India Construction Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208397
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The India Construction Equipment Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 13.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

India Construction Equipment Market

(Market Size)
$8.5 billion
$13.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 8.5 billion
2030 Market Size USD 13.5 billion
Key Players JCB, Caterpillar, Volvo, Komatsu, SANY

Market Summary

The India construction equipment market represents a critical and dynamic segment within the nation's broader manufacturing and construction industry. This market is fundamentally driven by the country's ongoing and massive investments in infrastructure development, including projects related to roads, highways, railways, urban development, and smart cities. The government's continued policy support and initiatives like the National Infrastructure Pipeline are creating a sustained demand for a wide array of machinery. The market is characterized by the presence of both established international giants and a growing number of domestic manufacturers, all competing to offer advanced, efficient, and often more cost-effective solutions. The increasing adoption of advanced technologies such as telematics, IoT, and automation in equipment is a notable trend, enhancing operational efficiency and equipment management for end-users. Furthermore, a discernible shift towards rental and leasing models is gaining traction, providing flexibility and reducing capital expenditure for small and medium-sized contractors, thereby expanding the market's reach beyond outright purchases.

Key Highlights

The India construction equipment market is distinguished by several key factors that underscore its growth trajectory and evolution. A primary highlight is the rapid technological integration, where manufacturers are increasingly embedding telematics and GPS systems into machinery. This allows for real-time monitoring of equipment health, location tracking, fuel consumption, and productivity metrics, enabling predictive maintenance and reducing downtime. Another significant highlight is the intense competitive landscape, featuring prominent players like JCB India, Larsen & Toubro, Tata Hitachi Construction Machinery, Volvo Construction Equipment, and Caterpillar Inc. These companies are heavily invested in expanding their manufacturing footprints and dealer networks across the country to capture a larger market share. The market is also witnessing a surge in the demand for compact construction equipment, which is ideal for working in congested urban environments and for smaller-scale projects. The push towards emission control norms is compelling manufacturers to develop and offer equipment compliant with stricter emission standards, paving the way for more environmentally sustainable machinery.

Drivers, Opportunities & Restraints

The growth of the India construction equipment market is propelled by a confluence of powerful drivers. The most significant driver is the substantial government expenditure on infrastructure projects, encompassing the development of national highways, dedicated freight corridors, airports, and urban metro rail networks. This public investment creates a direct and robust demand for earthmoving, material handling, and concrete equipment. Additionally, the growing focus on affordable housing projects under various government schemes further stimulates market demand. A major opportunity lies in the increasing adoption of electric and alternative fuel-based construction equipment, aligning with global sustainability trends and India's own green energy goals. The rental market also presents a substantial growth opportunity, catering to the needs of contractors who prefer operational expenditure over capital expenditure. However, the market faces notable restraints, including the high initial cost of advanced machinery, which can be a barrier for small contractors. The market is also susceptible to economic cycles and fluctuations in the real estate and infrastructure sectors. Furthermore, the availability of skilled operators for sophisticated machinery and the need for robust after-sales service networks remain persistent challenges that industry stakeholders must address.

Concentration Insights

The competitive concentration within the India construction equipment market is a mix of high concentration among a few major players and a long tail of smaller, specialized manufacturers. The market is largely dominated by a handful of international corporations and their Indian joint ventures, which command a significant portion of the market share. These leading companies, including JCB India, Caterpillar Inc., Komatsu, Volvo CE, and Tata Hitachi Construction Machinery, possess extensive product portfolios, strong brand recognition, and comprehensive nationwide distribution and service networks. Their dominance is reinforced by continuous investment in research and development, local manufacturing facilities, and deep customer relationships. Alongside these giants, there is a sizable presence of domestic companies and smaller players that often compete on price and cater to specific regional demands or niche product categories. This structure creates a competitive environment where large players compete on technology, product quality, and service, while smaller entities often focus on cost-competitiveness and flexibility.

Type Insights

The India construction equipment market is segmented by type into several crucial categories, each serving distinct functions on construction sites. Earthmoving machinery constitutes the largest and most critical segment, encompassing equipment such as excavators, backhoe loaders, bulldozers, and wheeled loaders. Excavators and backhoe loaders are particularly ubiquitous due to their versatility in digging, trenching, and material handling tasks. The material handling equipment segment includes cranes, forklifts, and conveyors, which are essential for lifting and moving heavy materials vertically and horizontally, especially in high-rise construction and industrial projects. Concrete equipment, another vital segment, consists of batching plants, concrete pumps, transit mixers, and vibrators, which are indispensable for modern construction practices requiring large volumes of concrete. Further segments include road construction equipment like motor graders, compactors, and pavers, which are critical for infrastructure development projects. The market also sees demand for specialized equipment for mining and quarrying applications.

Application Insights

The application of construction equipment in India spans across several key sectors, each contributing to the overall market demand. The most significant application is in infrastructure development, which includes the construction of roads, highways, bridges, tunnels, ports, and airports. Government-led initiatives in this sector are the primary demand drivers. The real estate and housing sector is another major application area, utilizing equipment for residential, commercial, and industrial building construction. The growth of urban centers and smart city projects fuels demand in this segment. The mining and quarrying industry represents a substantial application, requiring heavy-duty equipment for excavation, extraction, and material processing. The industrial sector, including the development of manufacturing plants, warehouses, and power plants, also generates consistent demand for construction machinery. Furthermore, irrigation and water management projects contribute to the application landscape, utilizing equipment for canal digging and dam construction. The diversity of these applications ensures a broad and often stable demand base for various types of construction equipment.

Regional Insights

The demand for construction equipment in India exhibits distinct regional variations, closely tied to the concentration of infrastructure and industrial activity. The western region, particularly states like Maharashtra and Gujarat, has traditionally been a major hub due to high industrial activity, urban development projects in cities like Mumbai and Pune, and significant port and logistics infrastructure. The southern region, including states like Tamil Nadu, Karnataka, and Telangana, is another high-growth area, driven by robust IT and industrial corridors, urban metro projects in cities like Bengaluru and Hyderabad, and substantial investment in infrastructure. The northern region, led by the National Capital Region (NCR) and states like Uttar Pradesh and Haryana, experiences strong demand from massive road and highway projects, urban development, and housing schemes. The eastern region is emerging as a growth frontier, with increased government focus on infrastructure development in states like Odisha and West Bengal. The central part of India also contributes to demand, particularly from mining activities and ongoing connectivity projects.

Company Insights

The India construction equipment market features a competitive landscape with a blend of multinational corporations and strong domestic players. Leading international companies have established a formidable presence through wholly-owned subsidiaries or joint ventures with Indian firms. JCB India is a dominant player, renowned for its extensive range of earthmoving and construction equipment and a vast dealer network. Caterpillar Inc., through its subsidiary Caterpillar India, is a key competitor known for its high-quality, durable machinery and strong brand equity. Tata Hitachi Construction Machinery, a joint venture between Tata Motors and Hitachi Construction Machinery, is a major manufacturer of excavators and other equipment. Other significant players include Volvo Construction Equipment, offering advanced and fuel-efficient machines; Komatsu India, known for its mining and earthmoving equipment; and Larsen & Toubro, whose construction equipment division manufactures a wide range of machinery. The competition is intense, with companies focusing on product innovation, fuel efficiency, financing options, and enhancing their service and parts support infrastructure to gain a competitive edge.

Recent Developments

The India construction equipment market is continuously evolving, with recent developments highlighting a focus on innovation, sustainability, and market expansion. A prominent trend is the increased investment by major OEMs in launching equipment that complies with the more stringent CEV Stage V emission norms, which came into effect, prompting a technological upgrade across product lines. There is a growing emphasis on the development and introduction of electric and hybrid construction equipment prototypes, with several companies showcasing electric excavators, loaders, and compaction equipment to align with future regulatory and sustainability demands. Another significant development is the expansion of manufacturing capacities and the establishment of new production facilities by key players to localize production and reduce costs. The rental and leasing sector has witnessed considerable activity, with companies and dedicated rental firms expanding their fleets and digital platforms to cater to the growing demand for equipment-as-a-service models. Furthermore, strategic partnerships and acquisitions continue to occur as companies seek to enhance their product portfolios and strengthen their market positions.

Report Segmentation

This comprehensive market research report on the India construction equipment market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The report is segmented by equipment type, which includes earthmoving equipment (excavators, loaders, dozers), material handling equipment (cranes, forklifts), concrete equipment (mixers, pumps), road construction equipment (graders, compactors, pavers), and other specialized equipment. Further segmentation is provided by application, covering critical sectors such as infrastructure construction, real estate and building construction, mining and quarrying, industrial applications, and others. The report also includes a regional segmentation, providing an in-depth analysis of demand and growth patterns across key regions including North India, South India, West India, East India, and Central India. This multi-faceted segmentation allows stakeholders to understand specific market dynamics, identify high-growth segments and regions, assess competitive intensity within each category, and make informed strategic decisions regarding investment, product development, and market entry.

FAQs

What are the different types of construction equipment used in India?

The market encompasses a wide range of equipment, primarily categorized into earthmoving machinery like excavators and backhoe loaders, material handling equipment such as cranes, concrete machinery including batching plants and pumps, and road construction equipment like motor graders and compactors.

Who are the leading players in the Indian construction equipment market?

The market is dominated by key players such as JCB India, Caterpillar Inc., Tata Hitachi Construction Machinery, Volvo Construction Equipment, Komatsu India, and Larsen & Toubro, among others.

What factors are driving the growth of the construction equipment market in India?

Growth is primarily driven by massive government investments in infrastructure projects, urbanization, development of smart cities, and increased activity in the mining and industrial sectors.

Which region in India has the highest demand for construction equipment?

Demand is strong across multiple regions, with western and southern India traditionally showing high consumption due to intense industrial and infrastructure activity, though northern and eastern regions are emerging as significant growth areas.

What are the latest trends in the India construction equipment market?

Key trends include the integration of telematics and IoT for equipment monitoring, a shift towards rental and leasing models, the development of equipment compliant with stricter emission norms, and the nascent introduction of electric and hybrid machinery.

What are the major challenges faced by the construction equipment industry in India?

Significant challenges include the high capital investment required for equipment, economic cyclicality affecting demand, the need for a skilled operator workforce, and the necessity of maintaining extensive and efficient after-sales service networks.

Citius Research has developed a research report titled “India Construction Equipment Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• India Construction Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The India Construction Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

India Construction Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

India Construction Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of India Construction Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of India Construction Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of India Construction Equipment Market
• Cost and Gross Margin Analysis of India Construction Equipment Market
• India Construction Equipment Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “India Construction Equipment Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

India Construction Equipment Market Key Stakeholders

Below are the key stakeholders for the India Construction Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

India Construction Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the India Construction Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the India Construction Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in India Construction Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global India Construction Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global India Construction Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global India Construction Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global India Construction Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global India Construction Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global India Construction Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America India Construction Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America India Construction Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe India Construction Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA India Construction Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific India Construction Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa India Construction Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia India Construction Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports