HVDC Transmission Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207223
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The HVDC Transmission Market size was estimated at USD 9.5 billion in 2023 and is projected to reach USD 16.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

HVDC Transmission Market

(Market Size)
$9.5 billion
$16.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 9.5 billion
2030 Market Size USD 16.5 billion
Key Players ABB, Siemens, General Electric, Hitachi, Mitsubishi Electric

Market Summary

The HVDC transmission market is a critical segment within the global power transmission infrastructure, primarily serving the manufacturing and construction sectors by enabling efficient long-distance electricity transfer. High Voltage Direct Current technology is increasingly adopted due to its superior efficiency in minimizing power losses over extensive distances compared to traditional AC systems. This market is driven by the escalating demand for integrating renewable energy sources into national grids, alongside the necessity for grid stability and interconnecting asynchronous networks. Key components include converters, transformers, and transmission cables, which are essential for projects such as undersea power links and cross-border interconnections. The market is characterized by ongoing technological innovations and substantial investments in upgrading aging power infrastructure. Major industry participants are continuously engaged in expanding their product portfolios and enhancing system capabilities to meet evolving energy transmission requirements.

Key Highlights

The HVDC transmission market showcases several pivotal highlights that underscore its importance in modern energy systems. A prominent feature is the technology's ability to transmit bulk power over very long distances with significantly lower losses, making it indispensable for renewable energy integration from remote generation sites. Another key aspect is the role of HVDC in enhancing grid reliability and facilitating power exchange between regions with different frequencies or grid standards. The market is witnessing advancements in voltage source converter technology, which offers greater control and flexibility. Additionally, the rising number of multi-terminal and offshore wind farm connections is expanding the application scope. Companies like ABB, Siemens Energy, and Hitachi Energy are at the forefront, driving innovation with projects that set new benchmarks in capacity and efficiency. The emphasis on reducing environmental impact through efficient transmission further positions HVDC as a sustainable solution for future energy needs.

Drivers, Opportunities & Restraints

Several drivers propel the HVDC transmission market forward, including the global shift toward renewable energy sources such as wind and solar, which often require long-distance transmission to demand centers. The need for grid modernization and the replacement of aging infrastructure also serve as significant catalysts. Opportunities abound in emerging economies where rapid industrialization and urbanization are fueling electricity demand, necessitating efficient transmission solutions. The development of offshore wind farms and intercountry power trading projects presents substantial growth prospects. However, the market faces restraints such as high initial investment costs and complex regulatory frameworks that can delay project approvals. Technical challenges related to system integration and the need for specialized expertise also pose hurdles. Despite these restraints, ongoing research into cost reduction and efficiency improvement continues to open new avenues for market expansion.

Concentration Insights

The HVDC transmission market exhibits a concentrated nature with a few major players dominating the landscape. Key companies such as ABB, Siemens Energy, Hitachi Energy, and General Electric hold significant market share due to their extensive technological expertise and robust project portfolios. These incumbents benefit from long-standing industry presence and strong relationships with utility providers and governments globally. The market concentration is further reinforced by high barriers to entry, including substantial capital requirements and the need for advanced R&D capabilities. Regional players often collaborate with these giants to undertake large-scale projects, ensuring technology transfer and local compliance. This oligopolistic structure drives continuous innovation but also necessitates competitive strategies focused on pricing, technological superiority, and geographic expansion to maintain dominance.

Type Insights

The HVDC transmission market is segmented based on technology type, primarily into Line Commutated Converters and Voltage Source Converters. Line Commutated Converters, utilizing thyristors, have been traditionally employed for high-power applications and long-distance transmission due to their robustness and cost-effectiveness for large projects. Voltage Source Converters, based on insulated-gate bipolar transistors, are gaining traction for their ability to provide independent control of active and reactive power, making them ideal for grid stabilization and offshore wind connections. Each type caters to specific project requirements, with LCC often chosen for point-to-point links and VSC preferred for multi-terminal systems and black-start capabilities. The choice between these technologies depends on factors such as project scale, distance, and desired grid functionalities, influencing manufacturer strategies and investment directions.

Application Insights

HVDC transmission systems find applications across various sectors, with bulk power transmission being the foremost use case. This includes undersea cables connecting offshore wind farms to onshore grids and interconnectors between countries to enable energy trading. Another critical application is in asynchronous grid interconnections, where HVDC links facilitate power exchange between networks operating at different frequencies or standards, enhancing grid stability. Additionally, HVDC is utilized in supplying power to remote areas and islands, avoiding the need for local generation infrastructure. The technology also supports city center infeeds, where space constraints favor underground HVDC cables over overhead AC lines. Each application demands tailored solutions, driving innovation in converter design, cable technology, and control systems to meet specific operational challenges and efficiency goals.

Regional Insights

Regionally, the HVDC transmission market demonstrates varied dynamics influenced by energy policies, infrastructure development, and renewable integration goals. Asia-Pacific leads in market activity, driven by massive investments in China and India for interregional power transfers and renewable energy projects. Europe follows closely, with numerous cross-border projects and offshore wind developments in the North Sea requiring advanced HVDC links. North America focuses on grid modernization and integrating renewable resources from remote areas, supported by government initiatives. Emerging regions in Latin America and the Middle East are gradually adopting HVDC for long-distance transmission and grid interconnection projects. Each region's regulatory environment and energy strategy shape market growth, with local adaptations in technology deployment to address specific geographical and economic conditions.

Company Insights

Prominent companies in the HVDC transmission market include ABB, Siemens Energy, Hitachi Energy, General Electric, and Toshiba Energy Systems & Solutions. ABB is renowned for its pioneering role in HVDC technology and has executed numerous high-profile projects globally. Siemens Energy emphasizes innovation in converter technology and has a strong presence in European offshore wind connections. Hitachi Energy, previously under ABB, continues to leverage extensive expertise in power grids and focuses on sustainable energy solutions. General Electric offers comprehensive HVDC solutions through its Grid Solutions business, catering to utility-scale applications. Toshiba contributes with advanced power electronics and system integration capabilities. These companies compete through technological advancements, strategic partnerships, and expansive service networks, ensuring reliability and efficiency in HVDC deployments.

Recent Developments

Recent developments in the HVDC transmission market highlight ongoing innovation and project expansions. Key players have launched advanced converter stations with enhanced efficiency and reduced footprint, catering to space-constrained applications. There has been a surge in projects linking offshore wind farms to mainland grids, particularly in Europe and Asia, utilizing HVDC technology for its reliability over long distances. Collaborations between technology providers and utility companies have accelerated, aiming to deploy multi-terminal systems for greater grid flexibility. Additionally, research initiatives focus on developing HVDC circuit breakers and hybrid systems that combine AC and DC technologies for optimized performance. These developments reflect the market's response to global energy transition goals and the need for resilient power infrastructure.

Report Segmentation

This report on the HVDC transmission market provides a detailed segmentation to offer comprehensive insights. It is categorized by technology type, including Line Commutated Converters and Voltage Source Converters, each analyzed for their market presence and application suitability. The application segmentation covers bulk power transmission, interconnecting networks, and feeding remote loads, highlighting specific use cases and demand patterns. Regionally, the report divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional policies, projects, and growth drivers. Additionally, the report includes segmentation by component, such as converters, transformers, and cables, providing insights into the supply chain and technological advancements. This structured approach ensures a thorough understanding of market dynamics and future prospects.

FAQs

What is HVDC transmission? HVDC transmission refers to the technology used for transmitting large amounts of electricity over long distances using direct current, which offers lower losses compared to alternating current systems.

How does HVDC transmission work? HVDC systems convert AC to DC at the transmitting end using rectifiers, transmit power via DC lines, and then invert DC back to AC at the receiving end for distribution.

What are the advantages of HVDC over AC transmission? Advantages include reduced power losses over long distances, ability to connect asynchronous grids, lower cable costs for underground and submarine applications, and better control of power flow.

Where is HVDC transmission used? It is used in undersea cable projects, cross-border interconnections, offshore wind farm connections, and supplying power to remote areas or large urban centers.

Who are the key players in the HVDC transmission market? Major companies include ABB, Siemens Energy, Hitachi Energy, General Electric, and Toshiba Energy Systems & Solutions.

What are the main components of an HVDC system? Key components include converters, transformers, DC transmission lines or cables, and control systems for efficient operation and stability.

Citius Research has developed a research report titled “HVDC Transmission Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• HVDC Transmission Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The HVDC Transmission Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

HVDC Transmission Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

HVDC Transmission Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of HVDC Transmission Market
• Research Methodology
• Executive Summary
• Market Dynamics of HVDC Transmission Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of HVDC Transmission Market
• Cost and Gross Margin Analysis of HVDC Transmission Market
• HVDC Transmission Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “HVDC Transmission Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

HVDC Transmission Market Key Stakeholders

Below are the key stakeholders for the HVDC Transmission Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

HVDC Transmission Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the HVDC Transmission Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the HVDC Transmission Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in HVDC Transmission Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global HVDC Transmission Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global HVDC Transmission Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global HVDC Transmission Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global HVDC Transmission Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global HVDC Transmission Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global HVDC Transmission Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America HVDC Transmission Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America HVDC Transmission Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe HVDC Transmission Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA HVDC Transmission Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific HVDC Transmission Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa HVDC Transmission Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia HVDC Transmission Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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