Hermetic Food Grain Storage Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210096
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Hermetic Food Grain Storage Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Hermetic Food Grain Storage Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players GrainPro, Storezo, Silo Bag India, FlexiTuff, Save Grain

Market Summary

The hermetic food grain storage market is a specialized segment within the packaging industry focused on solutions that create an airtight environment to preserve grains by controlling oxygen and moisture levels. This technology is critical for preventing spoilage, insect infestation, and mold growth, thereby maintaining the quality and nutritional value of stored food grains over extended periods. The market is driven by the global need to reduce post-harvest losses, a significant challenge in the food supply chain, particularly in developing regions with large agricultural outputs. Key players are engaged in providing various types of hermetic storage systems, including bags, bins, and silos, tailored for different scales of operation from smallholder farmers to large commercial entities. The adoption of these systems is increasingly viewed as a sustainable and chemical-free method for grain preservation, aligning with broader food security and safety initiatives worldwide. Innovations in material science and storage design continue to enhance the efficiency and accessibility of these solutions.

Key Highlights

The hermetic food grain storage market is characterized by its pivotal role in enhancing global food security by significantly mitigating post-harvest losses. A key highlight is the technology's ability to create a modified atmosphere within the storage unit, where respiratory processes of grains and pests deplete oxygen and increase carbon dioxide, naturally eliminating insects without pesticides. This method is highly effective against major pests like weevils and borers, ensuring grain remains safe for consumption and trade. Another significant aspect is the versatility of hermetic solutions, which are available in flexible formats such as bags for small-scale use and rigid structures like silos for large-scale commercial storage. Leading companies such as GrainPro, Inc., Storezo, and Vestergaard are at the forefront, offering innovative products that cater to diverse climatic and operational needs. The market is also seeing integration with modern agricultural practices and supply chain logistics, supporting efforts to improve income for farmers and ensure stable food supplies.

Drivers, Opportunities & Restraints

Primary drivers propelling the hermetic food grain storage market include the urgent global imperative to reduce post-harvest losses, which account for a substantial portion of agricultural produce, especially in developing nations. Increasing awareness about food security and the economic benefits of loss reduction among governments and agricultural bodies is fostering adoption. The shift towards chemical-free grain storage methods, driven by consumer demand for safer food and environmental concerns, further accelerates market growth. Opportunities abound in the expansion of agricultural activities in emerging economies and the potential integration of digital technologies, such as IoT sensors for monitoring storage conditions, which can enhance efficiency and appeal. However, the market faces restraints including the relatively higher initial cost of hermetic systems compared to traditional methods, which can be a barrier for small-scale farmers with limited capital. Additionally, a lack of awareness and technical knowledge in certain regions hinders widespread adoption, necessitating educational initiatives and support programs to overcome these challenges.

Concentration Insights

The competitive landscape of the hermetic food grain storage market is moderately concentrated, with a mix of established international players and regional companies striving for market share. Dominant players such as GrainPro, Inc., Storezo, and Vestergaard have a strong global presence, supported by extensive distribution networks and robust product portfolios that include a range of hermetic bags and containers. These companies invest significantly in research and development to innovate and improve product efficacy, durability, and user-friendliness. Regional players often focus on catering to local specificities, such as prevalent grain types and storage practices, thereby carving out niches in their respective markets. The market concentration is influenced by factors like technological expertise, brand reputation, and the ability to offer cost-effective solutions. Partnerships with governmental and non-governmental organizations for distribution in aid programs also play a crucial role in shaping the market dynamics and reach of key players.

Type Insights

Hermetic food grain storage solutions are primarily categorized into flexible and rigid types, each serving distinct market needs. Flexible hermetic storage includes options like hermetic bags and liners, which are popular among small to medium-scale farmers due to their affordability, ease of handling, and effectiveness in creating airtight environments. These are often made from multi-layer polymers that provide strength and barrier properties. Rigid hermetic storage encompasses structures such as hermetic silos, bins, and containers, which are suited for large-scale commercial storage operations, offering greater capacity and durability. These systems are typically constructed from metals or hard plastics and are designed for long-term storage with enhanced protection against rodents and extreme weather conditions. The choice between flexible and rigid types depends on factors like storage volume, duration, financial investment capability, and specific grain preservation requirements, with ongoing innovations aimed at improving both categories.

Application Insights

Hermetic food grain storage finds application across various segments including cereals, pulses, oilseeds, and other grains, addressing the preservation needs of a wide array of agricultural produce. Cereals such as wheat, rice, maize, and barley represent a significant application area due to their global consumption volume and susceptibility to post-harvest losses. Pulses and oilseeds also benefit greatly from hermetic storage, which helps maintain quality by preventing mold growth and rancidity. The technology is employed by diverse end-users ranging from individual farmers and cooperatives to large agribusinesses and governmental grain reserves. In developing regions, applications often focus on safeguarding staple foods for food security, while in developed markets, the emphasis is on quality preservation for premium markets and export. The adaptability of hermetic systems to different scales and types of grains underpins their broad applicability and growing adoption.

Regional Insights

The adoption of hermetic food grain storage varies significantly across regions, influenced by agricultural practices, economic conditions, and prevalence of post-harvest losses. Asia Pacific is a prominent market, driven by large agricultural economies such as India and China, where government initiatives and the need to feed vast populations propel demand. Africa represents a high-growth region due to acute post-harvest challenges and increasing investments in agricultural infrastructure, with countries like Kenya and Nigeria showing rising adoption. Latin America, with its substantial grain production, particularly in Brazil and Argentina, is another key market where hermetic storage is gaining traction for both domestic consumption and export quality maintenance. North America and Europe have more mature markets, characterized by the use of advanced hermetic systems integrated into sophisticated supply chains, focusing on quality and sustainability. Regional differences in climate also influence product preferences and implementation strategies.

Company Insights

Key companies in the hermetic food grain storage market include GrainPro, Inc., Storezo, Vestergaard, and others that are instrumental in driving innovation and market expansion. GrainPro, Inc. is renowned for its Cocoon and SuperGrainbag products, which are widely used globally for their effectiveness and reliability. Storezo offers a range of hermetic storage bags and solutions focused on affordability and accessibility for smallholder farmers. Vestergaard is known for its ZeroFly storage bags, which incorporate insecticide technology with hermetic principles for enhanced protection. These companies compete on factors such as product quality, technological advancements, pricing, and global reach, often engaging in strategic partnerships and collaborations to enhance their market presence. Their efforts are complemented by continuous research to develop more durable, user-friendly, and cost-effective storage solutions that meet evolving market demands.

Recent Developments

Recent developments in the hermetic food grain storage market reflect a trend towards innovation and expanded application. Companies are introducing new products with improved materials that offer greater durability and better barrier properties, extending the lifespan and effectiveness of storage solutions. There is a growing incorporation of smart technologies, such as humidity and temperature sensors, into hermetic systems, enabling real-time monitoring and management of storage conditions. Strategic collaborations between manufacturers and agricultural organizations or governments have increased, aiming to facilitate wider distribution and adoption, particularly in regions with high post-harvest losses. Additionally, efforts to enhance consumer awareness through demonstrations and training programs are gaining momentum, helping to overcome adoption barriers. Sustainability initiatives are also shaping developments, with a focus on creating recyclable or biodegradable hermetic storage options to address environmental concerns.

Report Segmentation

This report on the hermetic food grain storage market provides a detailed analysis segmented by type, application, and region to offer comprehensive insights. The type segmentation covers flexible storage solutions such as bags and liners, and rigid storage solutions including silos and containers, highlighting the characteristics and market dynamics of each. Application segmentation includes cereals, pulses, oilseeds, and other grains, examining the specific storage requirements and adoption trends across different produce types. Regional segmentation encompasses North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, providing an in-depth look at geographical variations in market growth, key players, and demand drivers. This structured approach allows stakeholders to identify opportunities and make informed decisions based on granular market intelligence.

FAQs

What is hermetic storage for grains? Hermetic storage is a method that uses airtight containers to create an environment where oxygen levels drop and carbon dioxide levels rise, preventing pest infestation and spoilage without chemicals.

How does hermetic storage work? It works by sealing grains in an airtight environment, where respiration from grains and insects consumes oxygen, creating conditions that are lethal to pests and inhibit mold growth.

What are the benefits of hermetic grain storage? Benefits include significant reduction in post-harvest losses, elimination of pesticide use, preservation of grain quality and nutritional value, and suitability for organic farming.

What types of grains can be stored hermetically? Virtually all types of grains including cereals like wheat and rice, pulses such as beans and lentils, and oilseeds can be effectively stored using hermetic methods.

How long can grains be stored hermetically? Grains can be stored for extended periods, often multiple years, while maintaining quality, depending on the initial condition of the grain and the integrity of the storage system.

Is hermetic storage suitable for small-scale farmers? Yes, there are affordable and scalable options like hermetic bags that are specifically designed for small-scale farmers, making the technology accessible and practical.

Citius Research has developed a research report titled “Hermetic Food Grain Storage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hermetic Food Grain Storage Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hermetic Food Grain Storage Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hermetic Food Grain Storage Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hermetic Food Grain Storage Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hermetic Food Grain Storage Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hermetic Food Grain Storage Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hermetic Food Grain Storage Market
• Cost and Gross Margin Analysis of Hermetic Food Grain Storage Market
• Hermetic Food Grain Storage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hermetic Food Grain Storage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hermetic Food Grain Storage Market Key Stakeholders

Below are the key stakeholders for the Hermetic Food Grain Storage Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hermetic Food Grain Storage Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hermetic Food Grain Storage Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hermetic Food Grain Storage Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hermetic Food Grain Storage Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hermetic Food Grain Storage Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hermetic Food Grain Storage Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hermetic Food Grain Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hermetic Food Grain Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hermetic Food Grain Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hermetic Food Grain Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hermetic Food Grain Storage Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hermetic Food Grain Storage Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hermetic Food Grain Storage Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hermetic Food Grain Storage Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hermetic Food Grain Storage Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hermetic Food Grain Storage Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hermetic Food Grain Storage Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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