IPS Display Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211733
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The IPS Display Market size was estimated at USD 42.5 billion in 2023 and is projected to reach USD 75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2024-2030).

IPS Display Market

(Market Size)
$42.5 billion
$75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.80%
2023 Market Size USD 42.5 billion
2030 Market Size USD 75 billion
Key Players LG Display, Innolux, AU Optronics, Sharp, Japan Display Inc.

Market Summary

The IPS display market is a significant segment within the semiconductor and electronics industry, characterized by its widespread adoption across various consumer and professional devices. In-Plane Switching technology is renowned for delivering superior color accuracy, wider viewing angles, and enhanced image quality compared to other LCD technologies. This market is driven by the increasing demand for high-resolution displays in smartphones, tablets, monitors, and televisions. The technology's ability to provide consistent color reproduction and better performance in well-lit environments makes it a preferred choice for applications requiring precise visual output. Key players in the industry are continuously innovating to improve power efficiency, response times, and overall performance of IPS panels. The market is also influenced by trends such as the growing popularity of gaming monitors and the integration of IPS technology in automotive displays and medical equipment. As consumer expectations for visual experiences rise, the IPS display market is poised to maintain its relevance and expand into new application areas.

Key Highlights

The IPS display market is distinguished by several key highlights that underscore its importance and growth potential. One of the primary advantages of IPS technology is its exceptional color consistency and wide viewing angles, which are critical for applications in graphic design, video editing, and multimedia consumption. Additionally, IPS displays offer improved image stability and reduced color shift, making them ideal for devices used in professional settings. The market has seen significant advancements in terms of resolution, with 4K and even 8K IPS panels becoming more accessible. Another highlight is the increasing adoption of IPS technology in the gaming industry, where high refresh rates and low response times are essential. Furthermore, the integration of touch functionality in IPS displays has expanded their use in interactive kiosks, tablets, and all-in-one PCs. The continuous research and development efforts by leading manufacturers are focused on enhancing energy efficiency and reducing production costs, which will further drive market adoption.

Drivers, Opportunities & Restraints

The IPS display market is propelled by several drivers, including the rising demand for high-quality displays in consumer electronics and the growing adoption of IPS technology in automotive and healthcare sectors. The increasing consumption of digital content and the proliferation of smart devices are also significant factors contributing to market growth. Opportunities abound in the development of flexible and foldable IPS displays, which are expected to revolutionize form factors in mobile devices and wearables. Additionally, the expansion of the gaming industry and the need for advanced display solutions in virtual and augmented reality applications present lucrative prospects. However, the market faces restraints such as higher production costs compared to other display technologies and competition from emerging technologies like OLED and MicroLED. Supply chain disruptions and raw material shortages can also pose challenges to market stability. Despite these restraints, ongoing technological innovations and increasing investments in R&D are likely to mitigate these issues and foster sustainable growth.

Concentration Insights

The IPS display market is characterized by a high level of concentration among a few key players who dominate the global landscape. Companies such as LG Display, Samsung Display, and Innolux Corporation hold significant market shares due to their extensive manufacturing capabilities and strong R&D focus. These industry leaders have established robust supply chains and partnerships with major electronics brands, ensuring a steady demand for their products. The market concentration is also evident in the geographical distribution of production facilities, with a majority located in South Korea, Taiwan, and China. This concentration allows for economies of scale and rapid technological advancements but also poses risks related to supply chain dependencies. Smaller players and new entrants face barriers to entry due to the capital-intensive nature of display manufacturing and the need for advanced technological expertise. However, niche applications and customized solutions offer opportunities for specialized manufacturers to carve out a market presence.

Type Insights

The IPS display market can be segmented based on type, with the main categories including AH-IPS, PLS, and Advanced IPS variants. AH-IPS, or Advanced High-Performance In-Plane Switching, is known for its enhanced color reproduction and lower power consumption, making it suitable for high-end smartphones and tablets. PLS, or Plane to Line Switching, developed by Samsung, offers similar benefits to IPS but with potential cost advantages and improved brightness. Advanced IPS technologies continue to evolve, incorporating features such as higher resolution, better contrast ratios, and improved touch sensitivity. Each type caters to specific application requirements, with AH-IPS being preferred for professional monitors and PLS often used in consumer electronics. The development of new IPS variants is ongoing, focusing on addressing limitations such as response times and power efficiency to compete effectively with alternative technologies like OLED.

Application Insights

IPS displays find applications across a diverse range of sectors, including consumer electronics, automotive, healthcare, and industrial equipment. In consumer electronics, they are extensively used in smartphones, tablets, laptops, and televisions due to their superior visual performance. The automotive industry leverages IPS technology for infotainment systems, digital instrument clusters, and head-up displays, where clarity and wide viewing angles are crucial. In healthcare, IPS displays are employed in medical monitors and diagnostic equipment, providing accurate color representation essential for precise readings. Industrial applications include human-machine interfaces and control panels that require reliable performance under various lighting conditions. The gaming sector is another significant application area, with IPS monitors offering vibrant colors and smooth gameplay experiences. The versatility of IPS technology ensures its continued adoption across multiple industries, driven by the need for high-quality visual solutions.

Regional Insights

The IPS display market exhibits distinct regional dynamics, with Asia-Pacific leading in terms of production and consumption. Countries such as South Korea, China, and Taiwan are hubs for display manufacturing, home to major players like LG Display, BOE Technology, and AU Optronics. The region benefits from well-established supply chains, technological expertise, and high demand from local consumer electronics brands. North America and Europe are significant markets for IPS displays, driven by the presence of leading technology companies and high adoption rates in automotive and healthcare sectors. These regions also focus on innovative applications, such as advanced gaming monitors and professional-grade displays. Emerging economies in Latin America and the Middle East are witnessing growing demand, albeit at a slower pace, due to increasing disposable incomes and urbanization. Regional policies and trade agreements also influence market dynamics, affecting production and distribution patterns.

Company Insights

Key companies in the IPS display market include LG Display, Samsung Display, Innolux Corporation, AU Optronics, and Japan Display Inc. LG Display is a pioneer in IPS technology, offering a wide range of products for various applications and continuously investing in next-generation displays. Samsung Display, known for its PLS technology, competes closely with LG and has a strong presence in the smartphone and tablet markets. Innolux Corporation and AU Optronics are major players from Taiwan, providing competitive IPS solutions and focusing on innovation to capture market share. Japan Display Inc. specializes in high-resolution displays for automotive and medical applications, leveraging its technological expertise. These companies engage in strategic partnerships, mergers, and acquisitions to enhance their product portfolios and expand their global footprint. Research and development efforts are concentrated on improving display performance, reducing costs, and developing new form factors to meet evolving consumer demands.

Recent Developments

Recent developments in the IPS display market include advancements in mini-LED backlighting technology, which enhances contrast ratios and brightness levels while maintaining the benefits of IPS panels. Companies are also exploring the integration of quantum dots to achieve wider color gamuts and improved energy efficiency. There is a growing trend towards the development of foldable and rollable IPS displays, although these are still in the early stages compared to OLED alternatives. Investments in manufacturing facilities, particularly in China and Vietnam, aim to increase production capacity and reduce costs. Partnerships between display manufacturers and automotive companies are leading to the creation of customized IPS solutions for next-generation vehicles. Additionally, the focus on sustainability has prompted efforts to develop more eco-friendly production processes and recycling initiatives for end-of-life displays. These developments reflect the industry's commitment to innovation and adaptability in a competitive landscape.

Report Segmentation

The IPS display market report is segmented based on type, application, and region. By type, the market is divided into AH-IPS, PLS, and other advanced IPS variants, each catering to specific performance requirements and cost considerations. Application segmentation covers consumer electronics, automotive, healthcare, industrial, and others, highlighting the diverse usage scenarios for IPS technology. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing insights into regional trends and opportunities. This comprehensive segmentation allows for a detailed analysis of market dynamics, including growth drivers, challenges, and competitive landscape within each segment. The report also examines the impact of technological advancements and regulatory changes on different segments, offering valuable insights for stakeholders looking to make informed decisions.

FAQs

What is an IPS display? An IPS display, or In-Plane Switching display, is a type of LCD panel technology known for its superior color accuracy, wide viewing angles, and consistent image quality compared to traditional twisted nematic displays.

How does IPS compare to OLED? IPS displays typically offer better color accuracy and wider viewing angles than OLEDs but may have lower contrast ratios and slower response times. OLEDs excel in contrast and flexibility but can suffer from burn-in issues.

What are the advantages of IPS technology? The main advantages include excellent color reproduction, minimal color shift when viewed from angles, and better performance in bright environments, making it ideal for professional and multimedia applications.

Where are IPS displays commonly used? IPS displays are widely used in smartphones, tablets, computer monitors, televisions, automotive infotainment systems, medical equipment, and gaming monitors due to their high visual quality.

Who are the leading manufacturers of IPS displays? Leading manufacturers include LG Display, Samsung Display, Innolux Corporation, AU Optronics, and Japan Display Inc., who are at the forefront of innovation and production in this market.

What is the future of IPS display technology? The future of IPS technology involves advancements in mini-LED backlighting, quantum dot integration, and the development of flexible form factors, aiming to enhance performance and expand into new applications.

Citius Research has developed a research report titled “IPS Display Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• IPS Display Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The IPS Display Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

IPS Display Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

IPS Display Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of IPS Display Market
• Research Methodology
• Executive Summary
• Market Dynamics of IPS Display Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of IPS Display Market
• Cost and Gross Margin Analysis of IPS Display Market
• IPS Display Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “IPS Display Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

IPS Display Market Key Stakeholders

Below are the key stakeholders for the IPS Display Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

IPS Display Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the IPS Display Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the IPS Display Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in IPS Display Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global IPS Display Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global IPS Display Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global IPS Display Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global IPS Display Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global IPS Display Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global IPS Display Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America IPS Display Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America IPS Display Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe IPS Display Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA IPS Display Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific IPS Display Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa IPS Display Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia IPS Display Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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