Lactose-Free Butter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195566
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Lactose-Free Butter Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Lactose-Free Butter Market

(Market Size)
$850 million
$1.45 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 850 million
2030 Market Size USD 1.45 billion
Key Players Lactalis, Arla, Valio, Land O'Lakes, Organic Valley

Market Summary

The lactose-free butter market represents a rapidly expanding segment within the global food and beverages industry, driven by increasing consumer demand for dairy alternatives that cater to dietary restrictions and lifestyle choices. This market addresses the needs of individuals with lactose intolerance, a common digestive issue, by offering butter products where the lactose sugar has been enzymatically broken down. The proliferation of these products is not confined to specialty health stores but is increasingly visible in mainstream retail channels, reflecting broader acceptance and normalization. Key market players are continuously innovating to improve taste and texture profiles to match conventional butter, thereby reducing the compromise for consumers. The market's expansion is further supported by growing health consciousness and a general trend towards clean-label and natural products. Strategic marketing efforts often highlight the digestive benefits and the fact that these products are made from real dairy, appealing to a wide consumer base seeking both health and indulgence without discomfort.

Key Highlights

The lactose-free butter market is characterized by several pivotal developments that underscore its dynamic nature. A significant highlight is the advancement in food processing technologies, which allow for more efficient and cost-effective lactose removal while preserving the desirable sensory attributes of butter. Major food corporations and agile startups are actively launching new product variants, including organic, grass-fed, and flavored lactose-free butters, to capture diverse consumer segments and occasion-based usage. The retail landscape has evolved considerably, with these products securing prominent shelf space in supermarkets and hypermarkets, alongside robust growth in online grocery platforms, enhancing accessibility. Another critical highlight is the increasing investment in consumer education campaigns by brands to demystify lactose intolerance and position their products as a seamless solution. This educational push, combined with transparent labeling about ingredients and nutritional benefits, is building considerable consumer trust and fostering brand loyalty in a competitive marketplace.

Drivers, Opportunities & Restraints

The growth of the lactose-free butter market is propelled by a confluence of powerful drivers, primarily the rising global prevalence of lactose intolerance and a growing consumer preference for digestive wellness products. Increased diagnosis and awareness of food sensitivities are encouraging more individuals to seek suitable alternatives, directly fueling market demand. Furthermore, the pervasive trend of health and wellness, coupled with a desire for premium and specialized food items, presents a substantial opportunity for market expansion. Manufacturers have the opportunity to innovate with value-added products, such as those fortified with vitamins or plant-based blends, to attract health-conscious consumers beyond those with lactose intolerance. However, the market does face certain restraints, including a higher average price point compared to conventional butter, which can limit penetration in price-sensitive markets and demographic groups. Additionally, the challenge of achieving an identical taste and mouthfeel to traditional dairy butter remains a technical hurdle for some producers, potentially affecting repeat purchases among discerning consumers.

Concentration Insights

The competitive landscape of the lactose-free butter market features a mix of established dairy giants and specialized niche players, creating a moderately concentrated environment. Large multinational corporations like Arla Foods, Lactalis Group, and Fonterra leverage their extensive dairy processing expertise, vast distribution networks, and strong brand equity to maintain a significant market share. Their strategies often involve line extensions of their flagship brands into the lactose-free category. Simultaneously, smaller specialized companies and regional players compete effectively by focusing on artisanal quality, organic certification, or unique product attributes that appeal to specific consumer niches. This dual structure leads to a competitive dynamic where large players dominate volume and market reach, while smaller innovators often lead in terms of product variety and catering to emerging trends. The market concentration is expected to continue evolving as more companies recognize the segment's potential and either develop their own capabilities or engage in strategic acquisitions to gain a foothold.

Type Insights

The lactose-free butter market offers a variety of product types to cater to different consumer preferences and dietary requirements. The primary segmentation is between salted and unsalted variants, with unsalted butter often being preferred for baking and cooking by culinary professionals and health-aware individuals monitoring sodium intake. A significant and growing segment is organic lactose-free butter, which appeals to consumers seeking products made from milk obtained without the use of antibiotics or synthetic hormones, aligning with the clean-label movement. Another emerging type includes butter made from the milk of grass-fed cows, which is marketed for its potential nutritional benefits, such as a higher content of omega-3 fatty acids. Furthermore, some manufacturers are introducing spreadable lactose-free butter blends, which incorporate oils to maintain a soft consistency straight from the refrigerator, enhancing convenience for everyday use. This diversification in product types allows brands to target specific usage occasions and consumer values effectively.

Application Insights

Lactose-free butter finds widespread application across multiple domains within the food sector, mirroring the uses of conventional butter. Its primary application is in household cooking and baking, where it is used as a key ingredient for saut?ing, frying, and in preparing a vast array of baked goods like cakes, cookies, and pastries. The foodservice industry represents a major application segment, with restaurants, cafes, and hotels incorporating lactose-free butter into their menus to accommodate guests with dietary restrictions and to project an image of inclusivity. Within the industrial food manufacturing sector, lactose-free butter is utilized as a critical ingredient in the production of ready-to-eat meals, sauces, dressings, and confectionery items, enabling brands to launch products with a "lactose-free" claim. The retail segment, encompassing supermarkets, hypermarkets, and online stores, is the dominant channel for consumer-facing sales, driven by the product's positioning as a daily-use staple for family kitchens.

Regional Insights

The demand for lactose-free butter exhibits distinct regional patterns influenced by dietary habits, prevalence of lactose intolerance, and economic development. North America and Europe are established, high-growth markets, characterized by high consumer awareness, well-developed retail infrastructure, and the presence of leading manufacturers. In these regions, the demand is driven by a strong focus on health and wellness and a high percentage of the population that identifies as lactose intolerant. The Asia Pacific region is identified as an exceptionally high-growth potential market, fueled by a large population base, rising disposable incomes, and increasing westernization of diets. However, awareness levels are still developing in many parts of Asia, presenting both a challenge and an opportunity for market players. Latin America and the Middle East and Africa are emerging markets where growth is nascent but accelerating, supported by urbanization and the gradual expansion of modern retail channels offering specialized food products.

Company Insights

The lactose-free butter market features a competitive roster of companies ranging from global dairy conglomerates to focused innovators. Prominent players such as Arla Foods amba, Green Valley Creamery, and Upfield Holdings B.V. have established strong positions through dedicated lactose-free product lines and consistent quality. Arla Foods, for instance, leverages its extensive dairy portfolio to offer lactose-free variants under trusted brands. Green Valley Creamery has carved a niche by focusing exclusively on lactose-free products, building a reputation for quality and reliability among consumers with sensitivities. Upfield, known for its plant-based brands, also offers dairy-based lactose-free options, showcasing the blurred lines between dairy and plant-based sectors. Other significant contributors include Meggle Group AG and Valio Ltd., each bringing their proprietary processing technologies and regional strengths to the market. These companies compete on factors including product quality, brand trust, distribution reach, and continuous innovation in flavors and formats.

Recent Developments

The lactose-free butter market has been active with strategic moves from key industry participants aimed at strengthening their market position and catering to evolving consumer demands. A prominent trend has been the launch of new product variants, such as organic and grass-fed lactose-free butter, by several leading companies to tap into the premium health-conscious consumer segment. There has been a noticeable increase in marketing and educational initiatives focused on digital platforms to raise awareness about lactose intolerance and the availability of effective dairy solutions. Investments in expanding production capacities for lactose-free dairy products have been announced by major manufacturers to keep pace with the rising demand. Furthermore, the retail landscape has seen improved product placement and visibility, with many brands securing dedicated shelf space in the dairy aisle. Partnerships between dairy companies and foodservice chains to introduce lactose-free options on menus have also been a key recent development, expanding the product's reach beyond retail into out-of-home consumption channels.

Report Segmentation

This comprehensive market research report on the lactose-free butter industry provides a detailed analysis segmented across multiple dimensions to offer granular insights. The report is systematically divided by type, categorizing the market into key product forms such as salted, unsalted, organic, and conventional butter, allowing for an understanding of consumer preferences and market dynamics for each variant. It is further segmented by application, analyzing the consumption patterns across major end-use sectors including household/retail, foodservice (hotels, restaurants, cafes), and industrial food manufacturing. The distribution channel segmentation covers the analysis of sales through supermarkets/hypermarkets, convenience stores, online retailers, and specialty stores, highlighting the evolving retail landscape. Geographically, the report provides an in-depth regional analysis covering North America, Europe, Asia Pacific, South America, and the Middle East and Africa, detailing the growth drivers, trends, and competitive scenarios unique to each region. This multi-faceted segmentation enables stakeholders to identify specific growth pockets and tailor their strategies accordingly.

FAQs

What is lactose-free butter? Lactose-free butter is a dairy product specifically processed to remove lactose, a sugar found in milk. It is produced by adding the enzyme lactase during manufacturing, which breaks down lactose into simpler, easily digestible sugars, making it suitable for individuals with lactose intolerance.

What is the difference between lactose-free and dairy-free butter? Lactose-free butter is made from real dairy milk but has the lactose removed. Dairy-free butter, on the other hand, contains no dairy ingredients at all and is typically made from plant-based oils like coconut, avocado, or olive oil, catering to vegans or those with a milk allergy.

What are the health benefits of lactose-free butter? The primary health benefit of lactose-free butter is that it allows individuals with lactose intolerance to enjoy butter without experiencing digestive discomfort such as bloating, gas, or cramps. It retains the same fat-soluble vitamins (A, D, E, K) and fatty acids as regular butter.

Who are the major players in the lactose-free butter market? The market is served by a combination of large dairy companies and specialized producers. Key players include Arla Foods, Green Valley Creamery, Upfield Holdings B.V., Valio Ltd., and Meggle Group AG, among others, who offer a variety of branded lactose-free butter products.

Is the demand for lactose-free butter increasing? Yes, the demand for lactose-free butter is on a significant upward trend globally. This growth is fueled by rising awareness and diagnosis of lactose intolerance, increasing consumer focus on digestive health, and the wider availability of these products in mainstream retail outlets.

Citius Research has developed a research report titled “Lactose-Free Butter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Lactose-Free Butter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Lactose-Free Butter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Lactose-Free Butter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Lactose-Free Butter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Lactose-Free Butter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Lactose-Free Butter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Lactose-Free Butter Market
• Cost and Gross Margin Analysis of Lactose-Free Butter Market
• Lactose-Free Butter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Lactose-Free Butter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Lactose-Free Butter Market Key Stakeholders

Below are the key stakeholders for the Lactose-Free Butter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Lactose-Free Butter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Lactose-Free Butter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Lactose-Free Butter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Lactose-Free Butter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Lactose-Free Butter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Lactose-Free Butter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Lactose-Free Butter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Lactose-Free Butter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Lactose-Free Butter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Lactose-Free Butter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Lactose-Free Butter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Lactose-Free Butter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Lactose-Free Butter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Lactose-Free Butter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Lactose-Free Butter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Lactose-Free Butter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Lactose-Free Butter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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