Infrared Thermometer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206987
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Infrared Thermometer Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Infrared Thermometer Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players Fluke, Testo, Omega, Keysight, Optris

Market Summary

The infrared thermometer market is a critical segment within the machinery and equipment industry, driven by the demand for non-contact temperature measurement solutions across various sectors. These devices utilize infrared technology to detect and measure thermal radiation emitted by objects, providing accurate temperature readings without physical contact. The market has witnessed substantial growth due to increasing applications in industrial maintenance, healthcare, food processing, and HVAC systems. Key factors propelling the market include the need for efficient and rapid temperature monitoring, advancements in sensor technology, and the rising emphasis on workplace safety and hygiene. Companies are focusing on developing innovative products with enhanced features such as wireless connectivity, data logging, and improved accuracy to cater to diverse end-user requirements. The market is characterized by the presence of both global and regional players offering a wide range of products to meet specific industry needs.

Key Highlights

The infrared thermometer market is distinguished by several key highlights that underscore its significance and growth trajectory. Technological advancements have led to the development of highly accurate and reliable devices capable of measuring temperatures across a broad range, from extremely low to high temperatures. The integration of smart features, such as Bluetooth connectivity and mobile app compatibility, allows for seamless data transfer and analysis, enhancing operational efficiency. Additionally, the COVID-19 pandemic has significantly boosted demand for non-contact thermometers in healthcare and public spaces, highlighting their importance in infection control. The market also benefits from stringent regulatory standards and quality certifications that ensure product safety and performance. Leading companies are investing in research and development to introduce innovative solutions, such as dual-laser targeting and adjustable emissivity settings, to address evolving customer needs and maintain competitive advantage.

Drivers, Opportunities & Restraints

The infrared thermometer market is driven by several factors, including the increasing adoption of non-contact temperature measurement techniques in industrial and medical applications. The need for quick and accurate temperature monitoring in manufacturing processes, equipment maintenance, and quality control is a primary driver. The growing emphasis on preventive maintenance to avoid equipment failure and reduce downtime further fuels market growth. Opportunities abound in emerging markets, where industrialization and infrastructure development are creating new demand for advanced temperature measurement tools. The expansion of the healthcare sector, particularly in developing regions, presents significant growth prospects for infrared thermometers. However, the market faces restraints such as high costs associated with advanced models and the availability of alternative temperature measurement devices. Additionally, accuracy issues due to environmental factors like humidity and dust can pose challenges. Despite these restraints, ongoing technological innovations and increasing awareness about the benefits of infrared thermometers are expected to sustain market growth.

Concentration Insights

The infrared thermometer market is moderately concentrated, with a mix of established global players and emerging regional companies. Key players such as Fluke Corporation, Testo SE & Co. KGaA, and OMEGA Engineering dominate the market with their extensive product portfolios and strong distribution networks. These companies focus on strategic initiatives like mergers and acquisitions, partnerships, and product launches to strengthen their market position. Regional players often cater to specific geographic markets or niche segments, offering cost-effective solutions. The competitive landscape is characterized by intense rivalry, with companies competing on factors such as product features, accuracy, price, and brand reputation. Innovation and technological advancement are critical for maintaining competitiveness, leading to continuous investment in research and development. The market also sees participation from specialized manufacturers focusing on specific applications, such as medical or industrial use, further diversifying the competitive environment.

Type Insights

Infrared thermometers are available in various types, each designed for specific applications and performance requirements. Handheld infrared thermometers are the most common type, offering portability and ease of use for spot temperature measurements in industrial, commercial, and residential settings. Fixed-mount infrared thermometers are used for continuous temperature monitoring in processes such as manufacturing, food production, and HVAC systems. These devices are often integrated into automated systems for real-time data collection and control. Additionally, there are specialty infrared thermometers, including those with laser targeting for precise measurement and models with advanced features like data logging and wireless connectivity. The choice of thermometer type depends on factors such as measurement range, accuracy, response time, and environmental conditions. Manufacturers are continually innovating to enhance the functionality and reliability of these devices, catering to the diverse needs of end-users across different industries.

Application Insights

Infrared thermometers find applications across a wide range of industries due to their non-contact measurement capabilities. In the industrial sector, they are used for monitoring machinery and equipment temperatures to prevent overheating and ensure optimal performance. The healthcare industry relies on infrared thermometers for fever screening and patient monitoring, especially in clinics, hospitals, and public health settings. In the food and beverage industry, these devices are essential for checking cooking, storage, and serving temperatures to maintain food safety standards. The HVAC industry uses infrared thermometers for diagnosing system performance and detecting energy losses. Other applications include automotive repair, building inspection, and research laboratories. The versatility and efficiency of infrared thermometers make them indispensable tools in various professional and consumer contexts, driving their adoption across multiple sectors.

Regional Insights

The infrared thermometer market exhibits varying dynamics across different regions, influenced by economic development, industrialization, and regulatory frameworks. North America and Europe are mature markets with high adoption rates of advanced temperature measurement technologies, driven by stringent safety standards and well-established industrial and healthcare sectors. The Asia-Pacific region is experiencing rapid growth due to increasing industrialization, infrastructure development, and rising healthcare expenditure. Countries like China, India, and Japan are key contributors to market expansion in this region. Latin America and the Middle East & Africa are emerging markets with growing demand for infrared thermometers, supported by economic growth and increasing awareness about non-contact temperature measurement benefits. Regional differences in regulatory requirements and consumer preferences also shape market trends, prompting companies to tailor their products and strategies to local needs.

Company Insights

The infrared thermometer market features several prominent companies that play a pivotal role in shaping industry trends and advancements. Fluke Corporation, a leading player, is renowned for its high-precision measurement tools and innovative solutions. Testo SE & Co. KGaA offers a comprehensive range of infrared thermometers with advanced features for various applications. OMEGA Engineering is known for its reliable and accurate temperature measurement devices catering to industrial and scientific needs. Other key players include Raytek Corporation, Optris GmbH, and Amprobe Instruments, each contributing to the market with their specialized products and technologies. These companies focus on continuous innovation, quality assurance, and customer support to maintain their competitive edge. Strategic collaborations, expansion into emerging markets, and investment in research and development are common approaches adopted by these firms to enhance their market presence and meet evolving customer demands.

Recent Developments

The infrared thermometer market has witnessed several recent developments that reflect ongoing innovation and market evolution. Companies have introduced new products with enhanced features such as improved accuracy, faster response times, and wireless connectivity for data integration. There has been a surge in demand for medical-grade infrared thermometers due to the COVID-19 pandemic, leading to increased production and distribution efforts. Technological advancements include the development of smart infrared thermometers compatible with IoT platforms for real-time monitoring and analysis. Additionally, mergers and acquisitions have been observed as companies seek to expand their product portfolios and geographic reach. Regulatory approvals and certifications for new models have also been prominent, ensuring compliance with international standards. These developments highlight the dynamic nature of the market and the continuous efforts by industry players to address emerging needs and opportunities.

Report Segmentation

The infrared thermometer market report is segmented based on various parameters to provide a comprehensive analysis of the industry. Segmentation by type includes handheld, fixed-mount, and specialty infrared thermometers, each catering to different application requirements. By application, the market is divided into industrial, healthcare, food & beverage, HVAC, and others, reflecting the diverse uses of these devices. Geographic segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends and opportunities. Additionally, the report may segment the market based on technology, such as single-waveband and multi-waveband infrared thermometers, and by distribution channel, including online and offline sales. This detailed segmentation enables a thorough understanding of market dynamics, helping stakeholders identify growth areas and make informed decisions.

FAQs

What is an infrared thermometer? An infrared thermometer is a device that measures temperature from a distance by detecting the infrared energy emitted by an object and converting it into a temperature reading.

How does an infrared thermometer work? It works by capturing the thermal radiation emitted by an object and using a sensor to convert that radiation into an electrical signal, which is then processed to display the temperature.

What are the advantages of using an infrared thermometer? Advantages include non-contact measurement, rapid response times, ability to measure moving or hazardous objects, and reduced risk of contamination.

Are infrared thermometers accurate? Yes, modern infrared thermometers are highly accurate, with precision depending on factors like distance-to-spot ratio, emissivity settings, and environmental conditions.

Can infrared thermometers be used for medical purposes? Yes, they are widely used in healthcare for fever screening and patient monitoring, especially in settings requiring non-contact measurement to prevent cross-infection.

What industries commonly use infrared thermometers? Common industries include manufacturing, healthcare, food processing, HVAC, automotive, and building inspection, among others.

Citius Research has developed a research report titled “Infrared Thermometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Infrared Thermometer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Infrared Thermometer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Infrared Thermometer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Infrared Thermometer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Infrared Thermometer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Infrared Thermometer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Infrared Thermometer Market
• Cost and Gross Margin Analysis of Infrared Thermometer Market
• Infrared Thermometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Infrared Thermometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Infrared Thermometer Market Key Stakeholders

Below are the key stakeholders for the Infrared Thermometer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Infrared Thermometer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Infrared Thermometer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Infrared Thermometer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Infrared Thermometer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Infrared Thermometer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Infrared Thermometer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Infrared Thermometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Infrared Thermometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Infrared Thermometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Infrared Thermometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Infrared Thermometer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Infrared Thermometer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Infrared Thermometer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Infrared Thermometer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Infrared Thermometer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Infrared Thermometer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Infrared Thermometer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports