Grain Analysis Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196173
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The Grain Analysis Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Grain Analysis Market

(Market Size)
$1.8 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4 billion
Key Players Thermo Fisher Scientific, Agilent, Shimadzu, PerkinElmer, Mettler Toledo

Market Summary

The grain analysis market is an integral component of the global food and beverages industry, focusing on the evaluation and assessment of grain quality, safety, and composition. This market encompasses a wide range of analytical techniques and technologies designed to ensure that grains meet regulatory standards and consumer expectations for purity and nutritional value. Key parameters analyzed include moisture content, protein levels, mycotoxin contamination, and the presence of foreign materials. The increasing global demand for high-quality food products, coupled with stringent food safety regulations, has significantly driven the adoption of grain analysis solutions across the supply chain. Companies involved in grain production, processing, and trading rely on these analyses to maintain product integrity, avoid recalls, and enhance market competitiveness. The market is characterized by continuous technological advancements, with a shift towards rapid, non-destructive testing methods that provide real-time results. This evolution supports more efficient decision-making and risk management in grain handling and distribution. As health consciousness rises among consumers, the emphasis on accurate grain analysis becomes even more critical, ensuring that end products are safe, nutritious, and free from harmful contaminants. The grain analysis market thus plays a pivotal role in sustaining the reliability and trustworthiness of the food supply chain worldwide.

Key Highlights

The grain analysis market is distinguished by several key highlights that underscore its importance and growth trajectory. Advanced technologies such as near-infrared spectroscopy (NIRS), polymerase chain reaction (PCR), and chromatography are widely employed for precise and efficient analysis. These methods enable the detection of contaminants like pesticides, heavy metals, and allergens with high accuracy, ensuring compliance with international safety standards. The market is also witnessing increased adoption of automation and digital solutions, which enhance throughput and reduce human error in testing processes. Another significant highlight is the growing focus on sustainability and traceability, driven by consumer demand for transparent and ethically sourced food products. Grain analysis facilitates this by providing data that verifies origin, cultivation practices, and handling procedures. Major players in the industry, including SGS SA, Bureau Veritas, and Intertek Group, offer comprehensive testing services that cater to diverse needs, from raw material inspection to final product certification. Additionally, the integration of artificial intelligence and machine learning into analytical instruments is revolutionizing data interpretation, offering predictive insights that help in proactive quality control. These advancements not only improve operational efficiency but also bolster consumer confidence in grain-based products, reinforcing the market's critical role in the food and beverages sector.

Drivers, Opportunities & Restraints

The grain analysis market is propelled by several drivers, including stringent government regulations aimed at ensuring food safety and quality. Regulatory bodies such as the FDA and EFSA mandate rigorous testing for contaminants, which compels industry participants to invest in advanced analytical solutions. Increasing consumer awareness regarding foodborne illnesses and the nutritional content of food products further drives demand for comprehensive grain analysis. The globalization of the grain trade also acts as a driver, as international standards require consistent quality checks across borders. Opportunities in this market abound, particularly with the rise of organic and non-GMO grains, which necessitate specialized testing to verify claims and certifications. The expansion of the food processing industry in emerging economies presents significant growth prospects, as does the development of portable and user-friendly testing devices that cater to small and medium enterprises. However, the market faces restraints such as the high cost of advanced analytical equipment and the need for skilled personnel to operate these systems. Additionally, the complexity of testing for multiple contaminants simultaneously can pose challenges in terms of time and resource allocation. Despite these restraints, ongoing technological innovations and increasing investment in R&D are expected to mitigate these issues, fostering market growth and expansion.

Concentration Insights

The grain analysis market exhibits a concentrated landscape with a few dominant players holding significant market share. Companies like SGS SA, Eurofins Scientific, and Bureau Veritas lead the market, offering a broad spectrum of testing services through extensive global networks. These players leverage their technological expertise and accreditation to provide reliable and certified analysis, catering to large multinational corporations and regulatory bodies. The market concentration is also characterized by strategic mergers and acquisitions, which enable companies to expand their service portfolios and geographic reach. For instance, acquisitions of regional laboratories allow global firms to enhance their local presence and understanding of regional grain varieties and contamination issues. Despite the dominance of large corporations, there is a notable presence of specialized niche players focusing on specific analytical techniques or grain types. These smaller firms often thrive by offering customized solutions and rapid turnaround times, appealing to clients with unique requirements. The competitive dynamics are further influenced by partnerships with research institutions and universities, fostering innovation and the development of new testing methodologies. This concentration insight highlights a market where credibility, technological advancement, and global capability are key determinants of success, driving continuous improvement and service differentiation among leading providers.

Type Insights

The grain analysis market is segmented by type into various testing parameters, each addressing specific quality and safety concerns. Moisture analysis is fundamental, as moisture content affects grain storage, shelf life, and susceptibility to mold growth. Protein analysis is crucial for determining nutritional value and compliance with labeling requirements, particularly in products like bread and cereals. Mycotoxin testing is another critical type, focusing on detecting toxic compounds produced by fungi, which can pose serious health risks if consumed. Additionally, testing for pesticides and herbicides ensures that grains meet maximum residue limits set by regulatory authorities. Other types include analysis for foreign materials, such as stones or metal fragments, and genetic testing to verify non-GMO status or specific grain varieties. Each type of analysis employs distinct methodologies; for example, NIRS is commonly used for protein and moisture content due to its speed and non-destructive nature, while chromatography and mass spectrometry are preferred for contaminant detection due to their high sensitivity. The choice of analysis type depends on the grain's end use, with animal feed requiring different parameters compared to human consumption products. This diversity in testing types underscores the comprehensive approach needed to ensure grain safety and quality throughout the supply chain.

Application Insights

Grain analysis finds applications across multiple stages of the food and beverages industry, from farm to fork. In the agricultural sector, it is used for quality assessment of raw grains at the point of harvest and during storage, helping farmers and traders determine optimal pricing and handling conditions. In processing facilities, grain analysis is essential for incoming raw material inspection, ensuring that only compliant grains are used in production. This step is critical for maintaining consistency in final products such as flour, malt, and breakfast cereals. For manufacturers, analysis during processing monitors parameters like moisture and protein levels to adjust milling or cooking processes for desired product characteristics. In the final product stage, grain analysis verifies compliance with nutritional labeling and safety standards before distribution. Beyond human food, applications extend to animal feed production, where analysis ensures feed safety and nutritional adequacy for livestock. The pet food industry also relies on grain testing to meet quality expectations and regulatory requirements. Additionally, grain analysis supports research and development activities, enabling the creation of new grain-based products with enhanced nutritional profiles or functional properties. These diverse applications highlight the market's role in safeguarding product quality and supporting innovation across the food chain.

Regional Insights

The grain analysis market demonstrates varying dynamics across different regions, influenced by agricultural practices, regulatory frameworks, and consumer preferences. North America holds a significant share, driven by strict food safety regulations in the United States and Canada, and the presence of major grain-producing companies. The region's advanced technological infrastructure supports the adoption of sophisticated testing methods. Europe follows closely, with stringent EU regulations on contaminants and GMOs propelling market growth. Countries like Germany and France are key contributors, with a strong focus on organic and non-GMO grains. The Asia-Pacific region is experiencing rapid growth due to increasing population, rising disposable incomes, and expanding food processing industries in countries such as China and India. Government initiatives to improve food safety standards further boost demand for grain analysis services. Latin America and the Middle East & Africa are emerging markets, with growth fueled by agricultural exports and increasing awareness of food quality. However, these regions face challenges related to limited access to advanced testing technologies and infrastructure. Overall, regional insights reveal a globally interconnected market where local requirements and capabilities shape the adoption and evolution of grain analysis practices.

Company Insights

The grain analysis market features a competitive landscape with several key companies leading through innovation and extensive service offerings. SGS SA is a prominent player, known for its comprehensive testing solutions and global laboratory network, providing services for safety, quality, and sustainability. Eurofins Scientific leverages its expertise in bioanalysis to offer advanced testing for contaminants and nutritional content, catering to a diverse client base. Bureau Veritas emphasizes accredited testing services, ensuring compliance with international standards through its widespread operational presence. Intertek Group focuses on integrated solutions that combine testing, inspection, and certification, helping clients manage risk and enhance product quality. Other significant companies include ALS Limited and T?V S?D, which offer specialized grain analysis services tailored to regional and industry-specific needs. These companies invest heavily in R&D to develop faster, more accurate testing methods, such as rapid kits and automated systems. Strategic collaborations with agricultural organizations and technology firms are common, aimed at expanding capabilities and market reach. The emphasis on digitalization and data analytics is also evident, with companies incorporating AI to improve test accuracy and predictive insights. This competitive environment drives continuous improvement, ensuring that grain analysis services remain robust and responsive to evolving market demands.

Recent Developments

Recent developments in the grain analysis market reflect a trend towards technological innovation and strategic expansion. Companies are increasingly adopting artificial intelligence and machine learning to enhance data analysis and predictive capabilities, allowing for more proactive contamination detection and quality management. The development of portable and handheld analyzers has gained momentum, enabling on-site testing at farms and processing facilities, which reduces time and costs associated with laboratory sending. There has been a notable increase in mergers and acquisitions, such as Eurofins' acquisition of specialized laboratories to strengthen its grain testing portfolio and geographic footprint. Partnerships with agtech startups are also on the rise, focusing on integrating IoT devices for real-time monitoring of grain conditions during storage and transport. Additionally, advancements in genomic testing have improved the accuracy of GMO and variety identification, meeting the growing demand for transparency and non-GMO verification. Sustainability initiatives are influencing developments, with companies introducing carbon footprint analysis alongside traditional quality tests to appeal to environmentally conscious consumers. Regulatory updates, such as revised mycotoxin limits in various regions, have prompted companies to update their testing protocols and offer new services. These developments collectively enhance the efficiency, accuracy, and scope of grain analysis, positioning the market for continued growth and adaptation to future challenges.

Report Segmentation

The grain analysis market report is segmented to provide detailed insights into various aspects of the industry. Segmentation by type includes moisture testing, protein testing, mycotoxin testing, pesticide residue analysis, and others, each addressing specific quality parameters. By technology, the market is divided into near-infrared spectroscopy, chromatography, polymerase chain reaction, and immunoassays, reflecting the diverse methodologies employed in analysis. Application segmentation covers raw grain testing, processed grain testing, and animal feed testing, highlighting the different stages where analysis is critical. The end-user segment comprises food manufacturers, feed manufacturers, farmers, and regulatory bodies, each with distinct testing needs and priorities. Geographically, the report breaks down the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, analyzing regional trends and opportunities. Additionally, segmentation by grain type includes cereals like wheat, rice, and corn, as well as pulses and oilseeds, recognizing the unique analysis requirements for different crops. This comprehensive segmentation allows stakeholders to identify specific market niches, understand competitive dynamics, and make informed decisions based on targeted data. It also facilitates customized strategy development, ensuring that solutions are aligned with particular segment characteristics and demands.

FAQs

What is grain analysis? Grain analysis involves the scientific evaluation of grains for quality, safety, and composition using various analytical techniques to ensure they meet regulatory and consumer standards.

Why is grain analysis important? It is crucial for detecting contaminants, verifying nutritional content, and ensuring compliance with food safety regulations, thereby protecting consumer health and maintaining market trust.

What are the common methods used in grain analysis? Common methods include near-infrared spectroscopy for moisture and protein, chromatography for contaminants, and PCR for genetic identification, among others.

Who requires grain analysis services? Food and feed manufacturers, farmers, traders, and regulatory bodies require these services to ensure product quality, safety, and regulatory compliance.

How does grain analysis benefit the food industry? It helps in preventing recalls, enhancing product quality, supporting labeling claims, and facilitating international trade by meeting import-export standards.

Citius Research has developed a research report titled “Grain Analysis Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Grain Analysis Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Grain Analysis Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Grain Analysis Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Grain Analysis Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Grain Analysis Market
• Research Methodology
• Executive Summary
• Market Dynamics of Grain Analysis Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Grain Analysis Market
• Cost and Gross Margin Analysis of Grain Analysis Market
• Grain Analysis Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Grain Analysis Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Grain Analysis Market Key Stakeholders

Below are the key stakeholders for the Grain Analysis Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Grain Analysis Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Grain Analysis Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Grain Analysis Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Grain Analysis Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Grain Analysis Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Grain Analysis Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Grain Analysis Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Grain Analysis Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Grain Analysis Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Grain Analysis Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Grain Analysis Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Grain Analysis Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Grain Analysis Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Grain Analysis Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Grain Analysis Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Grain Analysis Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Grain Analysis Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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