Hydrogen Electrolyzer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207614
  • Format: Electronic (PDF)
  • Number of Pages: 187
  • Author(s): Joshi, Madhavi

Report Overview

The Hydrogen Electrolyzer Market size was estimated at USD 650 million in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 32.00% during the forecast period (2024-2030).

Hydrogen Electrolyzer Market

(Market Size)
$650 million
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 32.00%
2023 Market Size USD 650 million
2030 Market Size USD 4.5 billion
Key Players Nel Hydrogen, ITM Power, Siemens Energy, McPhy Energy, Green Hydrogen Systems

Market Summary

The hydrogen electrolyzer market is a critical segment within the manufacturing and construction industries, focused on the production of equipment that uses electrolysis to split water into hydrogen and oxygen. This technology is pivotal for generating green hydrogen when powered by renewable energy sources, positioning it as a cornerstone for decarbonization efforts across industrial and energy sectors. The market is characterized by increasing investments in hydrogen infrastructure and a growing emphasis on sustainable industrial processes. Electrolyzers are integral to hydrogen production plants, fueling stations, and industrial applications, driving adoption among energy companies, industrial manufacturers, and government entities. Key participants include established industrial gas companies and specialized technology firms, all contributing to innovation and scalability. The market's evolution is closely tied to global energy transition policies and the integration of renewable energy systems, making it a dynamic and strategically important area for stakeholders in manufacturing and construction.

Key Highlights

The hydrogen electrolyzer market is distinguished by rapid technological advancements, particularly in enhancing efficiency and reducing the cost of electrolysis systems. Innovations in proton exchange membrane (PEM) and alkaline electrolyzer technologies are leading to more compact, durable, and higher-capacity units. Significant partnerships and collaborations among industry players, such as Siemens Energy, Nel ASA, and ITM Power, are accelerating market growth and deployment. Government initiatives and funding programs worldwide are bolstering market expansion, with policies aimed at supporting green hydrogen production. The market is also witnessing increased merger and acquisition activities as companies strive to strengthen their technological portfolios and market presence. Another highlight is the rising demand for large-scale electrolyzer projects, which are essential for industrial applications and energy storage solutions, underscoring the market's critical role in the global shift towards sustainable energy.

Drivers, Opportunities & Restraints

Key drivers propelling the hydrogen electrolyzer market include stringent environmental regulations aimed at reducing carbon emissions and increasing support for renewable energy integration. The global push for energy security and the transition to a low-carbon economy are further stimulating demand. Advancements in electrolyzer technology, which improve efficiency and lower operational costs, are also significant drivers. Opportunities abound in the expansion of green hydrogen projects, supported by government incentives and private investments, particularly in regions prioritizing decarbonization. The construction of hydrogen refueling infrastructure and industrial applications presents substantial growth prospects. However, the market faces restraints such as high initial capital investment and the intermittent nature of renewable energy sources, which can affect electrolyzer operation. Supply chain challenges and the need for substantial infrastructure development also pose hurdles to rapid market adoption.

Concentration Insights

The hydrogen electrolyzer market exhibits a concentrated competitive landscape with a few major players dominating significant market shares. Companies like Nel ASA, ITM Power, Siemens Energy, and McPhy Energy are at the forefront, leveraging extensive research and development capabilities and established manufacturing expertise. These leaders are focusing on expanding their production capacities and forming strategic alliances to enhance their market positions. The concentration is also evident in regional hubs, with Europe and North America being key centers for technological innovation and deployment. Emerging players are entering the market, often specializing in niche technologies or applications, contributing to a gradually diversifying competitive environment. This concentration drives intense competition but also fosters collaboration through partnerships aimed at scaling technologies and addressing market challenges collectively.

Type Insights

The hydrogen electrolyzer market is segmented primarily into alkaline electrolyzers, proton exchange membrane (PEM) electrolyzers, and solid oxide electrolyzers. Alkaline electrolyzers are widely used due to their maturity, reliability, and cost-effectiveness for large-scale applications. They dominate historical installations, especially in industrial settings. PEM electrolyzers are gaining traction owing to their higher efficiency, compact size, and flexibility, making them suitable for renewable energy integration and smaller-scale projects. Solid oxide electrolyzers, though less commercialized, offer high efficiency and operational advantages at elevated temperatures, presenting potential for future growth. Each type caters to distinct application needs, with ongoing research focused on improving durability, reducing costs, and enhancing performance across all categories to meet diverse market demands.

Application Insights

Hydrogen electrolyzers find applications across various sectors, including power generation, transportation, industry, and energy storage. In the power sector, they are used for grid balancing and storing excess renewable energy as hydrogen. The transportation segment utilizes electrolyzers for producing hydrogen for fuel cell vehicles, supporting the development of refueling infrastructure. Industrial applications are significant, with hydrogen serving as a feedstock for chemicals, refining, and steel production, driving demand for reliable and efficient electrolysis systems. Energy storage applications are emerging as critical, with electrolyzers enabling long-duration storage solutions that enhance grid stability. The versatility of electrolyzers supports their integration into multiple value chains, highlighting their role in enabling a sustainable and decarbonized economy.

Regional Insights

The hydrogen electrolyzer market demonstrates strong regional variations influenced by policy support, renewable energy adoption, and industrial base. Europe leads in market activity, driven by ambitious climate goals, substantial funding programs, and a robust manufacturing sector. Countries like Germany, France, and the Netherlands are at the forefront of electrolyzer deployment and innovation. North America follows, with the United States and Canada investing in hydrogen infrastructure and leveraging their renewable resources. The Asia-Pacific region is rapidly expanding, led by China, Japan, and South Korea, which are prioritizing hydrogen as part of their energy strategies. Other regions, including the Middle East and Australia, are emerging as key players, focusing on large-scale green hydrogen projects for export and domestic use, reflecting a globally distributed yet unevenly developed market landscape.

Company Insights

Prominent companies in the hydrogen electrolyzer market include Nel ASA, a Norwegian firm known for its alkaline and PEM electrolyzers, and ITM Power, a UK-based specialist in PEM technology. Siemens Energy, with its significant industrial footprint, offers advanced PEM electrolyzers integrated with renewable energy systems. McPhy Energy, a French company, provides alkaline electrolyzers and hydrogen refueling stations. Other key players include Hydrogenics, a subsidiary of Cummins, and Plug Power, which focuses on PEM solutions for various applications. These companies are engaged in continuous innovation, capacity expansion, and strategic partnerships to enhance their product offerings and market reach. The competitive dynamics are shaped by technological expertise, project execution capabilities, and the ability to secure large-scale contracts, driving overall market development.

Recent Developments

Recent developments in the hydrogen electrolyzer market include several high-profile projects and technological milestones. Major players have announced capacity expansion plans, such as Nel ASA's efforts to scale up its manufacturing facilities to meet growing demand. ITM Power has secured contracts for large-scale PEM electrolyzer deployments in Europe, supporting green hydrogen initiatives. Siemens Energy has partnered with industry leaders to develop integrated solutions for industrial decarbonization. Additionally, there have been advancements in electrolyzer efficiency and durability, with new product launches featuring enhanced performance characteristics. Government announcements of funding and policy support for green hydrogen projects have also accelerated, particularly in Europe and Asia, fostering a conducive environment for market growth and innovation.

Report Segmentation

This report on the hydrogen electrolyzer market provides a detailed segmentation to offer comprehensive insights. It is segmented by type into alkaline electrolyzers, proton exchange membrane (PEM) electrolyzers, and solid oxide electrolyzers, each analyzed for their market characteristics and growth prospects. By application, the market is divided into power generation, transportation, industrial feedstock, and energy storage, highlighting the diverse uses and demand drivers across sectors. Geographically, the report covers North America, Europe, Asia-Pacific, and the rest of the world, examining regional trends, policy impacts, and market activities. Additionally, the report includes competitive landscape analysis, profiling key companies, their strategies, and market shares, providing a holistic view of the industry structure and dynamics.

FAQs

What are the main types of hydrogen electrolyzers? The main types are alkaline electrolyzers, proton exchange membrane (PEM) electrolyzers, and solid oxide electrolyzers, each with distinct operational principles and application suitability.

Which companies are leading in the hydrogen electrolyzer market? Leading companies include Nel ASA, ITM Power, Siemens Energy, McPhy Energy, Hydrogenics, and Plug Power, known for their technological expertise and market presence.

What are the key applications of hydrogen electrolyzers? Key applications include power generation, transportation fuel production, industrial processes, and energy storage solutions.

Which regions are prominent in the hydrogen electrolyzer market? Prominent regions are Europe, North America, and Asia-Pacific, with Europe leading due to strong policy support and decarbonization initiatives.

What factors are driving the growth of the hydrogen electrolyzer market? Growth is driven by environmental regulations, renewable energy integration, technological advancements, and increasing investments in green hydrogen projects.

What challenges does the hydrogen electrolyzer market face? Challenges include high capital costs, renewable energy intermittency, and the need for extensive infrastructure development.

Citius Research has developed a research report titled “Hydrogen Electrolyzer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hydrogen Electrolyzer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hydrogen Electrolyzer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hydrogen Electrolyzer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hydrogen Electrolyzer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hydrogen Electrolyzer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hydrogen Electrolyzer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hydrogen Electrolyzer Market
• Cost and Gross Margin Analysis of Hydrogen Electrolyzer Market
• Hydrogen Electrolyzer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hydrogen Electrolyzer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hydrogen Electrolyzer Market Key Stakeholders

Below are the key stakeholders for the Hydrogen Electrolyzer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hydrogen Electrolyzer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hydrogen Electrolyzer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hydrogen Electrolyzer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hydrogen Electrolyzer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hydrogen Electrolyzer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hydrogen Electrolyzer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hydrogen Electrolyzer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hydrogen Electrolyzer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hydrogen Electrolyzer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hydrogen Electrolyzer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hydrogen Electrolyzer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hydrogen Electrolyzer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hydrogen Electrolyzer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hydrogen Electrolyzer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hydrogen Electrolyzer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hydrogen Electrolyzer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hydrogen Electrolyzer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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