Inkjet Coders Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212644
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Inkjet Coders Market size was estimated at USD 1.85 billion in 2023 and is projected to reach USD 3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.40% during the forecast period (2024-2030).

Inkjet Coders Market

(Market Size)
$1.85 billion
$3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.40%
2023 Market Size USD 1.85 billion
2030 Market Size USD 3 billion
Key Players Videojet, Domino, Markem-Imaje, Linx, Matthews

Market Summary

The inkjet coders market is an integral segment within the broader semiconductor and electronics industry, providing critical marking and coding solutions essential for product identification, traceability, and branding. These systems utilize non-contact printing technology to apply alphanumeric codes, barcodes, logos, and other variable data onto a diverse range of substrates, including integrated circuits, printed circuit boards (PCBs), electronic components, and product packaging. The demand for high-resolution, permanent, and fast-drying codes is paramount in this sector to ensure operational efficiency, compliance with stringent industry regulations, and the prevention of counterfeiting. The market is characterized by continuous technological advancements aimed at enhancing print speed, accuracy, and integration with smart manufacturing and Industry 4.0 frameworks. Key players are consistently innovating to offer solutions that cater to the miniaturization trend in electronics, requiring ever-smaller and more precise markings. The adoption of inkjet coding systems is widespread across the entire electronics manufacturing and supply chain, from component producers to original equipment manufacturers (OEMs) and packaging facilities.

Key Highlights

The inkjet coders market is distinguished by several pivotal factors that underscore its importance and growth trajectory. A primary highlight is the relentless drive towards automation and smart manufacturing within the semiconductor and electronics sector, which necessitates reliable and high-speed coding solutions that can be seamlessly integrated into automated production lines. The technology's versatility is another significant aspect, as modern inkjet systems can print on an extensive array of surfaces, including metals, plastics, and silicon, which are commonplace in electronic goods. The emphasis on product authenticity and anti-counterfeiting measures has propelled the development of advanced coding solutions that can incorporate security features, such as invisible inks or unique identifiers, directly onto components. Furthermore, the shift towards environmentally sustainable practices is influencing the market, with a growing preference for solvent-free and low-VOC (volatile organic compound) inks that reduce the environmental footprint of manufacturing processes. The ability of these systems to provide real-time data for track-and-trace applications is also a critical feature, supporting supply chain transparency and quality control.

Drivers, Opportunities & Restraints

Several powerful drivers are fueling the expansion of the inkjet coders market. The foremost driver is the escalating demand for product traceability and identification across the global electronics supply chain. Regulations and industry standards mandating clear part numbering, date codes, and batch information on components are compulsory, making advanced coding systems indispensable. The proliferation of IoT (Internet of Things) devices and smart electronics is creating vast new application areas, requiring millions of components to be marked quickly and accurately. The ongoing trend of miniaturization in electronics also acts as a catalyst, necessitating coding technologies capable of producing extremely fine, high-resolution marks on tiny surfaces. A significant opportunity lies in the integration of artificial intelligence and machine learning with inkjet systems to enable predictive maintenance, optimize ink usage, and automatically correct printing errors in real-time, thereby enhancing overall equipment effectiveness. However, the market faces certain restraints. The high initial investment required for industrial-grade continuous inkjet (CIJ) and thermal inkjet (TIJ) printers can be a barrier to adoption for small and medium-sized enterprises. Technical challenges related to achieving adhesion and permanence on certain specialized substrates used in electronics also present hurdles. Furthermore, the need for frequent maintenance and the recurring cost of consumables, such as inks and solvents, can impact the total cost of ownership for end-users.

Concentration Insights

The competitive landscape of the inkjet coders market is moderately concentrated, featuring a mix of large, established multinational corporations and specialized niche players. Dominant companies such as Videojet Technologies, Domino Printing Sciences, and Markem-Imaje hold significant market share due to their extensive product portfolios, robust global distribution and service networks, and strong brand recognition built over decades. These industry leaders invest heavily in research and development to pioneer new technologies and maintain a competitive edge. Alongside these giants, there are several other notable players like Hitachi Industrial Equipment Systems, KEYENCE, and SATO Holdings which also command respectable market presence with their innovative offerings. The market also includes a segment of smaller, agile companies that often focus on specific applications or regional markets, competing on factors like price, customization, and responsive customer service. This structure fosters a dynamic environment of competition and innovation, where technological advancement and after-sales support are critical differentiators for success.

Type Insights

Inkjet coding technology is primarily segmented into two main types: Continuous Inkjet (CIJ) and Drop-On-Demand (DOD). Continuous Inkjet technology is renowned for its high-speed capabilities, making it exceptionally well-suited for high-volume production lines common in semiconductor and electronics manufacturing. CIJ printers propel a continuous stream of ink droplets, deflecting those not needed for printing into a gutter for recirculation. This method is highly effective for printing on uneven surfaces and can handle a wide variety of inks, including those that are fast-drying and durable, which is crucial for marking metals and plastics in electronics. Conversely, Drop-On-Demand technology, which includes Thermal Inkjet (TIJ) and Piezo electric inkjet, generates droplets only when required for printing. TIJ printers are particularly popular for their exceptional print resolution, making them ideal for applying detailed 2D barcodes, QR codes, and small fonts on PCBs and microchips. They are generally more compact and have lower maintenance needs compared to CIJ systems. The choice between CIJ and DOD technologies is dictated by specific application requirements, including production speed, required print quality, substrate material, and operational budget.

Application Insights

The application of inkjet coders within the semiconductor and electronics industry is vast and critical to manufacturing and logistics operations. A primary application is the direct part marking (DPM) of semiconductor wafers, integrated circuits (ICs), and microchips with unique identifiers, lot numbers, and manufacturer logos. This is essential for traceability throughout the component's lifecycle, from fabrication to assembly and beyond. On printed circuit board (PCB) assembly lines, inkjet coders are used to print component designators, logos, date codes, and barcodes directly onto the board substrate. This eliminates the need for labels and streamlines the production process. Furthermore, these systems are extensively used for coding and marking on the external packaging of electronic products, including consumer electronics, industrial equipment, and telecommunications devices. They print shipping information, serial numbers, compliance symbols, and branding on cardboard boxes, plastic wraps, and labels. The technology is also employed for coding on cables, connectors, and other peripheral components to ensure part identification and quality control.

Regional Insights

The demand for inkjet coders is truly global, yet it exhibits distinct regional characteristics shaped by local industrial infrastructure. The Asia-Pacific region stands as the dominant and fastest-growing market, propelled by its position as the world's electronics manufacturing hub. Countries like China, Japan, South Korea, and Taiwan have a dense concentration of semiconductor fabrication plants, PCB manufacturers, and electronic assembly units, all of which are major end-users of coding equipment. North America and Europe represent mature and technologically advanced markets. These regions are characterized by a high adoption rate of automated and smart manufacturing technologies. The presence of leading semiconductor companies and stringent regulatory standards regarding product labeling and traceability drives consistent demand for high-performance inkjet coding solutions in these areas. Meanwhile, regions such as Latin America and the Middle East & Africa are emerging markets where growth is linked to the gradual expansion and modernization of local electronics production capabilities and increasing investments in industrial automation.

Company Insights

The inkjet coders market is served by a roster of prominent companies that are leaders in identification and marking solutions. Videojet Technologies, a subsidiary of Danaher Corporation, is a global powerhouse known for its comprehensive range of CIJ and laser coding products and its strong focus on innovation and customer service. Domino Printing Sciences, part of Brother Industries, is another key player with a formidable reputation for providing reliable and efficient printing solutions across various industries, including electronics. Markem-Imaje, a business unit of Dover Corporation, offers a diverse portfolio of product identification and traceability solutions, emphasizing connectivity and data management. Other significant contributors to the market include Hitachi Industrial Equipment Systems, which manufactures robust CIJ printers, and KEYENCE, renowned for its high-precision TIJ systems and advanced vision systems. Companies like SATO Holdings, while also known for labeling solutions, provide integrated printing systems. These entities compete not only on the performance and reliability of their hardware but also on the quality of their inks, software integration capabilities, and the strength of their global technical support and service networks.

Recent Developments

The inkjet coders market is in a state of constant evolution, with recent developments focused on enhancing connectivity, intelligence, and sustainability. A major trend is the deeper integration of inkjet systems with Industrial Internet of Things (IIoT) platforms and Manufacturing Execution Systems (MES). This allows for real-time data exchange, remote monitoring of printer status, and centralized management of coding data across multiple production facilities. There is a significant push towards developing more environmentally responsible solutions, leading to the introduction of new ink formulations that are water-based, bio-based, or completely solvent-free, thereby reducing VOC emissions and improving workplace safety. advancements in printhead technology have yielded systems capable of achieving even higher resolutions, which is critical for applying readable codes on increasingly miniature electronic components. Companies are also investing in software advancements, such as cloud-based platforms for firmware updates and predictive maintenance algorithms that can alert operators to potential issues before they cause production downtime, thereby maximizing operational efficiency.

Report Segmentation

This comprehensive market report on inkjet coders provides a detailed and structured analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is designed to help stakeholders understand specific market dynamics. The report is segmented by technology type, distinguishing between the operational principles and application suitability of Continuous Inkjet (CIJ) and Drop-On-Demand (DOD) printing technologies. It is further broken down by application, detailing the specific uses within the semiconductor and electronics sector, such as integrated circuit marking, PCB coding, and product packaging. The report also includes a segmentation by product type, which may cover hardware, inks, and software solutions. Furthermore, a critical geographical segmentation provides insights into regional market sizes, growth patterns, and key trends across North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted approach ensures that the analysis captures the full spectrum of factors influencing the market, from technological choices to regional demand fluctuations.

FAQs

What are the main types of inkjet coders used in electronics manufacturing?

The two primary types are Continuous Inkjet (CIJ) and Drop-On-Demand (DOD) printers. CIJ is favored for high-speed applications on production lines, while DOD, including Thermal Inkjet (TIJ), is chosen for its high resolution on smaller components.

Why is inkjet coding important for semiconductors?

Inkjet coding provides permanent, high-resolution marks for part identification, traceability, and anti-counterfeiting on semiconductors and wafers, which is crucial for quality control and supply chain management.

What are the key challenges faced by the inkjet coding market?

Key challenges include the high initial investment cost for industrial systems, achieving durable adhesion on difficult substrates, and the ongoing operational expenses related to ink and maintenance consumables.

Which region is the largest market for inkjet coders?

The Asia-Pacific region is the largest and fastest-growing market, driven by its massive concentration of electronics and semiconductor manufacturing facilities in countries like China, South Korea, and Japan.

How is Industry 4.0 influencing inkjet coding technology?

Industry 4.0 is driving the integration of inkjet coders with IoT and cloud platforms for real-time data monitoring, predictive maintenance, and centralized management of coding processes across smart factories.

What recent trends are shaping the future of inkjet coding?

Major trends include the development of sustainable, eco-friendly inks, advancements in printhead technology for higher precision, and enhanced software for greater connectivity and data analytics within smart manufacturing environments.

Citius Research has developed a research report titled “Inkjet Coders Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Inkjet Coders Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Inkjet Coders Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Inkjet Coders Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Inkjet Coders Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Inkjet Coders Market
• Research Methodology
• Executive Summary
• Market Dynamics of Inkjet Coders Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Inkjet Coders Market
• Cost and Gross Margin Analysis of Inkjet Coders Market
• Inkjet Coders Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Inkjet Coders Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Inkjet Coders Market Key Stakeholders

Below are the key stakeholders for the Inkjet Coders Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Inkjet Coders Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Inkjet Coders Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Inkjet Coders Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Inkjet Coders Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Inkjet Coders Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Inkjet Coders Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Inkjet Coders Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Inkjet Coders Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Inkjet Coders Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Inkjet Coders Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Inkjet Coders Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Inkjet Coders Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Inkjet Coders Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Inkjet Coders Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Inkjet Coders Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Inkjet Coders Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Inkjet Coders Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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