Industrial Motors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207650
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Motors Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 80 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Industrial Motors Market

(Market Size)
$45 billion
$80 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 45 billion
2030 Market Size USD 80 billion
Key Players Siemens, ABB, WEG, Nidec, Regal Beloit

Market Summary

The industrial motors market is a critical component within the manufacturing and construction sectors, providing the essential mechanical power required for a vast array of machinery and equipment. This market is characterized by the production and distribution of various motor types designed to meet stringent industrial demands for reliability, efficiency, and durability. The ongoing evolution of global manufacturing processes and the expansion of construction activities worldwide are fundamental to the sustained demand for these motors. Key industries served include automotive, oil and gas, power generation, and heavy machinery, each requiring specialized motor solutions tailored to specific operational environments and performance criteria. The market is also significantly influenced by technological advancements aimed at enhancing motor efficiency and integrating smart, connected features for predictive maintenance and energy management. As industries continue to prioritize operational cost reduction and sustainability, the adoption of high-efficiency motor systems has become a central focus, driving innovation and product development among leading manufacturers. The competitive landscape is dynamic, with established players and emerging innovators continually refining their offerings to capture market share and address the evolving needs of industrial consumers.

Key Highlights

A primary highlight of the industrial motors market is the accelerating transition towards energy-efficient motor systems, spurred by stringent international regulations and a corporate focus on reducing carbon footprints. Manufacturers are increasingly investing in the development of IE3 and IE4 premium efficiency motors, which offer significant energy savings over their traditional counterparts. Another notable trend is the integration of Industrial Internet of Things (IIoT) capabilities, enabling condition monitoring, predictive maintenance, and data analytics for optimized performance and reduced downtime. The market is also witnessing a surge in demand for customized motor solutions designed for specific applications in harsh or unique operating conditions, such as those found in mining, marine, and explosive atmospheres. Furthermore, the rise of automation and robotics within smart factories is creating new opportunities for compact, high-precision servo and stepper motors. The competitive intensity remains high, with key players engaging in strategic collaborations, mergers, and acquisitions to expand their technological portfolios and global reach, ensuring they can provide comprehensive motion control solutions to a diverse industrial client base.

Drivers, Opportunities & Restraints

The growth of the industrial motors market is propelled by several powerful drivers. The relentless expansion of global industrialization and infrastructure development, particularly in emerging economies, creates a foundational demand for motor-driven equipment. Stringent government regulations and energy efficiency standards across North America, Europe, and parts of Asia-Pacific are compelling industries to retrofit aging equipment with modern, efficient motors, thus stimulating market replacement demand. The pervasive adoption of automation and process control systems to enhance manufacturing precision and output further accelerates the need for advanced motor technologies. Significant opportunities are emerging from the ongoing digitalization of industrial ecosystems. The integration of motors with sensors and connectivity paves the way for data-driven services and predictive maintenance models, opening new revenue streams for manufacturers. The burgeoning renewable energy sector also presents a substantial opportunity, requiring specialized motors for applications in wind turbines, solar tracking systems, and hydroelectric power plants. However, the market faces notable restraints. The high initial investment associated with premium efficiency and smart motors can deter price-sensitive customers, despite the long-term savings. Furthermore, the volatility in raw material prices, particularly for copper and steel, can impact manufacturing costs and profit margins. Economic slowdowns and cyclical downturns in key end-use industries, such as construction and oil & gas, can also temporarily suppress demand for new motor installations.

Concentration Insights

The industrial motors market exhibits a concentration of technological expertise and manufacturing capacity among a group of leading global corporations. These established players, including Siemens AG, ABB Ltd., and Nidec Corporation, command significant market share due to their extensive product portfolios, strong brand recognition, and robust global distribution and service networks. Their dominance is reinforced by continuous investment in research and development, allowing them to pioneer innovations in motor efficiency, connectivity, and materials science. Alongside these giants, a layer of strong regional players and specialized manufacturers exists, focusing on niche applications or specific geographic markets. These companies often compete on the basis of deep application knowledge, customization capabilities, and responsive customer service. The market concentration is further characterized by strategic consolidation, as larger entities acquire smaller technology firms to gain access to proprietary designs or to expand into new application areas. This creates a competitive environment where scale, innovation, and global reach are critical determinants of success, while also providing avenues for agile specialists to thrive by addressing unmet needs in specific industrial segments.

Type Insights

The industrial motors market is segmented by type, with alternating current (AC) motors representing the largest and most widely adopted category due to their simplicity, reliability, and compatibility with standard power supplies. Within AC motors, induction motors, specifically squirrel cage designs, are the workhorses of industry, prized for their rugged construction and low maintenance requirements. Synchronous AC motors are favored for applications requiring constant speed under variable loads and for their high efficiency and power factor correction capabilities. The direct current (DC) motor segment, while historically significant, has seen its market share impacted by the advancement of AC motor controls. However, DC motors maintain relevance in applications demanding precise speed control and high starting torque, such as in crane and hoist systems. A growing and technologically advanced segment comprises servo motors and stepper motors, which are essential for precise motion control in automated machinery, robotics, and computer numerical control (CNC) equipment. The choice of motor type is fundamentally dictated by the specific application requirements, including power needs, speed control precision, operational environment, and total cost of ownership considerations.

Application Insights

Industrial motors find application across a profoundly diverse range of sectors within manufacturing and construction. In manufacturing, they are the driving force behind pumps, fans, compressors, conveyors, machine tools, and robotic arms, forming the backbone of production lines and material handling systems. The specific motor requirements vary greatly; for instance, a motor powering a compressor in a chemical plant must be explosion-proof, while a motor driving a precision CNC spindle requires exceptional speed stability. Within the construction industry, motors are integral to heavy equipment such as excavators, cranes, concrete mixers, and escalators, where durability, high torque, and reliability under demanding conditions are paramount. The HVAC sector is a major consumer of motors for air handling units, cooling towers, and refrigeration compressors, with a strong emphasis on energy efficiency. Furthermore, the water and wastewater treatment industry relies on motors to power pumps and aerators critical for public infrastructure. Each application segment imposes unique demands on motor design, influencing specifications related to enclosure type, efficiency class, duty cycle, and control integration, thereby shaping the product development strategies of motor manufacturers.

Regional Insights

The demand for industrial motors demonstrates distinct regional patterns influenced by the level of industrialization, infrastructure investment, and regulatory frameworks. The Asia-Pacific region stands as the largest and fastest-growing market, driven by the massive manufacturing base in China, India, and Southeast Asian nations, coupled with ongoing urbanization and significant investments in construction and infrastructure projects. North America and Europe represent mature markets characterized by stringent energy efficiency regulations, which primarily drive demand through the replacement of outdated motor systems with modern, high-efficiency models. The presence of advanced manufacturing and process industries in these regions also sustains demand for sophisticated and specialized motor solutions. The Middle East and Africa show potential growth linked to developments in the oil and gas sector, power generation, and construction, although market maturity varies widely across countries. Latin America's market growth is tied to industrial activity in major economies like Brazil and Mexico. Each region presents a unique competitive landscape, with global players maintaining a strong presence while local manufacturers cater to specific regional requirements and price points, making a nuanced, region-specific strategy essential for success in the global industrial motors market.

Company Insights

The competitive landscape of the industrial motors market is populated by a mix of multinational conglomerates and specialized manufacturers. Leading global players such as Siemens AG, ABB Ltd., and WEG S.A. possess comprehensive product portfolios that span from standard efficiency induction motors to highly advanced synchronous and servo motors. These companies compete on a global scale, leveraging their extensive research and development capabilities, strong brand equity, and vast service networks to secure large contracts and maintain long-term relationships with industrial clients. Other significant participants include Nidec Corporation, which has grown through strategic acquisitions, and Rockwell Automation, known for its integrated automation and motor control solutions. Regional champions like Toshiba Corporation in Asia and Regal Rexnord Corporation in North America also hold substantial market shares by focusing on their domestic markets and specific application expertise. The competitive dynamics are shaped by continuous innovation in motor design, a focus on providing complete system solutions rather than just components, and the ability to offer global consistency in product quality and service support. This environment pushes all participants to continually enhance their technological offerings and operational efficiency to maintain a competitive edge.

Recent Developments

The industrial motors market is continuously evolving, with recent developments centered on technological innovation and strategic corporate movements. A prominent trend is the launch of new motor series compliant with the latest international energy efficiency standards, such as the IE5 ultra-premium efficiency class, which pushes the boundaries of energy savings. Manufacturers are increasingly embedding smart sensors and connectivity modules directly into motor designs, facilitating their integration into IIoT platforms for real-time monitoring and analytics. There has been a noticeable push towards the development of motors designed specifically for use with variable frequency drives (VFDs) to optimize system-level performance. On the corporate front, strategic acquisitions and partnerships have been frequent, as companies seek to bolster their technological expertise or expand their geographic and industrial reach. For instance, acquisitions have targeted firms specializing in specific motor technologies like high-speed motors or companies with strengths in complementary areas such as motor controls and drives. Furthermore, sustainability has become a core focus, with developments in motor designs that utilize more recyclable materials and manufacturing processes that reduce environmental impact, aligning with the broader corporate sustainability goals of both manufacturers and their end customers.

Report Segmentation

This market research report on the industrial motors market provides a detailed and structured analysis through a methodical segmentation approach. The report is segmented by type, which includes AC motors (further broken down into induction and synchronous motors), DC motors (including brushed and brushless variants), and other specialized types such as servo and stepper motors. It is further segmented by application, covering critical areas like HVAC systems, automotive manufacturing, aerospace & defense equipment, construction machinery, industrial machinery, and power generation plants. Additionally, the report offers a thorough regional analysis, providing insights and forecasts for key geographic regions including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-dimensional segmentation allows for a granular examination of the market, enabling stakeholders to identify high-growth segments, understand application-specific demands, and assess regional opportunities and challenges. The analysis within each segment delves into market dynamics, technological trends, and competitive landscapes, providing a comprehensive view that is essential for strategic planning and investment decision-making for businesses, investors, and industry professionals.

FAQs

What are the different types of industrial motors? The primary types are Alternating Current (AC) motors, which include induction and synchronous motors; Direct Current (DC) motors, comprising brushed and brushless designs; and specialized motors like servo and stepper motors used for precise motion control.

Who are the key players in the industrial motor industry? Prominent companies dominating the market include Siemens AG, ABB Ltd., Nidec Corporation, WEG S.A., Rockwell Automation, and Toshiba Corporation, among others.

What is an AC motor? An AC motor is an electric motor driven by alternating current. It is the most common motor type used in industrial and commercial applications due to its simplicity, robustness, and compatibility with standard AC power supplies.

What is a servo motor? A servo motor is a rotary actuator that allows for precise control of angular position, velocity, and acceleration. It consists of a motor coupled with a sensor for position feedback and is commonly used in robotics, CNC machinery, and automated manufacturing.

Which region has the highest demand for industrial motors? The Asia-Pacific region currently represents the largest and most rapidly growing market for industrial motors, fueled by extensive manufacturing activities and massive infrastructure development in countries like China and India.

What are the major applications of industrial motors? Major applications span across HVAC systems, automotive production lines, aerospace manufacturing, construction equipment, various types of industrial machinery, and systems within power generation facilities.

Citius Research has developed a research report titled “Industrial Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Motors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Motors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Motors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Motors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Motors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Motors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Motors Market
• Cost and Gross Margin Analysis of Industrial Motors Market
• Industrial Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Motors Market Key Stakeholders

Below are the key stakeholders for the Industrial Motors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Motors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Motors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Motors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Motors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Motors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Motors Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Motors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Motors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Motors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Motors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Motors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Motors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Motors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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