Industrial Flooring Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208417
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Flooring Market size was estimated at USD 9.8 billion in 2023 and is projected to reach USD 14.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Industrial Flooring Market

(Market Size)
$9.8 billion
$14.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 9.8 billion
2030 Market Size USD 14.8 billion
Key Players Sika, Mapei, BASF, Fosroc, The Euclid Chemical Company

Market Summary

The industrial flooring market is a critical segment within the broader manufacturing and construction industries, providing specialized flooring solutions designed to withstand heavy machinery, high foot traffic, chemical exposure, and extreme environmental conditions. These flooring systems are engineered to offer durability, safety, and longevity, making them indispensable in sectors such as automotive, food and beverage, pharmaceuticals, logistics, and heavy engineering. The demand for industrial flooring is driven by the need for surfaces that can resist abrasion, impact, and chemical spills while ensuring compliance with stringent hygiene and safety standards. Key materials used include epoxy, polyurethane, polyaspartic, and methyl methacrylate resins, each selected based on specific application requirements and environmental factors. The market is characterized by continuous innovation, with manufacturers focusing on developing products that offer faster installation times, reduced downtime, and enhanced performance characteristics. As industrial activities expand globally, the need for robust and reliable flooring solutions is expected to grow, supporting operational efficiency and workplace safety across various end-use industries.

Key Highlights

The industrial flooring market is distinguished by several key factors that underscore its importance and growth trajectory. One of the primary highlights is the increasing emphasis on workplace safety and regulatory compliance, which has led to the adoption of anti-slip, chemical-resistant, and hygienic flooring systems. Another significant aspect is the advancement in material technology, with developments in epoxy and polyurethane formulations that offer superior durability and faster curing times, minimizing disruption to industrial operations. The market also sees a rising trend towards sustainable and environmentally friendly flooring options, driven by corporate sustainability goals and regulatory pressures. Additionally, the growth of the e-commerce and logistics sectors has amplified the demand for high-performance flooring in warehouses and distribution centers, where durability and load-bearing capacity are paramount. The integration of smart flooring technologies, such as embedded sensors for monitoring conditions, represents an emerging trend that could redefine functionality in industrial settings. These highlights collectively reflect a market that is evolving to meet the complex demands of modern industrial environments.

Drivers, Opportunities & Restraints

The industrial flooring market is propelled by several drivers, including the expansion of manufacturing and construction activities worldwide, which necessitates durable and safe flooring solutions. Increasing investments in industrial infrastructure, particularly in emerging economies, further stimulate demand. Stringent government regulations regarding workplace safety and hygiene, especially in sectors like food processing and pharmaceuticals, act as significant drivers, compelling businesses to invest in high-quality flooring systems. Opportunities in the market abound, particularly in the development of eco-friendly and sustainable flooring materials that reduce environmental impact while maintaining performance standards. The rise of retrofitting and renovation projects in existing industrial facilities presents another growth avenue, as companies seek to upgrade their flooring to enhance efficiency and compliance. However, the market faces restraints such as the high initial cost of advanced flooring systems, which can be a barrier for small and medium-sized enterprises. Additionally, the complexity of installation and the need for specialized labor can pose challenges, potentially delaying projects and increasing overall costs. Economic fluctuations and reduced industrial output in certain regions may also temper market growth, emphasizing the need for adaptable and cost-effective solutions.

Concentration Insights

The industrial flooring market exhibits a concentrated competitive landscape with a mix of global players and regional specialists dominating the industry. Key companies such as Sika AG, BASF SE, RPM International Inc., and Fosroc International Ltd. hold significant market shares, leveraging their extensive product portfolios, technological expertise, and strong distribution networks. These industry leaders focus on research and development to introduce innovative products that cater to evolving customer needs, such as faster-curing systems and enhanced durability features. Regional players also play a crucial role, often providing tailored solutions that address specific local requirements and environmental conditions. The market concentration is further influenced by strategic mergers and acquisitions, which enable companies to expand their geographic presence and enhance their technological capabilities. Collaboration with contractors and distributors is essential for market penetration, as the installation of industrial flooring requires specialized knowledge and skills. This concentration dynamics ensure that the market remains competitive, driving continuous improvement and innovation in product offerings.

Type Insights

Industrial flooring is categorized into various types based on the materials and technologies used, each offering distinct properties suited to specific applications. Epoxy flooring is widely prevalent due to its excellent chemical resistance, durability, and seamless surface, making it ideal for environments exposed to oils, acids, and heavy traffic. Polyurethane flooring is known for its flexibility and resistance to thermal shock, often used in areas with significant temperature variations. Polyaspartic coatings are gaining popularity for their fast curing times and UV stability, reducing installation downtime and extending service life. Methyl methacrylate (MMA) systems offer rapid curing even at low temperatures, making them suitable for quick turnaround projects. Other types include cementitious urethane floors, which provide high strength and chemical resistance, and terrazzo flooring, valued for its aesthetic appeal and longevity. The choice of flooring type depends on factors such as the intended use, environmental conditions, load requirements, and budget constraints, with manufacturers continually innovating to enhance performance characteristics.

Application Insights

Industrial flooring finds applications across a diverse range of sectors, each with unique requirements that influence the selection of flooring systems. In the food and beverage industry, flooring must be hygienic, easy to clean, and resistant to chemicals and moisture to comply with strict safety standards. Pharmaceutical manufacturing facilities demand floors that prevent contamination, offer seamless surfaces, and withstand frequent sterilization processes. Automotive plants utilize heavy-duty flooring that can support massive machinery and resist oils and greases. Warehouses and logistics centers require floors with high abrasion resistance and load-bearing capacity to endure constant movement of forklifts and heavy goods. Chemical processing units need flooring with exceptional chemical resistance to handle spills and exposures. Additionally, aerospace and electronics manufacturing facilities often opt for static-dissipative or conductive floors to protect sensitive equipment. The versatility of industrial flooring solutions ensures they meet the rigorous demands of these applications, enhancing operational safety and efficiency.

Regional Insights

The demand for industrial flooring varies significantly across regions, influenced by industrialization levels, economic development, and regulatory frameworks. North America and Europe represent mature markets characterized by stringent safety regulations and a strong focus on upgrading existing infrastructure, driving demand for high-performance flooring systems. The Asia-Pacific region is a rapidly growing market, fueled by extensive manufacturing activities, urbanization, and investments in industrial construction in countries like China, India, and Southeast Asian nations. Latin America and the Middle East & Africa are emerging markets, where growth is supported by industrial expansion and infrastructure development projects. Regional differences also arise from climatic conditions; for instance, areas with high humidity or temperature extremes may prefer flooring types with enhanced resistance to environmental factors. Local manufacturing capabilities and the presence of key players further shape regional market dynamics, with companies adapting their strategies to address specific regional needs and opportunities.

Company Insights

Prominent companies in the industrial flooring market include Sika AG, which offers a comprehensive range of products such as epoxy and polyurethane systems known for their durability and chemical resistance. BASF SE provides innovative solutions like MasterTop polyurethane floors, focusing on sustainability and performance. RPM International Inc., through its subsidiaries like Tremco and Euclid Chemical, delivers advanced flooring systems tailored for various industrial applications. Fosroc International Ltd. specializes in construction chemicals, including flooring solutions that enhance safety and longevity. Other key players include Mapei Corporation, with its extensive product line for industrial and commercial floors, and PPG Industries, Inc., known for its protective and decorative coatings. These companies invest heavily in research and development to introduce products with improved properties, such as faster installation and enhanced environmental friendliness. Strategic partnerships with distributors and contractors are crucial for market reach, ensuring that their solutions are effectively implemented across diverse industrial sectors.

Recent Developments

The industrial flooring market has witnessed several recent developments aimed at enhancing product performance and expanding market reach. Companies are increasingly focusing on developing sustainable flooring options, such as low-VOC (volatile organic compound) and bio-based materials, to meet growing environmental regulations and customer preferences. Technological advancements have led to the introduction of faster-curing systems, like polyaspartic and MMA coatings, which reduce installation time and minimize operational disruptions. There is also a trend towards smart flooring solutions integrated with sensors for monitoring temperature, pressure, and wear, providing valuable data for maintenance and safety. Strategic acquisitions and collaborations have been prominent, with major players acquiring smaller firms to broaden their product portfolios and geographic presence. For instance, recent mergers have enabled companies to offer more comprehensive flooring systems that combine multiple functionalities. Additionally, investments in digital tools for project planning and customer engagement are becoming more common, streamlining the specification and installation processes. These developments reflect a market that is dynamically evolving to address the complex needs of modern industrial environments.

Report Segmentation

This report on the industrial flooring market is segmented to provide a detailed analysis across various dimensions. The segmentation by type includes epoxy, polyurethane, polyaspartic, methyl methacrylate, and other flooring systems, each examined for their market presence and growth potential. Application segmentation covers key industries such as food and beverage, pharmaceuticals, automotive, warehousing and logistics, chemical processing, and others, highlighting specific demands and trends within each sector. Geographical segmentation offers insights into regional markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, assessing factors like economic conditions, regulatory environment, and industrial growth. The report also segments the market based on end-use settings, distinguishing between new construction and renovation projects, which have different requirements and growth drivers. Additionally, competitive landscape segmentation analyzes the market share, strategies, and product offerings of leading companies, providing a comprehensive view of the industry structure. This multi-faceted segmentation ensures that the report delivers targeted insights for stakeholders seeking to understand specific aspects of the industrial flooring market.

FAQs

What are the different types of industrial flooring available? Industrial flooring types include epoxy, polyurethane, polyaspartic, methyl methacrylate, cementitious urethane, and terrazzo systems, each designed for specific performance characteristics such as chemical resistance, durability, and installation speed.

How does industrial flooring enhance safety in workplaces? Industrial flooring enhances safety by providing anti-slip surfaces, resistance to chemicals and fires, and seamless finishes that prevent tripping hazards and facilitate easy cleaning, thereby reducing accidents and ensuring compliance with safety regulations.

What factors should be considered when choosing industrial flooring? Key factors include the type of industry, expected traffic and load, exposure to chemicals or temperature variations, required hygiene standards, installation time, maintenance needs, and budget constraints.

Which industries are the major users of industrial flooring? Major industries include food and beverage, pharmaceuticals, automotive, warehousing and logistics, chemical processing, aerospace, and electronics manufacturing, each with distinct flooring requirements based on operational demands.

How long does industrial flooring typically last? The lifespan varies by material and usage, but high-quality systems like epoxy and polyurethane can last 10-20 years or more with proper maintenance, depending on the intensity of use and environmental conditions.

What are the latest trends in industrial flooring? Current trends include the development of sustainable and eco-friendly materials, faster-curing technologies, smart floors with embedded sensors, and increased use of polyaspartic coatings for their durability and quick installation benefits.

Citius Research has developed a research report titled “Industrial Flooring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Flooring Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Flooring Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Flooring Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Flooring Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Flooring Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Flooring Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Flooring Market
• Cost and Gross Margin Analysis of Industrial Flooring Market
• Industrial Flooring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Flooring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Flooring Market Key Stakeholders

Below are the key stakeholders for the Industrial Flooring Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Flooring Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Flooring Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Flooring Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Flooring Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Flooring Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Flooring Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Flooring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Flooring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Flooring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Flooring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Flooring Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Flooring Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Flooring Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Flooring Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Flooring Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Flooring Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Flooring Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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