Global and Asia-Pacific Radar Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211633
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Global and Asia-Pacific Radar Market size was estimated at USD 28.5 billion in 2023 and is projected to reach USD 45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.70% during the forecast period (2024-2030).

Global and Asia-Pacific Radar Market

(Market Size)
$28.5 billion
$45 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.70%
2023 Market Size USD 28.5 billion
2030 Market Size USD 45 billion
Key Players Lockheed Martin, Raytheon Technologies, Northrop Grumman, Thales Group, Leonardo

Market Summary

The global and Asia-Pacific radar market is a critical segment within the semiconductor and electronics industry, characterized by advanced technologies and widespread applications across defense, automotive, aerospace, and meteorological sectors. Radar systems, which utilize radio waves to detect objects and measure their distance, speed, and other attributes, are integral to modern infrastructure and security frameworks. The market is driven by innovations in semiconductor components, such as gallium nitride and silicon germanium, which enhance performance and efficiency. In the Asia-Pacific region, rapid industrialization, increasing defense budgets, and the proliferation of smart transportation systems are significant contributors to market expansion. Countries like China, Japan, South Korea, and India are at the forefront, investing heavily in radar technologies for both civilian and military use. The integration of artificial intelligence and machine learning with radar systems is further revolutionizing capabilities, enabling more precise and autonomous operations. Despite geopolitical tensions and supply chain challenges, the demand for sophisticated radar solutions continues to grow, supported by ongoing research and development efforts and collaborations between industry players and governmental bodies.

Key Highlights

The radar market is distinguished by several key developments, including the shift towards solid-state radar systems, which offer greater reliability and lower maintenance compared to traditional magnetron-based systems. Advancements in phased array technology allow for electronic beam steering, enhancing agility and performance in applications such as air traffic control and weather monitoring. The automotive sector is witnessing a surge in adoption of radar for advanced driver-assistance systems (ADAS) and autonomous vehicles, driven by safety regulations and consumer demand for enhanced features. In the defense sector, there is a growing emphasis on stealth detection and electronic warfare capabilities, leading to investments in multi-function radar systems. The Asia-Pacific region, in particular, is experiencing robust growth due to infrastructure modernization and increasing maritime and border security needs. Additionally, the miniaturization of radar components is enabling new applications in drones and IoT devices, expanding the market's reach. Companies are focusing on developing cost-effective solutions without compromising on performance, catering to both established and emerging markets.

Drivers, Opportunities & Restraints

The radar market is propelled by several drivers, including rising security concerns and the need for enhanced surveillance across borders and critical infrastructure. Technological advancements in semiconductor materials are enabling higher frequency operations and improved signal processing, which are essential for next-generation radar systems. The expansion of the automotive industry, particularly with the integration of ADAS, is a significant growth factor, as radar sensors become standard in vehicles for collision avoidance and adaptive cruise control. Opportunities abound in the development of dual-use technologies that serve both civilian and military purposes, as well as in emerging applications like unmanned aerial vehicles and smart city projects. However, the market faces restraints such as high development and deployment costs, which can limit adoption in cost-sensitive regions. Regulatory hurdles and spectrum allocation issues also pose challenges, as different countries have varying standards for radar frequency bands. Additionally, the complexity of integrating radar with other sensor systems and ensuring cybersecurity in networked environments are ongoing concerns that industry players must address to sustain growth.

Concentration Insights

The radar market exhibits a concentrated landscape with a few dominant players holding significant market share, particularly in North America and Europe, while the Asia-Pacific region is characterized by a mix of established and emerging companies. Key global players include Raytheon Technologies, Lockheed Martin, Northrop Grumman, and Thales Group, which have extensive portfolios in defense and aerospace radar systems. In Asia-Pacific, companies like Mitsubishi Electric, Hyundai Motor Group, and Hindustan Aeronautics Limited are expanding their presence through innovations and partnerships. The market concentration is influenced by high barriers to entry, including substantial R&D investments, stringent regulatory approvals, and the need for specialized expertise. However, there is a growing trend of collaborations and joint ventures between international firms and local entities in Asia-Pacific to leverage regional growth opportunities. Small and medium-sized enterprises are also gaining traction by focusing on niche applications, such as marine radar and weather monitoring, contributing to a more diversified competitive environment.

Type Insights

Radar systems are categorized into various types based on technology and functionality, including pulse radar, continuous wave radar, and Doppler radar, each suited for specific applications. Pulse radar is widely used in long-range detection, such as in air defense and meteorological observations, due to its ability to measure distance accurately. Continuous wave radar, which emits a constant signal, is preferred for speed measurement in applications like traffic enforcement and automotive safety systems. Doppler radar enhances capabilities by detecting velocity through frequency shift, making it ideal for weather forecasting and military tracking. Recent innovations include synthetic aperture radar (SAR) for high-resolution imaging in reconnaissance and geographic mapping, and millimeter-wave radar for short-range, high-precision applications in autonomous vehicles and security screening. The choice of radar type depends on factors like range resolution, environmental conditions, and cost considerations, with ongoing research focused on improving efficiency and reducing size for broader adoption.

Application Insights

Radar technology finds applications across diverse sectors, with defense and aerospace being the largest, encompassing air and missile defense, surveillance, and electronic warfare systems. The automotive industry is a rapidly growing segment, where radar is essential for ADAS features like blind-spot detection, emergency braking, and parking assistance. In aviation, radar systems are critical for air traffic control, weather avoidance, and collision prevention. Maritime applications include navigation, vessel traffic services, and piracy deterrence, particularly in busy shipping lanes. Meteorological radar is indispensable for weather monitoring, providing data on precipitation, storm tracking, and climate research. Emerging applications include industrial automation, where radar sensors enable object detection in manufacturing processes, and healthcare, for non-invasive monitoring techniques. The versatility of radar technology ensures its relevance across multiple industries, driven by the need for reliability and accuracy in complex environments.

Regional Insights

The global radar market is segmented into regions with distinct growth dynamics, led by North America due to high defense spending and technological advancements. Europe follows, with strong automotive and aerospace industries adopting radar for safety and efficiency. The Asia-Pacific region is the fastest-growing market, fueled by economic development, increasing military expenditures, and urbanization. China is a major contributor, investing in radar for defense modernization and smart infrastructure projects. Japan and South Korea are leaders in automotive radar production, supported by their robust electronics manufacturing sectors. India is emerging as a significant market, with initiatives like Make in India boosting domestic radar capabilities for defense and civil use. Other regions, such as the Middle East and Latin America, are also witnessing growth, driven by security needs and infrastructure development. Regional variations in regulatory frameworks and investment levels influence market strategies, with companies tailoring solutions to meet local requirements and opportunities.

Company Insights

Prominent companies in the radar market include Raytheon Technologies, known for its advanced military radar systems like the AN/TPY-2; Lockheed Martin, with products such as the TPS-77 radar for air surveillance; and Northrop Grumman, specializing in airborne and maritime radar solutions. Thales Group offers a range of radar systems for defense and civil applications, including air traffic management. In the Asia-Pacific region, Mitsubishi Electric is a key player in weather and automotive radar, while Hyundai Motor Group is advancing in-vehicle radar technologies. Hindustan Aeronautics Limited focuses on defense radar for the Indian market. These companies invest heavily in R&D to enhance capabilities, such as integrating AI for better data processing and developing multi-function radars. Partnerships with academic institutions and government agencies are common, fostering innovation and addressing specific market needs. The competitive landscape is also seeing increased participation from startups and tech firms focusing on cost-effective and innovative radar solutions.

Recent Developments

Recent developments in the radar market include the introduction of digital beamforming technologies, which offer improved accuracy and flexibility in signal processing. Companies are launching compact radar systems with reduced power consumption, catering to portable and UAV applications. There is a growing emphasis on software-defined radar, allowing for upgrades and customization without hardware changes. In the automotive sector, advancements in 4D imaging radar are enhancing object recognition capabilities for autonomous driving. Collaborations between radar manufacturers and semiconductor companies are yielding chipsets that support higher frequencies and integration. For instance, partnerships aimed at developing radar for urban air mobility and space surveillance are gaining traction. Additionally, regulatory approvals for new frequency bands are opening opportunities for innovation in consumer and industrial applications. These developments reflect the market's dynamic nature, with continuous efforts to address evolving demands and technological challenges.

Report Segmentation

The radar market report is segmented based on type, application, component, frequency band, and region. By type, segments include pulse radar, continuous wave radar, and Doppler radar, among others. Application segments cover defense and aerospace, automotive, aviation, maritime, weather monitoring, and industrial uses. Component segmentation involves antennas, transmitters, receivers, and processors, highlighting the critical role of semiconductors. Frequency bands range from L-band to W-band, each offering distinct advantages for specific applications. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing insights into geographical trends and opportunities. This comprehensive segmentation enables stakeholders to identify growth areas, assess competitive landscapes, and make informed decisions based on detailed analysis of each sub-market.

FAQs

What are the key drivers of the radar market? The radar market is driven by increasing demand for surveillance and security, advancements in semiconductor technology, growth in automotive ADAS applications, and rising defense expenditures globally.

Which regions are leading in radar market growth? The Asia-Pacific region is experiencing the fastest growth due to industrialization and defense modernization, while North America and Europe remain significant due to technological advancements and established industries.

What are the main applications of radar technology? Radar is used in defense for surveillance and targeting, in automotive for safety systems, in aviation for traffic control, in maritime for navigation, and in meteorology for weather monitoring.

Who are the major players in the radar market? Key players include Raytheon Technologies, Lockheed Martin, Northrop Grumman, Thales Group, Mitsubishi Electric, and Hyundai Motor Group, among others.

How is technology evolving in the radar market? Innovations include digital beamforming, software-defined radar, integration with AI, and miniaturization for new applications like drones and IoT devices.

What challenges does the radar market face? Challenges include high costs, regulatory hurdles, spectrum allocation issues, and the complexity of integrating radar with other sensor systems while ensuring cybersecurity.

The Global Global & Asia-Pacific Radar Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Global & Asia-Pacific Radar Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Global and Asia-Pacific Radar Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Global & Asia-Pacific Radar Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Global and Asia-Pacific Radar Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Global and Asia-Pacific Radar Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Global & Asia-Pacific Radar Market
• Research Methodology
• Executive Summary
• Market Dynamics of Global & Asia-Pacific Radar Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Global & Asia-Pacific Radar Market
• Cost and Gross Margin Analysis of Global & Asia-Pacific Radar Market
• Global & Asia-Pacific Radar Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Global & Asia-Pacific Radar Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Global and Asia-Pacific Radar Market Key Stakeholders

Below are the key stakeholders for the Global & Asia-Pacific Radar Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Global & Asia-Pacific Radar Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Global & Asia-Pacific Radar Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Global & Asia-Pacific Radar Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Global & Asia-Pacific Radar Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Global & Asia-Pacific Radar Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Global and Asia-Pacific Radar Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Global and Asia-Pacific Radar Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Global and Asia-Pacific Radar Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Global and Asia-Pacific Radar Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Global and Asia-Pacific Radar Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Global and Asia-Pacific Radar Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Global and Asia-Pacific Radar Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Global and Asia-Pacific Radar Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Global and Asia-Pacific Radar Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Global and Asia-Pacific Radar Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Global and Asia-Pacific Radar Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Global and Asia-Pacific Radar Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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