Indian Intelligent Building Management Systems Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212308
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Indian Intelligent Building Management Systems Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 2.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Indian Intelligent Building Management Systems Market

(Market Size)
$1.25 billion
$2.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 1.25 billion
2030 Market Size USD 2.4 billion
Key Players Honeywell, Siemens, Schneider Electric, Johnson Controls, Bosch

Market Summary

The Indian Intelligent Building Management Systems market is an evolving segment within the broader Semiconductor and Electronics industry, characterized by the integration of advanced technologies to enhance building efficiency, security, and occupant comfort. These systems leverage automation, IoT, and data analytics to monitor and control various building operations such as HVAC, lighting, access control, and energy management. The market is witnessing steady growth driven by increasing urbanization, government initiatives promoting smart cities, and a rising emphasis on sustainable and energy-efficient infrastructure. Key players are focusing on innovations to offer integrated solutions that cater to commercial, residential, and industrial sectors. The adoption is particularly notable in metropolitan areas and upcoming smart city projects, where the demand for optimized resource utilization and reduced operational costs is high. Despite challenges like high initial investment and lack of standardization, the market holds significant potential due to technological advancements and growing awareness about smart building benefits.

Key Highlights

The Indian Intelligent Building Management Systems market is distinguished by several key highlights that underscore its dynamic nature. Prominent among these is the rapid adoption of IoT and cloud-based platforms, enabling real-time monitoring and predictive maintenance. Companies such as Honeywell, Siemens, and Schneider Electric are leading the charge with comprehensive solutions that integrate multiple subsystems for seamless operation. Another highlight is the increasing collaboration between technology providers and real estate developers to incorporate smart features in new constructions and retrofitting projects. The market is also seeing a surge in demand for energy management systems, driven by regulatory pressures and cost-saving objectives. Additionally, the emergence of startups and local players offering niche solutions is fostering competition and innovation. The focus on cybersecurity within these systems is becoming paramount, ensuring data integrity and protection against threats. These factors collectively highlight a market poised for transformation, with significant opportunities for stakeholders across the value chain.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the Indian Intelligent Building Management Systems market. Key drivers include the government's Smart Cities Mission, which aims to develop urban centers with advanced infrastructure, thereby boosting demand for intelligent systems. Rising energy costs and environmental concerns are encouraging the adoption of energy-efficient solutions, while technological advancements in sensors and connectivity are making these systems more accessible and effective. The growing real estate sector, particularly in commercial and high-end residential segments, is another significant driver, as developers seek to differentiate their offerings with smart features.

Opportunities in this market are abundant, particularly in the integration of artificial intelligence and machine learning for predictive analytics and enhanced automation. The expansion of smart city projects beyond metros into tier-II and tier-III cities presents a vast untapped market. Additionally, the increasing focus on health and wellness in buildings post-pandemic opens avenues for systems that monitor air quality and occupancy.

However, the market faces restraints such as high initial installation costs, which can be a barrier for widespread adoption, especially among small and medium enterprises. The lack of standardized protocols and interoperability issues between different systems can hinder seamless integration. Moreover, a shortage of skilled professionals to manage and maintain these advanced systems poses a challenge to market growth.

Concentration Insights

The concentration of the Indian Intelligent Building Management Systems market is notably higher in urban and metropolitan areas, where infrastructure development and technological adoption are more advanced. Major cities like Mumbai, Delhi, Bangalore, and Hyderabad are leading in deployment due to the presence of commercial hubs, IT parks, and government-led smart city initiatives. These regions attract significant investments from both domestic and international players, fostering a competitive landscape. The market is also concentrated among key industry verticals such as IT and telecommunications, healthcare, and hospitality, where the need for efficient building management is critical. However, there is a gradual spread to other regions and sectors, driven by increasing awareness and supportive policies. The concentration of expertise and resources among a few major companies like Johnson Controls and Bosch further shapes the market dynamics, though emerging local players are beginning to capture niche segments.

Type Insights

The Indian Intelligent Building Management Systems market can be segmented by type into various systems such as building automation systems, security and access control systems, fire and safety systems, and energy management systems. Building automation systems hold a significant share, integrating controls for HVAC, lighting, and other utilities to enhance operational efficiency. Security and access control systems are gaining traction due to rising safety concerns, incorporating technologies like biometrics and video surveillance. Fire and safety systems are essential components, often mandated by regulations, and are evolving with smart detectors and automated response mechanisms. Energy management systems are increasingly popular, focusing on reducing consumption through real-time monitoring and analytics. Each type offers distinct benefits and is often deployed in combination to create a holistic intelligent building environment. The choice of system type depends on building requirements, budget constraints, and specific operational goals.

Application Insights

Applications of Intelligent Building Management Systems in India span across commercial, residential, and industrial sectors. In the commercial segment, which includes office buildings, shopping malls, and hotels, these systems are widely used to optimize energy usage, enhance security, and improve occupant comfort. The residential sector is witnessing growing adoption in high-end apartments and gated communities, where features like smart lighting, climate control, and integrated security are valued. Industrial applications focus on monitoring and controlling manufacturing processes, ensuring safety, and reducing downtime through predictive maintenance. Additionally, institutions such as hospitals and educational facilities are leveraging these systems for efficient resource management and enhanced operational reliability. The versatility of applications underscores the relevance of intelligent building solutions across diverse environments, driven by the need for sustainability, cost reduction, and improved quality of life.

Regional Insights

Regionally, the Indian Intelligent Building Management Systems market exhibits varying levels of adoption and growth potential. The southern and western regions, including states like Maharashtra, Karnataka, and Tamil Nadu, are at the forefront due to high urbanization, presence of IT corridors, and proactive government policies. Cities such as Bangalore, Mumbai, and Pune are key hubs for technological innovation and deployment. The northern region, particularly the National Capital Territory of Delhi and surrounding areas, is also significant, supported by infrastructure projects and smart city initiatives. The eastern and northeastern regions are emerging markets, with gradual uptake driven by urban development programs and increasing investments in real estate. Overall, regional disparities in economic development, infrastructure, and awareness influence market penetration, but nationwide initiatives are helping to bridge these gaps over time.

Company Insights

The competitive landscape of the Indian Intelligent Building Management Systems market features a mix of multinational corporations and domestic players. Leading international companies such as Honeywell, Siemens, Schneider Electric, and Johnson Controls dominate with their extensive product portfolios and strong technological expertise. These players focus on offering integrated solutions and have established significant presence through partnerships and local offices. Domestic companies like Bosch, Larsen & Toubro, and Godrej & Boyce are also key contributors, often catering to specific regional or segment needs with cost-effective solutions. The market is witnessing increased participation from startups and tech firms specializing in IoT and software platforms, introducing innovations in analytics and user interfaces. Collaboration between companies, system integrators, and real estate developers is common, aiming to provide end-to-end services. This diverse competitive environment drives continuous improvement and customization to meet the unique demands of the Indian market.

Recent Developments

Recent developments in the Indian Intelligent Building Management Systems market reflect ongoing innovation and strategic movements. Companies are increasingly incorporating artificial intelligence and machine learning to enhance predictive capabilities and automation. For instance, there have been launches of AI-driven energy management systems that optimize consumption based on occupancy patterns. Partnerships between technology providers and real estate firms have intensified, aiming to embed smart features in new projects. Additionally, there is a growing emphasis on cybersecurity measures to protect integrated systems from vulnerabilities. Government initiatives, such as the extension of the Smart Cities Mission, continue to spur investments and deployments. Recent trends also include the adoption of wireless and cloud-based solutions, reducing installation complexity and costs. These developments indicate a market that is rapidly evolving to embrace cutting-edge technologies and address emerging challenges.

Report Segmentation

This report on the Indian Intelligent Building Management Systems market is segmented to provide detailed insights across various dimensions. The segmentation includes by type, covering building automation systems, security and access control systems, fire and safety systems, and energy management systems. By application, the report analyzes commercial, residential, industrial, and institutional sectors. Regional segmentation breaks down the market into North, South, East, West, and Central India, highlighting key states and cities. Additionally, the report offers segmentation by component, such as hardware, software, and services, and by connectivity type, including wired and wireless systems. This comprehensive segmentation enables a thorough understanding of market dynamics, trends, and opportunities within each category, assisting stakeholders in making informed decisions.

FAQs

What are the key drivers of the Indian Intelligent Building Management Systems market? The key drivers include government initiatives like the Smart Cities Mission, rising energy costs, technological advancements in IoT and automation, and growing demand for sustainable and efficient building solutions.

Which companies are leading in the Indian Intelligent Building Management Systems market? Leading companies include multinational players such as Honeywell, Siemens, Schneider Electric, and Johnson Controls, as well as domestic firms like Bosch and Larsen & Toubro.

What are the common applications of these systems in India? Common applications span commercial buildings, residential complexes, industrial facilities, and institutions like hospitals and schools, focusing on energy management, security, and operational efficiency.

How is the market distributed regionally within India? The market is concentrated in urban and metropolitan areas, with high adoption in southern and western regions like Maharashtra and Karnataka, while northern and eastern regions are emerging markets.

What are the main types of Intelligent Building Management Systems available? Main types include building automation systems, security and access control systems, fire and safety systems, and energy management systems, each serving specific functions.

What opportunities exist in this market? Opportunities lie in the integration of AI and ML, expansion into tier-II and tier-III cities, and growing focus on health and wellness features in buildings post-pandemic.

Citius Research has developed a research report titled “Indian Intelligent Building Management Systems Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Indian Intelligent Building Management Systems Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Indian Intelligent Building Management Systems Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Indian Intelligent Building Management Systems Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Indian Intelligent Building Management Systems Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Indian Intelligent Building Management Systems Market
• Research Methodology
• Executive Summary
• Market Dynamics of Indian Intelligent Building Management Systems Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Indian Intelligent Building Management Systems Market
• Cost and Gross Margin Analysis of Indian Intelligent Building Management Systems Market
• Indian Intelligent Building Management Systems Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Indian Intelligent Building Management Systems Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Indian Intelligent Building Management Systems Market Key Stakeholders

Below are the key stakeholders for the Indian Intelligent Building Management Systems Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Indian Intelligent Building Management Systems Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Indian Intelligent Building Management Systems Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Indian Intelligent Building Management Systems Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Indian Intelligent Building Management Systems Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Indian Intelligent Building Management Systems Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Indian Intelligent Building Management Systems Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Indian Intelligent Building Management Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Indian Intelligent Building Management Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Indian Intelligent Building Management Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Indian Intelligent Building Management Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Indian Intelligent Building Management Systems Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Indian Intelligent Building Management Systems Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Indian Intelligent Building Management Systems Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Indian Intelligent Building Management Systems Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Indian Intelligent Building Management Systems Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Indian Intelligent Building Management Systems Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Indian Intelligent Building Management Systems Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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