Hub Motor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187096
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The Hub Motor Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 15 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 16.50% during the forecast period (2024-2030).

Hub Motor Market

(Market Size)
$5.5 billion
$15 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 16.50%
2023 Market Size USD 5.5 billion
2030 Market Size USD 15 billion
Key Players Protean Electric, Elaphe, Schaeffler, ZF, NTN

Market Summary

The global hub motor market is a critical segment within the automotive and transportation industry, experiencing significant transformation driven by the accelerating shift toward electric mobility. Hub motors, which are integrated directly into the wheel hub of a vehicle, provide a compact and efficient propulsion solution that eliminates the need for complex mechanical drivetrains. This technology is predominantly utilized in electric vehicles, including electric bicycles, scooters, motorcycles, and increasingly in passenger cars and commercial vehicles. The market is characterized by continuous technological advancements aimed at improving motor efficiency, power output, and thermal management. Key industry participants are heavily investing in research and development to create lighter, more powerful, and cost-effective motor solutions to meet the evolving demands of OEMs and consumers. The adoption of hub motors is further supported by global sustainability initiatives and governmental policies promoting zero-emission vehicles, positioning this market for sustained long-term growth across both developed and emerging economic regions.

Key Highlights

The hub motor market is distinguished by several pivotal developments that underscore its dynamic nature. A primary highlight is the rapid innovation in motor design, leading to the creation of more efficient internal permanent magnet synchronous motors (IPMSM) that offer superior torque and power density compared to traditional motor types. Another significant trend is the strategic movement towards in-wheel motor systems for electric passenger cars, with several prominent automotive manufacturers prototyping and testing this technology for future production models. The market is also witnessing a surge in strategic collaborations and partnerships between established automotive tier-1 suppliers and specialized electric motor technology firms, aiming to co-develop next-generation hub motor solutions. Furthermore, the expansion of the electric two-wheeler market, particularly in the Asia-Pacific region, acts as a substantial catalyst, creating immense volume demand for hub motors. The continuous focus on reducing the overall weight and improving the heat dissipation capabilities of these motors remains a central area of concentration for leading market players.

Drivers, Opportunities & Restraints

The growth trajectory of the hub motor market is propelled by a confluence of powerful drivers. The most prominent driver is the global imperative to reduce greenhouse gas emissions, which has led to supportive government policies, subsidies, and investments in electric vehicle infrastructure, thereby fueling the demand for electric vehicles and their core components like hub motors. The inherent advantages of hub motors, such as simplified vehicle design, increased interior space, and enhanced driving dynamics due to a lower center of gravity, present a strong value proposition for automotive OEMs. Significant opportunities lie in the untapped potential of the commercial vehicle segment, including electric buses and last-mile delivery vehicles, where hub motors can offer operational efficiencies. However, the market faces notable restraints, including the challenge of unsprung mass, which can adversely affect vehicle handling and ride comfort if not properly engineered. High initial development and integration costs compared to conventional central drive systems also pose a barrier to widespread adoption, particularly in cost-sensitive market segments.

Concentration Insights

The competitive landscape of the hub motor market is a mix of well-established multinational corporations and agile, technology-focused specialized firms. The market concentration is relatively high, with a few key players holding significant technological expertise and established supply relationships with major automotive OEMs. Companies like Protean Electric (a subsidiary of NEVS), Elaphe Propulsion Technologies Ltd., and Ziehl-Abegg have emerged as technology leaders, particularly in the advanced in-wheel motor segment for passenger vehicles. The market also features strong participation from prominent players in the electric two-wheeler domain, such as QS Motor and Heinzmann GmbH, which cater to a high-volume market. This concentration is further influenced by regional dynamics, with a dense ecosystem of manufacturers located in Asia-Pacific serving the massive electric two-wheeler demand, while North American and European companies often focus on high-performance and automotive-grade applications. Intellectual property related to motor design, control software, and thermal management is a critical factor that defines market leadership and creates barriers to entry for new participants.

Type Insights

The hub motor market is fundamentally segmented by motor type, primarily into brushed and brushless DC motors, with a growing segment of more advanced AC induction and permanent magnet synchronous motors. Brushless DC (BLDC) hub motors dominate the market, especially in electric two-wheelers and scooters, due to their high efficiency, reliability, low maintenance requirements, and excellent torque characteristics. These motors utilize electronic controllers for commutation, eliminating the physical brushes and commutators found in their brushed counterparts, which reduces friction, minimizes wear and tear, and enhances the overall lifespan of the unit. While brushed motors are still found in some low-cost applications, the industry-wide shift is decisively towards brushless technology. For automotive applications, there is a significant focus on developing high-power permanent magnet synchronous motors that can deliver the necessary performance and efficiency for passenger cars and commercial vehicles, often incorporating liquid cooling systems to manage operational heat.

Application Insights

Hub motor technology finds diverse application across the automotive and transportation spectrum, with its penetration varying significantly by vehicle type. The largest application segment is electric two-wheelers, which includes e-bikes, e-scooters, and e-motorcycles. This segment drives the highest volume demand for hub motors globally, owing to the simplicity of integration and the explosive growth of urban micro-mobility solutions. The passenger vehicle segment represents a high-growth application area, where hub motors are used in electric and hybrid cars, offering designers unparalleled freedom in vehicle architecture and enabling advanced features like torque vectoring. Furthermore, hub motors are increasingly being adopted in commercial vehicles, such as electric buses and light commercial vehicles for logistics, where their direct drive capability can enhance energy efficiency. Other niche applications include mobility scooters, electric skateboards, and industrial utility vehicles, each with specific performance requirements for the motor technology.

Regional Insights

The adoption and production of hub motors exhibit distinct regional patterns shaped by local industry, policy, and consumer behavior. The Asia-Pacific region stands as the undisputed largest and fastest-growing market, fueled by the colossal production and consumption of electric two-wheelers in China, India, and Southeast Asian countries. China, in particular, operates as the global manufacturing hub for hub motors, hosting a vast network of component suppliers and assembly units. Europe represents a significant and technologically advanced market, characterized by a strong emphasis on high-performance automotive applications and a robust electric bicycle culture, with leading technology developers like Elaphe based in the region. North America shows growing interest, particularly in the development of in-wheel motors for electric trucks and SUVs, alongside a healthy market for premium electric bicycles and scooters. Other regions, including Latin America and the Middle East and Africa, are emerging markets where growth is linked to gradual urbanization and the initial stages of electric mobility adoption.

Company Insights

The hub motor market features a competitive array of companies ranging from specialized technology innovators to large automotive parts suppliers. Protean Electric, now part of National Electric Vehicle Sweden (NEVS), is a pioneer in the in-wheel motor space with a strong portfolio of patents and ongoing development projects with global automakers. Elaphe Propulsion Technologies Ltd. is another key technology leader, known for its high-torque in-wheel motors suitable for a wide range of vehicle platforms. For the high-volume electric two-wheeler segment, companies like QS Motor and Tajima EV Corporation are major suppliers. Established automotive component giants such as Ziehl-Abegg and Schaeffler AG are also active, leveraging their expertise in precision engineering and mass production to develop scalable hub motor solutions. The competitive strategy for these players often revolves around continuous R&D to enhance power density and thermal management, securing strategic partnerships with OEMs, and optimizing manufacturing processes to achieve cost reductions.

Recent Developments

The hub motor market is marked by a flurry of recent activities indicative of its growth and innovation. A prominent trend is the announcement of new joint ventures and strategic partnerships between electric motor specialists and traditional automotive OEMs aimed at co-developing and commercializing in-wheel motor systems for upcoming electric vehicle platforms. There has been a noticeable increase in product launches featuring next-generation hub motors with integrated inverters and advanced liquid-cooling systems, significantly boosting their power output and continuous operation capabilities. Investment in expanding production capacity, particularly in Southeast Asia, is another key development to meet the soaring demand from the electric two-wheeler industry. Furthermore, recent technological breakthroughs have been focused on solving the unsprung mass challenge through the use of lightweight composite materials and innovative suspension integration techniques, bringing automotive-grade applications closer to mass-market reality.

Report Segmentation

This comprehensive market research report on the hub motor industry provides a detailed analysis structured through methodical segmentation. The report is segmented by motor type, distinguishing between key technologies such as brushed DC motors and brushless DC motors, with further breakdowns into sub-categories like permanent magnet synchronous motors. The application segmentation offers a thorough examination across electric vehicles, including passenger cars, commercial vehicles, and electric two-wheelers, with additional insights into other applications like industrial equipment. A critical component of the segmentation is the geographical analysis, which provides in-depth coverage of the market across key regions: North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Each regional and country-level analysis assesses the local market dynamics, regulatory environment, and competitive landscape. Furthermore, the report includes a dedicated company profile section, offering strategic insights into the key players, their market share, product portfolio, and recent strategic initiatives.

FAQs

What is a hub motor? A hub motor is an electric motor that is incorporated directly into the hub of a wheel, providing propulsion without the need for a traditional drivetrain system involving chains, belts, or gears.

How does a hub motor work? A hub motor works by using electromagnetic forces generated between a stationary stator (attached to the axle) and a rotating rotor (attached to the wheel) to create torque, which directly spins the wheel.

What are the advantages of a hub motor? Key advantages include a simpler vehicle design with fewer moving parts, increased available space within the vehicle, the potential for individual wheel control enabling advanced stability features, and high energy efficiency.

What are the different types of hub motors? The primary types are brushed DC motors and brushless DC (BLDC) motors, with the latter being more common. More advanced types for automotive use include internal permanent magnet synchronous motors (IPMSM).

Where are hub motors used? Hub motors are predominantly used in electric bicycles, scooters, and motorcycles. Their application is expanding into electric passenger cars, commercial vehicles like buses, and various other electric mobility devices.

Who are the leading hub motor manufacturers? Leading manufacturers include technology-focused firms like Protean Electric (NEVS) and Elaphe Propulsion Technologies, as well as volume producers for the e-bike market such as QS Motor and Bafang Electric.

Citius Research has developed a research report titled “Hub Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hub Motor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hub Motor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hub Motor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hub Motor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hub Motor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hub Motor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hub Motor Market
• Cost and Gross Margin Analysis of Hub Motor Market
• Hub Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hub Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hub Motor Market Key Stakeholders

Below are the key stakeholders for the Hub Motor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hub Motor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hub Motor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hub Motor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hub Motor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hub Motor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hub Motor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hub Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hub Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hub Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hub Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hub Motor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hub Motor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hub Motor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hub Motor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hub Motor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hub Motor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hub Motor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports