Industrial Battery for Material Handling Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194687
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Battery for Material Handling Equipment Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 8.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.20% during the forecast period (2024-2030).

Industrial Battery for Material Handling Equipment Market

(Market Size)
$5.2 billion
$8.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.20%
2023 Market Size USD 5.2 billion
2030 Market Size USD 8.5 billion
Key Players EnerSys, East Penn Manufacturing, Exide Technologies, Hoppecke, GS Yuasa

Market Summary

The industrial battery for material handling equipment market is a critical segment within the energy and power industry, primarily serving sectors such as warehousing, logistics, manufacturing, and distribution. These batteries are essential for powering equipment like forklifts, pallet jacks, automated guided vehicles, and other machinery that facilitate the movement, storage, and management of goods. The market is characterized by a growing emphasis on efficiency, productivity, and sustainability, driving demand for advanced battery technologies that offer longer life, faster charging, and reduced environmental impact. Key factors influencing the market include the expansion of e-commerce, automation in warehouses, and the shift toward electric material handling equipment to replace traditional fuel-based alternatives. Industrial batteries, including lead-acid and lithium-ion variants, are integral to operations in various industries, ensuring seamless material flow and operational continuity. The market is also seeing increased investment in research and development to enhance battery performance, safety, and cost-effectiveness, catering to the evolving needs of end-users globally.

Key Highlights

The industrial battery for material handling equipment market is marked by several key highlights that underscore its importance and growth trajectory. One significant aspect is the rapid adoption of lithium-ion batteries, which offer advantages such as higher energy density, longer cycle life, and reduced maintenance compared to traditional lead-acid batteries. This shift is driven by the need for operational efficiency and lower total cost of ownership. Another highlight is the increasing integration of smart battery management systems that enable real-time monitoring, predictive maintenance, and optimized charging, enhancing equipment reliability and uptime. The market is also witnessing a surge in demand from emerging economies, where industrialization and infrastructure development are accelerating. Additionally, environmental regulations and sustainability initiatives are pushing companies toward greener energy solutions, further propelling the adoption of advanced batteries. Key players are focusing on strategic partnerships, product innovations, and expansions to strengthen their market presence and cater to diverse application needs across regions.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the industrial battery for material handling equipment market. The primary driver is the increasing automation in material handling processes, which requires reliable and efficient power sources to support continuous operations. The expansion of the e-commerce sector and the need for streamlined logistics and warehousing solutions are also significant contributors, as they demand high-performance batteries for equipment like forklifts and AGVs. Additionally, stringent environmental regulations aimed at reducing carbon emissions are encouraging the shift from internal combustion engines to electric-powered equipment, thereby boosting battery demand. Opportunities in the market include the development of advanced battery technologies, such as solid-state and hydrogen fuel cells, which promise enhanced performance and sustainability. The growing focus on energy storage solutions and the integration of renewable energy sources present further growth prospects. However, the market faces restraints such as the high initial cost of advanced batteries, particularly lithium-ion types, which can be a barrier for small and medium-sized enterprises. Challenges related to battery disposal, recycling, and safety concerns also pose potential hurdles to market expansion.

Concentration Insights

The industrial battery for material handling equipment market exhibits a concentrated competitive landscape, with a few key players dominating a significant share of the market. These leading companies have established strong positions through extensive product portfolios, technological expertise, and global distribution networks. Market concentration is influenced by factors such as high barriers to entry, including substantial capital investment in research and development, manufacturing capabilities, and compliance with industry standards and certifications. Key players often engage in mergers, acquisitions, and collaborations to enhance their market reach and technological offerings. Regional concentration is also evident, with developed regions like North America and Europe hosting several major manufacturers, while emerging markets in Asia-Pacific are becoming increasingly important due to rapid industrialization. The market's concentration dynamics are further shaped by the need for customized solutions tailored to specific applications, driving innovation and specialization among providers.

Type Insights

The industrial battery for material handling equipment market is segmented by type, primarily into lead-acid batteries and lithium-ion batteries, with other types such as nickel-based and emerging technologies also playing a role. Lead-acid batteries have traditionally dominated the market due to their cost-effectiveness, reliability, and established recycling infrastructure. They are widely used in various material handling applications, particularly in scenarios where initial cost is a critical factor. However, lithium-ion batteries are gaining significant traction owing to their superior performance characteristics, including higher energy efficiency, faster charging times, longer lifespan, and lower maintenance requirements. This shift is particularly prominent in applications demanding high operational uptime and efficiency, such as in automated warehouses and distribution centers. Other battery types, like nickel-cadmium and nickel-metal hydride, are used in niche applications but are gradually being phased out due to environmental concerns and the advantages offered by lithium-ion alternatives. The choice of battery type often depends on factors such as application requirements, total cost of ownership, and operational preferences.

Application Insights

Industrial batteries for material handling equipment find applications across various segments, including forklifts, automated guided vehicles (AGVs), pallet jacks, and other specialized machinery. Forklifts represent the largest application segment, as they are ubiquitous in warehouses, manufacturing plants, and logistics centers for lifting and transporting goods. The demand for efficient and reliable power sources for forklifts is driven by the need to maximize productivity and minimize downtime. Automated guided vehicles (AGVs) are another significant application, increasingly adopted in automated warehouses and smart factories for material transport without human intervention, requiring batteries that support continuous operation and quick charging. Pallet jacks, both manual and powered, also rely on industrial batteries for functionality, particularly in retail and distribution environments. Other applications include tow tractors, order pickers, and reach trucks, each with specific battery requirements based on load capacity, usage intensity, and operational environment. The diversity in applications underscores the critical role of batteries in enabling efficient material handling operations across industries.

Regional Insights

The industrial battery for material handling equipment market demonstrates varied dynamics across different regions, influenced by factors such as industrialization levels, economic growth, and regulatory frameworks. North America is a prominent market, characterized by advanced warehousing and logistics infrastructure, high adoption of automation, and stringent environmental regulations driving the shift to electric equipment. Europe follows a similar trend, with strong emphasis on sustainability and energy efficiency, supported by government initiatives and corporate sustainability goals. The Asia-Pacific region is experiencing rapid growth, fueled by expanding manufacturing sectors, booming e-commerce, and infrastructure development in countries like China, India, and Japan. This region presents significant opportunities due to increasing industrialization and the adoption of advanced material handling solutions. Latin America and the Middle East & Africa are emerging markets, where growth is driven by gradual industrialization and investments in logistics and supply chain modernization. Regional insights highlight the importance of tailoring battery solutions to local needs and conditions, including power infrastructure and operational practices.

Company Insights

The industrial battery for material handling equipment market features several key players that contribute to its competitive and innovative landscape. Prominent companies include EnerSys, East Penn Manufacturing Company, Exide Technologies, GS Yuasa Corporation, and Saft Groupe S.A., among others. These companies are recognized for their extensive product portfolios, which encompass a range of battery types such as lead-acid, lithium-ion, and niche technologies. EnerSys, for instance, is a global leader offering comprehensive energy solutions, including batteries and related accessories, with a focus on innovation and sustainability. East Penn Manufacturing is known for its reliable lead-acid batteries and growing involvement in advanced technologies. Exide Technologies has a strong presence in industrial batteries, emphasizing durability and performance. GS Yuasa Corporation leverages its expertise in battery technology to provide solutions tailored to material handling applications. Saft Groupe S.A. specializes in high-performance batteries, including lithium-ion options, for demanding environments. These companies engage in strategies such as product development, strategic partnerships, and geographic expansion to maintain their market positions and address evolving customer needs.

Recent Developments

Recent developments in the industrial battery for material handling equipment market reflect ongoing innovation and strategic movements aimed at enhancing product offerings and market reach. Key players have been actively introducing advanced battery technologies, such as next-generation lithium-ion batteries with improved energy density and safety features. For example, several companies have launched batteries with integrated telematics and IoT capabilities for real-time monitoring and predictive maintenance. Partnerships and collaborations are also prevalent, with battery manufacturers teaming up with material handling equipment producers to develop integrated solutions that optimize performance. acquisitions and expansions have been observed, as companies seek to strengthen their global footprint and tap into emerging markets. Additionally, there is a growing focus on sustainability, with initiatives aimed at developing eco-friendly batteries and enhancing recycling processes. These developments indicate a dynamic market environment where innovation, collaboration, and sustainability are key drivers shaping the future of industrial batteries for material handling equipment.

Report Segmentation

The report on the industrial battery for material handling equipment market is segmented to provide a comprehensive analysis of various aspects influencing the industry. Segmentation typically includes by type, such as lead-acid batteries, lithium-ion batteries, and others, to evaluate the adoption trends and performance characteristics of different battery technologies. Application segmentation covers forklifts, automated guided vehicles (AGVs), pallet jacks, and other equipment, highlighting the specific requirements and growth prospects for each segment. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into geographic trends, demand patterns, and regulatory impacts. Additionally, the report may include segmentation by end-user industry, such as warehousing, manufacturing, logistics, and retail, to assess sector-specific drivers and opportunities. This structured approach enables stakeholders to gain detailed understanding of market dynamics, identify growth areas, and make informed decisions based on comprehensive data and analysis.

FAQs

What are the main types of industrial batteries used in material handling equipment? The main types are lead-acid batteries and lithium-ion batteries. Lead-acid batteries are traditional, cost-effective, and widely used, while lithium-ion batteries are gaining popularity due to their higher efficiency, longer lifespan, and faster charging capabilities.

How long do industrial batteries typically last in material handling applications? The lifespan varies by type and usage. Lead-acid batteries generally last 3-5 years with proper maintenance, while lithium-ion batteries can last 5-10 years or more, depending on cycling frequency and operating conditions.

What are the advantages of lithium-ion batteries over lead-acid batteries? Lithium-ion batteries offer several advantages, including higher energy density, longer cycle life, faster charging times, lower maintenance requirements, and better performance in varying temperatures, leading to reduced total cost of ownership over time.

Which companies are the key players in the industrial battery market for material handling equipment? Key players include EnerSys, East Penn Manufacturing Company, Exide Technologies, GS Yuasa Corporation, and Saft Groupe S.A., among others, known for their innovative products and global presence.

What factors are driving the growth of the industrial battery market? Growth drivers include increasing automation in material handling, expansion of e-commerce and logistics sectors, environmental regulations promoting electric equipment, and advancements in battery technology enhancing performance and sustainability.

How do charging methods differ for industrial batteries in material handling equipment? Charging methods vary; lead-acid batteries often require conventional charging with periodic equalization, while lithium-ion batteries support opportunity charging and fast charging, allowing for shorter downtime and increased operational flexibility.

Citius Research has developed a research report titled “Industrial Battery for Material Handling Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Battery for Material Handling Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Battery for Material Handling Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Battery for Material Handling Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Battery for Material Handling Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Battery for Material Handling Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Battery for Material Handling Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Battery for Material Handling Equipment Market
• Cost and Gross Margin Analysis of Industrial Battery for Material Handling Equipment Market
• Industrial Battery for Material Handling Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Battery for Material Handling Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Battery for Material Handling Equipment Market Key Stakeholders

Below are the key stakeholders for the Industrial Battery for Material Handling Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Battery for Material Handling Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Battery for Material Handling Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Battery for Material Handling Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Battery for Material Handling Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Battery for Material Handling Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Battery for Material Handling Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Battery for Material Handling Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Battery for Material Handling Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Battery for Material Handling Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Battery for Material Handling Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Battery for Material Handling Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Battery for Material Handling Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Battery for Material Handling Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Battery for Material Handling Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Battery for Material Handling Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Battery for Material Handling Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Battery for Material Handling Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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