Grain Protectants Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185676
  • Format: Electronic (PDF)
  • Number of Pages: 188
  • Author(s): Joshi, Madhavi

Report Overview

The Grain Protectants Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Grain Protectants Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Bayer, Syngenta, BASF, Corteva, FMC Corporation

Market Summary

The grain protectants market is an essential segment within the broader agricultural inputs industry, focused on safeguarding stored grains from pests, insects, and fungal infestations. These products are critical for maintaining grain quality, ensuring food security, and minimizing post-harvest losses, which are significant challenges faced by farmers and storage operators globally. The market encompasses a variety of chemical and biological solutions designed to protect cereals, pulses, and oilseeds during storage and transportation. Increasing global food demand, coupled with the need to reduce spoilage, drives the adoption of grain protectants. Regulatory frameworks and growing awareness about food safety standards further influence market dynamics, prompting innovations and stricter compliance requirements. Key industry participants include multinational agrochemical corporations and specialized manufacturers developing advanced formulations to meet evolving consumer and regulatory expectations. The market is characterized by continuous research and development efforts aimed at enhancing product efficacy while addressing environmental and health concerns.

Key Highlights

The grain protectants market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the increasing emphasis on integrated pest management strategies, which combine chemical, biological, and physical methods to protect grains sustainably. Technological advancements have led to the development of more effective and environmentally friendly formulations, including bio-based protectants derived from natural sources, which are gaining traction due to rising consumer preference for organic and residue-free food products. The market is also witnessing consolidation through mergers and acquisitions, as major players seek to expand their product portfolios and geographic reach. Additionally, stringent regulations regarding pesticide residues in food commodities are pushing manufacturers to innovate and comply with international standards. The critical role of grain protectants in ensuring food security by reducing post-harvest losses, which can be substantial in developing regions, further highlights the market's significance. These factors collectively contribute to a dynamic and evolving industry landscape.

Drivers, Opportunities & Restraints

Several drivers propel the grain protectants market forward, with the foremost being the escalating global population and consequent rise in food demand, which necessitates efficient grain storage solutions to minimize losses. Increasing awareness about food safety and quality among consumers and regulatory bodies acts as a significant driver, encouraging the adoption of effective protectants. The expansion of the organized storage infrastructure, particularly in emerging economies, presents substantial growth opportunities for market players. However, the market faces restraints such as stringent regulatory approvals for chemical protectants, which can delay product launches and increase compliance costs. Environmental concerns and the potential development of pest resistance to certain chemicals also pose challenges. Opportunities abound in the development of bio-based and organic grain protectants, catering to the growing organic food market. Additionally, advancements in application technologies and digital tools for precision protection offer new avenues for innovation and market expansion, helping stakeholders address existing restraints while capitalizing on emerging trends.

Concentration Insights

The grain protectants market exhibits a moderately concentrated landscape, with a mix of large multinational corporations and regional players dominating the industry. Leading companies such as Bayer AG, Syngenta Group, and BASF SE hold significant market shares due to their extensive product portfolios, robust research and development capabilities, and strong global distribution networks. These players often engage in strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand into new geographic regions. Regional companies also play a crucial role, particularly in catering to local needs and preferences, often offering cost-effective solutions. The concentration is influenced by factors such as regulatory requirements, which can vary by region, and the need for continuous innovation to develop effective and compliant products. This competitive dynamic encourages ongoing investment in technology and sustainability, ensuring that the market remains responsive to evolving agricultural challenges and consumer demands.

Type Insights

Grain protectants are categorized primarily into chemical and biological types, each serving distinct purposes based on their composition and mode of action. Chemical protectants include insecticides and fungicides, with active ingredients such as phosphine, pyrethroids, and organophosphates being commonly used for their efficacy in controlling a broad spectrum of pests and fungi. These products are widely adopted due to their immediate impact and cost-effectiveness. In contrast, biological protectants are gaining prominence as sustainable alternatives, utilizing natural agents like beneficial microorganisms, plant extracts, and essential oils to protect grains. These bio-based solutions are favored for their lower environmental impact and compatibility with organic farming practices. The choice between chemical and biological protectants often depends on factors such as the type of grain, storage conditions, regulatory guidelines, and end-user preferences, driving diversification in product offerings and innovation within the market.

Application Insights

Grain protectants are applied across various stages of grain handling, including on-farm storage, commercial silos, and during transportation, to prevent infestations and spoilage. On-farm storage represents a significant application segment, where farmers use protectants to safeguard grains until they are sold or processed, reducing losses in regions with limited infrastructure. Commercial applications involve large-scale storage facilities and processing units that require robust protection solutions to maintain grain quality over extended periods. Transportation applications focus on treating grains during transit to prevent cross-contamination and pest introduction. Additionally, protectants are used for specific grain types such as cereals, pulses, and oilseeds, each with unique vulnerability to pests and fungi. The increasing adoption of integrated pest management practices in these applications emphasizes the combination of chemical and biological methods, enhancing overall protection efficiency while addressing sustainability concerns.

Regional Insights

The grain protectants market demonstrates varied dynamics across different regions, influenced by agricultural practices, climatic conditions, and regulatory environments. North America and Europe are mature markets characterized by stringent regulations and high adoption of advanced protectants, driven by well-established storage infrastructure and strong emphasis on food safety. The Asia-Pacific region is a rapidly growing market, fueled by increasing agricultural production, rising food demand, and government initiatives to reduce post-harvest losses in countries like India and China. Latin America and Africa present significant growth opportunities due to expanding agricultural activities and improving storage facilities, though challenges such as limited awareness and infrastructure gaps persist. Regional differences in pest prevalence and grain types also shape demand patterns, leading to tailored product strategies by market players to address specific regional needs and capitalize on emerging opportunities.

Company Insights

Prominent companies in the grain protectants market include Bayer AG, Syngenta Group, BASF SE, FMC Corporation, and UPL Limited, among others. These industry leaders leverage their extensive research and development capabilities to innovate and offer a diverse range of chemical and biological protectants. Bayer AG, for instance, is known for its comprehensive portfolio of crop protection products, including grain protectants that integrate digital solutions for precision application. Syngenta Group focuses on sustainable agriculture, developing products that enhance grain safety while minimizing environmental impact. BASF SE emphasizes innovation in formulation technologies to improve efficacy and user safety. FMC Corporation and UPL Limited expand their market presence through strategic acquisitions and partnerships, addressing regional demands effectively. These companies invest significantly in regulatory compliance and sustainability initiatives, ensuring their products meet global standards and cater to the evolving needs of farmers and storage operators worldwide.

Recent Developments

The grain protectants market has witnessed several recent developments aimed at enhancing product offerings and market reach. Key players have launched new formulations with improved efficacy and reduced environmental impact, such as bio-based protectants and low-residue chemical options. Strategic acquisitions and partnerships have been prominent, with companies like UPL Limited acquiring niche players to strengthen their portfolio and geographic presence. Regulatory approvals for new active ingredients and products have been secured, enabling market entry in various regions. Additionally, there is a growing trend towards digital integration, where companies are incorporating IoT and data analytics into application equipment for precise and efficient protectant use. Sustainability initiatives have also gained traction, with investments in research for greener alternatives and compliance with international environmental standards, reflecting the industry's commitment to addressing global food security challenges responsibly.

Report Segmentation

This report on the grain protectants market is segmented based on type, application, and region to provide a comprehensive analysis. The type segment includes chemical protectants, such as insecticides and fungicides, and biological protectants derived from natural sources. The application segment covers on-farm storage, commercial storage, transportation, and others, detailing usage across different stages of grain handling. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting geographic-specific trends and opportunities. Each segment is analyzed in terms of market dynamics, key players, and growth factors, offering stakeholders detailed insights into specific areas of interest. This structured approach facilitates a thorough understanding of the market, enabling informed decision-making for businesses, investors, and professionals engaged in the grain protectants industry.

FAQs

What are grain protectants? Grain protectants are substances, either chemical or biological, used to safeguard stored grains from pests, insects, and fungal infections, ensuring quality and reducing post-harvest losses.

How do grain protectants work? They work by creating a protective barrier or through toxic action that eliminates or repels pests and prevents fungal growth, thereby preserving grain integrity during storage and transit.

What are the common types of grain protectants? Common types include chemical protectants like phosphine and pyrethroids, and biological protectants such as microbial agents and plant-based oils, each suited for different protection needs.

Why are grain protectants important in agriculture? They are crucial for minimizing spoilage and maintaining grain quality, which supports food security, reduces economic losses, and meets safety standards for consumption and trade.

Are there eco-friendly grain protectants available? Yes, bio-based and organic grain protectants are increasingly available, offering sustainable options that minimize environmental impact and align with organic farming practices.

Citius Research has developed a research report titled “Grain Protectants Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Grain Protectants Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Grain Protectants Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Grain Protectants Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Grain Protectants Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Grain Protectants Market
• Research Methodology
• Executive Summary
• Market Dynamics of Grain Protectants Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Grain Protectants Market
• Cost and Gross Margin Analysis of Grain Protectants Market
• Grain Protectants Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Grain Protectants Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Grain Protectants Market Key Stakeholders

Below are the key stakeholders for the Grain Protectants Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Grain Protectants Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Grain Protectants Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Grain Protectants Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Grain Protectants Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Grain Protectants Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Grain Protectants Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Grain Protectants Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Grain Protectants Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Grain Protectants Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Grain Protectants Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Grain Protectants Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Grain Protectants Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Grain Protectants Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Grain Protectants Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Grain Protectants Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Grain Protectants Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Grain Protectants Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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