Lactic Acid Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195559
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Lactic Acid Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Lactic Acid Market

(Market Size)
$3.2 billion
$5.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.2 billion
Key Players Corbion, NatureWorks, Galactic, Henan Jindan, Musashino

Market Summary

The lactic acid market within the food and beverages industry is a significant and growing segment driven by its versatile applications as a natural acidulant, preservative, and flavor enhancer. This organic compound is pivotal in product formulation, improving shelf life, taste, and texture across a diverse range of food products. The market is characterized by a robust demand for natural and clean-label ingredients, as consumers increasingly seek products with minimal synthetic additives. This trend positions lactic acid favorably against its artificial counterparts. Production is primarily achieved through the fermentation of carbohydrates derived from renewable resources like corn starch, sugarcane, and other biomass, aligning with the industry's broader shift towards sustainability and bio-based products. Key manufacturers are continuously investing in research and development to enhance production efficiency and explore novel applications, further solidifying lactic acid's integral role in modern food processing and preservation technologies.

Key Highlights

The lactic acid market is distinguished by several critical factors that underscore its commercial importance. A primary highlight is its essential function as a pH regulator and antimicrobial agent, which is indispensable for food safety and quality assurance in products such as dairy, baked goods, and meat. The compound's GRAS (Generally Recognized As Safe) status by regulatory bodies globally facilitates its widespread adoption without significant legal hurdles. Another key aspect is the strategic expansion and capacity enhancements undertaken by leading industry players like Corbion, BASF SE, and Galactic, which are strengthening the global supply chain and ensuring product availability. Technological advancements in fermentation processes are also a major highlight, enabling more cost-effective and environmentally friendly production. Furthermore, the growing consumer inclination towards plant-based and fermented foods, which naturally contain or utilize lactic acid, is creating sustained demand and opening new avenues for market growth and product innovation.

Drivers, Opportunities & Restraints

The growth of the lactic acid market is propelled by powerful drivers, notably the escalating consumer demand for natural preservatives and ingredients in response to health and wellness trends. The clean-label movement is a significant force, as food manufacturers reformulate products to replace synthetic additives with natural alternatives like lactic acid. Government regulations promoting food safety and limiting the use of artificial preservatives further accelerate this shift. A major opportunity lies in the expanding applications within the burgeoning plant-based food sector, where lactic acid is used to improve the sensory properties of dairy alternatives and meat analogues. However, the market faces certain restraints. The production cost of high-purity lactic acid can be substantial, influenced by the volatility in raw material prices for feedstocks like sugarcane. Furthermore, the establishment of commercial-scale production facilities requires significant capital investment, which can be a barrier for new entrants. Intense competition from other acidulants and the technical challenges associated with certain applications also present hurdles to unfettered growth.

Concentration Insights

The global lactic acid market exhibits a moderately concentrated landscape, dominated by a handful of established multinational corporations with extensive production capabilities and strong technical expertise. Key players such as Corbion N.V., BASF SE, Galactic, and Archer Daniels Midland Company (ADM) hold significant market shares. These companies leverage their integrated production processes, from raw material sourcing to advanced fermentation and purification, to maintain a competitive edge. Their dominance is reinforced by robust research and development activities focused on application development and process optimization. The market also features several regional players who cater to local demands, but the overall competitive dynamics are shaped by the global leaders' strategies, which include capacity expansions, strategic acquisitions, and long-term supply agreements with major food and beverage manufacturers. This concentration suggests high barriers to entry but also ensures a consistent supply of high-quality product for end-users.

Type Insights

Lactic acid is commercially available in different forms, primarily categorized based on its isomeric composition and concentration. The two main types are L-lactic acid and D-lactic acid, with the L-form being the predominant type used in the food and beverage industry due to its natural occurrence and metabolic compatibility. Most commercial food-grade lactic acid is a mixture, but there is a growing preference for the purified L-lactic acid, especially in specific applications where isomer purity is critical. Furthermore, lactic acid is offered in various grades, such as technical grade and USP/FCC grade, which meets the standards set by the United States Pharmacopeia and Food Chemicals Codex for food applications. The product is also available in different concentrations, typically as aqueous solutions, which are convenient for handling and incorporation into food formulations. The choice of type and grade is dictated by the specific functional requirement of the final food product, whether it is for acidity regulation, microbial inhibition, or flavor enhancement.

Application Insights

Within the food and beverages industry, lactic acid finds extensive and diverse applications, making it a cornerstone ingredient. It is widely used as an acidulant in beverages like soft drinks and fruit juices to provide a sharp, tart taste. In the dairy industry, it is crucial for producing cultured products such as yogurt and cheese, contributing to their characteristic tangy flavor and acting as a preservative. The bakery sector utilizes lactic acid to control pH, which influences yeast activity and gluten development, thereby improving texture and shelf life. In meat and poultry products, it serves as an effective antimicrobial agent against pathogens like Listeria, enhancing food safety. Furthermore, it is employed in the production of pickles, olives, and salad dressings for flavoring and preservation. The compound's ability to function as a flavor enhancer and pH stabilizer also sees its use in confectionery and ready-to-eat meals, showcasing its remarkable versatility.

Regional Insights

The demand for lactic acid is truly global, with varying dynamics across different geographical regions. The Asia-Pacific region is a dominant force and is considered the fastest-growing market, driven by a large population, rapidly expanding food processing industry, and increasing disposable incomes in countries like China and India. North America and Europe represent mature yet significant markets, characterized by stringent food safety regulations and a strong consumer preference for natural and organic food products, which continues to drive steady demand. These regions are also hubs for innovation, with many leading manufacturers headquartered there. Latin America and the Middle East and Africa are emerging markets with growing potential, fueled by urbanization, changing dietary patterns, and the gradual modernization of the food processing sector. Each region's unique regulatory framework, consumer preferences, and industrial capabilities shape the local demand patterns and strategic focus for lactic acid suppliers.

Company Insights

The competitive landscape of the lactic acid market is defined by the strategic activities of its key players. Corbion N.V. is a global leader with a strong focus on sustainable biotechnology and a wide portfolio of lactic acid and its derivatives. BASF SE, a major chemical conglomerate, is another significant player with substantial production capacity and a global distribution network. Galactic, a subsidiary of the Finasucre Group, is renowned for its expertise in fermentation and offers a comprehensive range of lactic acid products tailored for the food industry. Archer Daniels Midland Company (ADM) leverages its extensive agricultural processing network to produce bio-based ingredients, including lactic acid. Other notable companies include Jungbunzlauer Suisse AG, Henan Jindan Lactic Acid Technology Co., Ltd., and Musashino Chemical Laboratory, Ltd. These companies compete on factors such as product quality, price, application support, and sustainability credentials, often engaging in capacity expansions and technological partnerships to strengthen their market position.

Recent Developments

The lactic acid market has been active with strategic developments aimed at capacity expansion, sustainability, and innovation. Leading producers have announced investments in new production facilities or the expansion of existing ones to meet the rising global demand, particularly in the Asia-Pacific and North American regions. A prominent trend is the increased focus on producing lactic acid from second-generation feedstocks, such as agricultural waste, to enhance sustainability profiles and reduce reliance on food-grade raw materials. Companies are also engaging in research collaborations to develop novel applications for lactic acid in next-generation food products, including advanced preservation systems and flavor modulators. Furthermore, there is a noticeable push towards vertical integration, where manufacturers are securing their supply chains for raw materials to mitigate price volatility and ensure consistent production. These developments reflect the industry's response to evolving market demands and its commitment to sustainable and innovative growth.

Report Segmentation

This comprehensive market research report on the lactic acid market for the food and beverages industry is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a thorough examination of each facet of the market. The report is first segmented by type, distinguishing between the various forms and purities of lactic acid available. It is further segmented by application, providing deep insights into its use in key areas such as dairy products, beverages, bakery, meat and poultry, and other food applications. A crucial geographical segmentation breaks down the market into key regions and major countries within those regions, including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This multi-dimensional segmentation enables stakeholders to identify specific growth pockets, understand application-specific trends, analyze regional dynamics, and make informed strategic decisions based on precise and actionable data.

FAQs

What is lactic acid used for in food? Lactic acid serves multiple critical functions in food. It is primarily used as a natural acidulant to provide a pleasant tartness in beverages and dairy products. It acts as a highly effective preservative and antimicrobial agent, extending the shelf life of products like meat, salads, and dressings by inhibiting the growth of spoilage microorganisms and pathogens. Furthermore, it is used as a flavor enhancer, pH regulator, and a key agent in the production of fermented foods such as yogurt, sauerkraut, and pickles.

Is lactic acid natural? Yes, lactic acid is a natural compound. It occurs naturally in various foods through fermentation processes, such as in yogurt, kimchi, and sourdough bread. Commercially, the lactic acid used as a food additive is produced through the natural fermentation of carbohydrates derived from renewable sources like corn, sugarcane, or beet sugar, making it a bio-based and natural ingredient favored in clean-label products.

Is lactic acid safe to consume? Lactic acid is generally recognized as safe (GRAS) by major food safety authorities worldwide, including the U.S. Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA). It is a naturally occurring substance in the human body and is metabolized without issue. As a widely used food additive, it is considered very safe for consumption at levels typically used in food products.

How is lactic acid produced? Lactic acid is predominantly produced through a microbial fermentation process. Carbohydrate sources such as corn starch, sugarcane, or molasses are fermented by specific strains of bacteria, primarily Lactobacillus. These bacteria consume the sugars and produce lactic acid as a metabolic byproduct. The resulting broth is then purified and concentrated through various steps, including filtration and evaporation, to produce the commercial-grade lactic acid used in the food industry.

Who are the leading producers of lactic acid? The global market for lactic acid is led by several major multinational corporations. Key producers include Corbion N.V., a Dutch company with a strong focus on biobased products; BASF SE, a German chemical giant; Galactic, a Belgian company specializing in lactic acid and its derivatives; and Archer Daniels Midland Company (ADM), a prominent American agricultural processor. These companies possess advanced production technologies and significant global market shares.

Citius Research has developed a research report titled “Lactic Acid Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Lactic Acid Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Lactic Acid Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Lactic Acid Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Lactic Acid Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Lactic Acid Market
• Research Methodology
• Executive Summary
• Market Dynamics of Lactic Acid Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Lactic Acid Market
• Cost and Gross Margin Analysis of Lactic Acid Market
• Lactic Acid Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Lactic Acid Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Lactic Acid Market Key Stakeholders

Below are the key stakeholders for the Lactic Acid Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Lactic Acid Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Lactic Acid Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Lactic Acid Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Lactic Acid Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Lactic Acid Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Lactic Acid Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Lactic Acid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Lactic Acid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Lactic Acid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Lactic Acid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Lactic Acid Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Lactic Acid Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Lactic Acid Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Lactic Acid Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Lactic Acid Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Lactic Acid Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Lactic Acid Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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