Krill Meal Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195552
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Krill Meal Market size was estimated at USD 320 million in 2023 and is projected to reach USD 580 million by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Krill Meal Market

(Market Size)
$320 million
$580 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 320 million
2030 Market Size USD 580 million
Key Players Aker BioMarine, Rimfrost, Olympic Seafood, Qingdao Kangjing, Norwegian Krill

Market Summary

The krill meal market is an integral segment within the global food and beverages industry, primarily driven by the rising demand for sustainable and nutrient-rich ingredients. Krill meal, derived from Antarctic krill, is valued for its high content of omega-3 fatty acids, proteins, and astaxanthin, making it a sought-after component in aquaculture feed, animal nutrition, and human dietary supplements. The market operates within a framework of stringent regulations and sustainability certifications, as krill harvesting is concentrated in the Southern Ocean under the management of organizations like the Commission for the Conservation of Antarctic Marine Living Resources. Key producing regions include Norway and other nations with advanced harvesting technologies, while consumption is widespread across aquaculture-dependent economies in Asia Pacific and Europe. The industry is characterized by ongoing research into krill's health benefits and its applications beyond traditional uses, positioning it as a high-growth niche market aligned with trends in organic and functional foods.

Key Highlights

The krill meal market stands out due to its unique product attributes and evolving applications. Krill meal is rich in phospholipid-bound omega-3s, which offer superior bioavailability compared to other marine sources, enhancing its appeal in premium aquaculture and nutraceutical sectors. Sustainability is a critical highlight, with major players adhering to eco-friendly harvesting practices and certifications like Marine Stewardship Council (MSC) to ensure long-term viability. The market has witnessed technological advancements in harvesting and processing, improving yield and quality while minimizing environmental impact. Additionally, krill meal's role in reducing cholesterol and supporting cardiovascular health in humans has expanded its use in functional foods and supplements. Companies such as Rimfrost and Aker BioMarine are leading innovations, focusing on product differentiation and expanding into new geographic markets. These factors collectively underscore the market's resilience and potential for sustained growth amid increasing consumer awareness and regulatory support for sustainable sourcing.

Drivers, Opportunities & Restraints

Several drivers propel the krill meal market, including the growing aquaculture industry's need for high-quality feed ingredients to enhance fish health and growth rates. The rising consumer preference for omega-3 supplements due to increased health consciousness also fuels demand. Opportunities abound in expanding applications within the pharmaceutical and nutraceutical sectors, where krill meal's anti-inflammatory properties are being leveraged for new product developments. Geographic expansion into emerging markets in Asia and Latin America presents additional growth avenues, supported by rising disposable incomes and awareness of nutritional benefits. However, the market faces restraints such as stringent environmental regulations governing krill harvesting in Antarctic waters, which limit supply scalability. Climate change impacts on krill populations pose ecological risks, while high production costs compared to alternative meal sources like fishmeal can hinder price competitiveness. Balancing sustainability with commercial exploitation remains a challenge, requiring continuous innovation and adherence to international conservation agreements to mitigate these restraints.

Concentration Insights

The krill meal market is highly concentrated, with a few key players dominating the landscape due to significant barriers to entry, including advanced harvesting technology requirements and regulatory compliance. Norway-based companies like Aker BioMarine and Rimfrost hold substantial market shares, leveraging their expertise in sustainable krill fishing and processing capabilities. These leaders invest heavily in research and development to improve extraction efficiency and product quality, while also engaging in strategic partnerships to expand their global footprint. The concentration is further reinforced by patents on harvesting methods and processing technologies, creating a competitive moat for incumbents. However, smaller players and new entrants focus on niche applications or regional markets, often collaborating with research institutions to innovate. This oligopolistic structure ensures high product standards but also necessitates continuous monitoring of regulatory changes and environmental policies that could impact operations. The market's concentration facilitates coordinated sustainability efforts but may limit price flexibility and innovation diversity compared to more fragmented industries.

Type Insights

Krill meal is primarily categorized based on its form and application, with common types including standard krill meal used in animal feed and aquaculture, and premium grades tailored for human consumption in supplements and functional foods. The standard variant is rich in proteins and omega-3s, making it ideal for enhancing the nutritional profile of aquaculture feed, particularly for species like salmon and shrimp. Premium krill meal undergoes additional processing to meet higher purity standards, often marketed for its astaxanthin content and phospholipid structure, which are beneficial in nutraceuticals. Another emerging type is krill oil meal, which integrates oil extraction residues, offering a cost-effective alternative for certain applications. The differentiation among types is driven by end-use requirements, with manufacturers like Olympic Seafood and Qingdao Kangjing Marine Biotechnology developing specialized products to cater to diverse industry needs. Innovations in processing technologies continue to refine these types, improving nutrient retention and expanding their suitability across various sectors within the food and beverages industry.

Application Insights

Krill meal finds diverse applications across multiple industries, with aquaculture feed representing the largest segment due to its ability to improve growth rates, feed conversion ratios, and immune responses in farmed fish. In animal nutrition, it is used in pet food and livestock feed to enhance omega-3 levels and overall health. The human nutrition sector leverages krill meal in dietary supplements, functional foods, and pharmaceuticals, capitalizing on its cardiovascular and anti-inflammatory benefits. Emerging applications include its use in cosmetics for skin health products, owing to astaxanthin's antioxidant properties. The aquaculture industry remains the dominant driver, particularly in regions like Norway and Chile, where premium fish farming demands high-quality inputs. However, the nutraceutical segment is growing rapidly, supported by clinical research validating krill's health advantages. Companies are increasingly focusing on application-specific formulations to maximize efficacy, such as developing soluble krill meal powders for easier integration into supplement capsules or fortified foods, thereby broadening its market reach beyond traditional uses.

Regional Insights

Regionally, the krill meal market is influenced by geographic proximity to harvesting zones and end-use demand patterns. Europe, led by Norway, is a major producer and consumer, driven by its robust aquaculture industry and strong regulatory framework for sustainable sourcing. North America shows significant demand in the nutraceutical and supplement sectors, with the United States being a key importer of high-quality krill meal for health products. Asia Pacific emerges as a high-growth region, particularly in countries like China and Japan, where expanding aquaculture operations and rising health awareness fuel consumption. South America, especially Chile, also contributes to demand through its salmon farming industry. Antarctica itself is not a consumer but the primary harvesting ground, with operations tightly controlled by international agreements. Regional disparities in regulations and consumer preferences shape market dynamics, with Europe and North America emphasizing sustainability certifications, while Asia Pacific focuses on cost-effective solutions for mass aquaculture. This geographic diversity necessitates tailored strategies for market players to address local needs and compliance requirements effectively.

Company Insights

The competitive landscape of the krill meal market features established companies with strong expertise in marine biotechnology and sustainable harvesting. Aker BioMarine, a Norwegian firm, is a market leader known for its eco-friendly krill fishing practices and extensive product portfolio spanning aquaculture feed and human supplements. Rimfrost, another key player, emphasizes high-quality krill meal with advanced processing techniques to retain nutritional value. Olympic Seafood focuses on integrated operations from harvesting to value-added products, catering to global markets. Qingdao Kangjing Marine Biotechnology represents growing participation from China, leveraging cost advantages and regional demand. These companies invest in vertical integration to control the supply chain from Antarctic waters to end-products, ensuring quality and sustainability. Strategic initiatives include partnerships with research institutions for innovation, such as developing krill-derived peptides for specialized applications. The focus on certifications like MSC and Friend of the Sea enhances brand credibility, while expansion into emerging markets through distribution networks strengthens their global presence. The emphasis on R&D and sustainability distinguishes leaders in this niche but competitive market.

Recent Developments

Recent developments in the krill meal market highlight advancements in sustainability, technology, and market expansion. Major players have intensified efforts to achieve higher certifications for eco-friendly harvesting, with Aker BioMarine launching new vessels equipped with reduced-emission technology to minimize environmental impact. Innovations in processing have led to improved extraction methods for omega-3s and astaxanthin, enhancing product efficacy for nutraceutical applications. There is growing investment in clinical research to validate health benefits, supporting marketing claims and regulatory approvals for new product launches. Geographically, companies are expanding into Asia Pacific through joint ventures and local partnerships to tap into the region's booming aquaculture and supplement industries. Additionally, regulatory developments, such as updated guidelines from the Commission for the Conservation of Antarctic Marine Living Resources, influence harvesting quotas and operational practices. The trend towards circular economy initiatives is also emerging, with by-products from krill processing being repurposed for alternative uses, reducing waste and adding value. These developments reflect a dynamic market adapting to environmental and consumer demands while pursuing growth opportunities.

Report Segmentation

This report on the krill meal market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights for stakeholders. The type segmentation includes standard krill meal for animal feed and aquaculture, premium krill meal for human nutrition, and specialized variants like krill oil meal, each analyzed for their market dynamics and growth potential. Application segmentation covers aquaculture feed, animal nutrition, dietary supplements, functional foods, pharmaceuticals, and emerging uses such as cosmetics, highlighting demand drivers and trends within each category. Regional segmentation encompasses key geographies including Europe, North America, Asia Pacific, South America, and rest of the world, examining production, consumption patterns, regulatory frameworks, and competitive landscapes. The report also delves into sub-segments such as processing technologies and sustainability certifications, providing a granular view of factors influencing market performance. This structured approach enables businesses to identify niche opportunities, assess risks, and formulate strategies based on actionable data tailored to specific segments and regions.

FAQs

What is krill meal used for? Krill meal is primarily used as a high-nutrient ingredient in aquaculture feed to enhance the growth and health of farmed fish like salmon. It is also utilized in animal nutrition for pets and livestock, as well as in human dietary supplements and functional foods due to its rich omega-3 fatty acids and astaxanthin content.

How is krill meal produced? Krill meal is produced through a process that involves harvesting krill from Antarctic waters using specialized vessels, followed by heating and pressing to extract oil and then drying the remaining biomass into a meal form. Advanced processing techniques ensure nutrient retention while adhering to sustainability standards.

Is krill meal sustainable? Yes, krill meal production is generally sustainable when conducted under regulations set by bodies like the Commission for the Conservation of Antarctic Marine Living Resources. Major companies employ eco-friendly harvesting methods and hold certifications such as Marine Stewardship Council to minimize environmental impact.

What are the benefits of krill meal? Krill meal offers numerous benefits, including high bioavailability of omega-3s for improved cardiovascular health, anti-inflammatory properties, and enhanced growth rates in aquaculture. It also provides astaxanthin, a powerful antioxidant, making it valuable for both animal and human nutrition.

Who are the key players in the krill meal market? Key players in the krill meal market include Aker BioMarine and Rimfrost from Norway, Olympic Seafood, and Qingdao Kangjing Marine Biotechnology from China. These companies lead in sustainable harvesting, innovation, and global distribution of krill-based products.

Citius Research has developed a research report titled “Krill Meal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Krill Meal Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Krill Meal Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Krill Meal Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Krill Meal Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Krill Meal Market
• Research Methodology
• Executive Summary
• Market Dynamics of Krill Meal Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Krill Meal Market
• Cost and Gross Margin Analysis of Krill Meal Market
• Krill Meal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Krill Meal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Krill Meal Market Key Stakeholders

Below are the key stakeholders for the Krill Meal Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Krill Meal Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Krill Meal Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Krill Meal Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Krill Meal Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Krill Meal Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Krill Meal Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Krill Meal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Krill Meal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Krill Meal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Krill Meal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Krill Meal Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Krill Meal Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Krill Meal Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Krill Meal Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Krill Meal Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Krill Meal Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Krill Meal Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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