High Voltage Direct Current (HVDC) Cable Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209398
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The High Voltage Direct Current (HVDC) Cable Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 7.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

High Voltage Direct Current (HVDC) Cable Market

(Market Size)
$3.5 billion
$7.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 7.5 billion
Key Players ABB, Siemens, Prysmian, Nexans, NKT

Market Summary

The High Voltage Direct Current (HVDC) cable market is a critical segment within the global power transmission industry, primarily driven by the increasing demand for efficient long-distance electricity transmission and the integration of renewable energy sources into the grid. HVDC cables are essential for minimizing energy losses over extensive distances compared to traditional alternating current systems, making them indispensable for interconnecting power grids across regions and countries. The market is characterized by ongoing technological advancements, substantial investments in grid infrastructure, and a growing emphasis on sustainable energy solutions. Key players are continuously innovating to enhance cable capacity, durability, and efficiency, catering to the rising needs of utility providers, offshore wind farms, and intercontinental power links. As nations strive to meet carbon reduction targets and enhance energy security, the adoption of HVDC technology is poised to expand significantly, supporting the modernization of electrical networks worldwide.

Key Highlights

The High Voltage Direct Current cable market showcases several pivotal developments that underscore its growing importance in the energy sector. One of the foremost highlights is the escalating deployment of HVDC systems in offshore wind energy projects, where these cables efficiently transmit power from remote locations to onshore grids. Additionally, intercountry and interregional projects, such as those linking European nations or connecting vast territories in Asia, are bolstering market growth. Technological innovations, including the development of extruded HVDC cables which offer higher reliability and easier installation, are also key trends. Moreover, increasing investments in smart grid infrastructure and the modernization of aging power networks in developed economies are propelling demand. The market is further distinguished by strategic collaborations and partnerships among leading cable manufacturers, technology providers, and utility companies to undertake large-scale projects, ensuring a robust pipeline of future installations.

Drivers, Opportunities & Restraints

Several factors drive the High Voltage Direct Current cable market, with the foremost being the global shift towards renewable energy sources, necessitating efficient long-distance transmission to connect remote generation sites like offshore wind farms to consumption centers. Grid stability and the need to reduce transmission losses over long distances also significantly propel market demand. Opportunities abound in emerging economies where rapid urbanization and industrialization are accelerating investments in power infrastructure, alongside the potential for undersea cable projects linking continents. However, the market faces restraints such as high initial installation costs and complex regulatory frameworks across different regions, which can delay project timelines. Technical challenges related to cable manufacturing and the need for specialized installation expertise also pose hurdles. Despite these restraints, ongoing research into cost-effective materials and supportive government policies present avenues for growth and innovation.

Concentration Insights

The High Voltage Direct Current cable market is relatively concentrated, with a few major players dominating the landscape due to high entry barriers such as substantial capital requirements and advanced technological expertise. Companies like ABB, Siemens, Prysmian Group, and Nexans hold significant market shares, leveraging their extensive experience and global presence to secure large-scale contracts. These industry leaders focus on continuous research and development to enhance product offerings and maintain competitive advantage. The market also sees participation from regional players who cater to specific geographical demands, though consolidation trends are evident as larger entities acquire smaller firms to expand their capabilities and market reach. This concentration fosters a environment of intense competition and innovation, driving advancements in cable technology and project execution.

Type Insights

High Voltage Direct Current cables are primarily categorized into mass-impregnated cables and extruded cables, each serving distinct applications based on technical requirements and environmental conditions. Mass-impregnated cables, traditionally used for many years, are known for their reliability in high-voltage applications and are often employed in underground and submarine projects. Extruded cables, on the other hand, represent newer technology offering advantages such as lighter weight, easier installation, and improved performance in dynamic environments like offshore wind farms. The choice between cable types depends on factors such as voltage level, project scale, and specific operational demands. Ongoing advancements are focused on increasing the voltage capacity and durability of extruded cables, making them increasingly preferred for new installations, though mass-impregnated variants continue to be relevant for certain legacy and high-power applications.

Application Insights

The application of High Voltage Direct Current cables spans several critical areas, with underground and submarine installations being the most prominent. Submarine HVDC cables are essential for interconnecting islands, linking offshore wind farms to mainland grids, and enabling international power exchanges beneath oceans. Underground cables are widely used in urban areas where overhead lines are impractical, ensuring reliable power supply with minimal environmental impact. Additionally, HVDC technology is increasingly adopted for overhead transmission in specific long-distance scenarios, though cables are favored for their lower visual and ecological footprint. The growing focus on renewable energy integration, particularly from remote locations, is driving demand across all application segments, with utility companies and energy developers prioritizing HVDC solutions for their efficiency and reliability in diverse settings.

Regional Insights

The High Voltage Direct Current cable market exhibits varied dynamics across different regions, influenced by energy policies, infrastructure development, and renewable energy adoption rates. Europe leads in market activity, driven by ambitious renewable energy targets, extensive offshore wind projects in the North Sea, and cross-border interconnection initiatives enhancing grid reliability. Asia-Pacific is a rapidly growing region, with countries like China and India investing heavily in HVDC infrastructure to support economic growth and energy security, including major projects for transmitting power from resource-rich to high-demand areas. North America shows steady growth, focused on grid modernization and integrating renewable sources, particularly in the United States and Canada. Other regions, such as Latin America and the Middle East, are emerging markets with increasing investments in intercountry power links and sustainable energy projects, though at a slower pace compared to more developed areas.

Company Insights

Prominent companies in the High Voltage Direct Current cable market include ABB, Siemens Energy, Prysmian Group, Nexans, and NKT A/S, among others. These firms are renowned for their technological expertise, extensive product portfolios, and successful execution of large-scale global projects. ABB and Siemens are notable for their integrated solutions encompassing not only cables but also converter stations and grid management systems. Prysmian Group and Nexans specialize in cable manufacturing and have a strong focus on innovation, particularly in submarine and underground applications. NKT A/S is recognized for its high-voltage capabilities and sustainability initiatives. These companies engage in strategic partnerships, mergers, and acquisitions to expand their market presence and enhance their technological offerings, ensuring they remain at the forefront of industry developments and cater to the evolving needs of energy stakeholders worldwide.

Recent Developments

Recent developments in the High Voltage Direct Current cable market highlight ongoing innovation and project expansions. Major players have announced new cable technologies capable of supporting higher voltages and longer distances, enhancing transmission efficiency. For instance, there have been advancements in lightweight and flexible submarine cables designed for deeper water installations, reducing installation costs and environmental impact. Several large-scale projects have reached completion or entered planning phases, such as interconnectors between European countries and links integrating offshore wind farms in Asia. Additionally, companies are increasing manufacturing capacities to meet rising demand, with new production facilities announced in strategic locations. Collaborations between cable manufacturers and renewable energy developers are also on the rise, focusing on tailored solutions for specific projects, underscoring the market's dynamic nature and its critical role in the global energy transition.

Report Segmentation

This report on the High Voltage Direct Current cable market is segmented to provide detailed insights across various dimensions. The segmentation includes cable type, covering mass-impregnated and extruded cables, to analyze technological preferences and market share. Application segmentation distinguishes between submarine, underground, and overhead installations, highlighting usage patterns and growth areas. Regional segmentation breaks down the market into North America, Europe, Asia-Pacific, and Rest of the World, offering geographical analysis of demand and investment trends. Additionally, the report may include segmentation by voltage level and end-user, such as utilities and renewable energy developers, to cater to specific stakeholder interests. This structured approach ensures comprehensive coverage of market dynamics, enabling readers to grasp nuanced insights and make informed decisions based on their particular focus areas.

FAQs

What is High Voltage Direct Current (HVDC) technology? High Voltage Direct Current technology is used for the efficient transmission of electricity over long distances. It minimizes energy losses compared to alternating current systems, making it ideal for connecting remote power generation sites, such as offshore wind farms, to consumption centers and for interconnecting grids across regions.

What are the key advantages of HVDC cables over HVAC systems? HVDC cables offer lower transmission losses over long distances, require less right-of-way space, and provide better control of power flow. They are particularly advantageous for submarine and underground applications where efficiency and reliability are critical, supporting the integration of renewable energy sources into existing grids.

Which regions are leading in the adoption of HVDC cables? Europe is a frontrunner due to extensive offshore wind projects and cross-border interconnections. Asia-Pacific, led by China and India, is rapidly expanding its HVDC infrastructure to support economic growth and energy security, while North America focuses on grid modernization and renewable integration.

What are the main types of HVDC cables available? The primary types are mass-impregnated cables, known for their reliability in high-voltage applications, and extruded cables, which offer benefits like easier installation and better performance in dynamic environments. The choice depends on project-specific requirements such as voltage level and installation conditions.

Who are the major players in the HVDC cable market? Key companies include ABB, Siemens Energy, Prysmian Group, Nexans, and NKT A/S. These firms lead through technological innovation, extensive global project experience, and strategic initiatives aimed at expanding their market presence and enhancing product offerings.

What are the common applications of HVDC cables? HVDC cables are widely used in submarine installations for interconnecting islands and offshore wind farms, underground applications in urban areas, and occasionally for overhead transmission in long-distance scenarios. They are essential for efficient power transmission where minimal losses and high reliability are required.

Citius Research has developed a research report titled “High Voltage Direct Current (HVDC) Cable Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• High Voltage Direct Current (HVDC) Cable Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The High Voltage Direct Current (HVDC) Cable Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

High Voltage Direct Current (HVDC) Cable Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

High Voltage Direct Current (HVDC) Cable Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of High Voltage Direct Current (HVDC) Cable Market
• Research Methodology
• Executive Summary
• Market Dynamics of High Voltage Direct Current (HVDC) Cable Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of High Voltage Direct Current (HVDC) Cable Market
• Cost and Gross Margin Analysis of High Voltage Direct Current (HVDC) Cable Market
• High Voltage Direct Current (HVDC) Cable Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “High Voltage Direct Current (HVDC) Cable Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

High Voltage Direct Current (HVDC) Cable Market Key Stakeholders

Below are the key stakeholders for the High Voltage Direct Current (HVDC) Cable Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

High Voltage Direct Current (HVDC) Cable Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the High Voltage Direct Current (HVDC) Cable Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the High Voltage Direct Current (HVDC) Cable Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in High Voltage Direct Current (HVDC) Cable Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global High Voltage Direct Current (HVDC) Cable Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global High Voltage Direct Current (HVDC) Cable Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global High Voltage Direct Current (HVDC) Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global High Voltage Direct Current (HVDC) Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global High Voltage Direct Current (HVDC) Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global High Voltage Direct Current (HVDC) Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America High Voltage Direct Current (HVDC) Cable Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America High Voltage Direct Current (HVDC) Cable Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe High Voltage Direct Current (HVDC) Cable Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA High Voltage Direct Current (HVDC) Cable Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific High Voltage Direct Current (HVDC) Cable Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa High Voltage Direct Current (HVDC) Cable Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia High Voltage Direct Current (HVDC) Cable Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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