India Tire Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187118
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The India Tire Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 16 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

India Tire Market

(Market Size)
$8.5 billion
$16 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 16 billion
Key Players MRF, Apollo Tyres, CEAT, JK Tyre, Bridgestone

Market Summary

The India tire market is a critical component of the country's automotive and transportation industry, characterized by robust demand driven by vehicular production and replacement needs. This market encompasses a diverse range of tire types catering to various vehicle segments, including passenger cars, commercial vehicles, two-wheelers, and off-the-road vehicles. The industry is supported by a vast distribution network comprising original equipment manufacturers and a strong aftermarket presence. Key market dynamics include evolving consumer preferences, technological advancements in tire manufacturing, and increasing emphasis on safety and fuel efficiency. The market is also influenced by regulatory standards and environmental considerations, prompting innovations in sustainable and eco-friendly tire solutions. With India being a prominent automotive hub globally, the tire market reflects the broader economic and industrial growth trends, making it a significant area for investment and business expansion.

Key Highlights

The India tire market is distinguished by several key highlights that underscore its vitality and growth potential. A prominent feature is the high degree of competition among both domestic and international players, fostering continuous innovation and product development. Leading companies such as MRF, Apollo Tyres, CEAT, and JK Tyre & Industries dominate the landscape, leveraging extensive distribution networks and brand equity. The market is witnessing a gradual shift towards radial tires, especially in the commercial vehicle segment, due to their superior durability and performance characteristics. Additionally, there is a growing adoption of green tires designed to reduce rolling resistance and enhance fuel efficiency, aligning with global sustainability trends. The aftermarket segment remains a significant revenue contributor, driven by the large vehicle parc and periodic replacement needs. Government initiatives aimed at improving road infrastructure and promoting domestic manufacturing through policies like 'Make in India' further bolster market prospects, creating a conducive environment for growth and innovation.

Drivers, Opportunities & Restraints

The India tire market is propelled by several drivers, including the expanding automotive industry, rising disposable incomes, and increasing vehicle ownership. The growth in logistics and transportation sectors, coupled with government investments in infrastructure development, fuels demand for commercial vehicle tires. Opportunities abound in the form of technological advancements, such as the development of smart tires with embedded sensors for real-time monitoring and the rising trend of electric vehicles, which require specialized tires. The push towards local manufacturing and export potential also presents significant growth avenues. However, the market faces restraints like volatility in raw material prices, particularly natural rubber, which impacts production costs and profitability. Stringent regulatory norms related to safety and environmental standards pose challenges, necessitating continuous compliance and R&D investments. Economic fluctuations and competitive intensity further add to the market's complexities, requiring strategic planning and adaptability from industry participants.

Concentration Insights

The India tire market exhibits a concentrated competitive landscape with a few major players holding significant market share. Domestic companies like MRF, Apollo Tyres, CEAT, and JK Tyre & Industries are key contributors, supported by strong brand recognition and extensive distribution networks. International players such as Bridgestone, Michelin, and Goodyear also have a notable presence, often focusing on premium segments and innovative products. The market concentration is characterized by strategic alliances, mergers, and acquisitions aimed at expanding product portfolios and geographic reach. Regional clusters, particularly in states like Tamil Nadu and Kerala, host manufacturing facilities due to proximity to raw material sources. The competitive dynamics are influenced by factors like pricing strategies, product quality, and after-sales services, with companies increasingly investing in R&D to differentiate their offerings and capture market share in both OEM and replacement segments.

Type Insights

The India tire market is segmented by type into radial and bias tires, each catering to distinct vehicle requirements and performance needs. Radial tires are gaining prominence due to their advantages in terms of fuel efficiency, longer tread life, and better handling, making them preferred for passenger cars and commercial vehicles. The bias tire segment, while traditional, remains relevant for certain applications like off-road and agricultural vehicles due to their robust construction and cost-effectiveness. Within these broad categories, tires are further differentiated by size, load capacity, and speed ratings to meet specific vehicular demands. The market also sees innovations in run-flat tires and tubeless variants, enhancing safety and convenience. Consumer awareness and regulatory push towards higher safety standards are driving the adoption of advanced tire types, influencing manufacturer strategies and product development initiatives across the industry.

Application Insights

Application-wise, the India tire market serves various segments including passenger cars, commercial vehicles, two-wheelers, and three-wheelers. The passenger car segment is a major contributor, driven by increasing automobile sales and replacement demand, with a focus on comfort, safety, and aesthetic appeal. Commercial vehicle tires, essential for logistics and transportation, demand durability and high load-bearing capacity, influenced by freight movement and infrastructure projects. The two-wheeler segment, ubiquitous in urban and rural areas, requires tires that balance cost, performance, and longevity, with a growing trend towards tubeless options for enhanced safety. Three-wheeler tires, used in passenger and goods carriers, emphasize robustness and economic viability. Off-the-road tires for construction and mining equipment represent a niche but critical segment, driven by industrial and infrastructure activities. Each application segment has unique requirements, shaping product specifications and market strategies for tire manufacturers.

Regional Insights

Regionally, the India tire market demonstrates varied demand patterns influenced by economic activity, vehicular density, and infrastructure development. Northern India, with states like Delhi and Haryana, shows strong demand due to high vehicle ownership and logistics hubs. The western region, including Maharashtra and Gujarat, is a significant market driven by industrial centers, ports, and commercial activities, boosting demand for commercial vehicle tires. Southern states such as Tamil Nadu and Karnataka, with their automotive manufacturing clusters, contribute substantially to OEM and replacement markets. Eastern India, though developing, presents growth opportunities fueled by increasing industrialization and government initiatives. The northeastern region, with challenging terrains, demands specialized tires for off-road and all-weather conditions. Overall, regional insights highlight the need for tailored distribution and marketing strategies to address diverse consumer needs and leverage geographic growth potential.

Company Insights

Key companies in the India tire market include prominent domestic players like MRF Limited, Apollo Tyres Ltd., CEAT Limited, and JK Tyre & Industries Ltd., along with international giants such as Bridgestone Corporation, Michelin Group, and The Goodyear Tire & Rubber Company. MRF is renowned for its extensive product portfolio and strong market presence across segments. Apollo Tyres focuses on innovation and sustainability, with a significant share in the commercial vehicle segment. CEAT emphasizes aftermarket strength and diversification into various vehicle categories. JK Tyre is known for its technological advancements and radial tire expertise. International players bring global standards and premium products, often catering to high-end and performance-oriented segments. These companies invest heavily in R&D, manufacturing expansion, and brand building to maintain competitiveness, while also exploring synergies through partnerships and acquisitions to enhance their market position and cater to evolving consumer preferences.

Recent Developments

Recent developments in the India tire market highlight ongoing innovations and strategic moves by key players. Companies are increasingly investing in sustainable manufacturing practices and developing eco-friendly tires to reduce environmental impact. There is a growing focus on digitalization, with initiatives like online sales platforms and mobile applications for tire tracking and maintenance. Technological advancements include the introduction of airless tires and smart tires equipped with sensors for pressure monitoring and predictive maintenance. Expansion of production capacities through new plants and capacity enhancements is common, aimed at meeting rising demand and reducing import dependency. Collaborations with automotive OEMs for customized tire solutions and participation in government tenders for supplying tires to public transportation fleets are also notable trends. These developments reflect the industry's adaptability and commitment to meeting future challenges and opportunities.

Report Segmentation

This report on the India tire market offers a comprehensive segmentation to provide detailed insights into various aspects. It is segmented by type into radial and bias tires, covering their respective market dynamics and adoption rates. By application, the report analyzes passenger cars, commercial vehicles, two-wheelers, three-wheelers, and off-the-road vehicles, highlighting segment-specific trends and demands. Regional segmentation covers North, South, East, West, and Northeast India, examining geographic variations in market behavior and growth potential. Additionally, the report includes segmentation by design, material, and season, offering a granular view of product specifications and consumer preferences. Each segment is evaluated based on historical data, current trends, and future projections, providing stakeholders with actionable intelligence for strategic decision-making. The segmentation ensures a holistic understanding of the market, catering to the diverse needs of investors, manufacturers, and other industry participants.

FAQs

What are the major types of tires available in the India tire market? The India tire market primarily offers radial and bias tires, with radial tires gaining popularity due to their fuel efficiency and durability, while bias tires remain used in specific applications like agricultural and off-road vehicles.

Who are the leading players in the India tire market? Key players include domestic companies such as MRF, Apollo Tyres, CEAT, and JK Tyre, along with international players like Bridgestone, Michelin, and Goodyear, all competing through innovation and extensive distribution networks.

What factors are driving the growth of the India tire market? Growth is driven by the expanding automotive industry, increasing vehicle parc, infrastructure development, and rising demand for replacement tires, supported by economic growth and urbanization.

How is the India tire market segmented by application? The market is segmented into passenger cars, commercial vehicles, two-wheelers, three-wheelers, and off-the-road vehicles, each with distinct tire requirements based on usage and performance needs.

What are the recent trends in the India tire market? Recent trends include a shift towards radialization, adoption of green and smart tires, increased focus on sustainability, and digitalization in sales and services, reflecting evolving consumer preferences and technological advancements.

Which regions in India are key markets for tires? Key regions include North India due to high vehicular density, West India with its industrial hubs, South India with automotive manufacturing clusters, and emerging markets in East and Northeast India driven by developmental activities.

Citius Research has developed a research report titled “India Tire Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• India Tire Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The India Tire Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

India Tire Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

India Tire Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of India Tire Market
• Research Methodology
• Executive Summary
• Market Dynamics of India Tire Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of India Tire Market
• Cost and Gross Margin Analysis of India Tire Market
• India Tire Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “India Tire Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

India Tire Market Key Stakeholders

Below are the key stakeholders for the India Tire Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

India Tire Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the India Tire Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the India Tire Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in India Tire Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global India Tire Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global India Tire Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global India Tire Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global India Tire Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global India Tire Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global India Tire Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America India Tire Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America India Tire Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe India Tire Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA India Tire Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific India Tire Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa India Tire Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia India Tire Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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