Impact Testing Machine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206983
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Impact Testing Machine Market size was estimated at USD 420 million in 2023 and is projected to reach USD 780 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.20% during the forecast period (2024-2030).

Impact Testing Machine Market

(Market Size)
$420 million
$780 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.20%
2023 Market Size USD 420 million
2030 Market Size USD 780 million
Key Players Instron, Zwick Roell, MTS, Shimadzu, Tinius Olsen

Market Summary

The impact testing machine market is a specialized segment within the machinery and equipment industry, focused on devices used to determine the impact resistance or toughness of materials. These machines are critical in quality control and research and development across various sectors, including automotive, aerospace, construction, and manufacturing. Impact testing helps in assessing how materials behave under sudden force or shock, providing essential data for material selection, product design, and safety compliance. The market is characterized by a mix of standardized and customized solutions, catering to diverse industrial requirements and international testing standards. Key participants include established manufacturers and niche players offering a range of products from pendulum impact testers to drop weight testers. The demand is driven by the need for reliable material testing to ensure product durability and regulatory adherence, particularly in industries where material failure can have significant safety and financial implications. Technological advancements are leading to more automated, precise, and user-friendly machines, enhancing their adoption in both laboratory and production environments.

Key Highlights

The impact testing machine market is distinguished by its critical role in material science and industrial quality assurance. These machines are indispensable for evaluating the fracture toughness and energy absorption of metals, polymers, composites, and other materials under high-strain conditions. A prominent highlight is the adherence to international standards such as ASTM, ISO, and DIN, which ensures consistency and reliability in test results globally. Leading companies in this market, including Instron, ZwickRoell, and Tinius Olsen, are continuously innovating to integrate digital controls, data acquisition systems, and software for enhanced accuracy and ease of use. The market also sees a growing trend towards portable and compact impact testers for on-site testing applications. Another key aspect is the increasing demand from emerging economies, where industrialization and infrastructure development are accelerating. Additionally, the focus on lightweight and high-strength materials in automotive and aerospace sectors is fueling the need for advanced impact testing solutions to validate material performance and safety.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the impact testing machine market. The foremost driver is the stringent regulatory and safety standards across industries such as automotive, aerospace, and construction, mandating thorough material testing to prevent failures and ensure public safety. The expansion of these industries, especially in developing regions, increases the demand for reliable testing equipment. Additionally, technological advancements leading to automated, high-precision machines with better data management capabilities are encouraging upgrades and new purchases. Opportunities in the market are abundant, particularly in the development of multifunctional testers that can perform various types of tests, reducing equipment costs and space requirements for end-users. The rise in research and development activities focused on new materials, including composites and alloys, also presents significant growth prospects. However, the market faces restraints such as the high cost of advanced impact testing machines, which can be a barrier for small and medium-sized enterprises. Economic fluctuations and reduced industrial output in certain regions can also temporarily dampen market growth. Moreover, the need for skilled operators to handle sophisticated equipment may limit adoption in some areas.

Concentration Insights

The impact testing machine market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized smaller firms. Key players like MTS Systems Corporation, Instron (a part of ITW), ZwickRoell GmbH & Co. KG, and Tinius Olsen Inc. hold significant market shares due to their extensive product portfolios, global distribution networks, and strong brand recognition. These companies invest heavily in research and development to introduce innovative features and maintain competitive advantage. There is also a presence of regional players that cater to local markets with cost-effective solutions, though they may lack the technological breadth of larger firms. The market concentration is influenced by factors such as technological expertise, compliance with international standards, and after-sales service capabilities. Mergers and acquisitions are occasional strategies used by leading companies to expand their market presence and technological offerings. Overall, while the top players dominate in terms of revenue and innovation, there is healthy competition from niche manufacturers focusing on specific applications or regions.

Type Insights

Impact testing machines are primarily categorized into pendulum impact testers and drop weight testers, each serving distinct testing requirements. Pendulum impact testers, which include Charpy and Izod testers, are widely used for determining the impact energy absorbed by a material during fracture. These are common in metals and plastics testing due to their simplicity and standardization. Drop weight testers, on the other hand, are used for higher energy applications and are often employed for testing larger components or materials that require different impact velocities. There are also specialized types such as instrumented impact testers that provide detailed data on force and energy during the impact event, offering deeper insights into material behavior. The choice of machine type depends on the material being tested, the required standards, and the specific data needs of the application. Advances in digitalization have led to the integration of sensors and software in these machines, enhancing their functionality and accuracy.

Application Insights

Impact testing machines find applications across a diverse range of industries where material integrity under sudden load is critical. In the automotive industry, they are used to test components such as bumpers, chassis parts, and safety-critical elements to ensure they meet crashworthiness standards. The aerospace sector relies on these machines for evaluating materials used in aircraft structures to withstand impact events like bird strikes or debris. In construction, impact testers assess the toughness of materials like steel and concrete used in buildings and infrastructure. The plastics and polymers industry uses them to determine the impact resistance of products ranging from consumer goods to industrial components. Additionally, the energy sector employs impact testing for materials used in pipelines, turbines, and other equipment subjected to dynamic loads. Research institutions and universities also utilize these machines for material science studies and development of new alloys and composites.

Regional Insights

The demand for impact testing machines varies significantly across regions, influenced by industrial development, regulatory frameworks, and technological adoption. North America and Europe are mature markets with strong demand driven by well-established automotive, aerospace, and manufacturing sectors, along with strict safety regulations. These regions are also hubs for technological innovation, with many leading manufacturers headquartered there. The Asia-Pacific region is experiencing rapid growth due to industrialization, infrastructure development, and expanding automotive production in countries like China, India, and Japan. Increasing quality consciousness and adoption of international standards in these countries are boosting market growth. Latin America and the Middle East & Africa are emerging markets where growth is linked to industrial expansion and investments in construction and energy projects. However, economic volatility and infrastructure challenges can affect market dynamics in these regions. Overall, global market growth is supported by worldwide industrial activity and the universal need for material reliability and safety.

Company Insights

Prominent companies in the impact testing machine market include Instron (Illinois Tool Works Inc.), known for its extensive range of material testing equipment and strong global presence. ZwickRoell GmbH & Co. KG is another key player, recognized for its high-precision testing systems and innovative solutions. Tinius Olsen Inc. has a long history in the market, offering robust and reliable testing machines compliant with international standards. MTS Systems Corporation provides advanced testing solutions, including impact testers with sophisticated data acquisition capabilities. Other notable players include Shimadzu Corporation, which offers a variety of material testing instruments, and Qualitest International, known for cost-effective testing solutions. These companies compete on factors such as product accuracy, durability, compliance with standards, software integration, and customer support. They often engage in product launches, partnerships, and expansions to strengthen their market position and cater to evolving customer needs across different industries and regions.

Recent Developments

The impact testing machine market has seen several recent developments aimed at enhancing product capabilities and market reach. Key players have been focusing on integrating digital technologies, such as IoT and cloud-based data management, to allow remote monitoring and analysis of test results. There is a trend towards developing more compact and portable impact testers to facilitate on-site testing in fields like construction and energy. Companies are also introducing machines with enhanced user interfaces and automated features to reduce operator dependency and improve repeatability. Additionally, strategic acquisitions and collaborations have been observed, enabling firms to expand their product portfolios and geographic presence. For instance, some manufacturers have acquired smaller specialists to gain access to niche technologies or markets. Environmental sustainability is becoming a consideration, with efforts to design energy-efficient machines and reduce material waste during testing. These developments reflect the industry's response to the growing demand for efficient, accurate, and versatile testing solutions.

Report Segmentation

The impact testing machine market can be segmented based on type, application, and region. By type, the market is divided into pendulum impact testers and drop weight testers, with further sub-segments such as Charpy, Izod, and instrumented impact testers. Pendulum testers are predominantly used for metals and plastics, while drop weight testers cater to higher energy applications and larger specimens. Application-wise, segmentation includes automotive, aerospace, construction, plastics & polymers, energy, and others including research and education. Each application segment has specific requirements influencing the choice of testing machine. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with each region exhibiting distinct demand patterns driven by local industrial activities and regulatory environments. This segmentation helps in understanding market dynamics, targeting customer needs, and strategizing product development and marketing efforts.

FAQs

What is an impact testing machine used for? An impact testing machine is used to determine the impact resistance or toughness of materials by subjecting them to a sudden force or shock, helping assess how they fracture or deform under high-strain conditions.

What are the types of impact testing machines? The main types are pendulum impact testers (including Charpy and Izod) and drop weight testers, each designed for different energy levels and material specifications.

Which industries use impact testing machines? Industries such as automotive, aerospace, construction, plastics manufacturing, and energy use these machines for quality control, safety compliance, and research and development.

What standards govern impact testing? Common standards include ASTM E23 for metals, ISO 148 for metallic materials, and various ASTM and ISO standards for plastics and other materials, ensuring consistent testing procedures globally.

Who are the leading manufacturers of impact testing machines? Leading manufacturers include Instron, ZwickRoell, Tinius Olsen, MTS Systems, and Shimadzu, known for their reliable and advanced testing solutions.

How has technology impacted impact testing machines? Technology has led to digitalization, automation, and enhanced data analysis capabilities, making machines more accurate, user-friendly, and integrated with software for better result interpretation.

Citius Research has developed a research report titled “Impact Testing Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Impact Testing Machine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Impact Testing Machine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Impact Testing Machine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Impact Testing Machine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Impact Testing Machine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Impact Testing Machine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Impact Testing Machine Market
• Cost and Gross Margin Analysis of Impact Testing Machine Market
• Impact Testing Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Impact Testing Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Impact Testing Machine Market Key Stakeholders

Below are the key stakeholders for the Impact Testing Machine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Impact Testing Machine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Impact Testing Machine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Impact Testing Machine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Impact Testing Machine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Impact Testing Machine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Impact Testing Machine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Impact Testing Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Impact Testing Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Impact Testing Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Impact Testing Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Impact Testing Machine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Impact Testing Machine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Impact Testing Machine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Impact Testing Machine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Impact Testing Machine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Impact Testing Machine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Impact Testing Machine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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