Household Induction Cooktops Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192202
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Household Induction Cooktops Market size was estimated at USD 4.8 billion in 2023 and is projected to reach USD 8.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Household Induction Cooktops Market

(Market Size)
$4.8 billion
$8.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 4.8 billion
2030 Market Size USD 8.5 billion
Key Players Philips, Panasonic, Bosch, Miele, Haier

Market Summary

The household induction cooktops market represents a dynamic and evolving segment within the consumer goods industry, characterized by the adoption of advanced cooking technologies. These appliances utilize electromagnetic energy to generate heat directly in ferromagnetic cookware, offering a safer and more energy-efficient alternative to traditional gas or electric coil stoves. The market is driven by growing consumer awareness of energy conservation, enhanced safety features such as automatic shut-off and cooler surfaces, and the increasing integration of smart home technology. Manufacturers are continuously innovating to improve user interface design, power efficiency, and compatibility with various pot and pan materials. The competitive landscape is populated by both established appliance giants and emerging players, all striving to capture market share through product differentiation and strategic marketing. The shift towards modular kitchens and modern interior design aesthetics further fuels the demand for sleek, built-in induction hobs that complement contemporary living spaces.

Key Highlights

The household induction cooktops market is distinguished by several pivotal developments. A primary highlight is the rapid technological integration, with leading models now featuring touch-sensitive digital controls, preset cooking programs, and connectivity to smartphones for remote monitoring and control. Energy efficiency remains a cornerstone value proposition, as induction cooking transfers approximately 90% of the energy to the food, drastically reducing electricity consumption compared to conventional methods. Safety enhancements are paramount, with standard features including pan detection, child lock functions, and residual heat indicators, significantly minimizing the risk of burns or fires. The design evolution is also notable, with ultra-slim profiles, premium glass-ceramic surfaces, and flexible cooking zones that accommodate different pot sizes becoming industry standards. Furthermore, the market is witnessing a surge in demand for portable and single-burner units, catering to smaller households, rental properties, and supplemental cooking needs, expanding the overall consumer base.

Drivers, Opportunities & Restraints

Market growth is propelled by a confluence of powerful drivers. Increasing urbanization and the subsequent rise in compact living spaces necessitate appliances that are space-saving and efficient, a niche perfectly filled by induction cooktops. Rising disposable incomes, particularly in emerging economies, enable consumers to invest in premium, high-performance kitchen appliances. A global emphasis on reducing carbon footprints and household energy bills further accelerates adoption. Significant opportunities lie in untapped markets across Asia-Pacific and Latin America, where electrification rates are improving and the middle class is expanding. The development of more affordable models and increased consumer education about the long-term cost benefits present substantial growth avenues. However, the market faces notable restraints. The higher initial purchase cost compared to traditional stoves can be a barrier for price-sensitive consumers. Market penetration is also hindered by the requirement for specific magnetic cookware, necessitating an additional investment for users. Furthermore, in regions with unreliable electricity supply, the dependence on consistent power remains a significant challenge to widespread adoption.

Concentration Insights

The global market for household induction cooktops exhibits a varied concentration landscape. From a geographic standpoint, the Asia-Pacific region demonstrates the highest concentration of both production and consumption, with countries like China, India, and Japan being major hubs. This is attributed to strong local manufacturing capabilities, high population density, and growing consumer appliance penetration. In terms of industry players, the market is moderately concentrated, featuring a mix of large multinational corporations and specialized regional manufacturers. Key players such as Samsung Electronics, LG Electronics, Whirlpool Corporation, and Haier Group hold significant market share due to their extensive distribution networks, strong brand recognition, and continuous investment in research and development. Meanwhile, numerous smaller companies compete effectively by focusing on cost-competitive models, niche designs, or specific regional preferences, ensuring a dynamic and competitive environment.

Type Insights

The household induction cooktops market is segmented by type, primarily into built-in and free-standing or portable models. Built-in induction hobs are designed for seamless integration into kitchen countertops, offering a sleek, minimalist aesthetic favored in modern kitchen designs. These units often feature multiple cooking zones with advanced functionalities like power boost, bridge elements for elongated cookware, and precise temperature control. They represent the premium segment of the market. Conversely, portable induction cooktops are single-burner units prized for their versatility, affordability, and mobility. They serve as an excellent solution for small kitchens, outdoor use, offices, or as a supplementary cooking appliance. Another emerging categorization is based on the number of burners, ranging from single-burner units to models with four or more cooking zones, catering to different household sizes and culinary needs. The choice between types is heavily influenced by kitchen space, usage frequency, budget, and aesthetic preferences.

Application Insights

Household induction cooktops find their primary application in residential kitchens, but their usage is diversifying. The core application remains daily meal preparation in single-family homes and apartments, where they serve as the main cooking appliance. Their rapid heating and precise temperature control are particularly valued for tasks requiring delicate heat management. A growing application segment is in the vacation home and rental property market, where their safety features and easy-to-clean surfaces are major advantages. Furthermore, they are increasingly being adopted in non-traditional settings such as corporate apartments, extended-stay hotels, and even recreational vehicles (RVs) and boats, thanks to the availability of compact and portable models. The market also sees application in outdoor kitchen setups, although this is contingent on access to a power source. The broad spectrum of applications underscores the appliance's versatility beyond the conventional home kitchen.

Regional Insights

The adoption and penetration of household induction cooktops vary significantly across different global regions. The Asia-Pacific region dominates the global market, driven by high population density, rapid urbanization, and strong government support for energy-efficient appliances in countries like India and China. Japan and South Korea are mature markets characterized by high consumer awareness and a preference for technologically advanced kitchen gadgets. Europe represents another highly developed market, with Northern and Western European countries showing particularly high adoption rates due to stringent energy efficiency regulations, high environmental consciousness, and a strong culture of modern kitchen design. North America has been a slower adopter historically but is experiencing steady growth as consumers become more familiar with the technology and its benefits. Markets in Latin America and the Middle East & Africa are still in nascent stages but present significant future growth potential as electrification expands and consumer purchasing power increases.

Company Insights

The competitive landscape of the household induction cooktops market is comprised of a blend of global conglomerates and specialized appliance manufacturers. Prominent players exert considerable influence through their extensive product portfolios and global reach. Companies like Samsung Electronics and LG Electronics from South Korea leverage their expertise in consumer electronics to produce induction cooktops with sophisticated digital interfaces and smart home integration. Whirlpool Corporation and Electrolux AB are other key contenders, utilizing their longstanding reputation in home appliances and robust distribution channels. The German engineering of Robert Bosch GmbH and BSH Hausger?te GmbH (owner of the Bosch and Siemens brands) is often associated with high quality, durability, and precision in this sector. Chinese manufacturers, such as Midea Group and Haier Group (which owns GE Appliances), compete aggressively on a global scale by offering cost-effective and feature-rich models. This intense competition drives continuous innovation in features, design, and energy efficiency.

Recent Developments

The household induction cooktops market is characterized by continuous innovation and strategic movements. A prominent recent trend is the deepening integration of IoT and smart technology, allowing users to control cooking parameters via voice commands or smartphone apps and receive notifications. Manufacturers are also focusing on sustainability, developing models with even higher energy efficiency ratings and using recycled materials in construction. There is a noticeable push towards enhancing user experience through improved interface design, such as slider controls for intuitive power adjustment and built-in timers. Furthermore, companies are expanding their product lines to include more flexible cooking zones, such as those that allow users to define the size and shape of the heating area. Strategic partnerships and acquisitions remain common as firms seek to consolidate market position and acquire new technologies, while increased investment in marketing campaigns aims to educate consumers and demystify induction cooking technology.

Report Segmentation

This comprehensive market research report on the household induction cooktops market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is structured to help stakeholders identify specific growth pockets and trends. The report is segmented by type, categorizing the market into built-in cooktops and portable cooktops. It is further segmented by application, focusing on residential use, which includes standalone homes and apartments, and commercial use within residential settings like rental units. A crucial segmentation is by number of burners, covering single-burner, double-burner, triple-burner, and four or more burner models. The report also includes a detailed geographical segmentation, analyzing the market across key regions: North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-faceted segmentation allows for a thorough understanding of demand patterns, competitive dynamics, and growth opportunities in each distinct market segment.

FAQs

How does an induction cooktop work? Induction cooktops function by using electromagnetic energy. Below the ceramic glass surface, a copper coil generates a high-frequency alternating magnetic field. When a pot or pan with a ferromagnetic base is placed on the cooking zone, this magnetic field induces electrical currents to flow through the cookware. The resistance within the metal of the cookware to these currents generates heat directly in the pot itself, thereby cooking the food. The cooktop surface itself remains relatively cool, only heating up from the contact with the hot cookware.

What cookware is best for induction cooktops? The best cookware for induction cooking must have a base that is magnetic. This typically means pots and pans made from cast iron or magnetic stainless steel. To check compatibility, a simple magnet test can be performed; if a magnet sticks firmly to the bottom of the pot, it will work on an induction hob. Many manufacturers now produce cookware explicitly labeled as "induction compatible." Cookware made from copper, aluminum, or glass will not work unless they have a layer of magnetic material added to the base.

Are induction cooktops energy efficient? Yes, induction cooktops are highly energy efficient. They transfer approximately 80-90% of the electromagnetic energy generated directly to the cookware, resulting in very little wasted heat. In contrast, traditional electric coil cooktops are only about 65-70% efficient, and gas stoves are merely 40-55% efficient, as a significant amount of heat is lost to the surrounding air. This direct transfer of energy allows for faster heating times and lower electricity consumption for the same cooking task.

What are the benefits of using an induction cooktop? The benefits are numerous and include superior energy efficiency, which can lead to lower utility bills. They offer enhanced safety as the cooktop surface does not get as hot as a traditional electric element, reducing burn risks, and many models feature automatic shut-off when no pan is detected. They provide faster heating and more precise temperature control compared to gas or electric stoves. Additionally, they are easier to clean due to their smooth, flat surface and are often considered more aesthetically pleasing for modern kitchens.

Can you use cast iron on induction? Absolutely, cast iron is an excellent material for use on induction cooktops. Its thick, ferromagnetic properties make it highly compatible and efficient for induction cooking. The cast iron heats up evenly and retains heat very well, which is ideal for searing and slow cooking. It is important to ensure the bottom of the cast iron pan is flat for optimal contact with the glass surface. Users should also exercise care when placing cast iron cookware on the glass to avoid scratching or damaging the surface.

Do induction cooktops require special electrical wiring? Yes, most built-in induction cooktops require a dedicated electrical circuit with higher voltage and amperage than a standard kitchen outlet. They typically need a 208/240-volt outlet, similar to what is used for an electric range or dryer, and the circuit amperage must match the specifications of the cooktop, often ranging from 30 to 50 amps. It is crucial to have a qualified electrician handle the installation to ensure it complies with local electrical codes and safety standards. Portable induction cooktops usually plug into standard 120-volt household outlets.

Citius Research has developed a research report titled “Household Induction Cooktops Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Household Induction Cooktops Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Household Induction Cooktops Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Household Induction Cooktops Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Household Induction Cooktops Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Household Induction Cooktops Market
• Research Methodology
• Executive Summary
• Market Dynamics of Household Induction Cooktops Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Household Induction Cooktops Market
• Cost and Gross Margin Analysis of Household Induction Cooktops Market
• Household Induction Cooktops Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Household Induction Cooktops Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Household Induction Cooktops Market Key Stakeholders

Below are the key stakeholders for the Household Induction Cooktops Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Household Induction Cooktops Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Household Induction Cooktops Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Household Induction Cooktops Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Household Induction Cooktops Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Household Induction Cooktops Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Household Induction Cooktops Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Household Induction Cooktops Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Household Induction Cooktops Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Household Induction Cooktops Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Household Induction Cooktops Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Household Induction Cooktops Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Household Induction Cooktops Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Household Induction Cooktops Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Household Induction Cooktops Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Household Induction Cooktops Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Household Induction Cooktops Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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