High Speed Blowers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208363
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The High Speed Blowers Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 1.85 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

High Speed Blowers Market

(Market Size)
$1.25 billion
$1.85 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 1.25 billion
2030 Market Size USD 1.85 billion
Key Players Atlas Copco, Ingersoll Rand, Kaeser, Gardner Denver, Aerzener

Market Summary

The high speed blowers market is a critical segment within the manufacturing and construction industries, providing essential equipment for a wide range of air and gas handling applications. These blowers are characterized by their ability to operate at significantly higher rotational speeds compared to traditional blowers, resulting in greater efficiency, compact design, and enhanced performance. They are indispensable in processes requiring precise air movement, pressure differentials, and aeration, such as in wastewater treatment plants, pneumatic conveying systems, and various industrial manufacturing operations. The demand for these systems is closely tied to industrial activity and infrastructure development, as they are fundamental components in ensuring operational efficiency and environmental compliance. The market is characterized by continuous technological innovation, with manufacturers focusing on developing more energy-efficient, durable, and low-maintenance solutions to meet the evolving needs of modern industry. The integration of smart technologies and IoT for predictive maintenance is also becoming a prominent trend, offering end-users greater control and operational insight.

Key Highlights

A key highlight of the high speed blowers market is the significant shift towards energy-efficient technologies. Regulations and rising energy costs are compelling industries to adopt equipment that minimizes power consumption while maximizing output. High speed blowers, particularly those utilizing air foil bearings and magnetic bearing technology, offer superior efficiency compared to conventional multi-stage or gear-driven blowers. This efficiency translates into substantial long-term cost savings for operators, making them a preferred capital investment. Another major highlight is the robust growth in demand from the water and wastewater treatment sector, where these blowers are crucial for aeration basins. The push for cleaner water resources and stricter environmental standards globally is driving investments in new and upgraded treatment facilities, directly benefiting the high speed blowers market. Furthermore, the market is witnessing increased consolidation, with leading players engaging in strategic mergers and acquisitions to expand their product portfolios and geographic reach, enhancing their competitive positioning.

Drivers, Opportunities & Restraints

The primary driver for the high speed blowers market is the stringent governmental regulations pertaining to energy efficiency and environmental pollution control. Industries are mandated to reduce their carbon footprint and energy usage, propelling the adoption of advanced, efficient blower systems. The growth in industrial automation and the expansion of manufacturing sectors in emerging economies also serve as significant drivers, creating a sustained demand for reliable air movement solutions. A major opportunity lies in the modernization and retrofitting of aging industrial infrastructure, particularly in developed regions. Replacing outdated, inefficient blowers with new high-speed models presents a vast, untapped market. Additionally, the development of oil-free and contamination-free blower technology opens new applications in sensitive industries like food and beverage, pharmaceuticals, and electronics. However, the market faces restraints, including the high initial capital investment required for these advanced systems, which can be a barrier for small and medium-sized enterprises. Technical complexities associated with installation and maintenance also require skilled personnel, potentially limiting adoption in regions with a shortage of such expertise.

Concentration Insights

The high speed blowers market exhibits a moderately concentrated landscape, dominated by a mix of large multinational corporations and specialized mid-sized players. These established companies possess extensive product portfolios, strong global distribution networks, and significant investment capabilities for research and development. Their focus is on innovation, particularly in magnetic bearing and turbo technology, to maintain a technological edge. The market concentration is also influenced by strategic partnerships and acquisitions, as larger entities seek to acquire niche technologies and expand their market share. However, there remains space for regional and application-specific manufacturers who compete on the basis of cost-effectiveness, customized solutions, and strong local service support. This dynamic creates a competitive environment where technological leadership, global presence, and after-sales service are key determinants of market success. The concentration is expected to intensify as the demand for integrated, smart, and highly efficient solutions grows, favoring companies with the resources to develop such advanced systems.

Type Insights

The high speed blowers market is segmented primarily by technology into centrifugal blowers and positive displacement blowers, with centrifugal types holding a significant share due to their high efficiency in large-volume applications. Within centrifugal blowers, there are further distinctions based on bearing technology, which is a critical differentiator. Air foil bearings and magnetic bearings represent the advanced segments, offering oil-free operation, minimal maintenance, and very high rotational speeds. These are increasingly favored over traditional rolling element bearings in critical applications where reliability and purity are paramount. Positive displacement blowers, such as roots-type blowers, are also available in high-speed configurations and are typically chosen for applications requiring constant flow against variable pressure. The choice between blower types is heavily influenced by the specific application requirements, including desired pressure, flow rate, energy efficiency targets, and the need for oil-free air, guiding end-users in their selection process.

Application Insights

High speed blowers find extensive application across several key industries within manufacturing and construction. The water and wastewater treatment industry is the largest application segment, where these blowers are vital for the aeration process in biological treatment stages, supplying oxygen to microorganisms that break down organic matter. Another major application is in pneumatic conveying systems, used extensively in industries like cement, food processing, and plastics to transport dry bulk materials through pipelines using air. The chemical and petrochemical industries utilize high speed blowers for various processes including fluid catalytic cracking, gas recirculation, and combustion air supply. In the construction sector, they are used in ventilation systems for large buildings and tunnels. Additionally, emerging applications in the energy sector, such as supplying air for fuel cells and certain renewable energy processes, are creating new growth avenues for the market, demonstrating the versatility of this technology.

Regional Insights

The demand for high speed blowers is global, with varying growth dynamics across different regions. The Asia Pacific region is a dominant and rapidly growing market, driven by massive industrialization, urbanization, and significant government investments in infrastructure projects, particularly in water treatment and manufacturing in countries like China and India. North America and Europe represent mature markets characterized by stringent environmental regulations and a strong focus on retrofitting existing industrial facilities with energy-efficient equipment. The replacement of aging blower systems in these regions provides a steady stream of demand. The Middle East and Africa show promising growth potential, linked to investments in water desalination plants and the development of industrial zones. Latin America's market growth is tied to the expansion of its mining, water treatment, and food processing industries. Each region presents a unique set of drivers and challenges, influencing the strategies of blower manufacturers operating globally.

Company Insights

The competitive landscape of the high speed blowers market includes several prominent players who are focused on innovation and global expansion. Key companies such as Atlas Copco, Ingersoll Rand, Gardner Denver, and Xylem have established a strong presence through their comprehensive product lines and extensive service networks. These industry leaders compete on the basis of technological advancement, product reliability, energy efficiency, and the ability to provide customized solutions for specific industrial applications. Other significant players like Aerzen, Kaeser Kompressoren, and Siemens also contribute to the market with their specialized blower technologies. The strategic focus for these companies involves heavy investment in research and development to introduce blowers with integrated IoT capabilities for predictive maintenance, enhanced motor designs for better efficiency, and the use of advanced materials for improved durability. Partnerships with regional distributors and system integrators are also a common strategy to enhance market penetration and customer service.

Recent Developments

The high speed blowers market has been active with recent developments centered on technological innovation and strategic corporate movements. Leading manufacturers have launched new product lines featuring next-generation magnetic bearing systems that offer even higher efficiency and lower life-cycle costs. There has been a noticeable trend towards the development of blowers that are integral components of smart factory systems, capable of communicating operational data to centralized control systems for optimized performance and predictive maintenance. Acquisitions have also been a key activity, with larger conglomerates acquiring smaller firms that possess niche technologies or strong positions in emerging markets. Furthermore, companies are increasingly emphasizing sustainability, not only in the energy efficiency of their products but also in their manufacturing processes, aligning with the global corporate responsibility goals of their industrial customers. These developments indicate a market that is dynamically evolving to meet the future demands of industry.

Report Segmentation

This market research report on the high speed blowers market provides a detailed analysis segmented across multiple dimensions to offer a comprehensive view. The segmentation by type includes centrifugal blowers and positive displacement blowers, with further breakdowns based on bearing technology such as air foil bearings and magnetic bearings. Application-wise, the report covers critical sectors including water and wastewater treatment, pneumatic conveying, chemical processing, and other industrial applications. The geographical segmentation offers insights into regional markets across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Furthermore, the report includes a competitive landscape section that profiles key market players, analyzing their market share, product offerings, and business strategies. This multi-faceted segmentation allows stakeholders to understand specific market dynamics, identify growth pockets, and make informed strategic decisions tailored to particular segments of interest.

FAQs

What is the difference between a high speed blower and a traditional blower?

High speed blowers operate at significantly higher rotational speeds, often utilizing advanced bearing technologies like air foil or magnetic levitation, which results in a more compact design, higher energy efficiency, and oil-free operation compared to traditional gear-driven or multi-stage blowers.

What are the key applications of high speed blowers?

Key applications include aeration in wastewater treatment plants, pneumatic conveying of materials in manufacturing, supplying air for combustion processes, and providing ventilation in large-scale construction projects like tunnels and buildings.

What are the benefits of using magnetic bearings in high speed blowers?

Magnetic bearings offer contactless levitation of the rotor, eliminating mechanical friction. This leads to benefits such as completely oil-free operation, drastically reduced maintenance needs, higher efficiency, and increased reliability and lifespan of the blower.

Which industries are the major consumers of high speed blowers?

The major consuming industries are water and wastewater treatment, chemical and petrochemical, food and beverage, pharmaceuticals, power generation, and cement and mining industries for various air and gas handling processes.

What is driving the growth of the high speed blowers market?

Market growth is primarily driven by stringent government regulations on energy efficiency and emissions, rising demand from the wastewater treatment sector, the need for retrofitting aging industrial equipment, and the overall expansion of global manufacturing and infrastructure activities.

What are the latest trends in high speed blower technology?

Latest trends include the integration of Internet of Things (IoT) for real-time monitoring and predictive maintenance, the development of more efficient and powerful permanent magnet motors, and a focus on designing ultra-quiet and compact systems for urban installations.

Citius Research has developed a research report titled “High Speed Blowers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• High Speed Blowers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The High Speed Blowers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

High Speed Blowers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

High Speed Blowers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of High Speed Blowers Market
• Research Methodology
• Executive Summary
• Market Dynamics of High Speed Blowers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of High Speed Blowers Market
• Cost and Gross Margin Analysis of High Speed Blowers Market
• High Speed Blowers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “High Speed Blowers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

High Speed Blowers Market Key Stakeholders

Below are the key stakeholders for the High Speed Blowers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

High Speed Blowers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the High Speed Blowers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the High Speed Blowers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in High Speed Blowers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global High Speed Blowers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global High Speed Blowers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global High Speed Blowers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global High Speed Blowers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global High Speed Blowers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global High Speed Blowers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America High Speed Blowers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America High Speed Blowers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe High Speed Blowers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA High Speed Blowers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific High Speed Blowers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa High Speed Blowers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia High Speed Blowers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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