Industrial Automation And Control Systems Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212640
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Automation And Control Systems Market size was estimated at USD 135 billion in 2023 and is projected to reach USD 240 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2024-2030).

Industrial Automation And Control Systems Market

(Market Size)
$135 billion
$240 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.80%
2023 Market Size USD 135 billion
2030 Market Size USD 240 billion
Key Players Siemens, Rockwell Automation, ABB, Schneider Electric, Mitsubishi Electric

Market Summary

The Industrial Automation and Control Systems market is a critical segment within the broader semiconductor and electronics industry, focusing on technologies that enable automated control of industrial processes and machinery. These systems integrate hardware and software components to enhance operational efficiency, productivity, and safety across various sectors. Key elements include programmable logic controllers, distributed control systems, supervisory control and data acquisition systems, and human-machine interfaces. The adoption of these systems is driven by the need for precision, reliability, and reduced human intervention in manufacturing and processing environments. Industries such as automotive, chemicals, pharmaceuticals, and energy heavily rely on these solutions to maintain competitive advantages and meet evolving regulatory standards. The market is characterized by continuous innovation, with advancements in IoT, artificial intelligence, and machine learning further expanding the capabilities and applications of automation systems. As global industries increasingly prioritize smart manufacturing and Industry 4.0 initiatives, the demand for sophisticated automation and control solutions is expected to grow, making this market a focal point for technological investment and development.

Key Highlights

Key highlights of the Industrial Automation and Control Systems market include the integration of cutting-edge technologies such as IoT and AI, which are transforming traditional industrial operations into smart, connected ecosystems. Major companies like Siemens, ABB, and Rockwell Automation are leading the charge with innovative products that offer enhanced connectivity, real-time data analytics, and predictive maintenance capabilities. The shift towards Industry 4.0 is a significant trend, driving the adoption of cyber-physical systems that blend digital and physical processes. Another highlight is the increasing emphasis on cybersecurity within automation systems, as interconnected devices become more vulnerable to threats. The market is also witnessing a surge in demand from emerging economies, where industrialization and infrastructure development are accelerating. Additionally, the focus on energy efficiency and sustainability is prompting industries to invest in automation solutions that optimize resource use and reduce environmental impact. These factors collectively underscore the dynamic and evolving nature of the market, highlighting its critical role in modern industrial advancement.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the Industrial Automation and Control Systems market. The primary driver is the increasing demand for operational efficiency and productivity across industries, which automation systems significantly enhance by reducing errors and downtime. The rise of smart manufacturing and Industry 4.0 initiatives is another major driver, encouraging the adoption of advanced control systems that integrate seamlessly with digital technologies. Opportunities in this market are abundant, particularly in the expansion of IoT and AI applications, which open new avenues for predictive maintenance, real-time monitoring, and autonomous operations. The growing focus on energy management and sustainability presents additional opportunities, as industries seek solutions that minimize waste and reduce carbon footprints. However, the market faces restraints such as high initial investment costs, which can be a barrier for small and medium-sized enterprises. Cybersecurity concerns also pose significant challenges, as increased connectivity elevates the risk of cyber attacks. Additionally, the complexity of integrating new systems with legacy infrastructure can hinder adoption, requiring specialized expertise and careful planning.

Concentration Insights

The Industrial Automation and Control Systems market is highly concentrated, with a few major players dominating the landscape. Companies like Siemens, ABB, Schneider Electric, and Honeywell hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global presence. These industry leaders continuously invest in innovation to maintain their competitive edge, often through strategic acquisitions and partnerships. The market also features several niche players that focus on specific segments or regions, offering specialized solutions tailored to unique industry needs. Geographically, North America and Europe are mature markets with high adoption rates, driven by advanced manufacturing sectors and early adoption of Industry 4.0 technologies. In contrast, the Asia-Pacific region is experiencing rapid growth, fueled by industrialization, government initiatives, and increasing investments in automation. This concentration dynamics indicate a competitive yet collaborative environment, where technological advancement and market expansion are key priorities for both established and emerging players.

Type Insights

Industrial Automation and Control Systems encompass various types, each serving distinct functions within industrial environments. Programmable Logic Controllers (PLCs) are widely used for automating specific processes and machinery, offering reliability and flexibility in control applications. Distributed Control Systems (DCS) are employed in large-scale, complex operations such as chemical plants and power generation, providing centralized monitoring and control. Supervisory Control and Data Acquisition (SCADA) systems enable remote monitoring and management of dispersed assets, crucial for industries like water treatment and oil and gas. Human-Machine Interfaces (HMIs) facilitate interaction between operators and machinery, enhancing usability and decision-making. Additionally, Industrial Robotics are increasingly integrated into automation systems for tasks requiring precision and repeatability. Each type plays a vital role in the overall ecosystem, with ongoing advancements focusing on interoperability, scalability, and integration with emerging technologies like IoT and AI to meet evolving industrial demands.

Application Insights

Industrial Automation and Control Systems find applications across a diverse range of industries, each leveraging these technologies to optimize operations. In the automotive sector, automation systems streamline assembly lines, improve quality control, and enhance supply chain management. The chemical and pharmaceutical industries utilize these systems for precise process control, ensuring compliance with stringent regulatory standards and maintaining product consistency. In energy and utilities, automation enables efficient management of power generation, distribution, and resource allocation. The food and beverage industry employs automation for hygiene, packaging, and logistics, while the oil and gas sector relies on it for exploration, extraction, and refining processes. Emerging applications include smart buildings and infrastructure, where automation systems manage energy consumption, security, and maintenance. The versatility of these systems allows for tailored solutions that address specific challenges, driving adoption across both traditional and new-age industries seeking to enhance efficiency and innovation.

Regional Insights

The adoption of Industrial Automation and Control Systems varies significantly across regions, influenced by economic development, industrial base, and technological advancement. North America is a mature market, characterized by high penetration of automation technologies in manufacturing, energy, and healthcare sectors, driven by a strong focus on innovation and efficiency. Europe follows a similar trajectory, with countries like Germany leading in Industry 4.0 initiatives and automotive automation. The Asia-Pacific region is the fastest-growing market, propelled by rapid industrialization in China, India, and Southeast Asia, government support for smart manufacturing, and increasing investments in infrastructure. Latin America and the Middle East are emerging markets, where growth is fueled by developments in oil and gas, mining, and construction industries. Each region presents unique opportunities and challenges, with local regulations, labor costs, and technological readiness shaping the adoption and evolution of automation systems in their industrial landscapes.

Company Insights

Prominent companies in the Industrial Automation and Control Systems market include Siemens, ABB, Rockwell Automation, Schneider Electric, and Honeywell, each contributing significantly to market development through innovation and strategic initiatives. Siemens offers a comprehensive portfolio including PLCs, DCS, and SCADA systems, with a strong emphasis on digitalization and IoT integration. ABB is known for its robotics and automation solutions, focusing on energy efficiency and sustainable operations. Rockwell Automation specializes in control and information solutions, catering to diverse industries with a focus on connected enterprise concepts. Schneider Electric provides integrated automation packages that enhance efficiency and safety, while Honeywell excels in process automation and cybersecurity solutions. These companies invest heavily in R&D to introduce advanced features such as predictive analytics, cloud connectivity, and enhanced user interfaces. Their global presence and extensive distribution networks enable them to serve a wide range of customers, from large corporations to SMEs, driving continuous improvement and adoption of automation technologies worldwide.

Recent Developments

Recent developments in the Industrial Automation and Control Systems market highlight a trend towards greater integration of digital technologies and enhanced connectivity. Companies are increasingly incorporating AI and machine learning algorithms to enable predictive maintenance, reducing downtime and operational costs. There is a growing emphasis on cybersecurity, with new solutions being developed to protect interconnected systems from cyber threats. Strategic acquisitions and partnerships are common, as firms seek to expand their capabilities and market reach; for instance, acquisitions focused on software companies enhance digital offerings. The adoption of 5G technology is also gaining traction, providing faster and more reliable communication for real-time data exchange in industrial environments. Additionally, sustainability initiatives are driving the development of energy-efficient automation solutions that help industries reduce their environmental impact. These developments reflect the market's dynamic nature, with continuous innovation aimed at addressing evolving industrial needs and challenges.

Report Segmentation

The report on the Industrial Automation and Control Systems market is segmented to provide detailed insights into various aspects of the industry. Segmentation by type includes categories such as programmable logic controllers, distributed control systems, supervisory control and data acquisition systems, human-machine interfaces, and industrial robotics. Application-based segmentation covers sectors like automotive, chemicals, pharmaceuticals, energy, food and beverage, oil and gas, and others, highlighting specific use cases and demand patterns. Geographic segmentation analyzes regional markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining local trends, growth drivers, and competitive landscapes. Additionally, the report may segment by component, distinguishing between hardware, software, and services, to offer a comprehensive view of the market structure. This multi-faceted segmentation enables stakeholders to identify opportunities, understand market dynamics, and make informed decisions based on detailed, categorized data.

FAQs

What are the key components of industrial automation systems? Key components include programmable logic controllers, distributed control systems, supervisory control and data acquisition systems, human-machine interfaces, and various sensors and actuators that work together to automate and control industrial processes.

How does industrial automation improve manufacturing efficiency? Industrial automation enhances manufacturing efficiency by reducing manual intervention, minimizing errors, increasing production speed, enabling real-time monitoring, and facilitating predictive maintenance to prevent downtime.

What industries benefit most from automation and control systems? Industries such as automotive, chemicals, pharmaceuticals, energy, food and beverage, and oil and gas benefit significantly due to their need for precision, safety, and continuous operation.

What role does IoT play in industrial automation? IoT enables connectivity between devices, allowing for data collection, remote monitoring, and analytics that improve decision-making, optimize processes, and support predictive maintenance in industrial environments.

Why is cybersecurity important in automation systems? Cybersecurity is crucial because interconnected automation systems are vulnerable to cyber threats that can disrupt operations, compromise safety, and lead to significant financial losses, necessitating robust protective measures.

What are the emerging trends in industrial automation? Emerging trends include the integration of AI and machine learning for smarter operations, adoption of 5G for enhanced connectivity, focus on energy-efficient solutions, and increased use of collaborative robots in various applications.

Citius Research has developed a research report titled “Industrial Automation And Control Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Automation And Control Systems Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Automation And Control Systems Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Automation And Control Systems Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Automation And Control Systems Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Automation And Control Systems Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Automation And Control Systems Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Automation And Control Systems Market
• Cost and Gross Margin Analysis of Industrial Automation And Control Systems Market
• Industrial Automation And Control Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Automation And Control Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Automation And Control Systems Market Key Stakeholders

Below are the key stakeholders for the Industrial Automation And Control Systems Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Automation And Control Systems Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Automation And Control Systems Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Automation And Control Systems Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Automation And Control Systems Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Automation And Control Systems Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Automation And Control Systems Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Automation And Control Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Automation And Control Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Automation And Control Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Automation And Control Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Automation And Control Systems Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Automation And Control Systems Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Automation And Control Systems Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Automation And Control Systems Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Automation And Control Systems Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Automation And Control Systems Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Automation And Control Systems Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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