Inner Bulk Liners Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210153
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Inner Bulk Liners Market size was estimated at USD 1.1 billion in 2023 and is projected to reach USD 2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Inner Bulk Liners Market

(Market Size)
$1.1 billion
$2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.1 billion
2030 Market Size USD 2 billion
Key Players Sealed Air, Bemis, Berry Global, Amcor, Mondi

Market Summary

The inner bulk liners market is an essential segment within the global packaging industry, providing critical solutions for the safe and efficient transportation and storage of dry bulk goods. These liners are flexible containers inserted into rigid packaging like shipping containers, trucks, or railcars to protect products from contamination, moisture, and other environmental factors during transit. They are widely utilized across various sectors including food and beverages, chemicals, pharmaceuticals, and agriculture. The market is characterized by a consistent demand driven by the need for product integrity and supply chain efficiency. Key materials employed in manufacturing these liners include polyethylene, polypropylene, and other specialized polymers, chosen for their durability and protective properties. The industry sees ongoing innovation aimed at enhancing liner performance, sustainability, and cost-effectiveness, catering to the evolving requirements of global trade and logistics.

Key Highlights

The inner bulk liners market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the critical role these liners play in ensuring the purity and safety of bulk materials, particularly in the food and pharmaceutical industries where contamination can have severe consequences. Advancements in material science have led to the development of multi-layer and coated liners that offer superior barrier properties against moisture, oxygen, and pests. The market is also witnessing a significant trend towards sustainability, with increased demand for recyclable and biodegradable liner options. Furthermore, the customization of liners to fit specific container dimensions and product characteristics is a notable aspect, providing tailored solutions that enhance operational efficiency. The presence of established players and continuous product innovation are pivotal in driving market development and meeting diverse industrial needs.

Drivers, Opportunities & Restraints

The growth of the inner bulk liners market is propelled by several drivers, including stringent regulations governing the transportation of food, pharmaceuticals, and chemicals, which mandate high standards of hygiene and contamination prevention. The expansion of global trade and the increasing volume of bulk commodities being shipped internationally further fuel demand for reliable packaging solutions. Additionally, the rise of e-commerce and just-in-time delivery models emphasizes the need for efficient and protective packaging. Opportunities in this market are abundant, particularly in the development of sustainable and eco-friendly liner materials that align with corporate environmental responsibilities and consumer preferences. The integration of smart technologies, such as liners with tracking and monitoring capabilities, presents another avenue for growth. However, the market faces restraints including the high cost of advanced liner materials and the complexities associated with disposal and recycling of plastic-based liners, which can pose environmental challenges and regulatory hurdles.

Concentration Insights

The inner bulk liners market exhibits a concentration of key players who hold significant market share and influence industry trends. Companies such as LC Packaging, Nier Systems Inc., and BAG Corp are prominent, leveraging their extensive product portfolios and global distribution networks. The market is moderately consolidated, with these leading firms investing heavily in research and development to introduce innovative products and maintain competitive advantage. There is also a presence of numerous regional and local manufacturers who cater to specific geographic or niche market demands, contributing to a diverse competitive landscape. Strategic initiatives including mergers, acquisitions, and partnerships are common, as companies seek to expand their market reach and enhance their technological capabilities. This concentration of expertise and resources among top players drives continuous improvement and standardization in liner quality and performance.

Type Insights

Inner bulk liners are available in various types, each designed to meet specific operational requirements and product characteristics. The primary types include circular liners, cross-corner liners, and octagonal liners, with each offering distinct advantages in terms of fit and functionality within different container shapes. Circular liners are commonly used for their ease of installation and efficient use of space in cylindrical containers. Cross-corner liners are tailored for rectangular or square containers, providing a snug fit that minimizes product shift and maximizes capacity. Octagonal liners offer a balance between the two, suitable for a variety of container types. Material-wise, liners are fabricated from materials such as low-density polyethylene (LDPE), linear low-density polyethylene (LLDPE), and polypropylene, each selected based on factors like strength, flexibility, and barrier properties. Specialized types also include conductive liners for flammable products and liners with UV protection for outdoor storage.

Application Insights

The application of inner bulk liners spans multiple industries, each with unique demands for product protection and logistics efficiency. In the food and beverage sector, liners are indispensable for transporting grains, powders, and other edible goods, ensuring compliance with food safety standards and preventing spoilage. The chemical industry relies on these liners to handle hazardous and non-hazardous materials, with specifications often including resistance to chemicals and prevention of leakage. In agriculture, liners are used for fertilizers, seeds, and feed, safeguarding against moisture and contamination. The pharmaceutical industry utilizes high-purity liners to maintain the integrity of raw materials and finished products during transit. Additionally, industries such as mining and construction use bulk liners for materials like cement and minerals. The versatility of inner bulk liners makes them a critical component in the supply chain across these diverse applications.

Regional Insights

The demand for inner bulk liners varies significantly across different regions, influenced by industrial activity, trade volumes, and regulatory environments. North America and Europe are mature markets characterized by strict regulations and high standards for product safety, driving the adoption of advanced liner solutions. These regions also see strong demand from the food and pharmaceutical sectors. The Asia-Pacific region is experiencing rapid growth, fueled by expanding manufacturing capabilities, increasing international trade, and rising disposable incomes, which boost consumption of packaged goods. Countries like China and India are key contributors to market expansion in this region. Latin America and the Middle East & Africa are emerging markets, with growth driven by agricultural exports and industrial development. Each region presents unique opportunities and challenges, necess tailored approaches from market players to address local needs and preferences.

Company Insights

The competitive landscape of the inner bulk liners market includes several key companies that lead through innovation, quality, and global reach. LC Packaging is a notable player, offering a wide range of liner solutions and emphasizing sustainability. Nier Systems Inc. is recognized for its custom-designed liners and expertise in bulk packaging systems. BAG Corp specializes in flexible packaging, including bulk liners, with a focus on durability and performance. Other significant participants include Plastika Kritis, Berry Global Group, and Greif Inc., each contributing to the market with their specialized products and services. These companies invest in research and development to enhance material properties and introduce eco-friendly options. They also engage in strategic expansions and collaborations to strengthen their market position and cater to the evolving demands of various industries worldwide.

Recent Developments

Recent developments in the inner bulk liners market reflect ongoing innovation and strategic movements aimed at enhancing product offerings and market presence. There has been a marked increase in the introduction of sustainable liners made from recycled materials or designed for easier recycling, responding to environmental concerns and regulatory pressures. Technological advancements include the development of liners with improved barrier properties and smart features like RFID tracking for better supply chain visibility. Companies are also expanding their production capacities and geographic footprint through acquisitions and partnerships to meet growing demand. For instance, several key players have announced new manufacturing facilities in emerging markets to leverage local growth opportunities. Additionally, there is a growing emphasis on customization, with firms offering tailored solutions to meet specific client requirements in terms of size, material, and functionality.

Report Segmentation

This report on the inner bulk liners market provides a detailed analysis segmented by type, material, application, and region. By type, the market is categorized into circular liners, cross-corner liners, octagonal liners, and others, each examined for their market share and growth prospects. Material segmentation includes polyethylene, polypropylene, and other polymers, with insights into their usage and performance characteristics. Application-wise, the report covers food and beverages, chemicals, pharmaceuticals, agriculture, and other industries, highlighting specific demands and trends in each sector. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing regional market dynamics, key drivers, and competitive landscape. This comprehensive segmentation enables a thorough understanding of market structure, opportunities, and challenges, aiding stakeholders in making informed decisions.

FAQs

What are inner bulk liners made of? Inner bulk liners are typically manufactured from flexible plastic materials such as polyethylene (PE) or polypropylene (PP). These materials are chosen for their strength, durability, and excellent barrier properties against moisture, contaminants, and gases, ensuring the safe transportation of bulk products.

How are inner bulk liners used? Inner bulk liners are inserted into rigid containers like shipping containers, trucks, or railcars. They are filled with dry bulk goods, and once filled, the liner is sealed to protect the contents from environmental factors during transit, after which it is removed and disposed of or recycled.

What types of products require inner bulk liners? Products that require protection from moisture, contamination, or spillage during transport often use inner bulk liners. Common products include food grains, powders, chemicals, pharmaceuticals, fertilizers, and other dry bulk materials across various industries.

Are there eco-friendly options for inner bulk liners? Yes, there is a growing availability of eco-friendly inner bulk liners made from recyclable materials or designed to be biodegradable. Manufacturers are increasingly focusing on sustainable solutions to reduce environmental impact and meet regulatory and consumer demands.

What are the benefits of using inner bulk liners? The primary benefits include enhanced product protection against contamination and moisture, reduced risk of spillage and loss, compliance with industry regulations, and improved efficiency in loading and unloading processes, leading to cost savings and operational reliability.

Can inner bulk liners be customized? Absolutely, inner bulk liners can be customized in terms of size, shape, material thickness, and special features such as anti-static properties or UV resistance. Customization ensures optimal fit and performance for specific container types and product requirements.

Citius Research has developed a research report titled “Inner Bulk Liners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Inner Bulk Liners Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Inner Bulk Liners Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Inner Bulk Liners Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Inner Bulk Liners Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Inner Bulk Liners Market
• Research Methodology
• Executive Summary
• Market Dynamics of Inner Bulk Liners Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Inner Bulk Liners Market
• Cost and Gross Margin Analysis of Inner Bulk Liners Market
• Inner Bulk Liners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Inner Bulk Liners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Inner Bulk Liners Market Key Stakeholders

Below are the key stakeholders for the Inner Bulk Liners Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Inner Bulk Liners Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Inner Bulk Liners Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Inner Bulk Liners Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Inner Bulk Liners Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Inner Bulk Liners Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Inner Bulk Liners Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Inner Bulk Liners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Inner Bulk Liners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Inner Bulk Liners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Inner Bulk Liners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Inner Bulk Liners Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Inner Bulk Liners Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Inner Bulk Liners Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Inner Bulk Liners Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Inner Bulk Liners Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Inner Bulk Liners Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Inner Bulk Liners Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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