Hopper Dryers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208372
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Hopper Dryers Market size was estimated at USD 680 million in 2023 and is projected to reach USD 1.01 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Hopper Dryers Market

(Market Size)
$680 million
$1.01 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 680 million
2030 Market Size USD 1.01 billion
Key Players Wittmann, Conair, Shini, Motan-colortronic, Novatec

Market Summary

The hopper dryers market is an integral segment within the broader industrial drying equipment industry, primarily serving the manufacturing and construction sectors. These systems are essential for preconditioning plastic resins by effectively removing moisture, which is critical for maintaining the integrity and quality of plastic components during production processes such as injection molding and extrusion. The market is characterized by a consistent demand driven by the expanding plastics industry and the increasing adoption of automation in manufacturing facilities worldwide. Key end-users include automotive, packaging, consumer goods, and construction industries, where precision and material quality are paramount. Technological advancements focus on enhancing energy efficiency, integrating smart controls for better process management, and developing compact designs suitable for diverse operational environments. The competitive landscape features a mix of global equipment manufacturers and specialized regional players, all striving to offer reliable and cost-effective drying solutions to meet stringent industrial standards.

Key Highlights

The hopper dryers market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the critical role these dryers play in ensuring the quality of plastic manufacturing by preventing defects caused by moisture, such as splay marks or weakened structural integrity, thereby reducing waste and improving production efficiency. The integration of Internet of Things (IoT) capabilities and advanced sensors represents a significant technological leap, enabling real-time monitoring and predictive maintenance, which minimizes downtime and operational costs. Furthermore, the market is witnessing a surge in demand for energy-efficient models that help manufacturers lower their carbon footprint and achieve sustainability goals. The versatility of hopper dryers, available in various sizes and configurations like portable, centralized, and desiccant dryers, allows them to cater to a wide range of applications from small workshops to large-scale industrial plants. Leading companies are continuously innovating to enhance dryer performance, focusing on user-friendly interfaces and compatibility with different polymer types.

Drivers, Opportunities & Restraints

Several drivers propel the hopper dryers market forward, with the most prominent being the robust growth of the global plastics industry, particularly in packaging, automotive, and construction sectors, where high-quality, moisture-free resins are essential for product durability and performance. The increasing automation in manufacturing processes also acts as a significant driver, as integrated drying systems become a staple in modern production lines to ensure consistency and reduce human error. Opportunities abound in emerging economies across Asia-Pacific and Latin America, where industrialization and infrastructure development are accelerating, creating new demand for advanced drying equipment. Additionally, the shift towards sustainable manufacturing practices opens doors for energy-efficient and eco-friendly hopper dryer models. However, the market faces restraints such as high initial investment costs for advanced systems, which can be a barrier for small and medium-sized enterprises. Economic volatility and fluctuations in raw material prices may also impact market growth, alongside intense competition that pressures profit margins.

Concentration Insights

The hopper dryers market exhibits a concentrated competitive landscape dominated by established global players who leverage extensive distribution networks and strong brand recognition to maintain their market positions. Companies such as Wittmann Battenfeld, Conair Group, and Motan-Colortronic are at the forefront, offering a comprehensive range of drying solutions tailored to diverse industrial needs. These leaders focus on continuous research and development to introduce innovative features like energy recovery systems and digital connectivity, which enhance their product appeal. Regionally, the market concentration is highest in developed areas like North America and Europe, where advanced manufacturing hubs demand high-performance equipment, though Asia-Pacific is rapidly emerging as a key region due to its expanding industrial base. The presence of numerous regional manufacturers adds to the competitive intensity, often competing on price and customized solutions, while global players emphasize technology and reliability.

Type Insights

Hopper dryers are categorized into several types based on their technology and application suitability, with desiccant dryers being the most prevalent due to their effectiveness in handling hygroscopic materials like PET and nylon by using desiccant beads to adsorb moisture. Hot air dryers are another common type, ideal for non-hygroscopic polymers where simple heating is sufficient to remove surface moisture, often favored for their cost-effectiveness and simplicity. Vacuum dryers represent a advanced segment, utilizing reduced pressure to lower the boiling point of water for efficient drying at lower temperatures, making them suitable for heat-sensitive materials. Additionally, portable hopper dryers are gaining popularity for their flexibility and ease of use in smaller operations or for processing low-volume materials. Each type offers distinct advantages, and selection depends on factors such as material properties, production volume, and specific operational requirements, driving manufacturers to develop versatile and hybrid models.

Application Insights

Hopper dryers find extensive applications across multiple industries within manufacturing and construction, with the plastics processing sector being the largest end-user. In injection molding, these dryers are indispensable for ensuring that plastic pellets are thoroughly dried before molding to prevent defects and ensure dimensional stability in finished products. The extrusion industry similarly relies on hopper dryers for processes like film blowing and profile extrusion, where moisture content can compromise product quality. Beyond plastics, hopper dryers are used in the construction sector for drying materials such as composites and adhesives, which require precise moisture control to maintain performance standards. The automotive industry utilizes these systems for manufacturing interior components and under-the-hood parts, where material integrity is critical for safety and durability. Other applications include packaging, consumer goods, and medical devices, highlighting the versatility and essential nature of hopper drying technology in modern industrial operations.

Regional Insights

The hopper dryers market demonstrates varied dynamics across different regions, influenced by industrial development and economic conditions. Asia-Pacific stands as the dominant region, driven by rapid industrialization in countries like China, India, and Southeast Asian nations, where growing manufacturing activities in plastics, automotive, and packaging sectors fuel demand for efficient drying equipment. North America holds a significant share, characterized by advanced manufacturing infrastructures and high adoption of automation technologies, with the United States and Canada being key markets. Europe follows closely, with strong demand from Germany, Italy, and France, supported by stringent quality standards and a robust automotive industry. Latin America and the Middle East & Africa are emerging regions, showing promising growth due to increasing investments in construction and industrial projects, though market penetration is still evolving compared to more mature regions.

Company Insights

Key players in the hopper dryers market include globally recognized companies such as Wittmann Battenfeld, which is renowned for its innovative and energy-efficient drying solutions integrated with automation systems. Conair Group offers a broad portfolio of auxiliary equipment, including hopper dryers known for their reliability and advanced control features. Motan-Colortronic specializes in material handling and drying technology, providing customized solutions for various industries. Other notable companies like Novatec, Dryvent, and Shini USA contribute significantly to the market with their focus on cost-effective and user-friendly products. These companies compete through strategies like product innovation, expansion into emerging markets, and strategic partnerships to enhance their market presence. Emphasis is placed on developing eco-friendly and smart dryers that align with industry trends towards sustainability and digitalization, ensuring long-term competitiveness.

Recent Developments

Recent developments in the hopper dryers market reflect a strong trend towards technological innovation and sustainability. Major companies have introduced new models featuring IoT integration, allowing for remote monitoring and data analytics to optimize drying processes and predict maintenance needs, thereby reducing operational downtime. Energy efficiency remains a focal point, with advancements in heat recovery systems and the use of alternative energy sources to minimize power consumption. There is also a growing emphasis on compact and modular designs that save floor space and offer greater flexibility in manufacturing setups. Additionally, strategic acquisitions and collaborations have been observed, enabling companies to expand their product portfolios and geographic reach. For instance, partnerships between dryer manufacturers and material suppliers are becoming common to develop tailored solutions for specific polymers, enhancing overall system performance.

Report Segmentation

This market report on hopper dryers provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on type, categorizing dryers into desiccant, hot air, vacuum, and others, each analyzed for their market share and growth potential. Application segmentation covers key sectors such as injection molding, extrusion, and others including construction and automotive, highlighting demand patterns across different uses. Regional segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining regional trends, growth drivers, and competitive landscapes. Further analysis includes segmentation by capacity, distinguishing between small, medium, and large hopper dryers to address varying industrial needs. This structured approach enables a thorough understanding of market dynamics, helping stakeholders identify opportunities and make informed decisions.

FAQs

What is a hopper dryer? A hopper dryer is an industrial equipment used primarily in plastic processing to remove moisture from plastic resins before they are fed into manufacturing machines like injection molders or extruders, ensuring product quality and preventing defects.

How does a hopper dryer work? It works by passing heated air through a hopper containing plastic pellets; the air absorbs moisture and is often circulated through a desiccant bed to remove moisture before being reheated and reused, creating a continuous drying cycle.

What are the main types of hopper dryers? The main types include desiccant dryers, which use desiccant materials to adsorb moisture; hot air dryers, which rely on heated air for evaporation; and vacuum dryers, which use reduced pressure to dry materials at lower temperatures.

Which industries use hopper dryers? Industries such as plastics manufacturing, automotive, packaging, construction, and consumer goods use hopper dryers extensively to ensure material quality in processes like injection molding, extrusion, and composite material production.

Who are the leading manufacturers of hopper dryers? Leading manufacturers include Wittmann Battenfeld, Conair Group, Motan-Colortronic, Novatec, and Shini USA, known for their innovative and reliable drying solutions.

What are the benefits of using a hopper dryer? Benefits include improved product quality by eliminating moisture-related defects, reduced material waste, enhanced production efficiency, and energy savings through advanced designs and process optimization.

Citius Research has developed a research report titled “Hopper Dryers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hopper Dryers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hopper Dryers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hopper Dryers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hopper Dryers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hopper Dryers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hopper Dryers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hopper Dryers Market
• Cost and Gross Margin Analysis of Hopper Dryers Market
• Hopper Dryers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hopper Dryers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hopper Dryers Market Key Stakeholders

Below are the key stakeholders for the Hopper Dryers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hopper Dryers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hopper Dryers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hopper Dryers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hopper Dryers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hopper Dryers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hopper Dryers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hopper Dryers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hopper Dryers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hopper Dryers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hopper Dryers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hopper Dryers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hopper Dryers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hopper Dryers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hopper Dryers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hopper Dryers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hopper Dryers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hopper Dryers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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