesthetics. They are known for their durability, wind resistance, and dimensional appearance that mimics wood or slate.

How long do laminated asphalt shingles last? Typically, laminated asphalt shingles have a lifespan ranging from 20 to 30 years, depending on factors like climate, installation quality, and maintenance. Premium varieties may offer longer warranties and enhanced durability.

Are laminated asphalt shingles suitable for all climates? Yes, these shingles are designed to perform well in various climates, including areas with high winds, rain, and moderate hail. However, extreme conditions may require specific ratings, such as high wind resistance or impact resistance, which are available in certain product lines.

What is the difference between architectural and three-tab shingles? Architectural shingles are thicker, multi-layered, and offer a dimensional appearance with better durability and wind resistance, whereas three-tab shingles are single-layer, lighter, and less expensive but with a shorter lifespan and simpler aesthetic.

Can laminated asphalt shingles be recycled? Yes, many laminated asphalt shingles can be recycled into new paving materials or other products, though recycling availability depends on local facilities and programs. Manufacturers are increasingly incorporating recycled content into new shingles.

What are the maintenance requirements for laminated asphalt shingles? Maintenance is minimal, involving periodic inspections for damage, cleaning of debris, and ensuring proper ventilation to prevent moisture issues. Repairs may be needed for lifted or missing shingles after severe weather events.

Citius Research has developed a research report titled “Laminated Asphalt Shingle Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Laminated Asphalt Shingle Industry Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Laminated Asphalt Shingle Industry Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Laminated Asphalt Shingle Industry Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Laminated Asphalt Shingle Industry Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Laminated Asphalt Shingle Industry Market
• Research Methodology
• Executive Summary
• Market Dynamics of Laminated Asphalt Shingle Industry Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Laminated Asphalt Shingle Industry Market
• Cost and Gross Margin Analysis of Laminated Asphalt Shingle Industry Market
• Laminated Asphalt Shingle Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Laminated Asphalt Shingle Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Laminated Asphalt Shingle Industry Market Key Stakeholders

Below are the key stakeholders for the Laminated Asphalt Shingle Industry Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Laminated Asphalt Shingle Industry Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Laminated Asphalt Shingle Industry Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Laminated Asphalt Shingle Industry Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Laminated Asphalt Shingle Industry Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Laminated Asphalt Shingle Industry Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Laminated Asphalt Shingle Industry Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Laminated Asphalt Shingle Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Laminated Asphalt Shingle Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Laminated Asphalt Shingle Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Laminated Asphalt Shingle Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Laminated Asphalt Shingle Industry Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Laminated Asphalt Shingle Industry Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Laminated Asphalt Shingle Industry Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Laminated Asphalt Shingle Industry Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Laminated Asphalt Shingle Industry Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Laminated Asphalt Shingle Industry Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Laminated Asphalt Shingle Industry Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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