Industrial Drums Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210136
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Drums Market size was estimated at USD 6.2 billion in 2023 and is projected to reach USD 10.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

Industrial Drums Market

(Market Size)
$6.2 billion
$10.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 6.2 billion
2030 Market Size USD 10.5 billion
Key Players Greif, Mauser Group, SCHÜTZ, Time Technoplast, Hoover Ferguson

Market Summary

The industrial drums market is a critical segment within the global packaging industry, primarily serving as robust containers for the storage and transportation of a wide range of materials, including chemicals, petroleum products, food ingredients, pharmaceuticals, and hazardous waste. These drums are engineered to meet stringent safety and durability standards, ensuring product integrity and compliance with international regulations. The market is characterized by the utilization of various materials such as steel, plastic, and fiber, each selected based on the chemical compatibility, weight, and specific handling requirements of the contents. Industrial drums are indispensable across supply chains, providing secure and efficient solutions for bulk handling. The demand is largely driven by industries that require safe, reliable, and cost-effective packaging for large-volume liquids and semi-solids. The market operates within a framework of evolving environmental standards and sustainability initiatives, influencing material innovation and recycling practices. Key players continuously focus on product development to enhance performance characteristics like strength, corrosion resistance, and reusability, catering to the complex needs of a diverse industrial clientele.

Key Highlights

The industrial drums market is distinguished by several pivotal factors that underscore its importance and trajectory. A primary highlight is the extensive application in the chemical and petrochemical sectors, where the safe containment of hazardous and non-hazardous materials is paramount. The market offers a diverse product portfolio, including tight-head and open-head drums, each designed for specific sealing and dispensing functionalities. Another significant aspect is the growing emphasis on sustainability, leading to increased production of reconditioned and recyclable drums, which aligns with circular economy principles and reduces environmental footprint. Advancements in material science have introduced high-performance plastics and composite materials that offer superior properties like lightweight construction and enhanced chemical resistance compared to traditional steel drums. Furthermore, the market is supported by a robust regulatory landscape that mandates strict quality control and safety certifications, ensuring that all products meet global standards for transport and storage. The integration of smart technologies, such as RFID tags for tracking and inventory management, is also emerging as a key trend, adding a layer of digital intelligence to traditional packaging solutions.

Drivers, Opportunities & Restraints

Market growth is propelled by several key drivers, including the expanding chemical manufacturing sector globally, which consistently requires reliable bulk packaging for its outputs. The rise in international trade of industrial goods further fuels demand for standardized, secure, and stackable drum solutions that facilitate efficient logistics and transportation. Strict governmental regulations concerning the safe handling and disposal of hazardous materials also act as a significant driver, compelling industries to invest in high-quality, compliant packaging. Opportunities within the market are abundant, particularly in the development of bio-based and biodegradable plastic drums to cater to the increasing consumer and corporate demand for eco-friendly products. The expansion of the pharmaceutical and food & beverage industries in emerging economies presents a substantial growth avenue for specialized drum applications. However, the market faces restraints such as the volatility in raw material prices, especially for plastics and steel, which can impact production costs and profit margins. The high initial investment required for manufacturing advanced drum types and the complex logistics associated with the return and reconditioning of used drums also pose challenges to market expansion.

Concentration Insights

The competitive landscape of the industrial drums market is characterized by the presence of several established multinational corporations and numerous regional players, creating a moderately concentrated environment. Leading companies such as Greif, Inc., Mauser Packaging Solutions, and Schutz Container Systems, Inc. hold significant market shares due to their extensive global distribution networks, diverse product offerings, and strong brand reputation built on reliability and quality. These major players often engage in strategic activities like mergers, acquisitions, and partnerships to expand their geographical footprint and enhance their technological capabilities. The market also features a considerable number of small and medium-sized enterprises that compete by specializing in niche segments or by offering cost-effective solutions tailored to local demands. This structure fosters a competitive atmosphere that drives innovation in product design, material usage, and service offerings, such as drum management and reconditioning services, which are increasingly important to customers seeking comprehensive packaging solutions.

Type Insights

The industrial drums market is segmented by product type, primarily into steel drums, plastic drums, and fiber drums. Steel drums, often constructed from carbon steel, are renowned for their exceptional strength, durability, and superior protective qualities against fire and impact, making them the preferred choice for transporting hazardous materials and volatile chemicals. They are typically used in a single-trip configuration but can also be reconditioned for multiple uses. Plastic drums, commonly made from high-density polyethylene (HDPE), offer advantages such as lighter weight, resistance to corrosion and a wide range of chemicals, and easier handling. They are widely utilized in the food, pharmaceutical, and chemical industries for non-hazardous materials. Fiber drums, composed of paperboard and often with liners, provide a cost-effective and sustainable option for packaging powders, granules, and other semi-solid materials where high impact resistance is not the primary concern. The selection among these types is dictated by factors including the nature of the contents, transportation mode, regulatory requirements, and total cost of ownership.

Application Insights

Industrial drums serve a multitude of critical applications across various end-use industries. In the chemicals and petrochemicals sector, they are indispensable for the safe storage and shipment of acids, solvents, lubricants, and other potentially dangerous substances, requiring drums that meet specific UN certifications for hazardous goods. The petroleum industry relies heavily on drums for packaging lubricating oils, greases, and additives. Within the food and beverage industry, drums are used to transport liquid ingredients like syrups, juices, and edible oils, necessitating materials that are food-grade and do not impart odors or contaminants. The pharmaceutical industry utilizes specially designed clean and sterile drums for raw materials and intermediates. Furthermore, the paints, inks, and dyes industry consumes a significant volume of drums for their products. The agricultural sector uses them for pesticides and fertilizers, while the waste management industry employs drums for the collection and transport of hazardous and non-hazardous waste materials, highlighting the product's versatility.

Regional Insights

The demand for industrial drums exhibits distinct regional patterns influenced by local industrial activity, economic development, and regulatory frameworks. The Asia-Pacific region represents a dominant and rapidly growing market, driven by robust industrialization, expanding chemical production, and thriving manufacturing sectors in countries like China and India. North America and Europe are mature markets characterized by stringent environmental and safety regulations that dictate drum specifications, particularly for hazardous materials. These regions also show a strong inclination towards drum reconditioning and recycling services, supporting sustainability goals. The Middle East and Africa region shows steady demand, closely tied to its vast petrochemical and oil & gas industries. Latin America presents emerging opportunities fueled by industrial growth in countries such as Brazil and Mexico. Each region's specific industrial base directly influences the preferred drum materials, sizes, and closure types, requiring manufacturers to adapt their offerings to meet these diverse regional requirements and standards.

Company Insights

The industrial drums market features a competitive arena with key players driving innovation and setting industry standards. Greif, Inc. is a global leader offering a comprehensive portfolio of steel, plastic, and fibre industrial packaging products, supported by a vast network of manufacturing plants and service centres. Mauser Packaging Solutions is another major contender, specializing in rigid industrial packaging and services, including reconditioning, with a strong focus on sustainability. Schutz Container Systems, Inc., known for its intermediate bulk containers (IBCs) and drums, emphasizes innovation in container design. Other significant participants include Time Technoplast Ltd., which offers a wide range of plastic drums and jerricans, and Balmer Lawrie & Co. Ltd., a prominent player in steel drums. These companies compete on factors such as product quality, technological advancement, global supply chain efficiency, and the ability to provide value-added services like container management and lifecycle solutions to their customers.

Recent Developments

The industrial drums market is continuously evolving, with recent developments focusing on sustainability, material innovation, and digital integration. A prominent trend is the increased investment in recycling infrastructure and closed-loop systems, where companies are enhancing their capabilities to collect, clean, and recondition used drums, thereby promoting a circular economy. There is a noticeable shift towards the development of advanced plastic resins that offer improved barrier properties and are made from recycled content. Furthermore, leading manufacturers are incorporating Internet of Things (IoT) technologies into their products; for instance, embedding smart sensors in drums to monitor location, temperature, fill level, and potential tampering during transit, providing valuable data for supply chain optimization. Strategic acquisitions and partnerships remain common as companies seek to expand their geographic presence and product portfolios. Additionally, there is a growing emphasis on designing lighter-weight drums without compromising strength to reduce transportation costs and carbon emissions.

Report Segmentation

This market research report on the industrial drums market provides a detailed and structured analysis segmented to offer comprehensive insights. The segmentation is based on several crucial criteria to cater to the specific information needs of stakeholders. The report is divided by type, covering steel drums, plastic drums, and fibre drums, analyzing the demand, innovation, and application areas for each material. It is further segmented by capacity, examining small (less than 25 gallons), medium (25-50 gallons), and large (more than 50 gallons) drums, including popular sizes like 55-gallon drums. The application segmentation delves into key end-use industries such as chemicals & petrochemicals, petroleum, food & beverages, pharmaceuticals, paints, inks & dyes, and others. Geographically, the report provides an in-depth analysis of regional markets including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This multi-faceted segmentation allows for a granular understanding of market dynamics, trends, and opportunities within each specific segment.

FAQs

What are the different types of industrial drums available? The primary types of industrial drums are steel drums, plastic drums, and fibre drums. Each type offers distinct advantages; steel provides high strength and security for hazardous materials, plastic offers corrosion resistance and lighter weight, and fibre is a cost-effective option for dry goods.

What industries use industrial drums? A wide array of industries utilize industrial drums, including chemicals and petrochemicals, petroleum, food and beverage, pharmaceuticals, paints and inks, agriculture for pesticides and fertilizers, and waste management for hazardous material collection.

How are steel drums different from plastic drums? Steel drums are typically heavier, offer superior protection against fire and physical impact, and are often used for hazardous materials. Plastic drums are lighter, resistant to corrosion and many chemicals, and are commonly used for food-grade and non-hazardous applications.

What is a 55-gallon drum? A 55-gallon drum is a standard-sized container widely used in numerous industries for storage and transportation of liquids and semi-solids. It is a ubiquitous size due to its optimal balance of capacity, handling efficiency, and stackability.

Can industrial drums be recycled? Yes, industrial drums, particularly steel and many plastic types, are highly recyclable. There is a well-established industry for drum reconditioning, which involves inspecting, cleaning, and repairing used drums for multiple lifecycles, supporting environmental sustainability.

What are the safety standards for industrial drums? Industrial drums, especially for hazardous goods, must comply with stringent international regulations such as those from the UN (United Nations), which include performance tests for leakproofness, pressure, and drop resistance. Regional bodies like the DOT in the US and ADR in Europe also enforce specific packaging standards.

Citius Research has developed a research report titled “Industrial Drums Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Drums Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Drums Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Drums Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Drums Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Drums Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Drums Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Drums Market
• Cost and Gross Margin Analysis of Industrial Drums Market
• Industrial Drums Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Drums Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Drums Market Key Stakeholders

Below are the key stakeholders for the Industrial Drums Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Drums Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Drums Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Drums Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Drums Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Drums Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Drums Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Drums Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Drums Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Drums Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Drums Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Drums Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Drums Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Drums Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Drums Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Drums Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Drums Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Drums Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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