Hydrogen Energy Storage Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194440
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Hydrogen Energy Storage Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.50% during the forecast period (2024-2030).

Hydrogen Energy Storage Market

(Market Size)
$1.2 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 3.2 billion
Key Players Air Liquide, Linde, Air Products, ITM Power, Nel Hydrogen

Market Summary

The hydrogen energy storage market represents a critical segment within the broader energy and power industry, focused on technologies that store energy in the form of hydrogen for later use. This market is gaining substantial traction as global efforts intensify to decarbonize energy systems and integrate higher shares of renewable energy sources. Hydrogen storage enables the balancing of supply and demand by capturing excess energy generated from renewables like solar and wind, storing it, and then converting it back to electricity or using it as a clean fuel when needed. The versatility of hydrogen allows its application across various sectors including power generation, transportation, and industrial processes, making it a cornerstone for achieving energy security and sustainability goals. Key technologies involve methods such as compressed gas, liquid hydrogen, and material-based storage, each catering to different capacity, duration, and application requirements. As nations and corporations commit to net-zero emissions targets, investment in hydrogen storage infrastructure and innovation is accelerating, positioning this market for significant evolution and expansion in the coming years.

Key Highlights

The hydrogen energy storage market is characterized by several pivotal developments that underscore its growing importance. Advancements in electrolyzer technology, which produces hydrogen from water using electricity, are enhancing efficiency and reducing costs, thereby making green hydrogen more economically viable. Major energy players and new entrants are forming strategic partnerships and launching large-scale projects to demonstrate and commercialize hydrogen storage solutions. Government policies and incentives across regions like Europe, North America, and Asia-Pacific are providing strong impetus through funding, subsidies, and regulatory frameworks aimed at fostering a hydrogen economy. Additionally, the integration of hydrogen storage with renewable energy farms is becoming more prevalent, enabling better grid stability and energy reliability. Innovations in storage materials, such as metal hydrides and porous materials, are also progressing, offering potential for higher density and safer storage options. The market is witnessing increased involvement from automotive and industrial sectors seeking to utilize hydrogen for fuel cell vehicles and as a replacement for fossil fuels in high-temperature processes.

Drivers, Opportunities & Restraints

The growth of the hydrogen energy storage market is propelled by several key drivers, including the global shift towards renewable energy integration and the urgent need for energy storage solutions to address intermittency issues. Supportive government policies and substantial investments in hydrogen infrastructure are accelerating market development. The declining cost of renewable energy and technological improvements in electrolysis are making hydrogen production more cost-effective. Opportunities abound in sectors such as transportation, where hydrogen fuel cells offer zero-emission mobility, and in industrial applications for decarbonizing processes like steel manufacturing and chemical production. The potential for hydrogen to serve as a seasonal storage medium presents another significant opportunity, enabling long-duration energy storage that batteries cannot efficiently provide. However, the market faces restraints including high initial capital costs for storage systems and infrastructure, challenges related to hydrogen transportation and distribution, and safety concerns associated with hydrogen's flammability and storage requirements. Additionally, the current reliance on grey hydrogen produced from fossil fuels poses environmental challenges that need to be overcome with scaling of green hydrogen production.

Concentration Insights

The hydrogen energy storage market exhibits a concentration of activity among established energy giants, specialized technology firms, and a growing number of innovative startups. Companies like Linde, Air Liquide, and Siemens Energy are leading with comprehensive offerings across production, storage, and distribution. There is also significant involvement from players focused on electrolyzer manufacturing, such as Nel ASA and ITM Power, which are critical for green hydrogen production. The market concentration is further influenced by regional strengths, with European and Asian companies actively expanding their portfolios through collaborations and acquisitions. Government-backed initiatives and consortia are common, aiming to de-risk investments and standardize technologies. While the market is competitive, it remains collaborative in nature, with partnerships essential for scaling projects and overcoming technical and economic hurdles. The entry of oil and gas companies diversifying into hydrogen indicates a strategic shift towards energy transition, adding to the market's dynamic concentration.

Type Insights

Hydrogen energy storage technologies are primarily categorized into physical-based and material-based storage methods. Physical storage includes compressed gas storage, where hydrogen is stored under high pressure in tanks, and liquid hydrogen storage, which involves cooling hydrogen to extremely low temperatures for higher density. Compressed gas storage is widely used due to its maturity and applicability in transportation and stationary storage. Liquid hydrogen storage, while offering higher energy density, requires significant energy for liquefaction and advanced insulation to prevent boil-off. Material-based storage encompasses methods such as metal hydrides, where hydrogen is absorbed into alloys, and porous materials like activated carbon or metal-organic frameworks that adsorb hydrogen. These methods are gaining attention for potential safety advantages and higher storage capacities at lower pressures. Each storage type has distinct advantages and is suited for specific applications, driving diverse innovation and adoption across the market.

Application Insights

Hydrogen energy storage finds applications across multiple sectors, each leveraging hydrogen's properties for different purposes. In the power sector, it is used for grid balancing and backup power, storing excess renewable energy and dispatching it during peak demand or outages. The transportation sector utilizes hydrogen stored in fuel cell vehicles, including cars, buses, trucks, and trains, providing a zero-emission alternative to internal combustion engines. Industrial applications involve using hydrogen as a feedstock or fuel for processes such as ammonia production, refining, and steel manufacturing, helping to reduce carbon emissions. Additionally, hydrogen storage supports residential and commercial energy systems through combined heat and power units and off-grid power solutions. The versatility of hydrogen enables cross-sectoral benefits, facilitating energy transition and enhancing energy security across diverse use cases.

Regional Insights

The adoption and development of hydrogen energy storage vary significantly by region, influenced by policy support, resource availability, and industrial focus. Europe is a frontrunner, with ambitious strategies like the European Green Deal driving investments in hydrogen projects and infrastructure, particularly in Germany, the Netherlands, and France. Asia-Pacific is another key region, led by Japan and South Korea, which have strong government commitments to hydrogen economies and are advancing fuel cell technologies and imports. China is rapidly scaling up its hydrogen capabilities, focusing on both production and storage for industrial and transport uses. North America, with initiatives in the United States and Canada, is leveraging its natural gas infrastructure and renewable resources to develop hydrogen storage projects. Other regions including the Middle East and Australia are emerging as potential exporters of green hydrogen, investing in large-scale production and storage facilities to supply global markets.

Company Insights

Prominent companies in the hydrogen energy storage market include Linde, a global leader in industrial gases with extensive experience in hydrogen production and storage solutions. Air Liquide is another major player, investing in large-scale hydrogen projects and innovative storage technologies. Siemens Energy contributes through its electrolyzer and energy system integration expertise. Nel ASA and ITM Power are focused on advancing electrolyzer technology critical for green hydrogen production. McPhy Energy specializes in hydrogen storage and production equipment, while Plug Power is notable for its fuel cell applications and hydrogen infrastructure solutions. Other significant participants include Engie, involved in renewable hydrogen projects, and Ballard Power Systems, a key player in fuel cells. These companies are actively engaged in research, partnerships, and project deployments to strengthen their market positions and drive the adoption of hydrogen storage.

Recent Developments

Recent developments in the hydrogen energy storage market highlight accelerated activity and innovation. Several large-scale green hydrogen projects have been announced, integrating electrolyzers with renewable energy sources and storage systems to produce and store hydrogen. Partnerships between energy companies, technology providers, and governments are becoming more common, aiming to build integrated hydrogen value chains. Advances in electrolyzer efficiency and cost reduction are being achieved through research and scaling of manufacturing. There is growing investment in hydrogen infrastructure, including storage caverns and pipeline networks, to facilitate distribution. Regulatory developments, such as carbon pricing and hydrogen-specific subsidies, are further stimulating market growth. Additionally, pilot projects for hydrogen use in hard-to-abate sectors like shipping and aviation are gaining momentum, showcasing the expanding application scope of hydrogen storage technologies.

Report Segmentation

This report on the hydrogen energy storage market provides a detailed analysis segmented by technology, application, and region. The technology segmentation covers physical storage methods such as compressed gas and liquid hydrogen, as well as material-based storage including metal hydrides and adsorbents. Application segmentation examines uses in power generation, transportation, industrial processes, and commercial and residential sectors. Regional segmentation offers insights into market dynamics and opportunities across North America, Europe, Asia-Pacific, and the rest of the world. Each segment is analyzed in terms of current trends, key players, and future outlook, providing a comprehensive view of the market structure and helping stakeholders identify growth areas and strategic opportunities.

FAQs

What is hydrogen energy storage? Hydrogen energy storage involves capturing energy in the form of hydrogen, typically produced via electrolysis using renewable electricity, and storing it for later use in power generation, as a fuel, or for industrial processes, helping to balance energy supply and demand.

How does hydrogen storage work? Hydrogen can be stored as a compressed gas, a liquid at cryogenic temperatures, or within materials like metal hydrides. When energy is needed, stored hydrogen can be converted back to electricity via fuel cells or used directly in combustion processes.

What are the benefits of hydrogen energy storage? Benefits include long-duration storage capabilities, scalability, and the ability to decarbonize various sectors. It supports renewable energy integration, enhances grid stability, and provides a clean alternative to fossil fuels.

What are the challenges of hydrogen storage? Challenges include high costs for infrastructure and technology, energy losses during conversion and storage, safety concerns due to hydrogen's flammability, and the need for efficient transportation and distribution systems.

Which companies are leading in hydrogen storage? Leading companies include Linde, Air Liquide, Siemens Energy, Nel ASA, ITM Power, McPhy Energy, and Plug Power, among others, who are advancing production, storage, and application technologies.

What is the future outlook for hydrogen energy storage? The future outlook is positive, driven by global decarbonization goals, technological advancements, and increasing investments. The market is expected to expand significantly as costs decrease and applications diversify across energy and industrial sectors.

Citius Research has developed a research report titled “Hydrogen Energy Storage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hydrogen Energy Storage Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hydrogen Energy Storage Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hydrogen Energy Storage Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hydrogen Energy Storage Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hydrogen Energy Storage Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hydrogen Energy Storage Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hydrogen Energy Storage Market
• Cost and Gross Margin Analysis of Hydrogen Energy Storage Market
• Hydrogen Energy Storage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hydrogen Energy Storage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hydrogen Energy Storage Market Key Stakeholders

Below are the key stakeholders for the Hydrogen Energy Storage Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hydrogen Energy Storage Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hydrogen Energy Storage Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hydrogen Energy Storage Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hydrogen Energy Storage Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hydrogen Energy Storage Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hydrogen Energy Storage Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hydrogen Energy Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hydrogen Energy Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hydrogen Energy Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hydrogen Energy Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hydrogen Energy Storage Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hydrogen Energy Storage Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hydrogen Energy Storage Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hydrogen Energy Storage Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hydrogen Energy Storage Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hydrogen Energy Storage Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hydrogen Energy Storage Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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