Ground Grid Tester Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206963
  • Format: Electronic (PDF)
  • Number of Pages: 190
  • Author(s): Joshi, Madhavi

Report Overview

The Ground Grid Tester Market size was estimated at USD 220 million in 2023 and is projected to reach USD 400 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Ground Grid Tester Market

(Market Size)
$220 million
$400 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 220 million
2030 Market Size USD 400 million
Key Players Megger, Fluke, Hioki, Keysight, Chroma

Market Summary

The ground grid tester market is a specialized segment within the machinery and equipment industry focused on providing critical testing solutions for electrical grounding systems. These testers are essential for ensuring the safety, reliability, and compliance of grounding grids used in various high-voltage applications, including power substations, industrial plants, and telecommunications infrastructure. The market caters to utilities, industrial operators, and service providers who prioritize electrical safety and system integrity. Ground grid testers measure parameters such as soil resistivity, ground resistance, and continuity to verify that grounding systems meet stringent international standards and perform effectively under fault conditions. The increasing emphasis on grid modernization, coupled with stringent regulatory frameworks mandating regular safety inspections, drives consistent demand for these testing instruments. Technological advancements are enhancing the precision, portability, and data integration capabilities of modern ground grid testers, making them indispensable tools for preventive maintenance and risk mitigation in electrical infrastructure projects globally.

Key Highlights

The ground grid tester market is characterized by the critical role these devices play in preventing electrical accidents and ensuring operational continuity in power distribution networks. Key highlights include the integration of advanced features such as GPS mapping, Bluetooth connectivity, and cloud-based data management, which allow for real-time monitoring and historical analysis of grounding system performance. Leading manufacturers are focusing on developing user-friendly interfaces and rugged designs suitable for field use in harsh environmental conditions. The market is also witnessing a trend towards the adoption of multifunctional testers that can perform a range of measurements, reducing the need for multiple instruments and streamlining maintenance workflows. Additionally, the growing investment in renewable energy infrastructure, such as wind and solar farms, which require robust grounding systems, is creating new opportunities for market expansion. The emphasis on worker safety and compliance with standards like IEEE 81 and IEC 61557 further underscores the importance of reliable ground grid testing solutions.

Drivers, Opportunities & Restraints

The primary drivers of the ground grid tester market include the increasing global demand for electricity, which necessitates the expansion and upgrading of power transmission and distribution networks. This expansion requires rigorous testing of grounding systems to ensure safety and reliability. Regulatory mandates and safety standards imposed by government bodies and international organizations compel utilities and industries to conduct regular ground grid assessments, thereby sustaining market demand. The rise in infrastructure projects in developing regions, along with the modernization of aging grid infrastructure in developed economies, presents significant growth opportunities. However, the market faces restraints such as the high cost of advanced testing equipment and the need for skilled technicians to operate these devices accurately. Economic uncertainties and budget constraints in some regions may also slow down investment in new testing equipment. Despite these challenges, the ongoing shift towards smart grids and digital substations offers lucrative opportunities for innovation and market penetration.

Concentration Insights

The ground grid tester market is moderately concentrated, with a mix of established multinational corporations and specialized niche players dominating the landscape. Companies like Megger, Fluke Corporation, and HV Hipot Electric have significant market shares due to their extensive product portfolios, strong brand recognition, and global distribution networks. These leaders invest heavily in research and development to introduce advanced features and maintain competitive advantage. Regional players and smaller firms often focus on specific applications or geographic markets, offering customized solutions and competitive pricing. The concentration is also influenced by strategic partnerships and acquisitions, as larger companies seek to expand their technological capabilities and market reach. The presence of numerous players fosters healthy competition, driving continuous innovation and improvements in product performance, durability, and user accessibility.

Type Insights

Ground grid testers are available in several types, each designed for specific testing requirements and applications. The most common types include earth resistance testers, which measure the resistance of the grounding electrode to the surrounding soil; soil resistivity testers, used to determine the electrical properties of the soil to design effective grounding systems; and ground continuity testers, which verify the electrical connection between different parts of the grounding grid. Advanced multifunctional testers combine these capabilities into a single device, offering comprehensive testing solutions that enhance efficiency and reduce equipment costs. Portable handheld testers are popular for field applications due to their ease of use and mobility, while benchtop models provide higher precision for laboratory settings. The choice of tester type depends on factors such as the complexity of the grounding system, environmental conditions, and specific regulatory requirements.

Application Insights

Ground grid testers find applications across various sectors where electrical safety and system reliability are paramount. In the power generation and transmission sector, they are used to test grounding systems in substations, power plants, and distribution networks to prevent fault currents from causing equipment damage or personnel hazards. The industrial sector utilizes these testers in manufacturing facilities, chemical plants, and oil refineries to ensure safe operation of heavy machinery and prevent electrostatic discharges. Telecommunications companies employ ground grid testers to protect communication towers and data centers from lightning strikes and electrical surges. The renewable energy sector, particularly wind and solar farms, relies on these instruments to maintain the integrity of grounding systems that are critical for protecting inverters and other sensitive equipment. Additionally, transportation infrastructure, such as railways and airports, uses ground grid testers to safeguard signaling systems and navigation equipment.

Regional Insights

The ground grid tester market exhibits varying dynamics across different regions, influenced by factors such as infrastructure development, regulatory frameworks, and industrialization levels. North America and Europe are mature markets characterized by stringent safety regulations and ongoing grid modernization initiatives, driving steady demand for advanced testing equipment. The presence of major utility companies and industrial giants in these regions supports market growth. The Asia-Pacific region is experiencing rapid expansion due to massive investments in power infrastructure, urbanization, and industrialization in countries like China, India, and Southeast Asian nations. Increasing awareness of electrical safety and the adoption of international standards further propel market growth in this region. Latin America and the Middle East & Africa are emerging markets where growing energy?? and infrastructure projects create opportunities, though economic volatility and limited technical expertise may pose challenges to widespread adoption.

Company Insights

Prominent companies in the ground grid tester market include Megger, a leader known for its comprehensive range of electrical test equipment and strong focus on innovation; Fluke Corporation, renowned for its reliable and user-friendly testing tools widely used in industrial and utility applications; and HV Hipot Electric, which specializes in high-voltage test equipment and has a significant presence in the Asian market. Other key players include Sefelec, which offers advanced grounding and resistivity testers, and Emerson Electric, through its subsidiary, provides integrated testing solutions for power quality and safety. These companies compete on factors such as product features, accuracy, durability, and after-sales support. They also engage in strategic initiatives like product launches, partnerships, and acquisitions to strengthen their market position and cater to evolving customer needs across different regions and applications.

Recent Developments

Recent developments in the ground grid tester market reflect a trend towards digitalization and enhanced connectivity. Leading manufacturers have introduced testers with wireless capabilities, allowing data transfer to mobile devices and cloud platforms for real-time analysis and reporting. There is also a growing emphasis on developing testers with improved battery life and ruggedized designs to withstand extreme field conditions. Companies are incorporating advanced algorithms and software integration to provide more accurate measurements and predictive maintenance insights. Additionally, strategic collaborations between tester manufacturers and software providers are enabling the creation of end-to-end solutions that combine hardware with data analytics tools. These developments aim to address the increasing complexity of modern grounding systems and the need for efficient, data-driven maintenance strategies in the energy and industrial sectors.

Report Segmentation

The ground grid tester market report is segmented based on type, application, and region to provide a detailed analysis of market dynamics and opportunities. By type, the market is divided into earth resistance testers, soil resistivity testers, ground continuity testers, and multifunctional testers, each catering to specific testing needs. The application segment includes power generation & transmission, industrial, telecommunications, renewable energy, and transportation, highlighting the diverse use cases and demand drivers across sectors. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional trends, growth prospects, and competitive landscapes. This segmentation enables stakeholders to identify niche markets, understand application-specific requirements, and make informed decisions regarding product development, marketing strategies, and investment planning.

FAQs

What is a ground grid tester used for? A ground grid tester is used to measure the effectiveness and safety of electrical grounding systems by assessing parameters like ground resistance, soil resistivity, and continuity to prevent electrical hazards and ensure compliance with safety standards.

Why is ground grid testing important? Ground grid testing is crucial for ensuring the safety of personnel and equipment, preventing electrical faults, minimizing downtime, and complying with regulatory requirements in power and industrial settings.

How does a ground grid tester work? It works by injecting a current into the ground and measuring the voltage drop or resistance, using methods like the fall-of-potential or clamp-on technique to evaluate the grounding system's performance.

What are the common applications of ground grid testers? Common applications include testing grounding systems in substations, power plants, industrial facilities, telecommunications towers, renewable energy installations, and transportation infrastructure.

What features should I look for in a ground grid tester? Key features include measurement accuracy, portability, data storage capabilities, connectivity options, durability, compliance with international standards, and ease of use for field applications.

Who are the leading manufacturers of ground grid testers? Leading manufacturers include Megger, Fluke Corporation, HV Hipot Electric, Sefelec, and Emerson Electric, known for their innovative and reliable testing solutions.

Citius Research has developed a research report titled “Ground Grid Tester Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Ground Grid Tester Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Ground Grid Tester Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Ground Grid Tester Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Ground Grid Tester Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Ground Grid Tester Market
• Research Methodology
• Executive Summary
• Market Dynamics of Ground Grid Tester Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Ground Grid Tester Market
• Cost and Gross Margin Analysis of Ground Grid Tester Market
• Ground Grid Tester Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Ground Grid Tester Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Ground Grid Tester Market Key Stakeholders

Below are the key stakeholders for the Ground Grid Tester Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Ground Grid Tester Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Ground Grid Tester Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Ground Grid Tester Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Ground Grid Tester Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Ground Grid Tester Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Ground Grid Tester Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Ground Grid Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Ground Grid Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Ground Grid Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Ground Grid Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Ground Grid Tester Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Ground Grid Tester Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Ground Grid Tester Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Ground Grid Tester Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Ground Grid Tester Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Ground Grid Tester Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Ground Grid Tester Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports