Horticulture Film Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210116
  • Format: Electronic (PDF)
  • Number of Pages: 182
  • Author(s): Joshi, Madhavi

Report Overview

The Horticulture Film Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Horticulture Film Market

(Market Size)
$3.2 billion
$5.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.5 billion
Key Players Berry Global, RKW Group, Barbier Group, Plastika Kritis, Trioplast

Market Summary

The horticulture film market is a critical segment within the broader packaging industry, focusing on the production and distribution of specialized plastic films used in various agricultural and horticultural applications. These films are engineered to enhance crop production, improve yield quality, and offer protection against adverse environmental conditions. The market caters to a global clientele, including large-scale agricultural enterprises, greenhouse operators, and nurseries, by providing solutions that optimize growing conditions. Key materials commonly utilized include low-density polyethylene, linear low-density polyethylene, and ethylene-vinyl acetate, chosen for their durability, flexibility, and light transmission properties. The increasing adoption of modern farming techniques and protected cultivation methods is a significant factor propelling market expansion. Additionally, the shift towards sustainable and eco-friendly film variants is gaining traction, influencing production innovations and material choices. The market is characterized by a competitive landscape with numerous players striving to enhance product portfolios through research and development. Geographically, demand is widespread, with notable activity in regions emphasizing agricultural advancement and food security. The integration of advanced technologies such as multilayer films and UV stabilization is further refining product efficacy, meeting the evolving needs of modern horticulture.

Key Highlights

The horticulture film market demonstrates several key highlights that underscore its importance and growth trajectory. A prominent aspect is the critical role these films play in maximizing agricultural productivity through microclimate control, which includes managing temperature, humidity, and light diffusion. This technology is indispensable for extending growing seasons and enabling cultivation in non-ideal climates, thereby supporting global food supply chains. Another highlight is the ongoing innovation in material science, leading to the development of films with enhanced properties such as better thermal insulation, reduced water consumption, and resistance to degradation from sunlight and chemicals. The market is also witnessing a surge in demand for biodegradable and photoselective films, aligning with broader environmental sustainability goals and regulatory pressures. Furthermore, strategic collaborations and mergers among key industry players are fostering technological advancements and market penetration. Companies are increasingly focusing on producing films that cater to specific crop requirements, offering customized solutions that improve yield and quality. The adoption of horticulture films in emerging applications, such as vertical farming and urban agriculture, represents a significant growth avenue, highlighting the market's adaptability and future potential.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the horticulture film market. Primary among these is the increasing global population and the consequent rise in food demand, which necessitates enhanced agricultural productivity and efficiency. The adoption of advanced farming techniques, including greenhouse and mulching practices, is significantly boosting the demand for high-performance films that optimize growing conditions. Government initiatives and subsidies promoting modern agriculture in various countries further act as a catalyst for market expansion. Opportunities within the market are abundant, particularly in the development and commercialization of sustainable film solutions. The growing consumer preference for organic and locally grown produce is driving investments in technologies that support these trends, such as photoselective and biodegradable films. Expansion into emerging economies with large agricultural sectors presents substantial growth potential, as these regions increasingly adopt protected cultivation methods. However, the market faces certain restraints, including environmental concerns associated with plastic waste and the challenges of recycling multilayer films. Fluctuations in raw material prices, particularly polyethylene, can impact production costs and profitability. Additionally, the need for significant initial investment in advanced farming infrastructure may hinder adoption in cost-sensitive regions, posing a challenge to market growth.

Concentration Insights

The horticulture film market exhibits a concentrated competitive landscape with the presence of several established players and a multitude of regional manufacturers. Leading companies such as Berry Global Inc., Armando Alvarez Group, and BASF SE dominate the market, leveraging their extensive product portfolios, robust distribution networks, and strong research and development capabilities. These industry giants focus on strategic initiatives including mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical footprint. The market concentration is particularly high in regions with advanced agricultural practices, such as Europe and North America, where technological adoption is widespread. However, Asia-Pacific is emerging as a significant hub due to its vast agricultural base and increasing modernization, attracting investments from global players. The competitive dynamics are characterized by continuous innovation, with companies investing in developing films with enhanced functionalities like UV resistance, anti-drip properties, and improved durability. Smaller players often compete by offering cost-effective solutions and catering to niche applications. The overall market structure is evolving towards consolidation, as larger entities acquire specialized firms to enhance their technological expertise and product offerings, ensuring a competitive yet concentrated marketplace.

Type Insights

The horticulture film market is segmented by type into various categories, each serving distinct purposes and applications. Low-density polyethylene films are widely utilized due to their excellent clarity, flexibility, and cost-effectiveness, making them ideal for greenhouse covers and mulching. Linear low-density polyethylene films offer superior puncture and tear resistance, often used in applications requiring durability and longevity. Ethylene-vinyl acetate films are known for their high light transmission and thermal properties, commonly employed in advanced greenhouse settings to optimize plant growth. Other types include high-density polyethylene and polyvinyl chloride films, which cater to specific needs such as heavy-duty mulching or specialized cladding. The choice of film type is influenced by factors such as crop requirements, climatic conditions, and desired outcomes like weed suppression or moisture retention. Recent trends indicate a growing preference for multilayer films that combine the benefits of different materials, providing enhanced functionality and performance. Additionally, the development of sustainable variants, including biodegradable and bio-based films, is gaining momentum, driven by environmental concerns and regulatory mandates. This diversity in product types allows the market to address a broad spectrum of horticultural needs, supporting various farming practices and technologies.

Application Insights

Horticulture films find applications across multiple segments within agriculture, each contributing to market demand. Greenhouse films represent a major application, used as covering materials to create controlled environments that enhance crop yield and quality. These films help regulate temperature, humidity, and light, enabling year-round cultivation and protection from external elements. Mulching films are another significant application, employed to cover soil surfaces to conserve moisture, control weed growth, and maintain soil temperature, thereby promoting healthier plant development and reducing labor costs. Silage films are used for wrapping and preserving fodder, ensuring its nutritional value and preventing spoilage. Other applications include geomembrane films for pond linings and packaging films for agricultural products. The adoption of horticulture films is increasingly prevalent in modern farming practices such as hydroponics and aquaponics, where precise environmental control is crucial. The growing trend of urban farming and rooftop gardens is also driving demand for specialized films tailored to small-scale, high-efficiency setups. Each application segment presents unique requirements, influencing film characteristics like thickness, permeability, and additive composition, thereby diversifying the product offerings and innovation focus within the market.

Regional Insights

The horticulture film market demonstrates varied dynamics across different regions, influenced by agricultural practices, climatic conditions, and economic factors. Europe holds a significant market share, driven by advanced agricultural technologies, high adoption of greenhouse farming, and strong regulatory support for sustainable practices. Countries like Spain, the Netherlands, and Italy are key contributors, with extensive use of films in horticulture and floriculture. North America is another prominent region, characterized by large-scale farming operations and early adoption of innovative agricultural solutions, particularly in the United States and Canada. The Asia-Pacific region is experiencing rapid growth, fueled by increasing population, rising food demand, and government initiatives to modernize agriculture. Nations such as China, India, and Japan are investing heavily in protected cultivation to enhance productivity and food security. Latin America and the Middle East & Africa are emerging markets, with growing awareness and adoption of horticulture films in countries like Brazil, Mexico, and Israel, where agriculture is a vital economic sector. Regional differences in climate necessitate tailored film solutions, such as UV-stabilized films in sunny regions and thermally insulating films in colder areas, driving localized product development and market strategies.

Company Insights

The competitive landscape of the horticulture film market features several key players renowned for their innovation, product quality, and market reach. Berry Global Inc. is a leading participant, offering a comprehensive range of films for greenhouse and mulching applications, supported by strong manufacturing capabilities and global distribution. Armando Alvarez Group is another major player, specializing in advanced agricultural films with a focus on sustainability and durability. BASF SE contributes through its expertise in polymer development, producing high-performance films that enhance crop protection and yield. Other significant companies include RKW Group, which provides a variety of films for horticulture and silage, and Britton Group, known for its customized solutions and technical support. These companies invest heavily in research and development to introduce films with improved properties such as light diffusion, anti-fog, and biodegradability. Strategic expansions through acquisitions and partnerships are common, enabling firms to enter new markets and enhance their product portfolios. The emphasis on sustainability is prompting companies to develop eco-friendly alternatives, such as films made from recycled materials or designed for easier recycling. This competitive environment fosters continuous innovation, ensuring that the market meets the evolving needs of modern agriculture while addressing environmental concerns.

Recent Developments

Recent developments in the horticulture film market reflect a strong focus on innovation, sustainability, and strategic growth. Companies are increasingly launching new products with enhanced functionalities; for instance, there have been introductions of films with superior UV protection and light diffusion properties to optimize plant growth and reduce energy costs. Advancements in biodegradable and compostable films are gaining attention, addressing environmental concerns associated with plastic waste. Several key players have announced investments in expanding production capacities and modernizing manufacturing facilities to meet rising demand and improve efficiency. Strategic acquisitions and partnerships are prevalent, such as collaborations between film manufacturers and agricultural technology firms to develop integrated solutions for smart farming. Research initiatives are focusing on nanotechnology and additive innovations to create films that offer better pest resistance and water conservation. Additionally, there is a growing trend towards circular economy practices, with companies developing recycling programs and using recycled materials in film production. Regulatory developments, particularly in Europe and North America, are influencing product standards, pushing for more sustainable and recyclable options. These recent activities highlight the market's dynamic nature and its commitment to advancing agricultural productivity while minimizing environmental impact.

Report Segmentation

The horticulture film market report provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, including low-density polyethylene, linear low-density polyethylene, ethylene-vinyl acetate, and others, each analyzed for their market share, growth potential, and application suitability. Application segmentation covers greenhouse films, mulching films, silage films, and other uses, examining demand patterns, benefits, and regional adoption rates. Geographical segmentation breaks down the market into key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, assessing factors like agricultural practices, climate impact, and economic conditions influencing market dynamics. The report also includes segmentation by material, focusing on conventional and biodegradable films, highlighting trends towards sustainability. Each segment is evaluated based on current market performance, future prospects, and competitive landscape, providing stakeholders with actionable intelligence. The segmentation approach allows for a nuanced understanding of market opportunities and challenges, enabling targeted strategies and informed decision-making. This structured analysis aids in identifying growth areas, potential risks, and innovation avenues within the horticulture film market.

FAQs

What are the benefits of using horticulture films? Horticulture films offer numerous benefits including enhanced crop yield, improved quality, water conservation, weed control, and protection from adverse weather conditions. They create optimized growing environments, extend seasons, and reduce reliance on pesticides.

Which materials are commonly used in horticulture films? Common materials include low-density polyethylene, linear low-density polyethylene, and ethylene-vinyl acetate. These are chosen for their durability, flexibility, light transmission, and resistance to environmental factors.

How do horticulture films contribute to sustainable agriculture? They promote sustainable agriculture by reducing water usage, minimizing chemical inputs, enhancing soil health, and supporting organic farming. Biodegradable films further reduce environmental impact.

What are the key applications of horticulture films? Key applications include greenhouse covering, mulching, silage preservation, and soil protection. They are used in various farming systems to improve efficiency and productivity.

Which regions are leading in the adoption of horticulture films? Europe and North America are leading due to advanced agricultural practices. Asia-Pacific is rapidly adopting these films driven by population growth and modernization efforts.

What recent innovations are seen in horticulture films? Recent innovations include UV-stabilized films, photoselective films, biodegradable variants, and multilayer technologies that offer improved performance and sustainability.

Citius Research has developed a research report titled “Horticulture Film Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Horticulture Film Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Horticulture Film Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Horticulture Film Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Horticulture Film Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Horticulture Film Market
• Research Methodology
• Executive Summary
• Market Dynamics of Horticulture Film Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Horticulture Film Market
• Cost and Gross Margin Analysis of Horticulture Film Market
• Horticulture Film Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Horticulture Film Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Horticulture Film Market Key Stakeholders

Below are the key stakeholders for the Horticulture Film Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Horticulture Film Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Horticulture Film Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Horticulture Film Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Horticulture Film Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Horticulture Film Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Horticulture Film Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Horticulture Film Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Horticulture Film Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Horticulture Film Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Horticulture Film Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Horticulture Film Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Horticulture Film Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Horticulture Film Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Horticulture Film Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Horticulture Film Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Horticulture Film Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Horticulture Film Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports