Industrial Fryers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207638
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Fryers Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Industrial Fryers Market

(Market Size)
$1.8 billion
$3.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.5 billion
Key Players Middleby, ITW Food Equipment Group, Henny Penny, Electrolux, Ali Group

Market Summary

The industrial fryers market is a critical segment within the food processing equipment industry, primarily serving the manufacturing and construction sectors by providing large-scale frying solutions for commercial and industrial applications. These fryers are engineered for high-volume production environments such as food processing plants, quick-service restaurants, and large-scale catering facilities. The market is characterized by continuous technological advancements aimed at improving efficiency, safety, and output quality. Key players focus on developing equipment that meets stringent hygiene and operational standards while catering to diverse culinary requirements across global cuisines. Demand is driven by the expansion of the food service industry and the increasing consumption of fried foods worldwide. Manufacturers are also emphasizing sustainability by introducing energy-efficient models that reduce oil consumption and lower operational costs. The market remains competitive with innovations in automation and digital controls enhancing user experience and productivity.

Key Highlights

The industrial fryers market showcases several key highlights including the integration of smart technology for precise temperature control and monitoring, which ensures consistent product quality and reduces manual intervention. Energy efficiency is a major focus, with advanced fryers designed to minimize heat loss and optimize oil usage, leading to significant cost savings for operators. The adoption of durable materials such as stainless steel enhances equipment longevity and compliance with food safety regulations. Customization options are increasingly available, allowing businesses to tailor fryers to specific production needs and space constraints. The market also sees a trend towards modular designs that facilitate easy maintenance and cleaning, thereby reducing downtime. Additionally, leading manufacturers are expanding their product portfolios to include versatile models capable of handling various food types, from traditional potatoes to specialized items like poultry and seafood, meeting diverse consumer preferences.

Drivers, Opportunities & Restraints

Growth in the industrial fryers market is primarily driven by the expanding global food service sector, rising consumer demand for convenience and fried foods, and the proliferation of quick-service restaurants. Technological innovations that enhance operational efficiency and reduce energy consumption further propel market adoption. Opportunities abound in emerging economies where urbanization and changing dietary habits are increasing the demand for processed foods. The trend towards automation and Industry 4.0 integration presents significant potential for smart fryers equipped with IoT capabilities for remote monitoring and predictive maintenance. However, the market faces restraints including high initial investment costs for advanced equipment, which may deter small and medium enterprises. Stringent food safety regulations and environmental concerns regarding oil disposal and emissions also pose challenges. Additionally, fluctuating raw material prices can impact manufacturing costs and profitability, requiring companies to adopt strategic sourcing and cost-management practices.

Concentration Insights

The industrial fryers market is moderately concentrated with a mix of global leaders and regional players dominating the landscape. Key companies such as Middleby Corporation, ITW Food Equipment Group, and Henny Penny Corporation hold significant market shares due to their extensive product ranges and strong distribution networks. These established players focus on innovation, mergers, and acquisitions to strengthen their positions and expand into new geographic regions. Regional manufacturers compete by offering cost-effective solutions tailored to local preferences and regulatory requirements. The market also features numerous niche players specializing in custom or application-specific fryers, catering to segments like snack food production or ethnic cuisine. Competition is intensifying as companies invest in research and development to introduce energy-efficient and environmentally friendly models, addressing the growing demand for sustainable equipment in the food processing industry.

Type Insights

Industrial fryers are categorized into several types based on design and functionality, including deep fat fryers, pressure fryers, and vacuum fryers. Deep fat fryers are the most widely used, ideal for high-volume production of items like French fries and chicken due to their simplicity and efficiency. Pressure fryers are favored for products requiring moisture retention and faster cooking times, such as fried chicken, as they seal in flavors and reduce oil absorption. Vacuum fryers operate at lower temperatures, making them suitable for heat-sensitive foods like fruits and vegetables, preserving nutritional value and color. Additionally, there are specialized fryers like conveyor fryers for continuous processing and batch fryers for smaller operations. Each type offers distinct advantages in terms of capacity, energy use, and product quality, allowing businesses to select equipment that best aligns with their production requirements and operational goals.

Application Insights

Industrial fryers find applications across various sectors including food processing plants, restaurants, hotels, and catering services. In food processing, they are essential for producing frozen fried foods, snacks, and ready-to-eat meals on a large scale. The quick-service restaurant segment relies heavily on these fryers for consistent and rapid preparation of popular menu items like fries, nuggets, and fish. Hotels and catering services use industrial fryers to handle high-demand events and buffet services, ensuring efficient food production. There is also growing adoption in non-traditional areas such as sports stadiums, amusement parks, and institutional cafeterias where volume and speed are critical. The versatility of modern fryers allows them to process a wide range of products, from traditional potato-based items to innovative offerings like fried vegetables and desserts, meeting evolving consumer tastes and culinary trends.

Regional Insights

The industrial fryers market exhibits varied growth patterns across regions, influenced by dietary habits, economic development, and food industry dynamics. North America and Europe are mature markets characterized by high adoption of advanced and energy-efficient equipment, driven by strict regulations and a well-established food service sector. The Asia-Pacific region is experiencing rapid growth due to urbanization, rising disposable incomes, and the expansion of international food chains into countries like China and India. Latin America and the Middle East & Africa are emerging markets where increasing commercialization of food services and growing tourism industries are boosting demand. Regional preferences also play a role; for example, North America shows strong demand for pressure fryers for poultry, while Asia-Pacific sees higher use of fryers for snack production. Manufacturers are tailoring products to meet these regional nuances, enhancing their global footprint.

Company Insights

Prominent companies in the industrial fryers market include Middleby Corporation, which offers a diverse portfolio through brands like Frymaster and Pitco, known for innovation and reliability. ITW Food Equipment Group, with its Hobart and Vulcan lines, emphasizes durability and efficiency in its frying solutions. Henny Penny Corporation is recognized for its pressure frying technology and global service network. Other key players include Ali Group, Standex International, and Electrolux Professional, each providing specialized equipment for different segments. These companies invest heavily in research and development to introduce features such as digital controls, energy management systems, and easy-cleaning designs. Strategic partnerships and acquisitions are common, enabling firms to expand their product offerings and geographic reach. Customer focus on after-sales support and training is also a critical competitive factor, ensuring long-term client relationships and market loyalty.

Recent Developments

Recent developments in the industrial fryers market highlight a shift towards smarter and more sustainable equipment. Manufacturers are incorporating IoT technology for real-time monitoring and data analytics, allowing operators to optimize frying processes and reduce waste. Energy-efficient models with improved heat recovery systems and reduced oil consumption are gaining traction, aligning with environmental regulations and cost-saving goals. There is also increased emphasis on hygiene, with designs featuring easy-to-clean surfaces and automated filtration systems to maintain oil quality. Companies are expanding their production capacities in emerging markets to capitalize on local growth opportunities. Additionally, collaborations between equipment makers and food service providers are leading to customized solutions that address specific operational challenges. These advancements reflect the industry's response to evolving consumer demands and the need for greater efficiency in food preparation.

Report Segmentation

This report on the industrial fryers market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. It is segmented by type, including deep fat fryers, pressure fryers, vacuum fryers, and others, each analyzed for their market presence and growth potential. Application segmentation covers food processing plants, restaurants, hotels, catering services, and other end-users, highlighting demand patterns across different sectors. The report also includes regional segmentation, examining market dynamics in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each segment is evaluated based on factors such as adoption rates, technological advancements, and regulatory influences. This structured approach enables stakeholders to identify key opportunities and trends specific to their interests, supporting informed decision-making and strategic planning in the competitive landscape of industrial frying equipment.

FAQs

What are the different types of industrial fryers available? Industrial fryers come in various types including deep fat fryers, pressure fryers, vacuum fryers, and specialized models like conveyor or batch fryers, each suited for specific cooking needs and production volumes.

How do industrial fryers improve energy efficiency? Modern industrial fryers incorporate features such as high-efficiency burners, improved insulation, and heat recovery systems to reduce energy consumption and operational costs.

What maintenance is required for industrial fryers? Regular maintenance includes daily cleaning, oil filtration, and periodic inspection of heating elements and controls to ensure optimal performance and compliance with food safety standards.

Can industrial fryers be used for different food products? Yes, industrial fryers are versatile and can be used for a wide range of products including potatoes, poultry, seafood, vegetables, and snacks, often with adjustable settings for different cooking requirements.

What safety features are common in industrial fryers? Common safety features include automatic shut-off mechanisms, temperature controls, cool zones to prevent oil overheating, and ergonomic designs to minimize burn risks during operation.

How do pressure fryers differ from deep fat fryers? Pressure fryers cook food under pressure, reducing cooking time and oil absorption while retaining moisture, whereas deep fat fryers submerge food in hot oil for traditional frying, ideal for high-volume output.

Citius Research has developed a research report titled “Industrial Fryers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Fryers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Fryers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Fryers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Fryers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Fryers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Fryers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Fryers Market
• Cost and Gross Margin Analysis of Industrial Fryers Market
• Industrial Fryers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Fryers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Fryers Market Key Stakeholders

Below are the key stakeholders for the Industrial Fryers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Fryers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Fryers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Fryers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Fryers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Fryers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Fryers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Fryers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Fryers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Fryers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Fryers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Fryers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Fryers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Fryers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Fryers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Fryers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Fryers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Fryers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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