Green Cement and Concrete Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208345
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Green Cement and Concrete Market size was estimated at USD 850 million in 2023 and is projected to reach USD 2.25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.00% during the forecast period (2024-2030).

Green Cement and Concrete Market

(Market Size)
$850 million
$2.25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.00%
2023 Market Size USD 850 million
2030 Market Size USD 2.25 billion
Key Players LafargeHolcim, HeidelbergCement, Cemex, Taiheiyo Cement, Votorantim

Market Summary

The green cement and concrete market represents a transformative segment within the manufacturing and construction industries, driven by a global imperative to reduce the environmental footprint of building materials. Conventional cement production is a major source of carbon dioxide emissions, accounting for a significant portion of global industrial emissions. Green cement addresses this challenge by utilizing alternative raw materials, industrial by-products like fly ash and slag, and innovative manufacturing processes that require lower calcination temperatures and less energy. This results in a product with a substantially reduced carbon footprint while maintaining, and in some cases enhancing, the performance characteristics of traditional Portland cement. The market is gaining substantial traction as governments worldwide implement stricter environmental regulations and carbon pricing mechanisms. Furthermore, the growing emphasis on green building certifications, such as LEED and BREEAM, is compelling architects, engineers, and construction firms to specify low-carbon materials, thereby creating a robust and sustained demand for green cement and concrete solutions across residential, commercial, and infrastructure projects.

Key Highlights

A primary highlight of the green cement and concrete market is the intense focus on research and development by leading material science companies to create novel formulations. These innovations include carbon-cured concrete, which actively absorbs CO2 during the curing process, and geopolymer cement, which completely eliminates the need for traditional clinker. The market is also characterized by strategic partnerships and collaborations between cement manufacturers, technology startups, and academic institutions to accelerate the commercialization of these advanced products. Another significant highlight is the increasing investment in production capacity for green cement, with companies retrofitting existing plants and constructing new facilities dedicated to eco-friendly alternatives. The performance parity, and in certain applications superiority, of green concrete compared to its conventional counterpart is a critical factor driving adoption, as it dispels concerns about compromising structural integrity for sustainability. The market is further distinguished by proactive corporate sustainability initiatives, where major construction and development firms are publicly committing to using a percentage of low-carbon concrete in all new projects, thereby creating a powerful demand-pull effect throughout the value chain.

Drivers, Opportunities & Restraints

The growth of the green cement and concrete market is propelled by a confluence of powerful drivers. Stringent government regulations and policies aimed at achieving net-zero carbon targets are the most significant force, mandating the use of sustainable construction materials in public and private projects. Increasing consumer and corporate awareness regarding environmental sustainability is creating a strong market pull, as clients and investors preferentially select projects with green credentials. The volatility in energy prices also makes the less energy-intensive production processes of green cement economically attractive. Opportunities abound in the development of carbon capture, utilization, and storage technologies integrated directly into cement production, which could potentially create carbon-negative cement. The vast infrastructure development plans in emerging economies present a massive opportunity to embed green concrete standards from the outset. However, the market faces notable restraints. The higher initial cost of green cement compared to conventional products can be a barrier, particularly in price-sensitive markets and projects. A lack of universal standards and definitions for what constitutes "green" cement can lead to confusion and greenwashing. Furthermore, the widespread adoption relies on the availability of alternative raw materials like fly ash and slag, whose supply can be inconsistent and geographically variable, potentially limiting scalability in certain regions.

Concentration Insights

The competitive landscape of the green cement and concrete market features a mix of established global cement giants and specialized innovative firms. The market concentration is currently moderate, with a few multinational corporations holding a significant share due to their extensive production networks, established distribution channels, and substantial R&D budgets. Companies like Holcim, Heidelberg Materials, and CEMEX are actively expanding their portfolios of low-carbon products through both internal development and acquisitions of promising startups. Alongside these incumbents, a growing number of niche players and technology-focused companies are emerging, concentrating on breakthrough technologies such as electrochemical production or novel geopolymer formulations. These agile firms often compete on innovation and specialization rather than scale. The concentration also varies regionally; developed markets in North America and Europe exhibit higher consolidation among a few key players who are leading the sustainability charge, while the Asia-Pacific region shows a more fragmented scenario with numerous local manufacturers beginning to explore green alternatives amidst rapidly growing construction demand and increasing regulatory pressure.

Type Insights

The green cement and concrete market is segmented by type based on the core technology and composition used to reduce environmental impact. Fly ash-based cement is a prominent category, utilizing a waste product from coal-fired power plants to replace a portion of Portland cement, thereby reducing the need for clinker and repurposing an industrial by-product. Slag-based cement, derived from blast furnace slag in the steel industry, is another major segment known for its high durability and strength, making it particularly suitable for marine constructions and heavy-duty infrastructure. Geopolymer cement represents a more advanced category, completely foregoing traditional limestone-based clinker in favor of an aluminosilicate-based binder activated by an alkaline solution, resulting in a very low-carbon footprint. Other emerging types include calcium sulfoaluminate cement, which cures quickly and has a lower production temperature, and limestone calcined clay cement, which uses a blend of calcined clay and limestone to significantly reduce the clinker factor. Each type offers a distinct balance of performance attributes, cost considerations, and carbon reduction potential, catering to different application needs within the construction sector.

Application Insights

The application of green cement and concrete spans the entire construction industry, demonstrating its versatility and performance reliability. In residential construction, it is increasingly used for foundations, slabs, and structural elements, driven by builder preferences for sustainable materials and homeowner demand for greener homes. The commercial construction segment is a major adopter, utilizing green concrete in the erection of office buildings, shopping malls, hospitals, and schools, often motivated by the desire to achieve prestigious green building certifications which can enhance property value and marketability. The infrastructure sector presents a massive application area, including roads, bridges, tunnels, dams, and ports, where the enhanced durability and chemical resistance of certain green concrete types offer long-term lifecycle benefits and reduced maintenance costs. Pre-cast concrete products, such as blocks, pipes, and panels, are another significant application, as manufacturers seek to lower the embodied carbon of their offerings. Furthermore, niche applications are growing, including the use of permeable green concrete for sustainable urban drainage systems and its application in decorative concrete and landscaping projects, highlighting the material's adaptability beyond purely structural uses.

Regional Insights

The adoption and development of the green cement and concrete market exhibit distinct regional patterns influenced by regulatory frameworks, industrial activity, and construction booms. Europe stands as a pioneer and leader in this market, driven by the European Union's aggressive Green Deal policies, carbon pricing mechanisms, and early adoption of circular economy principles. Countries like Germany, France, and the Nordic nations are at the forefront, with strong government support and high awareness among construction professionals. North America, particularly the United States and Canada, is another significant market, growth is fueled by both federal initiatives and state-level regulations, such as Buy Clean policies, alongside strong demand from the commercial real estate sector for LEED-certified buildings. The Asia-Pacific region is anticipated to witness the fastest growth, propelled by massive urbanization and infrastructure development in countries like China and India. While regulatory pressure is increasing, the primary drivers in APAC are the urgent need to address severe air pollution and the abundant availability of industrial by-products like fly ash, which makes the production of certain types of green cement economically viable. Meanwhile, regions like Latin America and the Middle East are in earlier stages of adoption but are showing growing interest as sustainability becomes a more critical component of their large-scale infrastructure visions.

Company Insights

The competitive arena features a dynamic mix of long-established cement conglomerates and agile new entrants. Global leaders such as Holcim have made significant strategic commitments to green concrete, investing in technologies like ECOPlanet, their range of low-carbon cement. Heidelberg Materials is another key player, focusing on carbon capture and storage at its facilities to produce carbon-neutral concrete. CEMEX has launched Vertua, a family of low-CO2 products, leveraging its global footprint. Beyond these giants, companies like Solidia Technologies in the US have developed a proprietary process that uses CO2 instead of water to cure concrete, reducing its carbon footprint. Ecocem, based in Europe, has specialized in advanced slag cement technologies. In India, companies like ACC and Ambuja Cements (part of the Holcim group) are actively expanding their green product offerings to cater to the vast domestic market. Kiran Global Chements Ltd. is an example of an Indian firm focusing exclusively on manufacturing green cement products. The strategies employed range from large-scale production of established blended cements to pioneering disruptive technologies, with partnerships across the value chain being a common theme to accelerate market penetration and technology deployment.

Recent Developments

The green cement and concrete market is characterized by rapid innovation and strategic movements. A prominent recent trend is the acceleration of projects integrating carbon capture, utilization, and storage technology directly at cement plants, with several major players announcing final investment decisions on large-scale facilities. There has been a surge in partnerships between cement producers and technology startups, aiming to scale up novel production methods that eliminate emissions. Acquisition activity has also increased, as large corporations seek to acquire innovative technologies and expertise to bolster their sustainability portfolios. On the policy front, recent developments include the implementation of more stringent embodied carbon regulations in building codes across North America and Europe, effectively mandating the use of low-carbon materials in new constructions. Furthermore, there is a growing movement towards standardization and third-party verification of environmental product declarations to combat greenwashing and provide transparency. The market has also seen recent investments in expanding production capacities for green cement types, particularly those utilizing calcined clay, as companies seek to secure supply chains for alternative raw materials and meet the escalating demand from the construction sector for verified sustainable solutions.

Report Segmentation

This comprehensive market research report on the green cement and concrete industry provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the market dynamics. The report is segmented by type, delving into the market performance and prospects for key product categories such as fly ash-based, slag-based, geopolymer, and other innovative cement types. It further breaks down the market by application, providing insights into adoption trends within residential construction, commercial construction, industrial construction, and infrastructure development. A crucial segmentation by region offers a geographical analysis, covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional policies, demand patterns, and competitive landscapes. The report also includes a dedicated company profiling section, analyzing the market share, product portfolios, and strategic initiatives of leading and emerging players. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific demands, assess regional opportunities and challenges, and benchmark their strategies against those of competitors, thereby facilitating informed strategic planning and investment decisions.

FAQs

What is green cement made of? Green cement is manufactured using alternative raw materials and industrial by-products to reduce its environmental impact. Common components include fly ash from coal power plants, granulated blast furnace slag from steel production, calcined clay, and limestone. Some advanced formulations may also use recycled materials or novel chemical processes that avoid the high-clinker content of traditional Portland cement.

What are the benefits of green concrete? The primary benefit of green concrete is its significantly reduced carbon footprint throughout its lifecycle, contributing to climate change mitigation. It often utilizes industrial waste, promoting a circular economy. Many types also offer enhanced durability, higher resistance to chemical attacks, and improved long-term strength development compared to conventional concrete, leading to lower maintenance costs over a structure's lifespan.

How does green cement help the environment? Green cement helps the environment primarily by drastically cutting CO2 emissions associated with cement production, which is a major global emitter. It achieves this by reducing the amount of energy-intensive clinker needed, using lower-temperature manufacturing processes, and sometimes incorporating captured carbon. Furthermore, it repurposes industrial waste like fly ash and slag, diverting them from landfills and reducing resource extraction.

Is green cement as strong as regular cement? Yes, high-quality green cement is engineered to meet or exceed the performance standards of regular Portland cement. Certain types, such as slag-based cement, are known to develop higher ultimate strength and provide superior resistance to sulfates and chlorides, making them suitable for harsh environments. Its performance is verified to comply with international ASTM and EN standards for construction materials.

What is the difference between green concrete and sustainable concrete? While the terms are often used interchangeably, green concrete typically refers specifically to the reduced environmental impact of the cementitious material itself. Sustainable concrete takes a broader lifecycle perspective, encompassing not only the low-carbon binder but also other factors such as the sustainable sourcing of all aggregates, optimized mix designs to minimize material use, and the concrete's end-of-life recyclability.

What are the challenges of green concrete? Key challenges include its higher initial cost compared to conventional concrete, which can be a barrier for budget-conscious projects. The supply of key ingredients like fly ash is becoming constrained as coal power plants are phased out. A lack of consistent global standards can lead to confusion, and there is sometimes a need for specialized knowledge among contractors to correctly handle and place certain novel green concrete mixes.

Citius Research has developed a research report titled “Green Cement and Concrete Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Green Cement and Concrete Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Green Cement and Concrete Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Green Cement and Concrete Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Green Cement and Concrete Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Green Cement and Concrete Market
• Research Methodology
• Executive Summary
• Market Dynamics of Green Cement and Concrete Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Green Cement and Concrete Market
• Cost and Gross Margin Analysis of Green Cement and Concrete Market
• Green Cement and Concrete Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Green Cement and Concrete Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Green Cement and Concrete Market Key Stakeholders

Below are the key stakeholders for the Green Cement and Concrete Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Green Cement and Concrete Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Green Cement and Concrete Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Green Cement and Concrete Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Green Cement and Concrete Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Green Cement and Concrete Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Green Cement and Concrete Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Green Cement and Concrete Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Green Cement and Concrete Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Green Cement and Concrete Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Green Cement and Concrete Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Green Cement and Concrete Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Green Cement and Concrete Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Green Cement and Concrete Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Green Cement and Concrete Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Green Cement and Concrete Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Green Cement and Concrete Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Green Cement and Concrete Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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