IRIS Scanner Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211735
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The IRIS Scanner Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 2.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

IRIS Scanner Market

(Market Size)
$1.25 billion
$2.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 1.25 billion
2030 Market Size USD 2.4 billion
Key Players Thales Group, IDEMIA, NEC Corporation, Iris ID, HID Global

Market Summary

The IRIS scanner market represents a critical segment within the broader biometrics and semiconductor and electronics industries, characterized by advanced optical and sensor technologies that capture and analyze the unique patterns of the human iris for identification and authentication purposes. This market is driven by increasing demand for highly secure and contactless biometric solutions across various sectors, including government, healthcare, banking, and consumer electronics. IRIS recognition technology is renowned for its exceptional accuracy and reliability, as the iris possesses unique and stable characteristics that are difficult to replicate, making it a preferred method for high-security applications. The integration of IRIS scanners in smartphones, tablets, and other personal devices has significantly expanded its consumer base, while its adoption in border control, national ID programs, and enterprise security continues to grow. Technological advancements, such as the development of compact and cost-effective sensors, have further propelled market expansion. Companies like Thales Group, IDEMIA, and IriTech are at the forefront, offering innovative solutions that cater to diverse application needs. The market is also witnessing increased investment in research and development to enhance scanning speed, accuracy, and user convenience, ensuring its relevance in an increasingly digital and security-conscious world.

Key Highlights

The IRIS scanner market is distinguished by several key highlights that underscore its growth and importance. One of the most significant aspects is the unparalleled accuracy of IRIS recognition technology, which boasts a very low false acceptance rate and high resistance to spoofing, making it ideal for critical security applications. The technology's contactless nature has become particularly valuable in the post-pandemic era, promoting hygiene and user convenience in various settings. Another highlight is the rapid miniaturization of IRIS scanners, enabling their integration into a wide range of devices, from large-scale access control systems to compact mobile phones. The market is also characterized by strong regulatory support and standardization efforts, particularly in government and defense sectors, which are major adopters of this technology for national security and identity management. Furthermore, the convergence of IRIS scanning with other biometric modalities, such as facial recognition and fingerprint sensing, is creating multifactor authentication systems that offer enhanced security. Leading companies are continuously innovating to improve image capture under challenging conditions, such as low light or with subjects in motion, thereby expanding the practicality and adoption of IRIS scanners across different environments and use cases.

Drivers, Opportunities & Restraints

The growth of the IRIS scanner market is propelled by several key drivers, including the escalating need for robust security solutions to combat identity theft and fraud. The increasing digitization of services and the proliferation of online transactions have heightened the demand for secure and reliable authentication methods, positioning IRIS recognition as a superior alternative to traditional passwords and PINs. Government initiatives worldwide, aimed at implementing secure national ID programs and enhancing border security, are significant drivers, creating substantial demand for IRIS scanning technology. The expanding adoption in the consumer electronics sector, particularly in smartphones for device unlocking and mobile payments, represents a major growth avenue. However, the market faces certain restraints, such as the high cost associated with advanced IRIS scanning systems, which can limit adoption in price-sensitive markets and among small and medium-sized enterprises. Privacy concerns related to the collection and storage of biometric data also pose challenges, necessitating stringent data protection measures and compliance with regulations like GDPR. Despite these restraints, numerous opportunities exist, including the untapped potential in emerging economies where government and banking sectors are modernizing their security infrastructure. The development of AI and machine learning algorithms for faster and more accurate iris pattern matching presents further opportunities for market expansion and technological advancement.

Concentration Insights

The competitive landscape of the IRIS scanner market is characterized by a concentration of key players who dominate through technological expertise, extensive product portfolios, and strong global presence. Companies such as Thales Group, IDEMIA, IriTech Inc., NEC Corporation, and IrisGuard are among the leading innovators, holding significant market share. These established players invest heavily in research and development to enhance their product offerings, focusing on improving accuracy, reducing size, and lowering costs. The market also features several specialized and niche players who cater to specific applications or regional markets, contributing to a diverse competitive environment. Strategic partnerships, mergers, and acquisitions are common as companies seek to expand their technological capabilities and geographic reach. For instance, collaborations between biometric solution providers and smartphone manufacturers have been instrumental in driving consumer adoption. The concentration of expertise in North America and Europe is notable, with these regions being hubs for technological innovation and early adoption. However, companies in Asia-Pacific are rapidly advancing, leveraging local manufacturing capabilities and growing demand to increase their market presence. This dynamic concentration ensures continuous innovation and competitive pricing, benefiting end-users across various industries.

Type Insights

IRIS scanners are primarily categorized based on their technology type, with the main segments being single-eye and dual-eye scanners. Single-eye scanners are more prevalent due to their lower cost, smaller form factor, and sufficient accuracy for many applications, making them ideal for integration into consumer devices like smartphones and tablets. They capture the iris pattern from one eye, providing a balance between performance and affordability. Dual-eye scanners, on the other hand, capture images from both eyes simultaneously, offering enhanced accuracy and reliability by reducing the chances of misidentification due to factors like blinking or partial obstructions. This type is predominantly used in high-security environments such as border control, law enforcement, and critical infrastructure access. Another important classification is based on the technology used for image capture, including visible light and near-infrared (NIR) illumination. NIR is the most widely adopted method as it effectively captures the intricate details of the iris regardless of the subject's eye color and works well in various lighting conditions. The choice between these types depends on the specific requirements of the application, balancing factors like security level needed, user convenience, and budget constraints.

Application Insights

The application of IRIS scanners spans a diverse range of industries, each leveraging the technology for enhanced security and operational efficiency. In the government and defense sector, IRIS scanners are extensively used for border control, national ID programs, voter registration, and law enforcement, where accurate identity verification is paramount. The healthcare industry employs this technology for patient identification, ensuring the correct matching of individuals to their medical records, thereby improving safety and reducing errors. Banking and financial services utilize IRIS authentication for securing transactions, ATM access, and protecting sensitive customer data from fraud. The consumer electronics segment has witnessed rapid adoption, with smartphones and tablets incorporating IRIS scanners for device unlocking and authorizing payments. Additionally, enterprises deploy IRIS-based access control systems to safeguard physical and logical assets, restricting entry to authorized personnel only. Other emerging applications include time and attendance tracking in organizations, airport security, and even in humanitarian efforts for distributing aid accurately. The versatility of IRIS scanning technology allows it to address unique challenges across these sectors, driving its integration into an increasingly broad spectrum of daily and professional activities.

Regional Insights

The adoption and growth of the IRIS scanner market vary significantly across different regions, influenced by factors such as technological advancement, regulatory frameworks, and economic conditions. North America holds a substantial market share, driven by high investment in security infrastructure, strong presence of key market players, and early adoption of advanced biometric technologies in government and commercial sectors. The United States, in particular, is a major contributor, with initiatives like the Department of Homeland Security's biometric programs fueling demand. Europe follows closely, with stringent data protection regulations and widespread use in border control within the Schengen Area, alongside growing applications in banking and healthcare. The Asia-Pacific region is expected to exhibit the fastest growth, propelled by rapid urbanization, increasing smartphone penetration, and government initiatives in countries like India and China aimed at implementing national ID systems and smart city projects. Latin America and the Middle East and Africa are also emerging markets, where investments in security and identity management are gradually increasing, though adoption is at a earlier stage compared to more developed regions. Overall, regional dynamics are shaped by a combination of local demand, regulatory support, and the strategic focus of leading companies expanding their global footprint.

Company Insights

The IRIS scanner market features a competitive landscape with several prominent companies leading innovation and market expansion. Thales Group, a global technology leader, offers advanced IRIS recognition solutions tailored for government, defense, and critical infrastructure, emphasizing high accuracy and integration capabilities. IDEMIA is another key player, known for its comprehensive biometric portfolio that includes robust IRIS scanners used in border control, law enforcement, and digital identity programs worldwide. IriTech Inc. specializes in iris recognition technology, providing both hardware and software solutions that are integrated into various devices, from smartphones to access control systems. NEC Corporation has a strong presence in the market, leveraging its expertise in pattern recognition and AI to deliver reliable and scalable IRIS authentication systems. IrisGuard focuses on humanitarian and banking applications, using its technology to ensure secure distribution of aid and financial services. Other notable companies include BioEnable Technologies, which offers cost-effective solutions for emerging markets, and HID Global, known for its access control and identity management products. These companies compete on factors such as technological innovation, product reliability, pricing, and ability to meet diverse customer needs across different regions and industries.

Recent Developments

The IRIS scanner market has witnessed several significant recent developments that highlight ongoing innovation and strategic moves by key players. There has been a notable trend towards the integration of artificial intelligence and machine learning algorithms to enhance the speed and accuracy of iris recognition, reducing false rejection rates and improving performance under suboptimal conditions. Companies are increasingly focusing on developing multimodal biometric systems that combine IRIS scanning with other technologies like facial recognition or fingerprint sensing to offer layered security solutions. In terms of product launches, there have been introductions of more compact and power-efficient IRIS scanners designed for integration into IoT devices and wearable technology, expanding the range of applications. Strategic partnerships have also been prominent, such as collaborations between IRIS scanner manufacturers and smartphone OEMs to embed this technology into flagship devices, making it more accessible to consumers. Additionally, advancements in anti-spoofing techniques have been a key area of development, ensuring that systems can detect and prevent presentation attacks using high-resolution images or artificial irises. These developments reflect the market's response to evolving security threats and the growing demand for convenient yet secure authentication methods across various sectors.

Report Segmentation

This market research report on the IRIS Scanner Market provides a detailed analysis segmented by various parameters to offer comprehensive insights. The segmentation by type includes single-eye scanners and dual-eye scanners, examining the adoption trends, technological differences, and market share of each category. Application-wise segmentation covers government and defense, healthcare, banking and finance, consumer electronics, and others, delving into the specific needs and growth drivers within each sector. The report also segments the market by technology, distinguishing between systems using visible light and those utilizing near-infrared illumination, highlighting the advantages and prevalent use cases for each. Geographically, the analysis is broken down into key regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, assessing regional market dynamics, growth potential, and competitive landscape. Furthermore, the report includes segmentation by component, covering hardware such as sensors and cameras, as well as software and services, providing a holistic view of the market ecosystem. This multi-faceted segmentation enables stakeholders to identify niche opportunities, understand demand patterns, and make informed strategic decisions based on granular market intelligence.

FAQs

What is an IRIS scanner and how does it work? An IRIS scanner is a biometric device that captures high-resolution images of the iris, the colored ring around the pupil of the eye. It uses near-infrared light to illuminate the iris and a camera to capture its unique patterns, which are then converted into a digital template. This template is compared against stored templates in a database for identification or authentication purposes.

What are the advantages of IRIS recognition over other biometric methods? IRIS recognition offers several advantages, including extremely high accuracy due to the uniqueness and stability of iris patterns, which do not change over time. It is contactless, promoting hygiene and user acceptance, and is difficult to spoof compared to fingerprints or facial recognition, making it more secure for high-stakes applications.

Where are IRIS scanners commonly used? IRIS scanners are commonly used in government and defense for border control and national ID programs, in healthcare for patient identification, in banking for secure transactions, in consumer electronics for device unlocking, and in enterprises for access control to secure facilities and data.

Are there any privacy concerns associated with IRIS scanning? Yes, like all biometric technologies, IRIS scanning raises privacy concerns related to the collection, storage, and potential misuse of sensitive personal data. It is crucial for organizations to implement robust data protection measures, ensure transparency, and comply with regulations such as GDPR to address these concerns.

Can IRIS scanners work with people who have eye conditions or wear glasses? Modern IRIS scanners are designed to accommodate various conditions. Advanced algorithms can often adjust for reflections from glasses or contact lenses, and many systems work effectively with common eye conditions. However, severe conditions affecting iris visibility might pose challenges, though ongoing R&D aims to improve inclusivity.

What is the future outlook for the IRIS scanner market? The future outlook is positive, with expected growth driven by increasing security needs, technological advancements making scanners more affordable and compact, and expanding applications in sectors like IoT and automotive. Integration with AI and other biometrics will further enhance capabilities and drive adoption across global markets.

Citius Research has developed a research report titled “IRIS Scanner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• IRIS Scanner Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The IRIS Scanner Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

IRIS Scanner Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

IRIS Scanner Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of IRIS Scanner Market
• Research Methodology
• Executive Summary
• Market Dynamics of IRIS Scanner Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of IRIS Scanner Market
• Cost and Gross Margin Analysis of IRIS Scanner Market
• IRIS Scanner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “IRIS Scanner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

IRIS Scanner Market Key Stakeholders

Below are the key stakeholders for the IRIS Scanner Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

IRIS Scanner Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the IRIS Scanner Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the IRIS Scanner Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in IRIS Scanner Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global IRIS Scanner Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global IRIS Scanner Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global IRIS Scanner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global IRIS Scanner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global IRIS Scanner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global IRIS Scanner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America IRIS Scanner Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America IRIS Scanner Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe IRIS Scanner Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA IRIS Scanner Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific IRIS Scanner Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa IRIS Scanner Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia IRIS Scanner Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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