Ice creams and Frozen Desserts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197326
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Ice creams and Frozen Desserts Market size was estimated at USD 75 billion in 2023 and is projected to reach USD 110 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Ice creams and Frozen Desserts Market

(Market Size)
$75 billion
$110 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 75 billion
2030 Market Size USD 110 billion
Key Players Unilever, Nestlé, General Mills, Mars, Blue Bell Creameries

Market Summary

The global ice creams and frozen desserts market represents a significant and dynamic segment within the broader food and beverages industry. This market encompasses a wide array of products including impulse ice cream, take-home ice cream, artisanal ice cream, frozen yogurt, sorbet, and other novelty frozen items. Consumer demand is primarily driven by the pursuit of indulgence, convenience, and novel flavor experiences. The market is characterized by intense competition among both multinational corporations and regional players, all vying for market share through continuous product innovation, strategic marketing, and expansion into new geographic territories. The retail landscape for these products is diverse, spanning supermarkets, hypermarkets, convenience stores, specialty ice cream parlors, and the rapidly growing online food delivery channels. The industry is also witnessing a notable shift towards products that cater to specific dietary needs and preferences, including lactose-free, reduced-sugar, and plant-based formulations. This evolution reflects a broader consumer trend towards health and wellness without compromising on taste, ensuring the market remains resilient and adaptive to changing consumer behaviors.

Key Highlights

The ice creams and frozen desserts market is distinguished by several key factors that underscore its commercial vitality. A primary highlight is the relentless pace of product innovation, where leading companies consistently launch new flavors, textures, and formats to captivate consumer interest and drive repeat purchases. The premiumization trend is exceptionally strong, with consumers demonstrating a willingness to pay higher prices for superior quality ingredients, artisanal production methods, and unique gastronomic experiences. Sustainability has emerged as a critical differentiator, influencing both product formulation with ethically sourced ingredients and packaging solutions aimed at reducing environmental impact. The market is also highly seasonal, with demand peaking during warmer months, though manufacturers have successfully developed winter-specific products and marketing strategies to mitigate this seasonality. Furthermore, the expansion of distribution networks, particularly through e-commerce and direct-to-consumer models, has significantly enhanced product accessibility, allowing brands to reach a wider audience and gather valuable consumer data to inform future business strategies.

Drivers, Opportunities & Restraints

The growth trajectory of the ice creams and frozen desserts market is influenced by a complex interplay of drivers, opportunities, and restraints. A fundamental driver is rising disposable income in emerging economies, which enables greater expenditure on premium and indulgent food items. The expanding retail infrastructure, including the proliferation of cold chain logistics, facilitates wider product availability. Significant opportunities are present in the development and marketing of healthier alternatives, such as high-protein ice cream, keto-friendly options, and desserts made with natural sweeteners, which appeal to health-conscious demographics. The untapped potential in emerging markets across Asia-Pacific and Latin America offers substantial growth prospects for market expansion. However, the market also faces considerable restraints. Fluctuations in the prices of raw materials like milk, cream, sugar, and cocoa can severely impact production costs and profit margins. Increasing awareness of the health implications associated with high sugar and fat consumption acts as a deterrent for some consumer segments. Furthermore, stringent government regulations concerning food safety, labeling, and sugar content pose ongoing challenges for manufacturers, requiring constant adaptation and compliance efforts.

Concentration Insights

The competitive landscape of the ice creams and frozen desserts market is characterized by a high level of concentration, with a few major players holding a dominant share of the global market. Key industry titans include Unilever, with its extensive brand portfolio featuring Ben & Jerry's and Breyers; Nestl? S.A., owner of H?agen-Dazs and Dreyer's; General Mills, which markets the H?agen-Dazs brand in the US and other regions; and Blue Bell Creameries. These corporations leverage their immense scale, extensive distribution networks, and substantial marketing budgets to maintain their leadership positions. Alongside these giants, there is a vibrant and growing segment of small-to-medium enterprises and artisanal producers. These smaller players often compete on the basis of quality, uniqueness, and local provenance, carving out niches in the premium and super-premium segments. This structure creates a market that is oligopolistic at the global level yet fragmented and highly competitive at the local and artisanal level, driving overall innovation and variety for the consumer.

Type Insights

The market is segmented by type into several distinct categories, each with its own consumer base and growth dynamics. Impulse ice cream, which includes single-serve items like sticks, cones, and sandwiches purchased for immediate consumption, represents a massive volume-driven segment heavily influenced by brand recognition and point-of-sale marketing. Take-home ice cream, comprising multi-serving tubs and boxes, is a staple for family consumption and is highly competitive on price and variety. The artisanal segment has seen remarkable growth, valued for its use of high-quality, often locally-sourced ingredients and hand-crafted production methods, appealing to consumers seeking authenticity and a premium experience. Frozen yogurt has established itself as a popular alternative, often perceived as a healthier option, though its popularity can be cyclical. Other frozen desserts, such as sorbets, gelatos, and plant-based frozen novelties made from almond, oat, or coconut milk, are expanding the market's boundaries by catering to lactose-intolerant, vegan, and other specific dietary groups, demonstrating the industry's adaptability.

Application Insights

The application of ice creams and frozen desserts is primarily analyzed through their distribution channels, which define how they reach the end consumer. The commercial segment, which includes food service outlets like restaurants, cafes, hotels, and dedicated ice cream parlors, is a critical application. Here, products are often used as dessert menu items or differentiators to enhance the overall dining experience. The retail segment is the largest application, encompassing large-scale outlets such as supermarkets and hypermarkets that offer the widest product selection and competitive pricing. Convenience stores play a crucial role in the impulse buy segment due to their accessibility and extended operating hours. A rapidly growing application is online retail, where direct-to-consumer brands and established players use e-commerce platforms and dedicated apps to sell products, often supported by sophisticated cold chain delivery services. This channel has gained immense traction, offering convenience and a broader product range to consumers, and is becoming an indispensable part of the market's distribution strategy.

Regional Insights

Geographically, the demand and consumption patterns for ice creams and frozen desserts vary significantly. North America and Europe represent mature markets with high per capita consumption. In these regions, growth is largely driven by premiumization, innovation in flavors and formats, and the strong presence of health-oriented product lines. The Asia-Pacific region is identified as the fastest-growing market, fueled by rising urbanization, growing middle-class populations, increasing disposable incomes, and the gradual shift towards Westernized diets. Countries like China and India present enormous growth potential, although consumer preferences may differ, favoring local flavors and more affordable products. Latin America and the Middle East and Africa are emerging regions where market penetration is increasing. Growth here is supported by economic development, the expansion of modern retail formats, and increasing product awareness. However, these regions also present challenges such as underdeveloped cold chain infrastructure in certain areas and varying climatic conditions that affect year-round demand.

Company Insights

The market's competitive fabric is woven by a mix of global conglomerates and nimble regional specialists. Unilever stands as a behemoth with its powerful portfolio that includes Ben & Jerry's, known for its quirky flavors and social activism; Breyers; and Magnum. Nestl? S.A. is another dominant force, owning iconic brands such as H?agen-Dazs, which is synonymous with luxury and indulgence, and Dreyer's/Edy's. General Mills holds the licensing rights to market H?agen-Dazs in the Americas and other select markets, making it a key player. Beyond these, companies like Blue Bell Creameries have cultivated strong regional loyalty in the Southern United States. Turkey's ?lker Group (owning MADO) and Italy's Froneri (a joint venture between Nestl? and PAI Partners) are examples of significant regional powerhouses. Talenti Gelato e Sorbetto, known for its super-premium pints, represents a successful niche player that was acquired by a larger entity, Unilever, demonstrating the strategic acquisition trends within the industry as large companies seek to absorb innovative brands.

Recent Developments

The ice creams and frozen desserts market is continuously evolving, with recent developments highlighting key industry trends. A predominant theme is the robust expansion of plant-based offerings, with nearly all major manufacturers launching lines made from almond, oat, coconut, and soy bases to capture the vegan and flexitarian consumer base. Sustainability initiatives have moved to the forefront, with companies investing in recyclable and compostable packaging, and committing to responsible sourcing of ingredients like cocoa and vanilla. There has been a surge in the acquisition of successful artisanal and niche brands by larger corporations seeking to diversify their portfolios and tap into new consumer segments; Unilever's acquisition of brands like Talenti is a prime example. Furthermore, the integration of digital technology has accelerated, with companies enhancing their direct-to-consumer e-commerce capabilities, leveraging social media for marketing, and utilizing data analytics to predict flavor trends and optimize inventory management, making the industry more agile and consumer-responsive than ever before.

Report Segmentation

This comprehensive market research report provides a detailed segmentation analysis to offer a granular understanding of the industry landscape. The report is systematically segmented by type to analyze distinct product categories such as impulse ice cream, take-home ice cream, artisanal ice cream, frozen yogurt, and other frozen desserts, providing insights into the growth, market share, and consumer preferences associated with each. The application segment breaks down the market based on key distribution channels, including supermarkets/hypermarkets, convenience stores, online retail, and other outlets, highlighting the shifting dynamics of how these products are purchased and consumed. Geographically, the report offers an in-depth regional analysis covering North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, examining the unique drivers, challenges, and opportunities present in each market. This multi-faceted segmentation allows businesses, investors, and stakeholders to identify high-growth segments, understand competitive dynamics, and make informed strategic decisions regarding investment, marketing, and expansion.

FAQs

What are the key drivers of the ice creams and frozen desserts market?

The market is primarily driven by rising disposable incomes, product innovation in flavors and healthy alternatives, the expansion of retail and cold chain infrastructure, and effective marketing strategies that emphasize indulgence and premium experiences.

Which companies are the top players in this market?

The global market is led by major players such as Unilever (Ben & Jerry's, Breyers, Magnum), Nestl? S.A. (H?agen-Dazs, Dreyer's), General Mills, and Blue Bell Creameries, alongside significant regional companies and a growing number of artisanal producers.

How is the plant-based trend impacting the market?

The plant-based trend is significantly impacting the market by driving rapid innovation and portfolio expansion. Manufacturers are launching a wide array of frozen desserts made from non-dairy bases like almond, oat, and coconut milk to cater to vegan, lactose-intolerant, and health-conscious consumers, creating a substantial new growth segment.

What are the main distribution channels for these products?

The main distribution channels are supermarkets and hypermarkets, which hold the largest share; convenience stores, crucial for impulse purchases; specialty ice cream shops; and the rapidly growing online retail channel, which includes direct-to-consumer delivery services.

Which region shows the highest growth potential?

The Asia-Pacific region demonstrates the highest growth potential for the ice creams and frozen desserts market. This is attributed to economic development, a growing middle class, increasing urbanization, rising disposable incomes, and the warming adoption of Western food habits in countries like China and India.

The Global Ice creams & Frozen Desserts Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Ice creams & Frozen Desserts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Ice creams and Frozen Desserts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Ice creams & Frozen Desserts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Ice creams and Frozen Desserts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Ice creams and Frozen Desserts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Ice creams & Frozen Desserts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Ice creams & Frozen Desserts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Ice creams & Frozen Desserts Market
• Cost and Gross Margin Analysis of Ice creams & Frozen Desserts Market
• Ice creams & Frozen Desserts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Ice creams & Frozen Desserts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Ice creams and Frozen Desserts Market Key Stakeholders

Below are the key stakeholders for the Ice creams & Frozen Desserts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Ice creams & Frozen Desserts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Ice creams & Frozen Desserts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Ice creams & Frozen Desserts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Ice creams & Frozen Desserts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Ice creams & Frozen Desserts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Ice creams and Frozen Desserts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Ice creams and Frozen Desserts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Ice creams and Frozen Desserts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Ice creams and Frozen Desserts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Ice creams and Frozen Desserts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Ice creams and Frozen Desserts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Ice creams and Frozen Desserts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Ice creams and Frozen Desserts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Ice creams and Frozen Desserts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Ice creams and Frozen Desserts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Ice creams and Frozen Desserts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Ice creams and Frozen Desserts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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