Infrared Emitter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211707
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Infrared Emitter Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 2.25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2024-2030).

Infrared Emitter Market

(Market Size)
$1.25 billion
$2.25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.80%
2023 Market Size USD 1.25 billion
2030 Market Size USD 2.25 billion
Key Players Vishay Intertechnology, Epileds, Everlight Electronics, OSRAM, Lite-On Technology

Market Summary

The infrared emitter market is a vital segment within the semiconductor and electronics industry, characterized by its extensive use in applications ranging from consumer electronics to industrial automation. Infrared emitters are optoelectronic devices that emit light in the infrared spectrum, which is invisible to the human eye but essential for numerous sensing, communication, and control functions. The market is driven by the proliferation of smart home devices, automotive safety systems, and the increasing adoption of infrared technology in healthcare and security sectors. Key players in this market include established semiconductor manufacturers and specialized optoelectronics firms, all competing to enhance product efficiency, reduce power consumption, and miniaturize components. The demand for infrared emitters is further bolstered by advancements in Internet of Things (IoT) ecosystems, where these components serve as critical enablers for motion detection, proximity sensing, and data transmission. As industries continue to integrate smarter and more connected solutions, the infrared emitter market is poised for sustained growth, supported by innovation in materials and manufacturing processes.

Key Highlights

The infrared emitter market is distinguished by several key highlights that underscore its significance and potential. One prominent aspect is the rapid integration of infrared technology in automotive applications, particularly in advanced driver-assistance systems (ADAS) for night vision and occupant monitoring. Additionally, the surge in demand for consumer electronics, such as smartphones, tablets, and remote controls, has cemented the role of infrared emitters in enabling features like facial recognition and gesture control. Another highlight is the expanding use in industrial settings, where infrared emitters facilitate non-contact temperature measurement, object detection, and machine vision systems. The market is also witnessing a trend toward the development of high-power and high-efficiency emitters to meet the requirements of emerging applications in LiDAR and optical communications. Furthermore, regulatory standards and environmental considerations are pushing manufacturers toward lead-free and RoHS-compliant products, aligning with global sustainability goals. These factors collectively highlight the market's dynamic nature and its critical role in modern technological advancements.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the infrared emitter market. The increasing adoption of automation across various industries is a primary driver, as infrared emitters are essential components in sensors and control systems that enhance operational efficiency and safety. The rise of smart homes and IoT devices also fuels demand, with applications in security systems, smart appliances, and environmental monitoring. Opportunities abound in emerging fields such as wearable technology, where infrared emitters can be used for health monitoring features like heart rate and blood oxygen saturation measurement. The automotive sector presents another significant opportunity, with growing investments in autonomous vehicles and in-cabin sensing technologies. However, the market faces restraints, including high manufacturing costs associated with advanced materials and precision engineering, which can limit adoption in cost-sensitive applications. Additionally, technical challenges related to thermal management and wavelength stability may impede performance in certain environments. Competitive pressures and the need for continuous innovation also pose challenges, but overall, the drivers and opportunities outweigh the restraints, pointing toward a promising future for the market.

Concentration Insights

The infrared emitter market exhibits a concentrated landscape with a mix of large multinational corporations and specialized niche players. Geographically, regions such as Asia-Pacific, North America, and Europe are key hubs for production and consumption, driven by strong electronics manufacturing bases and high technological adoption. Companies like Vishay Intertechnology, Osram Licht AG, and Everlight Electronics are prominent players, leveraging their extensive R&D capabilities and global distribution networks to maintain competitive edges. The market concentration is also influenced by strategic alliances, mergers, and acquisitions, which enable companies to expand their product portfolios and geographic reach. In terms of application concentration, the consumer electronics and automotive sectors account for substantial market shares, while industrial and healthcare applications are growing segments. This concentration reflects the importance of innovation and scalability, as companies focus on developing customized solutions to meet diverse industry needs. The competitive dynamics are characterized by continuous technological advancements and a focus on achieving higher efficiency and reliability in infrared emitter products.

Type Insights

Infrared emitters are available in various types, each tailored to specific applications and performance requirements. Common types include infrared light-emitting diodes (LEDs), laser diodes, and infrared emitters based on other technologies such as vertical-cavity surface-emitting lasers (VCSELs). Infrared LEDs are widely used for their cost-effectiveness and reliability in applications like remote controls and proximity sensors. Laser diodes, on the other hand, offer higher power and precision, making them suitable for demanding uses such as LiDAR systems and optical communications. VCSELs have gained prominence in recent years due to their efficiency and compact size, particularly in consumer electronics for facial recognition and 3D sensing. Each type has distinct advantages in terms of wavelength range, output power, and response time, influencing their adoption across different industries. Manufacturers are continuously innovating to improve the performance characteristics of these emitters, such as enhancing thermal stability and reducing energy consumption, to cater to evolving market demands.

Application Insights

The applications of infrared emitters span a diverse range of industries, highlighting their versatility and critical role in modern technology. In the consumer electronics sector, they are integral to devices like smartphones, tablets, and televisions, enabling functions such as gesture control, facial recognition, and remote operation. The automotive industry utilizes infrared emitters in advanced driver-assistance systems (ADAS) for night vision, driver monitoring, and pedestrian detection, enhancing vehicle safety and autonomy. Industrial applications include machine vision, process control, and non-contact temperature measurement, where infrared emitters provide accurate and reliable sensing capabilities. In healthcare, they are used in pulse oximeters, thermometers, and other medical devices for non-invasive monitoring. Security and surveillance systems leverage infrared technology for night vision cameras and motion detection, ensuring robust protection in low-light conditions. Additionally, emerging applications in augmented reality (AR) and virtual reality (VR) are opening new avenues for growth, as infrared emitters facilitate tracking and interaction in immersive environments. This broad applicability underscores the market's importance and its potential for further expansion.

Regional Insights

The infrared emitter market demonstrates varying dynamics across different regions, influenced by factors such as technological advancement, industrial base, and consumer demand. Asia-Pacific is a dominant region, driven by strong electronics manufacturing capabilities in countries like China, Japan, South Korea, and Taiwan. The presence of major semiconductor companies and a robust supply chain supports significant production and consumption of infrared emitters in this region. North America follows closely, with high adoption in automotive, healthcare, and defense applications, fueled by innovation and substantial R&D investments. Europe also holds a considerable share, particularly in automotive and industrial sectors, where stringent safety and efficiency standards drive demand for advanced infrared components. Emerging economies in Latin America and the Middle East & Africa are gradually increasing their uptake, though at a slower pace, due to growing industrialization and urbanization. Regional policies, such as incentives for renewable energy and smart infrastructure, further shape market trends. Overall, the global nature of the infrared emitter market means that companies must navigate regional variations in demand, regulation, and competitive landscape to succeed.

Company Insights

The competitive landscape of the infrared emitter market features several key companies that lead through innovation, product diversity, and strategic initiatives. Vishay Intertechnology is a notable player, offering a wide range of infrared emitters known for their high reliability and performance in various applications. Osram Licht AG, now part of ams OSRAM, is another major contributor, with advanced solutions in optoelectronics that cater to automotive, industrial, and consumer markets. Everlight Electronics, based in Taiwan, is recognized for its cost-effective and efficient infrared components, particularly in consumer electronics. Other significant companies include Lite-On Technology, Rohm Semiconductor, and Kingbright, each bringing specialized expertise and products to the market. These companies invest heavily in research and development to enhance emitter characteristics such as wavelength accuracy, power output, and longevity. Strategic partnerships, acquisitions, and expansions into emerging markets are common tactics to strengthen market position and address evolving customer needs. The focus on sustainability and compliance with international standards also differentiates leaders in this space, ensuring their products meet the demands of a globally conscious marketplace.

Recent Developments

Recent developments in the infrared emitter market reflect ongoing innovation and adaptation to emerging trends. Companies have been introducing new products with improved efficiency and smaller form factors to meet the demands of compact devices like smartphones and wearables. For instance, advancements in VCSEL technology have enabled higher performance in 3D sensing and facial recognition applications, driving adoption in consumer electronics. There has also been a push toward integrating infrared emitters with other sensors and IoT platforms to create more intelligent and interconnected systems. In the automotive sector, developments focus on enhancing ADAS capabilities, with infrared emitters playing a key role in night vision and interior monitoring systems. Additionally, manufacturers are addressing environmental concerns by developing lead-free and energy-efficient products, aligning with global regulatory requirements. Collaborations between semiconductor firms and end-users are becoming more common, facilitating customized solutions for specific applications. These developments indicate a market that is rapidly evolving to leverage technological breakthroughs and respond to changing industry needs, positioning infrared emitters as enablers of next-generation innovations.

Report Segmentation

The infrared emitter market report is segmented to provide a detailed analysis across various dimensions, enabling a comprehensive understanding of market dynamics. Segmentation by type includes categories such as infrared LEDs, laser diodes, and VCSELs, each examined for their market share, growth potential, and application suitability. Application segmentation covers consumer electronics, automotive, industrial, healthcare, security and surveillance, and others, highlighting the diverse uses and demand drivers in each sector. Geographically, the market is segmented into regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with insights into regional trends, key countries, and growth opportunities. Further segmentation may consider parameters like wavelength range, power output, and packaging type to address specific technical and commercial aspects. This structured approach allows stakeholders to identify niche opportunities, assess competitive landscapes, and make informed decisions based on granular data and analysis. The segmentation ensures that the report delivers actionable insights tailored to the needs of investors, manufacturers, and other market participants.

FAQs

What are the main applications of infrared emitters? Infrared emitters are used in a wide range of applications including consumer electronics for remote controls and facial recognition, automotive systems for night vision and driver monitoring, industrial settings for sensing and automation, healthcare devices for non-invasive monitoring, and security systems for surveillance and motion detection.

How do infrared emitters work? Infrared emitters generate light in the infrared spectrum, which is invisible to the human eye, through electroluminescence in semiconductors. This light can be detected by sensors to enable functions like proximity sensing, data transmission, and thermal imaging based on the reflection or absorption of infrared radiation.

What are the different types of infrared emitters? The primary types include infrared LEDs, which are common for their efficiency and low cost; laser diodes, used for high-precision applications like LiDAR; and VCSELs, favored in compact devices for 3D sensing due to their vertical emission and integration capabilities.

Which industries use infrared emitters the most? The consumer electronics and automotive industries are major users, driven by demand for smart devices and advanced safety features. Industrial and healthcare sectors also significantly utilize infrared emitters for automation, monitoring, and diagnostic applications.

What factors are driving the growth of the infrared emitter market? Key drivers include the expansion of IoT and smart home devices, increased adoption of automotive ADAS, advancements in healthcare technology, and the growing need for industrial automation and security solutions.

Are there any challenges associated with infrared emitters? Challenges include managing heat dissipation in high-power applications, achieving precise wavelength control, reducing manufacturing costs, and meeting regulatory standards for safety and environmental compliance.

Citius Research has developed a research report titled “Infrared Emitter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Infrared Emitter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Infrared Emitter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Infrared Emitter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Infrared Emitter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Infrared Emitter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Infrared Emitter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Infrared Emitter Market
• Cost and Gross Margin Analysis of Infrared Emitter Market
• Infrared Emitter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Infrared Emitter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Infrared Emitter Market Key Stakeholders

Below are the key stakeholders for the Infrared Emitter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Infrared Emitter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Infrared Emitter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Infrared Emitter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Infrared Emitter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Infrared Emitter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Infrared Emitter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Infrared Emitter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Infrared Emitter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Infrared Emitter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Infrared Emitter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Infrared Emitter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Infrared Emitter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Infrared Emitter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Infrared Emitter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Infrared Emitter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Infrared Emitter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Infrared Emitter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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