Industrial Robot Cell Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194690
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Robot Cell Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 15 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Industrial Robot Cell Market

(Market Size)
$8.5 billion
$15 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 15 billion
Key Players Fanuc, ABB, Yaskawa, KUKA, Kawasaki Robotics

Market Summary

The industrial robot cell market within the energy and power industry represents a specialized segment focused on deploying automated robotic systems to enhance operational efficiency, safety, and productivity. These systems are integral to various processes, including manufacturing components for power generation equipment, maintaining infrastructure, and handling hazardous materials. The adoption of robot cells is driven by the need for precision, repeatability, and the ability to operate in environments that are challenging or dangerous for human workers. Key applications include assembly, welding, material handling, and inspection tasks across sectors such as nuclear, renewable energy, oil and gas, and electrical transmission. Companies are increasingly investing in these technologies to reduce downtime, minimize errors, and improve overall output quality. The market is characterized by continuous technological advancements, including the integration of artificial intelligence and IoT for smarter, more connected operations. As energy demands grow and infrastructure ages, the role of industrial robot cells becomes ever more critical in ensuring reliable and efficient power supply chains.

Key Highlights

Significant trends in the industrial robot cell market for energy and power include the rising implementation of collaborative robots that work alongside humans without extensive safety barriers, enhancing flexibility in tasks such as maintenance and assembly. Another highlight is the growing use of vision systems and sensors that allow robots to perform complex inspections and adaptive operations in variable conditions. Energy companies are leveraging robotic automation to handle high-risk activities like pipeline monitoring, turbine blade repair, and substation maintenance, thereby reducing workplace accidents and operational costs. The push towards renewable energy sources has also spurred demand for robotic cells in manufacturing solar panels, wind turbines, and battery storage systems. Additionally, advancements in robotic software enable better data analytics and predictive maintenance, optimizing asset lifecycle management. Major industrial automation providers are developing tailored solutions to meet the stringent requirements of the energy sector, focusing on durability, precision, and integration with existing control systems.

Drivers, Opportunities & Restraints

Primary drivers for the industrial robot cell market in energy and power include the imperative to enhance worker safety by automating hazardous tasks such as radiation exposure in nuclear facilities or high-voltage equipment handling. The need for operational efficiency and cost reduction in an increasingly competitive landscape also propels adoption, as robots can operate continuously with high accuracy. Opportunities abound in the expansion of renewable energy projects, where robotics facilitate the mass production and installation of components like solar arrays and wind turbines. The digitalization of energy infrastructure through Industry 4.0 initiatives opens avenues for smart robotic systems integrated with IoT and AI for real-time monitoring and decision-making. However, restraints include the high initial investment required for deploying advanced robotic cells, which may deter smaller enterprises. Technical challenges related to integrating robotics with legacy systems in older power plants and the need for specialized skilled personnel to program and maintain these systems also pose barriers. Regulatory compliance and safety standards specific to the energy sector add layers of complexity to implementation.

Concentration Insights

The market concentration for industrial robot cells in energy and power is characterized by the presence of established global automation leaders alongside specialized firms focusing on niche applications. Companies like ABB, Fanuc, and KUKA have significant market share due to their extensive product portfolios and experience in industrial robotics. These players often collaborate with energy sector giants to develop customized solutions, such as robotic systems for offshore platform maintenance or nuclear decommissioning. There is also a segment of smaller, innovative companies that provide targeted technologies, like drones for aerial inspections or crawler robots for confined space operations. Geographically, North America and Europe are hubs for advanced robotic adoption, driven by strict safety regulations and high labor costs, while Asia-Pacific is emerging rapidly due to massive investments in energy infrastructure. The concentration is further influenced by mergers and acquisitions, as larger firms acquire specialized robotics startups to enhance their capabilities and market reach.

Type Insights

Industrial robot cells in the energy and power sector vary by type, including articulated robots, SCARA robots, Cartesian robots, and collaborative robots (cobots). Articulated robots, with their multi-jointed arms, are commonly used for complex tasks such as welding turbine components or assembling switchgear due to their flexibility and wide range of motion. SCARA robots excel in high-speed precision tasks like PCB assembly for power electronics or placing components in confined spaces. Cartesian robots, known for their linear movements, are often deployed in material handling applications, such as moving heavy parts along production lines for generator manufacturing. Collaborative robots are gaining traction for tasks requiring human-robot interaction, such as quality inspection or manual assistance in maintenance operations, as they can operate safely alongside personnel without extensive safeguarding. Each robot type is selected based on specific application requirements, payload capacity, speed, and environmental conditions, with ongoing innovations enhancing their adaptability to the unique challenges of the energy industry.

Application Insights

Applications of industrial robot cells in the energy and power industry span manufacturing, maintenance, and operational support. In manufacturing, robots are used to produce critical components like transformers, circuit breakers, and renewable energy parts, ensuring high precision and consistency. Maintenance applications include robotic systems for inspecting and repairing pipelines, power lines, and wind turbine blades, often using drones or climbing robots to access difficult or dangerous areas. In nuclear power plants, robots handle radioactive materials and perform decommissioning tasks, reducing human exposure to hazards. Robotic cells also play a role in substation automation, where they assist in switching operations and equipment monitoring. Additionally, in the oil and gas sector, underwater robots (ROVs) are deployed for pipeline inspection and repair in offshore environments. The integration of AI and machine learning enables predictive maintenance, where robots can identify potential failures before they occur, minimizing downtime and enhancing reliability across energy assets.

Regional Insights

Regionally, North America leads in adopting industrial robot cells for energy and power, driven by advanced infrastructure, high safety standards, and significant investments in modernizing grid systems and renewable energy projects. The United States and Canada see extensive use in oil and gas, nuclear, and wind power sectors. Europe follows closely, with countries like Germany, the UK, and France leveraging robotics for efficient manufacturing of energy equipment and maintaining aging power networks. Strict EU regulations on safety and emissions further encourage automation. The Asia-Pacific region is experiencing rapid growth, particularly in China, Japan, and South Korea, where massive investments in solar, wind, and nuclear energy are coupled with strong governmental support for industrial automation. Emerging economies in Latin America and the Middle East are also gradually adopting robotic technologies to enhance their energy infrastructure, though at a slower pace due to economic and technical constraints. Each region's adoption patterns are influenced by local energy policies, industrial base, and technological readiness.

Company Insights

Key companies dominating the industrial robot cell market for energy and power include ABB, which offers robust solutions for automated manufacturing and maintenance in power generation and distribution. Fanuc is renowned for its high-performance robots used in assembling energy equipment and performing precise tasks in hazardous environments. KUKA provides specialized robotic systems for welding and handling applications in turbine and transformer production. Yaskawa Electric caters to the sector with motors and robots optimized for energy-efficient operations. specialized players like Boston Dynamics develop agile robots for inspection and maintenance in complex terrains, while DJI supplies drones for aerial surveys of power lines and solar farms. These companies focus on innovation, often partnering with energy firms to co-develop tailored automation solutions that address specific challenges such as extreme temperatures, corrosive environments, or high radiation levels. Their strategies include expanding service offerings and enhancing software integration for smarter, connected robotic ecosystems.

Recent Developments

Recent developments in the industrial robot cell market for energy and power include the introduction of AI-powered robots capable of autonomous decision-making for predictive maintenance and fault detection in power plants. Companies have launched advanced collaborative robots with enhanced safety features for closer human-robot collaboration in assembly and inspection tasks. There is a growing trend towards modular robot cells that can be easily reconfigured for different applications, reducing downtime and increasing flexibility. Partnerships between robotics firms and energy companies have resulted in customized solutions, such as robotic systems for automating solar panel cleaning or wind turbine blade repair. Innovations in sensor technology allow robots to perform more precise measurements and inspections in real-time. Additionally, the use of 5G connectivity is enabling faster data transmission and remote operation of robots in isolated energy sites, improving responsiveness and efficiency. These developments reflect a continuous effort to make robotic automation more accessible, intelligent, and integral to the energy sector's future.

Report Segmentation

This report on the industrial robot cell market for energy and power is segmented based on type, application, and region. By type, the segmentation includes articulated robots, SCARA robots, Cartesian robots, collaborative robots, and other specialized robots such as parallel and cylindrical robots. Each type is analyzed for its market presence, technological advancements, and suitability to energy sector tasks. Application-wise, the report covers manufacturing processes like component assembly, welding, and painting; maintenance and inspection activities including pipeline monitoring, turbine repair, and substation upkeep; and handling operations for materials and hazardous substances. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, detailing adoption trends, key players, and growth factors specific to each geography. The segmentation provides a comprehensive view of how different robot types and applications are evolving across various markets, helping stakeholders identify opportunities and tailor strategies accordingly.

FAQs

What are the main applications of industrial robots in the energy sector? Industrial robots in the energy sector are primarily used for manufacturing components like turbines and solar panels, maintaining infrastructure such as pipelines and power lines, inspecting hazardous areas including nuclear facilities, and handling materials in environments unsafe for humans.

How do collaborative robots benefit the power industry? Collaborative robots benefit the power industry by working alongside human operators to enhance productivity in tasks like assembly, quality inspection, and maintenance, while improving safety through built-in sensors that prevent accidents and reduce the need for physical barriers.

What types of robots are commonly used in renewable energy projects? In renewable energy projects, articulated robots and Cartesian robots are commonly used for assembling wind turbines and solar panels, while drones and crawling robots are employed for inspecting and maintaining installed systems like wind farms and solar arrays.

Why is there a growing demand for robotics in the oil and gas industry? The growing demand for robotics in oil and gas is driven by the need to automate dangerous tasks such as pipeline inspection, offshore platform maintenance, and handling explosive materials, which enhances safety, reduces operational costs, and minimizes human exposure to risks.

How are AI and IoT integrated into industrial robot cells for energy? AI and IoT are integrated into industrial robot cells to enable predictive maintenance, real-time monitoring, and autonomous decision-making, allowing robots to analyze data from sensors, predict equipment failures, and optimize operations for better efficiency and reliability in energy applications.

What challenges exist in adopting robotics in the energy and power sector? Challenges include high initial investment costs, integration complexities with legacy systems, the need for skilled personnel to operate and maintain advanced robotics, and adhering to stringent industry-specific safety and regulatory standards that vary across regions.

Citius Research has developed a research report titled “Industrial Robot Cell Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Robot Cell Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Robot Cell Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Robot Cell Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Robot Cell Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Robot Cell Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Robot Cell Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Robot Cell Market
• Cost and Gross Margin Analysis of Industrial Robot Cell Market
• Industrial Robot Cell Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Robot Cell Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Robot Cell Market Key Stakeholders

Below are the key stakeholders for the Industrial Robot Cell Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Robot Cell Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Robot Cell Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Robot Cell Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Robot Cell Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Robot Cell Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Robot Cell Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Robot Cell Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Robot Cell Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Robot Cell Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Robot Cell Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Robot Cell Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Robot Cell Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Robot Cell Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Robot Cell Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Robot Cell Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Robot Cell Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Robot Cell Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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