IBC Liners Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210129
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The IBC Liners Market size was estimated at USD 580 million in 2023 and is projected to reach USD 1.05 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

IBC Liners Market

(Market Size)
$580 million
$1.05 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 580 million
2030 Market Size USD 1.05 billion
Key Players SCHÜTZ, Mauser, Time Technoplast, Hoover Ferguson, Snyder Industries

Market Summary

The IBC liners market is an integral segment within the broader packaging industry, primarily serving the need for efficient, safe, and cost-effective bulk liquid and semi-solid transportation and storage solutions. Intermediate Bulk Container liners are flexible containers inserted into rigid IBCs, providing a sterile and protective barrier that ensures product integrity, minimizes contamination risks, and facilitates easy disposal and cleaning of the outer container. These liners are widely adopted across various sectors due to their ability to handle a diverse range of products, including food ingredients, pharmaceuticals, chemicals, and industrial liquids. The market is characterized by continuous innovation in material science and design, aimed at enhancing performance metrics such as strength, compatibility, and sustainability. Manufacturers are increasingly focusing on developing liners that meet stringent regulatory standards and cater to specific customer requirements, thereby driving adoption across both established and emerging economies. The demand is further bolstered by the growth in global trade and the expansion of industries that rely on bulk packaging for operational efficiency.

Key Highlights

The IBC liners market showcases several key highlights that underscore its dynamic nature and critical role in modern supply chains. A significant trend is the shift toward sustainable and recyclable materials, with many companies investing in bio-based and mono-material liners that align with circular economy principles. Another highlight is the advancement in liner technology, including the development of multi-layered films that offer superior barrier properties against moisture, oxygen, and other environmental factors, ensuring extended shelf life and product safety. The market also sees a rise in custom-designed liners tailored to specific industrial applications, such as those requiring aseptic conditions or compatibility with aggressive chemicals. Additionally, the integration of smart features, such as tracking and monitoring capabilities, is gaining traction, providing end-users with real-time data on container conditions. The competitive landscape is marked by strategic collaborations and mergers among key players to expand product portfolios and geographic reach, further intensifying market innovation and service offerings.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the IBC liners market, including the increasing demand from the food and beverage and pharmaceutical industries, where hygiene and contamination prevention are paramount. The rise in global chemical production and the need for safe transportation of hazardous materials also significantly contribute to market expansion. Opportunities abound in the development of eco-friendly liners that reduce environmental impact, catering to the growing consumer and regulatory pressure for sustainable packaging solutions. Emerging markets present substantial growth potential due to industrialization and increased adoption of bulk packaging techniques. However, the market faces restraints such as volatility in raw material prices, which can affect production costs and profit margins. Additionally, stringent regulations regarding plastic usage and waste management pose challenges, necessitating continuous innovation and compliance efforts. Economic uncertainties and fluctuations in end-user industries may also impact demand, requiring market participants to adopt agile strategies.

Concentration Insights

The IBC liners market exhibits a concentrated competitive landscape with a mix of global leaders and regional players dominating various segments. Key companies such as CDF Corporation, Qbig Packaging, and Brambles Industries hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and widespread distribution networks. These players focus on strategic initiatives like acquisitions and partnerships to strengthen their market position and cater to diverse customer needs. Regional concentration is notable in North America and Europe, where advanced manufacturing technologies and stringent regulatory frameworks drive innovation and quality standards. Meanwhile, the Asia-Pacific region is emerging as a hub for market growth, fueled by rapid industrialization and increasing investments in packaging infrastructure. The market concentration is also influenced by the ability of companies to offer customized solutions and value-added services, such as technical support and logistics management, which enhance customer loyalty and competitive advantage.

Type Insights

IBC liners are categorized based on type, with common variants including single-use and reusable liners, each designed to meet specific operational requirements. Single-use liners are prevalent due to their cost-effectiveness and convenience, eliminating the need for cleaning and reducing cross-contamination risks, making them ideal for industries like food and pharmaceuticals. Reusable liners, though less common, are gaining traction in applications where sustainability and long-term cost savings are prioritized, as they can be cleaned and reused multiple times. Material-wise, liners are made from various plastics such as polyethylene, polypropylene, and EVOH, chosen for their durability, flexibility, and barrier properties. Specialty liners with features like conductivity for hazardous materials or enhanced seal integrity for high-purity products are also available. The choice of liner type depends on factors such as the nature of the product, transportation conditions, and regulatory compliance, driving continuous innovation in material blends and design architectures.

Application Insights

The application spectrum of IBC liners is vast, spanning numerous industries that require efficient bulk liquid handling. In the chemical industry, liners are used for transporting acids, solvents, and other aggressive substances, offering resistance to corrosion and leakage. The food and beverage sector relies on liners for ingredients like oils, syrups, and dairy products, where hygiene and taste preservation are critical. Pharmaceutical applications involve liners for raw materials and intermediates, ensuring compliance with Good Manufacturing Practices (GMP) and preventing contamination. Industrial applications include paints, lubricants, and adhesives, where liners facilitate easy dispensing and reduce waste. Additionally, the agriculture sector uses liners for fertilizers and pesticides, emphasizing safety and environmental protection. Each application demands specific liner properties, such as material compatibility, sterilization options, and load capacity, driving tailored product development and industry-specific solutions.

Regional Insights

Regionally, the IBC liners market demonstrates varied growth patterns influenced by economic development, industrial activities, and regulatory environments. North America and Europe are mature markets characterized by high adoption rates, stringent safety standards, and a strong focus on sustainability, driving demand for advanced and eco-friendly liner solutions. The Asia-Pacific region is the fastest-growing market, fueled by expanding manufacturing sectors, urbanization, and increasing investments in packaging infrastructure across countries like China and India. Latin America and the Middle East & Africa show promising growth potential due to rising industrialization and trade activities, though they face challenges related to infrastructure and economic volatility. Each region exhibits distinct preferences for liner types and materials, shaped by local regulations and end-user industry requirements. Market players are increasingly focusing on geographic expansion and localization strategies to capitalize on these regional opportunities and address specific customer needs.

Company Insights

Prominent companies in the IBC liners market include CDF Corporation, Qbig Packaging, Brambles Industries, and Arena Products, among others. These players are renowned for their innovative product offerings, extensive industry experience, and global presence. CDF Corporation, for instance, is known for its flexible packaging solutions and focus on sustainability, while Qbig Packaging emphasizes custom-designed liners for niche applications. Brambles Industries leverages its expertise in logistics and packaging pooling services to provide comprehensive solutions. Other key participants like Schutz Container Systems and Hoover Ferguson Group contribute to market dynamics through specialized products and strategic expansions. These companies invest heavily in research and development to enhance liner performance, reduce environmental impact, and meet evolving regulatory standards. Competitive strategies often involve mergers, acquisitions, and partnerships to broaden product portfolios and strengthen market footholds, ensuring they remain responsive to customer demands and industry trends.

Recent Developments

Recent developments in the IBC liners market reflect a strong emphasis on innovation, sustainability, and strategic growth. Key players have launched new liner products made from recycled materials or designed for easier recycling, aligning with global sustainability goals. Technological advancements include the introduction of liners with improved barrier properties and smart features for condition monitoring during transit. Mergers and acquisitions have been prevalent, such as larger packaging firms acquiring specialized liner manufacturers to diversify offerings and enhance market reach. Collaborations with end-user industries have also increased, focusing on co-developing customized solutions that address specific challenges like chemical compatibility or regulatory compliance. Additionally, investments in expanding production capacities and distribution networks, particularly in emerging markets, signify efforts to tap into growing demand. These developments underscore the market's adaptive nature and commitment to meeting future challenges and opportunities.

Report Segmentation

The IBC liners market report is segmented to provide detailed insights into various aspects influencing market dynamics. Segmentation typically includes type, such as single-use and reusable liners, which helps in understanding consumption patterns and preference trends. Material segmentation covers polymers like polyethylene, polypropylene, and others, highlighting material-specific advancements and applications. Application-wise segmentation spans chemicals, food and beverages, pharmaceuticals, industrial, and agriculture, offering a clear view of demand drivers across sectors. Geographic segmentation divides the market into regions like North America, Europe, Asia-Pacific, and rest of the world, enabling analysis of regional growth opportunities and challenges. Additional segments may include capacity ranges and end-user preferences, providing a comprehensive outlook for stakeholders. This structured approach aids in identifying niche markets, forecasting trends, and formulating targeted strategies for growth and innovation.

FAQs

What materials are commonly used in IBC liners? IBC liners are predominantly made from materials such as polyethylene, polypropylene, and ethylene vinyl alcohol (EVOH), selected for their durability, flexibility, and barrier properties against moisture and chemicals.

How do IBC liners prevent contamination? IBC liners act as a protective barrier between the product and the container, ensuring sterility by preventing contact with external contaminants and simplifying cleaning processes for reusable IBCs.

What industries use IBC liners the most? Key industries include chemicals, food and beverages, pharmaceuticals, and agriculture, where bulk liquid handling requires hygiene, safety, and efficiency.

Are there eco-friendly options for IBC liners? Yes, manufacturers offer liners made from recyclable or bio-based materials, and some designs promote reusability, aligning with sustainability initiatives.

What factors should be considered when choosing an IBC liner? Considerations include product compatibility, regulatory requirements, transportation conditions, and desired features like permeability resistance or customization options.

Can IBC liners be customized for specific needs? Absolutely, many providers offer custom-designed liners in terms of size, material, and features to meet unique application requirements, such as handling hazardous materials or ensuring aseptic conditions.

Citius Research has developed a research report titled “IBC Liners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• IBC Liners Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The IBC Liners Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

IBC Liners Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

IBC Liners Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of IBC Liners Market
• Research Methodology
• Executive Summary
• Market Dynamics of IBC Liners Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of IBC Liners Market
• Cost and Gross Margin Analysis of IBC Liners Market
• IBC Liners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “IBC Liners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

IBC Liners Market Key Stakeholders

Below are the key stakeholders for the IBC Liners Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

IBC Liners Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the IBC Liners Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the IBC Liners Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in IBC Liners Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global IBC Liners Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global IBC Liners Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global IBC Liners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global IBC Liners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global IBC Liners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global IBC Liners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America IBC Liners Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America IBC Liners Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe IBC Liners Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA IBC Liners Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific IBC Liners Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa IBC Liners Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia IBC Liners Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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