IR Spectroscopy Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212340
  • Format: Electronic (PDF)
  • Number of Pages: 187
  • Author(s): Joshi, Madhavi

Report Overview

The IR Spectroscopy Market size was estimated at USD 1.05 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

IR Spectroscopy Market

(Market Size)
$1.05 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 1.05 billion
2030 Market Size USD 2.1 billion
Key Players Thermo Fisher Scientific, PerkinElmer, Agilent Technologies, Bruker, Shimadzu

Market Summary

The IR spectroscopy market within the semiconductor and electronics industry represents a critical analytical segment, leveraging infrared radiation to study molecular vibrations and identify chemical compositions. This technology is indispensable for quality control, material characterization, and failure analysis in electronics manufacturing. Key applications include detecting contaminants, verifying material purity, and ensuring the integrity of semiconductor wafers, thin films, and electronic components. The market is characterized by continuous technological advancements, with Fourier Transform Infrared (FTIR) spectroscopy and Near-Infrared (NIR) spectroscopy being prominent techniques. Companies operating in this space focus on enhancing sensitivity, resolution, and automation to meet the stringent requirements of modern electronics production. The adoption of IR spectroscopy is driven by the need for precision and reliability in manufacturing processes, supporting innovations in areas such as microelectronics, optoelectronics, and semiconductor fabrication. As the electronics industry evolves toward miniaturization and higher performance, IR spectroscopy remains a vital tool for maintaining product quality and accelerating research and development efforts.

Key Highlights

The IR spectroscopy market for semiconductors and electronics is distinguished by several key highlights. First, the integration of advanced software and artificial intelligence has significantly improved data analysis capabilities, enabling faster and more accurate interpretation of spectral data. Second, the development of portable and handheld IR spectrometers has expanded their use in field applications and on-site quality checks within manufacturing facilities. Third, collaborations between spectroscopy manufacturers and electronics companies have led to customized solutions tailored to specific industry needs, such as detecting trace-level impurities in high-purity materials. Fourth, regulatory standards and quality certifications in the electronics sector mandate the use of reliable analytical techniques like IR spectroscopy, reinforcing its market position. Fifth, the technique's non-destructive nature allows for repeated measurements without damaging expensive electronic components, making it highly valuable for failure analysis and research. These factors collectively underscore the technology's critical role in supporting the semiconductor and electronics industry's growth and innovation.

Drivers, Opportunities & Restraints

The growth of the IR spectroscopy market in the semiconductor and electronics industry is propelled by several drivers. The increasing complexity of electronic devices and the demand for higher performance necessitate advanced analytical tools for material characterization and quality assurance. Additionally, the rise of IoT, 5G, and electric vehicles has amplified the need for reliable spectroscopy solutions to ensure component reliability and compliance with industry standards. Opportunities abound in emerging applications, such as the analysis of novel materials like graphene and carbon nanotubes, which are gaining traction in electronics. The expansion of semiconductor fabrication facilities in regions like Asia-Pacific also presents significant growth prospects for IR spectroscopy providers. However, the market faces restraints, including the high cost of advanced spectroscopic systems, which may limit adoption among small and medium-sized enterprises. Furthermore, the need for skilled operators and technical expertise can pose challenges in implementation. Despite these restraints, ongoing technological innovations and the critical role of IR spectroscopy in electronics manufacturing continue to drive market advancement.

Concentration Insights

The IR spectroscopy market for semiconductors and electronics is concentrated among a few key players who dominate due to their technological expertise, extensive product portfolios, and strong global presence. Leading companies such as Thermo Fisher Scientific, Agilent Technologies, and Bruker Corporation have established themselves as market leaders through continuous innovation and strategic acquisitions. These firms offer a range of IR spectroscopy instruments, from benchtop FTIR systems to portable devices, catering to diverse applications in electronics manufacturing. The market also features specialized players focusing on niche segments, such as Shimadzu Corporation and PerkinElmer, which provide tailored solutions for semiconductor analysis. Geographically, North America and Europe hold significant market shares due to their advanced electronics industries and high investment in R&D. However, Asia-Pacific is emerging as a focal point, driven by the concentration of semiconductor manufacturing hubs in countries like China, South Korea, and Taiwan. This regional concentration influences product development and marketing strategies, with companies increasingly targeting growth opportunities in expanding markets.

Type Insights

IR spectroscopy in the semiconductor and electronics industry encompasses several types, each with distinct advantages. Fourier Transform Infrared (FTIR) spectroscopy is widely adopted for its high resolution and accuracy, making it ideal for analyzing thin films, polymers, and contaminants on semiconductor wafers. Near-Infrared (NIR) spectroscopy is valued for its speed and non-destructive capabilities, often used in quality control for electronic materials and components. Dispersive IR spectroscopy, though less common, finds applications in specific scenarios where cost-effectiveness is prioritized. Additionally, advancements in hyphenated techniques, such as IR microscopy, enable precise spatial analysis of microelectronic devices, identifying defects and material inconsistencies at microscopic levels. The choice of spectroscopy type depends on factors like required sensitivity, sample type, and application specificity, with manufacturers continually enhancing these technologies to meet the evolving demands of the electronics sector.

Application Insights

IR spectroscopy serves critical applications across the semiconductor and electronics industry. In semiconductor manufacturing, it is employed for quality control of silicon wafers, detection of organic contaminants, and analysis of dielectric materials. For electronic components, IR spectroscopy helps identify polymer compositions, verify coating integrity, and assess solder paste quality. In research and development, it facilitates the characterization of novel materials, such as conductive polymers and nanomaterials, supporting innovation in flexible electronics and optoelectronics. Failure analysis is another key application, where IR spectroscopy aids in pinpointing the causes of device malfunctions by identifying chemical changes or impurities. Additionally, the technique is used in environmental testing within electronics production, ensuring compliance with regulations on hazardous substances. These diverse applications highlight IR spectroscopy's versatility and indispensability in maintaining high standards of quality and reliability in electronic products.

Regional Insights

The adoption of IR spectroscopy in the semiconductor and electronics industry varies significantly by region. North America remains a prominent market, driven by strong presence of leading electronics manufacturers, high R&D investment, and stringent quality standards. The United States, in particular, is a hub for innovation, with companies leveraging IR spectroscopy for advanced semiconductor fabrication and electronics assembly. Europe follows closely, with countries like Germany and the United Kingdom emphasizing precision manufacturing and quality assurance in their electronics sectors. Asia-Pacific is the fastest-growing region, fueled by the expansion of semiconductor production facilities in China, South Korea, Taiwan, and Japan. This growth is supported by government initiatives, increasing electronics consumption, and the rise of local manufacturers. Other regions, such as Latin America and the Middle East, are gradually adopting IR spectroscopy as their electronics industries develop, though at a slower pace. Regional dynamics influence market strategies, with key players tailoring their offerings to meet local demands and regulatory requirements.

Company Insights

Several companies play pivotal roles in the IR spectroscopy market for semiconductors and electronics. Thermo Fisher Scientific is a leader, offering advanced FTIR and NIR systems renowned for their precision and reliability in electronic applications. Agilent Technologies provides comprehensive spectroscopy solutions, including handheld devices for on-site analysis in manufacturing environments. Bruker Corporation specializes in high-performance IR spectrometers and microscopy systems, catering to rigorous semiconductor quality control needs. Shimadzu Corporation is known for its innovative spectroscopy instruments, supporting material analysis in electronics R&D. PerkinElmer offers tailored IR spectroscopy solutions for contamination detection and failure analysis in the electronics industry. Other notable players include Horiba Ltd. and Metrohm AG, which contribute with specialized products and services. These companies focus on continuous innovation, customer support, and global expansion to strengthen their market positions and address the evolving needs of the semiconductor and electronics sector.

Recent Developments

The IR spectroscopy market for semiconductors and electronics has witnessed notable recent developments. Technological advancements include the introduction of more compact and user-friendly portable spectrometers, enhancing their utility in field applications and production floors. Integration of machine learning and AI algorithms has improved data processing speeds and accuracy, enabling real-time analysis and decision-making in electronics manufacturing. Companies have also launched new products with enhanced sensitivity and resolution, such as advanced FTIR systems capable of detecting sub-micron contaminants on semiconductor surfaces. Strategic partnerships and acquisitions have been prominent, with key players collaborating with electronics firms to develop customized spectroscopy solutions. Additionally, there is a growing emphasis on sustainability, with manufacturers designing energy-efficient instruments and promoting green chemistry practices in analytical processes. These developments reflect the market's dynamic nature and its alignment with the rapid evolution of the semiconductor and electronics industry.

Report Segmentation

The IR spectroscopy market report for semiconductors and electronics is segmented to provide detailed insights. By type, the market is divided into Fourier Transform Infrared (FTIR) spectroscopy, Near-Infrared (NIR) spectroscopy, Dispersive IR spectroscopy, and others, each catering to specific analytical needs in electronics. Application-based segmentation covers semiconductor wafer analysis, contamination detection, material characterization, failure analysis, quality control, and research and development. Geographically, the report analyzes North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional trends and growth opportunities. Furthermore, the segmentation includes end-user perspectives, focusing on semiconductor manufacturers, electronics component producers, research institutions, and testing laboratories. This comprehensive segmentation enables stakeholders to identify niche opportunities, understand market dynamics, and make informed decisions based on specific industry requirements and regional factors.

FAQs

What is IR spectroscopy used for in the semiconductor industry? IR spectroscopy is primarily used for quality control, contamination detection, material characterization, and failure analysis in semiconductor manufacturing, ensuring the integrity and performance of electronic components.

How does FTIR spectroscopy differ from NIR spectroscopy? FTIR spectroscopy offers high resolution and accuracy for detailed chemical analysis, while NIR spectroscopy provides rapid, non-destructive testing suitable for quality control and process monitoring in electronics.

What are the benefits of using portable IR spectrometers? Portable IR spectrometers allow for on-site analysis, reducing downtime and enabling real-time quality checks in manufacturing environments, which is crucial for maintaining production efficiency in electronics.

Which regions are leading in the adoption of IR spectroscopy for electronics? North America and Europe are traditional leaders due to advanced electronics industries, but Asia-Pacific is rapidly growing, driven by semiconductor manufacturing expansion in countries like China and South Korea.

What recent technological advancements have impacted IR spectroscopy? Recent advancements include the integration of AI for data analysis, development of handheld devices, and improvements in sensitivity and resolution, enhancing their application in electronics manufacturing.

How do companies ensure the accuracy of IR spectroscopy in electronics applications? Companies ensure accuracy through regular calibration, adherence to international standards, use of certified reference materials, and continuous training of operators to maintain precision in spectroscopic analysis.

Citius Research has developed a research report titled “IR Spectroscopy Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• IR Spectroscopy Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The IR Spectroscopy Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

IR Spectroscopy Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

IR Spectroscopy Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of IR Spectroscopy Market
• Research Methodology
• Executive Summary
• Market Dynamics of IR Spectroscopy Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of IR Spectroscopy Market
• Cost and Gross Margin Analysis of IR Spectroscopy Market
• IR Spectroscopy Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “IR Spectroscopy Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

IR Spectroscopy Market Key Stakeholders

Below are the key stakeholders for the IR Spectroscopy Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

IR Spectroscopy Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the IR Spectroscopy Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the IR Spectroscopy Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in IR Spectroscopy Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global IR Spectroscopy Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global IR Spectroscopy Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global IR Spectroscopy Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global IR Spectroscopy Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global IR Spectroscopy Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global IR Spectroscopy Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America IR Spectroscopy Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America IR Spectroscopy Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe IR Spectroscopy Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA IR Spectroscopy Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific IR Spectroscopy Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa IR Spectroscopy Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia IR Spectroscopy Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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