Industrial Burner Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207629
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Burner Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Industrial Burner Market

(Market Size)
$5.5 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 5.5 billion
2030 Market Size USD 10 billion
Key Players Honeywell, Weishaupt, Riello, Baltur, Oilon

Market Summary

The industrial burner market is a critical segment within the manufacturing and construction industries, providing essential combustion solutions for a wide range of heating and thermal processing applications. Industrial burners are designed to efficiently mix fuel with air to produce a controlled flame, which is utilized in processes such as metal processing, chemical production, food processing, and power generation. The market is characterized by the demand for energy-efficient and environmentally compliant systems that help industries reduce operational costs and meet stringent emission regulations. Key players are continuously innovating to develop burners that support alternative fuels and integrate with smart control systems for optimized performance. The adoption of advanced burner technologies is driven by the need for enhanced safety, reliability, and automation in industrial operations. As industries globally focus on sustainability and energy conservation, the industrial burner market is poised to witness steady growth, supported by modernization of existing infrastructure and expansion in emerging economies.

Key Highlights

The industrial burner market is distinguished by several key highlights that underscore its importance and evolution. A significant trend is the shift towards low-NOx burners, which are engineered to minimize nitrogen oxide emissions and comply with environmental standards. Another highlight is the integration of Industry 4.0 technologies, such as IoT and AI, enabling predictive maintenance, real-time monitoring, and data-driven optimization of combustion processes. The market also sees a growing preference for dual-fuel and multi-fuel burners that offer flexibility in fuel selection, helping industries navigate fuel price volatility and supply disruptions. Additionally, there is an increased focus on retrofitting existing systems with modern burners to improve efficiency and extend equipment life. The competitive landscape is marked by strategic collaborations and mergers among leading companies to expand product portfolios and geographic reach. These developments reflect the market's responsiveness to regulatory pressures and the industrial push towards greener and smarter manufacturing solutions.

Drivers, Opportunities & Restraints

Several drivers propel the industrial burner market, including stringent government regulations aimed at reducing industrial emissions and promoting energy efficiency. Industries are incentivized to upgrade to advanced burner systems that lower fuel consumption and environmental impact. The expansion of manufacturing and construction sectors in developing regions presents substantial growth opportunities, as new facilities require modern heating solutions. Additionally, the rise in adoption of renewable and alternative fuels creates avenues for innovation in burner design to accommodate biofuels, hydrogen, and other sustainable energy sources. However, the market faces restraints such as high initial investment costs for advanced burner systems, which can deter small and medium-sized enterprises from upgrading. Economic uncertainties and fluctuations in raw material prices also pose challenges, affecting manufacturing costs and profitability. Despite these restraints, ongoing technological advancements and the increasing emphasis on carbon neutrality offer positive prospects for market expansion.

Concentration Insights

The industrial burner market exhibits a concentrated competitive landscape with a few major players holding significant market share. Companies such as Honeywell International, Siemens AG, and John Zink Hamworthy Combustion dominate due to their extensive product portfolios, strong R&D capabilities, and global presence. These leaders focus on developing customized solutions for diverse industrial applications and investing in technologies that enhance combustion efficiency and reduce emissions. The market also includes several regional players that cater to local demands and offer cost-effective alternatives. Concentration is higher in developed regions where regulatory standards are strict, driving adoption of advanced burners. In emerging economies, the market is more fragmented with numerous small manufacturers, but consolidation is expected as multinational companies expand through acquisitions. Strategic partnerships with OEMs and end-users are common, enabling companies to strengthen their market position and address specific industry needs effectively.

Type Insights

Industrial burners are categorized based on type, with key segments including regenerative burners, radiant burners, high-velocity burners, and thermal oxidizers. Regenerative burners are highly efficient, recovering waste heat from flue gases to preheat combustion air, thereby reducing fuel consumption and emissions. They are widely used in high-temperature applications such as metal reheating and glass manufacturing. Radiant burners provide uniform heat distribution through infrared radiation, ideal for processes requiring precise temperature control, like in food processing and painting. High-velocity burners generate intense, directed flames suitable for applications needing rapid heating, such as in forging and heat treatment. Thermal oxidizers are specialized burners designed for destroying volatile organic compounds and hazardous air pollutants, commonly employed in chemical and pharmaceutical industries. Each type offers distinct advantages, and selection depends on specific process requirements, fuel type, and environmental considerations.

Application Insights

Industrial burners find applications across various sectors, including metals and mining, chemical and petrochemical, food and beverage, and power generation. In the metals and mining industry, burners are used for melting, smelting, and heat treatment processes, requiring high temperatures and durability. The chemical and petrochemical sector utilizes burners in reactors, heaters, and incinerators for processing raw materials and managing waste streams. Food and beverage applications involve burners for baking, drying, and sterilization, where precision and hygiene are critical. Power generation plants employ burners in boilers and turbines to produce steam and electricity, emphasizing efficiency and low emissions. Other significant applications include cement production, where burners are essential for kiln operations, and textile manufacturing for drying and curing processes. The versatility of industrial burners makes them indispensable in ensuring operational efficiency and product quality across these diverse industries.

Regional Insights

The industrial burner market demonstrates varying dynamics across different regions, influenced by industrialization levels, regulatory frameworks, and economic conditions. North America and Europe are mature markets characterized by strict emission norms and a strong focus on energy efficiency, driving demand for advanced low-NOx and high-efficiency burners. The presence of major manufacturing and chemical industries in these regions supports market growth. Asia-Pacific is the fastest-growing region, fueled by rapid industrialization, urbanization, and investments in infrastructure development in countries like China and India. The expansion of manufacturing facilities and power plants in this region creates significant opportunities for burner adoption. Latin America and the Middle East & Africa are emerging markets, with growth driven by industrial development and increasing energy??. Regional policies promoting sustainable practices and modernization of industrial equipment further shape market trends and adoption rates.

Company Insights

Leading companies in the industrial burner market include Honeywell International, Siemens AG, John Zink Hamworthy Combustion, ANDRITZ AG, and Baltur S.p.A. Honeywell International offers a comprehensive range of burners and combustion controls, leveraging its expertise in automation and energy management. Siemens AG provides innovative burner solutions integrated with digital technologies for enhanced performance and monitoring. John Zink Hamworthy Combustion is renowned for its advanced combustion systems and environmental solutions, serving diverse industries globally. ANDRITZ AG focuses on customized burner systems for specific applications, particularly in the pulp and paper and energy sectors. Baltur S.p.A. specializes in gas and oil burners, emphasizing reliability and efficiency. These companies invest heavily in R&D to develop products that meet evolving regulatory and customer needs, and they employ strategies such as mergers, acquisitions, and partnerships to strengthen their market presence and expand their customer base.

Recent Developments

Recent developments in the industrial burner market highlight ongoing innovation and strategic initiatives by key players. Companies are launching new low-NOx burner models that exceed current emission standards, incorporating features like flue gas recirculation and advanced control systems. There is a growing emphasis on hydrogen-ready burners, aligning with the global shift towards decarbonization and renewable energy sources. Partnerships between burner manufacturers and technology firms are increasing to integrate IoT capabilities for remote monitoring and predictive maintenance. acquisitions and expansions are common, with companies entering new geographic markets or enhancing their production capacities to meet rising demand. Additionally, industry participants are focusing on providing comprehensive service solutions, including maintenance and retrofitting, to help clients improve existing systems' efficiency and compliance. These developments reflect the market's adaptation to sustainability trends and technological advancements.

Report Segmentation

The industrial burner market report is segmented based on type, application, fuel type, and region. By type, the market is divided into regenerative burners, radiant burners, high-velocity burners, thermal oxidizers, and others, each catering to specific industrial needs and operational conditions. Application segmentation covers metals and mining, chemical and petrochemical, food and beverage, power generation, and other industries, highlighting the diverse uses of burners across sectors. Fuel type segmentation includes oil-based burners, gas-based burners, dual-fuel burners, and others, addressing the variety of energy sources utilized in industrial processes. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into regional trends, growth prospects, and competitive landscapes. This detailed segmentation enables a thorough analysis of market dynamics, helping stakeholders identify opportunities and make informed decisions.

FAQs

What are the key types of industrial burners available? Industrial burners come in various types, including regenerative burners, radiant burners, high-velocity burners, and thermal oxidizers, each designed for specific applications and efficiency requirements.

Which industries primarily use industrial burners? Major industries utilizing industrial burners include metals and mining, chemical and petrochemical, food and beverage, and power generation, among others, for processes requiring controlled combustion and heating.

What fuels are commonly used in industrial burners? Industrial burners typically operate on fuels such as natural gas, oil, propane, or dual-fuel systems that can switch between sources, depending on availability and cost considerations.

How do industrial burners contribute to energy efficiency? Advanced industrial burners enhance energy efficiency by optimizing fuel-air ratio, recovering waste heat, and reducing emissions, leading to lower operational costs and environmental impact.

What are the latest trends in industrial burner technology? Current trends include the development of low-NOx burners, integration with digital controls for smart operation, and designs compatible with alternative fuels like hydrogen.

Who are the leading players in the industrial burner market? Prominent companies in this market include Honeywell International, Siemens AG, John Zink Hamworthy Combustion, ANDRITZ AG, and Baltur S.p.A., known for their innovative products and global reach.

Citius Research has developed a research report titled “Industrial Burner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Burner Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Burner Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Burner Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Burner Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Burner Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Burner Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Burner Market
• Cost and Gross Margin Analysis of Industrial Burner Market
• Industrial Burner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Burner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Burner Market Key Stakeholders

Below are the key stakeholders for the Industrial Burner Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Burner Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Burner Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Burner Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Burner Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Burner Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Burner Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Burner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Burner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Burner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Burner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Burner Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Burner Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Burner Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Burner Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Burner Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Burner Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Burner Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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