Industrial Brakes Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208412
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Brakes Market size was estimated at USD 4.8 billion in 2023 and is projected to reach USD 7.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024-2030).

Industrial Brakes Market

(Market Size)
$4.8 billion
$7.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.10%
2023 Market Size USD 4.8 billion
2030 Market Size USD 7.2 billion
Key Players Altra Industrial Motion, Siemens, Akebono Brake, Carlisle, Coremo Ocmea

Market Summary

The industrial brakes market is a critical segment within the manufacturing and construction industries, providing essential braking solutions for heavy machinery and equipment. These brakes are designed to ensure operational safety, control, and efficiency in various applications, from conveyor systems and cranes to mining equipment and wind turbines. The market is characterized by a diverse range of brake types, including hydraulic, pneumatic, and electromagnetic brakes, each tailored to specific operational requirements and environmental conditions. The demand for industrial brakes is closely tied to industrial activity levels, with growth driven by infrastructure development, automation trends, and the need for enhanced safety standards. Key players in this market focus on innovation, durability, and compliance with international safety regulations to meet the evolving needs of end-users. The market is globally distributed, with significant activity in regions undergoing rapid industrialization and infrastructure modernization.

Key Highlights

The industrial brakes market is distinguished by its emphasis on safety, reliability, and technological advancement. One of the key highlights is the increasing integration of smart braking systems that incorporate sensors and IoT connectivity for real-time monitoring and predictive maintenance. These advanced systems help prevent equipment failures, reduce downtime, and optimize operational efficiency. Another significant aspect is the growing adoption of fail-safe brakes, which are essential in applications where brake failure could lead to catastrophic outcomes, such as in elevators, hoists, and mining equipment. The market also sees a trend towards customization, with manufacturers offering tailored solutions to meet specific customer requirements, including extreme temperature resistance, high torque capacity, and compatibility with automated systems. Additionally, stringent regulatory standards and certifications, such as those from ISO and ANSI, play a crucial role in shaping product development and market competitiveness.

Drivers, Opportunities & Restraints

The industrial brakes market is propelled by several drivers, including the expansion of the manufacturing and construction sectors globally. Increased investment in infrastructure projects, such as bridges, highways, and commercial buildings, fuels demand for heavy machinery equipped with reliable braking systems. The push towards industrial automation and the adoption of Industry 4.0 practices also drive market growth, as automated systems require precise and responsive brake controls. Opportunities abound in emerging economies where industrialization is accelerating, presenting new markets for brake manufacturers. Additionally, the renewable energy sector, particularly wind energy, offers significant growth potential due to the need for specialized brakes in wind turbines. However, the market faces restraints such as high initial costs associated with advanced braking systems and the cyclical nature of end-user industries, which can lead to fluctuating demand. Economic downturns and supply chain disruptions also pose challenges, impacting production and delivery timelines.

Concentration Insights

The industrial brakes market features a concentrated competitive landscape with a mix of global giants and specialized regional players. Leading companies such as Siemens, Altra Industrial Motion, and Carlisle Brake & Friction dominate the market through extensive product portfolios, strong R&D capabilities, and global distribution networks. These players often engage in strategic acquisitions and partnerships to expand their market reach and enhance their technological offerings. Regional concentration is evident in North America and Europe, where established industrial bases and stringent safety regulations drive demand for high-quality brakes. Meanwhile, the Asia-Pacific region is emerging as a significant hub due to rapid industrialization and infrastructure development, attracting investments from key market players. The concentration of market share among top companies is reinforced by their ability to provide integrated solutions and after-sales support, catering to the diverse needs of end-users across various industries.

Type Insights

Industrial brakes are categorized into several types based on their actuation mechanisms and design principles. Hydraulic brakes are widely used in heavy-duty applications due to their high torque capacity and reliability. They operate using hydraulic fluid to transmit force, making them suitable for environments where precise control is essential. Pneumatic brakes, which use compressed air, are preferred in industries requiring quick response times and clean operation, such as food processing and packaging. Electromagnetic brakes offer excellent performance in applications involving high-speed machinery and automation, leveraging magnetic fields to engage and disengage the braking action. Other types include mechanical brakes, which are simple and cost-effective for less demanding applications, and spring-applied brakes, which provide fail-safe functionality by defaulting to a braked position in case of power loss. Each brake type has distinct advantages, and selection depends on factors like load capacity, operational speed, and environmental conditions.

Application Insights

Industrial brakes find applications across a broad spectrum of industries, with manufacturing and construction being primary sectors. In manufacturing, brakes are integral to machinery such as presses, conveyors, and robotics, ensuring precise stopping and positioning during production processes. The construction industry relies heavily on brakes for equipment like cranes, hoists, and excavators, where safety and control are paramount in handling heavy loads. The mining sector utilizes robust braking systems in equipment such as draglines and shuttle cars, operating under harsh conditions. Additionally, the energy sector, including wind and hydroelectric power, employs specialized brakes for turbine control and maintenance. Transportation and material handling applications, such as in railways and elevators, also depend on industrial brakes for reliable performance. Each application demands specific brake characteristics, including durability, heat resistance, and compliance with safety standards, driving continuous innovation in product design.

Regional Insights

The industrial brakes market exhibits distinct regional dynamics influenced by economic development, industrial activity, and regulatory frameworks. North America remains a significant market, driven by advanced manufacturing sectors, stringent safety regulations, and the presence of key industry players. The region sees steady demand from construction, mining, and energy applications. Europe follows a similar pattern, with strong emphasis on technological innovation and compliance with EU safety standards, particularly in Germany, the UK, and France. The Asia-Pacific region is the fastest-growing market, fueled by rapid industrialization in countries like China, India, and Southeast Asian nations. Infrastructure projects and expanding manufacturing capabilities contribute to increased demand for industrial brakes. Latin America and the Middle East & Africa also present growth opportunities, though market development is often linked to economic stability and investment in industrial infrastructure. Regional variations in end-user industries and regulatory requirements shape market strategies and product offerings.

Company Insights

Prominent companies in the industrial brakes market include Siemens AG, known for its comprehensive range of braking solutions integrated with automation technologies. Altra Industrial Motion Corp. offers a diverse portfolio through brands like Twiflex and Warner Electric, catering to various industrial applications. Carlisle Brake & Friction specializes in high-performance brakes for heavy machinery and aerospace. Akebono Brake Industry Co., Ltd. brings expertise in advanced braking systems for industrial and automotive sectors. Other key players include Ringspann GmbH, renowned for its custom braking solutions, and Pintsch Bubenzer GmbH, which focuses on rail and industrial applications. These companies compete on factors such as product innovation, reliability, global reach, and after-sales service. Strategic initiatives often include mergers and acquisitions to enhance technological capabilities and expand market presence, alongside continuous R&D investments to develop next-generation braking systems that meet evolving industry demands.

Recent Developments

Recent developments in the industrial brakes market reflect a focus on technological innovation and strategic expansion. Companies are increasingly investing in smart braking systems equipped with IoT sensors for predictive maintenance and real-time performance monitoring. For instance, advancements in electromagnetic brake technology have led to more efficient and compact designs, suitable for space-constrained applications. There is also a growing trend towards environmentally sustainable products, with manufacturers developing brakes that reduce energy consumption and use eco-friendly materials. Strategic acquisitions have been notable, such as larger corporations acquiring niche players to broaden their product offerings and enter new geographic markets. Additionally, collaborations with end-users for customized solutions are on the rise, addressing specific operational challenges in sectors like renewable energy and automation. These developments underscore the market's dynamic nature, driven by the need for enhanced safety, efficiency, and adaptability to changing industrial landscapes.

Report Segmentation

The industrial brakes market report is segmented based on type, application, and region to provide a detailed analysis of market dynamics. By type, the market is divided into hydraulic brakes, pneumatic brakes, electromagnetic brakes, mechanical brakes, and others, each examined for their market share, growth potential, and key applications. The application segment covers manufacturing, construction, mining, energy, transportation, and other industries, highlighting demand patterns and industry-specific requirements. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with insights into regional trends, regulatory influences, and competitive landscapes. This segmentation allows for a comprehensive understanding of market opportunities and challenges, enabling stakeholders to make informed decisions. The report also considers factors such as technological advancements, regulatory changes, and economic conditions that impact each segment, providing a holistic view of the market's current state and future prospects.

FAQs

What are the different types of industrial brakes? Industrial brakes include hydraulic, pneumatic, electromagnetic, mechanical, and spring-applied types, each suited for specific applications based on factors like torque requirements and operational environment.

How do industrial brakes enhance safety in manufacturing? Industrial brakes provide controlled stopping and holding functions, preventing accidents caused by equipment movement, ensuring operator safety, and protecting valuable machinery from damage.

What industries primarily use industrial brakes? Key industries include manufacturing, construction, mining, energy, transportation, and material handling, where brakes are critical for machinery operation and safety.

What is the role of fail-safe brakes? Fail-safe brakes automatically engage during power loss or system failure, ensuring machinery stops safely to prevent hazards, commonly used in elevators, cranes, and wind turbines.

How are smart brakes changing the market? Smart brakes integrate sensors and IoT technology for real-time monitoring, predictive maintenance, and data analytics, improving efficiency and reducing downtime.

What factors should be considered when selecting industrial brakes? Selection depends on application requirements, including load capacity, speed, environmental conditions, safety standards, and compatibility with existing systems.

Citius Research has developed a research report titled “Industrial Brakes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Brakes Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Brakes Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Brakes Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Brakes Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Brakes Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Brakes Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Brakes Market
• Cost and Gross Margin Analysis of Industrial Brakes Market
• Industrial Brakes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Brakes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Brakes Market Key Stakeholders

Below are the key stakeholders for the Industrial Brakes Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Brakes Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Brakes Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Brakes Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Brakes Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Brakes Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Brakes Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Brakes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Brakes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Brakes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Brakes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Brakes Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Brakes Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Brakes Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Brakes Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Brakes Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Brakes Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Brakes Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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