Handheld Imagers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212628
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Handheld Imagers Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 2.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Handheld Imagers Market

(Market Size)
$1.25 billion
$2.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 1.25 billion
2030 Market Size USD 2.4 billion
Key Players Zebra Technologies, Honeywell, Datalogic, Cognex, SATO Holdings

Market Summary

The handheld imagers market is a dynamic and rapidly evolving segment within the semiconductor and electronics industry, characterized by the proliferation of portable imaging devices used across various sectors. These devices leverage advanced sensor technologies, including infrared, thermal, and multispectral imaging, to capture and analyze visual data in real-time. The market is driven by increasing demand for non-destructive testing, surveillance, medical diagnostics, and industrial automation applications. Handheld imagers offer unparalleled convenience, allowing professionals to conduct inspections and assessments in the field without the constraints of fixed equipment. Key technological advancements such as enhanced resolution, improved battery life, and integration with IoT and AI platforms are further propelling market growth. Companies are focusing on developing compact, user-friendly devices that deliver high-performance imaging capabilities, catering to the needs of diverse end-users. The competitive landscape is marked by continuous innovation, strategic partnerships, and mergers and acquisitions aimed at expanding product portfolios and geographic reach. As industries increasingly adopt digital transformation initiatives, the demand for handheld imaging solutions is expected to sustain robust growth, making it a critical area for investment and development.

Key Highlights

The handheld imagers market is distinguished by several key highlights that underscore its significance and potential. One of the foremost aspects is the integration of cutting-edge technologies such as artificial intelligence and machine learning, which enhance the analytical capabilities of these devices. For instance, AI algorithms enable real-time image processing and pattern recognition, facilitating quicker and more accurate decision-making in applications like quality control and security. Another highlight is the growing adoption of thermal imaging handheld devices in the healthcare sector, particularly for fever screening and diagnostics, which gained prominence during recent global health crises. Additionally, the market is witnessing a surge in demand from the automotive and aerospace industries, where handheld imagers are used for maintenance, repair, and operations to detect faults and ensure safety compliance. The emphasis on miniaturization and portability without compromising on performance is also a critical trend, with manufacturers developing lightweight, ergonomic designs that improve user experience. Furthermore, regulatory standards and certifications play a pivotal role, as compliance with international norms ensures product reliability and broadens market acceptance. These highlights collectively indicate a market poised for sustained innovation and expansion, driven by technological advancements and diverse application needs.

Drivers, Opportunities & Restraints

The handheld imagers market is influenced by a combination of drivers, opportunities, and restraints that shape its trajectory. Key drivers include the escalating demand for non-destructive testing and evaluation across industries such as construction, manufacturing, and aerospace, where handheld imagers facilitate efficient inspection without causing damage to materials. The rise in security and surveillance needs, fueled by global safety concerns, also drives adoption, as these devices are employed for threat detection and monitoring. Opportunities abound in the integration of IoT and cloud computing, enabling seamless data transfer and remote analysis, which enhances operational efficiency. The expanding applications in healthcare, particularly in telemedicine and point-of-care diagnostics, present significant growth prospects. However, the market faces restraints such as high initial costs associated with advanced handheld imagers, which may limit adoption among small and medium enterprises. Technical challenges related to image accuracy and resolution in extreme environmental conditions also pose hurdles. Additionally, stringent regulatory requirements and longer product approval cycles can impede market entry and innovation. Despite these restraints, ongoing research and development efforts aimed at cost reduction and performance enhancement are expected to mitigate these challenges, fostering market growth.

Concentration Insights

The handheld imagers market exhibits a concentrated landscape with a few dominant players holding significant market share, while numerous smaller companies focus on niche segments. Leading companies such as FLIR Systems, Seek Thermal, and Teledyne Technologies have established strong positions through extensive product portfolios, robust R&D capabilities, and global distribution networks. These incumbents benefit from brand recognition and longstanding relationships with key end-users in defense, industrial, and healthcare sectors. The market concentration is also evident in strategic mergers and acquisitions, where larger entities acquire smaller innovators to enhance technological capabilities and expand market reach. For example, acquisitions focused on AI integration and thermal imaging technologies are common. Regional concentration is notable, with North America and Europe being hubs for innovation and high adoption due to advanced infrastructure and stringent regulatory standards. However, emerging economies in Asia-Pacific are gradually increasing their presence, driven by growing industrialization and investments in smart technologies. This concentration dynamic necessitates that new entrants differentiate through innovation, customization, and targeting underserved applications to compete effectively.

Type Insights

Handheld imagers are categorized into various types based on technology and functionality, each catering to specific application requirements. Infrared handheld imagers are widely used for thermal imaging in applications such as electrical inspections, building diagnostics, and firefighting, offering the ability to detect heat signatures and anomalies. Multispectral and hyperspectral imagers are gaining traction in agriculture and environmental monitoring, as they provide detailed spectral data for analysis beyond visible light. X-ray handheld imagers are essential in security and medical fields for non-invasive inspection, enabling the detection of concealed objects or internal structures. Additionally, visible light handheld imagers with high-resolution capabilities are employed in quality control and documentation across manufacturing and research sectors. The choice of imager type depends on factors like resolution needs, portability, and environmental conditions. Technological advancements are blurring the lines between these types, with hybrid devices incorporating multiple imaging technologies to offer comprehensive solutions. This diversity in product types allows the market to address a broad spectrum of industry needs, driving adoption and innovation.

Application Insights

The application spectrum for handheld imagers is vast and varied, spanning multiple industries where portable imaging solutions enhance efficiency and accuracy. In industrial manufacturing, these devices are pivotal for non-destructive testing, allowing inspectors to identify defects, corrosion, or wear in machinery and infrastructure without disassembly. The healthcare sector utilizes handheld imagers for diagnostic purposes, such as thermal screening for infections or vascular imaging, improving patient outcomes through early detection. Security and law enforcement agencies deploy them for surveillance, contraband detection, and forensic analysis, leveraging their portability for field operations. In the energy sector, handheld imagers monitor equipment health in power plants and oil refineries, preventing failures and ensuring safety. The automotive industry employs them for maintenance and quality assurance, checking components for integrity and performance. Environmental applications include monitoring pollution levels and assessing agricultural health through spectral analysis. Each application demands specific features, such as durability, battery life, or data connectivity, influencing product development and customization. This wide-ranging applicability underscores the market's integral role in modern operational frameworks.

Regional Insights

The handheld imagers market demonstrates distinct regional dynamics influenced by economic development, technological adoption, and regulatory environments. North America holds a significant share, driven by high defense expenditure, advanced healthcare infrastructure, and early adoption of innovative technologies. The presence of key market players and strong R&D investments further bolster growth in this region. Europe follows closely, with stringent safety and quality regulations propelling demand in industrial and automotive applications. Countries like Germany and the UK are leaders in manufacturing and engineering, fostering market expansion. The Asia-Pacific region is emerging as a high-growth area, fueled by rapid industrialization, increasing security concerns, and growing healthcare investments in nations such as China, India, and Japan. Government initiatives promoting smart cities and digitalization also contribute to market uptake. Latin America and the Middle East & Africa are witnessing gradual growth, supported by infrastructure development and rising awareness about advanced inspection tools. However, these regions face challenges like economic volatility and limited technological penetration. Overall, regional insights highlight a globally diverse market with opportunities tailored to local needs and conditions.

Company Insights

The competitive landscape of the handheld imagers market features several prominent companies that lead through innovation, quality, and strategic initiatives. FLIR Systems, a key player, is renowned for its extensive range of thermal imaging products used in commercial, industrial, and defense applications. The company focuses on integrating AI and analytics to enhance product offerings. Seek Thermal specializes in affordable thermal imaging solutions, targeting consumer and professional markets with compact and high-performance devices. Teledyne Technologies excels in advanced imaging instruments, including infrared and X-ray systems, catering to demanding sectors like aerospace and security. Other significant players include Testo, which emphasizes precision measurement tools with imaging capabilities, and Olympus Corporation, known for its nondestructive testing equipment. These companies invest heavily in research and development to introduce features like wireless connectivity, improved sensors, and user-friendly interfaces. Strategic collaborations with software firms and end-users are common to tailor solutions to specific industry needs. The emphasis on sustainability and compliance with international standards also shapes company strategies, ensuring products meet regulatory and environmental requirements. This competitive environment drives continuous improvement and diversification in the market.

Recent Developments

Recent developments in the handheld imagers market reflect a trend towards technological integration and expansion into new applications. Companies are increasingly incorporating artificial intelligence and machine learning algorithms to enable predictive analytics and automated reporting, enhancing the value proposition of their devices. For instance, new product launches feature enhanced connectivity options such as 5G and Wi-Fi 6, facilitating real-time data transmission and cloud-based analysis. Partnerships between imaging manufacturers and software developers are on the rise, aiming to create comprehensive solutions that combine hardware prowess with advanced data processing capabilities. In terms of applications, there is growing emphasis on healthcare, with handheld imagers being adapted for telemedicine and remote patient monitoring, especially in response to global health demands. Environmental sustainability is another focus area, with companies developing energy-efficient products and using eco-friendly materials. Additionally, regulatory approvals for new imaging technologies in various regions are accelerating market entry and adoption. These developments indicate a market that is not only evolving technologically but also adapting to changing global needs and opportunities.

Report Segmentation

The handheld imagers market report is segmented to provide detailed analysis across various dimensions, enabling a comprehensive understanding of market dynamics. Segmentation by type includes infrared imagers, thermal imagers, multispectral imagers, and X-ray imagers, each analyzed for their market share, growth potential, and technological trends. Application-based segmentation covers industrial manufacturing, healthcare, security and surveillance, automotive, aerospace, and environmental monitoring, highlighting specific use cases and demand patterns. Geographical segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, assessing regional trends, key countries, and growth drivers. Further segmentation may consider technology aspects such as resolution capabilities, connectivity options, and portability features. This structured approach allows stakeholders to identify niche opportunities, understand competitive landscapes, and make informed decisions based on targeted insights. Each segment is evaluated for factors like adoption rates, regulatory impact, and innovation trends, providing a holistic view of the market's current state and future trajectory.

FAQs

What are the primary applications of handheld imagers? Handheld imagers are extensively used in industrial non-destructive testing, healthcare diagnostics, security surveillance, automotive inspections, and environmental monitoring due to their portability and advanced imaging capabilities.

Which technologies are commonly integrated into handheld imagers? Common technologies include infrared and thermal imaging for heat detection, multispectral imaging for detailed analysis, and X-ray imaging for internal inspection, often enhanced with AI and IoT connectivity.

How do handheld imagers compare to benchtop imaging systems? Handheld imagers offer greater mobility and flexibility for field use, while benchtop systems typically provide higher resolution and stability for laboratory settings, making them complementary based on application needs.

What factors should be considered when selecting a handheld imager? Key factors include imaging resolution, battery life, durability, connectivity options, compliance with industry standards, and specific application requirements such as environmental conditions.

Which regions show the highest adoption of handheld imagers? North America and Europe lead in adoption due to advanced infrastructure and regulatory standards, while Asia-Pacific is rapidly growing driven by industrialization and technological investments.

What are the emerging trends in the handheld imagers market? Emerging trends include the integration of AI for automated analysis, expansion into healthcare telemedicine, development of hybrid imaging technologies, and increased focus on sustainable and eco-friendly designs.

Citius Research has developed a research report titled “Handheld Imagers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Handheld Imagers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Handheld Imagers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Handheld Imagers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Handheld Imagers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Handheld Imagers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Handheld Imagers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Handheld Imagers Market
• Cost and Gross Margin Analysis of Handheld Imagers Market
• Handheld Imagers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Handheld Imagers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Handheld Imagers Market Key Stakeholders

Below are the key stakeholders for the Handheld Imagers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Handheld Imagers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Handheld Imagers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Handheld Imagers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Handheld Imagers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Handheld Imagers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Handheld Imagers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Handheld Imagers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Handheld Imagers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Handheld Imagers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Handheld Imagers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Handheld Imagers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Handheld Imagers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Handheld Imagers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Handheld Imagers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Handheld Imagers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Handheld Imagers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Handheld Imagers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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