Gasoline Generator Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207578
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Gasoline Generator Market size was estimated at USD 4.5 billion in 2023 and is projected to reach USD 8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Gasoline Generator Market

(Market Size)
$4.5 billion
$8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 4.5 billion
2030 Market Size USD 8 billion
Key Players Generac, Honda, Caterpillar, Cummins, Yamaha

Market Summary

The gasoline generator market is a critical segment within the manufacturing and construction industries, providing essential backup and primary power solutions. These generators are widely utilized to ensure operational continuity during power outages and in remote locations where grid electricity is unavailable. The market is characterized by a diverse range of products, from small portable units to large stationary systems, catering to various power requirements. Key end-users include construction companies, manufacturing plants, and infrastructure development projects that rely on uninterrupted power for machinery, tools, and site operations. The demand is influenced by factors such as industrialization, urbanization, and the increasing frequency of extreme weather events causing power disruptions. Technological advancements are leading to more fuel-efficient and environmentally compliant models, aligning with stricter emission regulations. The competitive landscape features both global players and regional manufacturers striving to enhance product features, durability, and after-sales service to capture market share.

Key Highlights

The gasoline generator market showcases several key highlights that underscore its importance and evolution. A significant trend is the integration of advanced inverter technology, which provides cleaner and more stable power output, making these generators suitable for sensitive electronic equipment used in construction and manufacturing settings. Another highlight is the growing emphasis on noise reduction features, addressing concerns about operational disturbance in residential or noise-sensitive areas near construction sites. Manufacturers are increasingly focusing on lightweight and compact designs for portable models, enhancing mobility and ease of use on job sites. The market is also witnessing a surge in demand for multi-fuel capable generators, although gasoline remains the predominant fuel type due to its widespread availability. Furthermore, the rise of smart features, such as remote monitoring and automatic start/stop functionality, is becoming a standard in higher-end models, improving user convenience and operational efficiency. These innovations are pivotal in meeting the stringent demands of professional users in terms of reliability, performance, and compliance with environmental standards.

Drivers, Opportunities & Restraints

Several drivers propel the gasoline generator market forward, with the foremost being the escalating need for reliable backup power in the manufacturing and construction sectors to mitigate losses from unexpected power failures. The expansion of construction activities, particularly in emerging economies, coupled with infrastructure development projects, significantly boosts demand. Additionally, the increasing incidence of natural disasters and grid instability in various regions acts as a catalyst for generator adoption. Opportunities abound in the development of more eco-friendly generators that comply with stringent emission norms, opening new market segments focused on sustainability. The integration of hybrid technologies and solar-compatible systems presents a lucrative avenue for growth. However, the market faces restraints such as the volatility in gasoline prices, which can impact operational costs and deter some users. Stringent government regulations on emissions and noise pollution also pose challenges, necessitating continuous innovation and potentially increasing production costs. The growing adoption of alternative power sources, like battery storage systems, presents competitive pressure, although generators remain irreplaceable for high-power and long-duration applications.

Concentration Insights

The concentration of the gasoline generator market reveals a landscape with a mix of large multinational corporations and specialized regional manufacturers. Key global players such as Generac Holdings Inc., Honda Motor Co., Ltd., and Briggs & Stratton Corporation hold significant market share due to their extensive product portfolios, strong brand recognition, and robust distribution networks. These companies invest heavily in research and development to introduce innovative features and maintain competitive advantage. The market also features a substantial number of regional and local manufacturers that cater to specific geographic demands and often compete on price and localized service. Concentration is particularly high in regions with high demand, such as North America and Asia-Pacific, where manufacturing hubs and construction booms drive sales. The level of competition fosters a continuous focus on product differentiation through enhanced efficiency, durability, and value-added services like extended warranties and readily available spare parts.

Type Insights

Gasoline generators are primarily segmented into portable and stationary types, each serving distinct purposes within the manufacturing and construction industries. Portable generators are highly favored in construction for their mobility, allowing them to be easily moved around job sites to power tools, lighting, and small equipment. These units typically range from low to medium power output and are designed for temporary or intermittent use. Stationary generators, often referred to as standby generators, are permanently installed and provide backup power for entire facilities, such as manufacturing plants, ensuring critical operations continue during outages. They are capable of higher power outputs and often feature automatic transfer switches for seamless power transition. Within these categories, further differentiation exists based on power capacity, with models available from a few kilowatts to several hundred kilowatts to meet varied application demands. The choice between types depends on factors such as power requirements, duration of use, portability needs, and budget constraints.

Application Insights

In the manufacturing and construction industries, gasoline generators find application across a spectrum of critical functions. In construction, they are indispensable for providing electricity at remote sites where grid power is inaccessible, powering equipment like drills, saws, compressors, and lighting systems to maintain project timelines. They are also used for temporary power during the initial phases of building construction. Within manufacturing, generators serve as backup power sources to prevent production halts, equipment damage, and data loss during power interruptions, which is crucial for processes involving sensitive machinery and automated systems. Additionally, they support ancillary operations such as site offices, security systems, and emergency lighting. The reliability of gasoline generators makes them a preferred choice for these applications, despite the availability of other fuel types, due to the ease of fuel procurement and the simplicity of the engines.

Regional Insights

The demand for gasoline generators varies significantly across regions, influenced by economic development, infrastructure status, and climate conditions. North America represents a mature market with high demand driven by frequent weather-related power outages, a strong construction sector, and high awareness of backup power solutions. The Asia-Pacific region is experiencing rapid growth, fueled by extensive industrialization, urbanization, and massive infrastructure projects in countries like China and India, where power grids are often overburdened or unreliable. Europe shows steady demand, with a focus on energy-efficient and low-emission models in line with strict environmental regulations. Latin America and the Middle East & Africa are emerging markets where construction activities and inadequate power infrastructure in many areas create substantial opportunities for gasoline generator adoption. Each region presents unique challenges and preferences, influencing product features and marketing strategies of manufacturers operating globally.

Company Insights

Prominent companies dominating the gasoline generator market include Generac Holdings Inc., renowned for its comprehensive range of portable and standby generators tailored for both residential and industrial use. Honda Motor Co., Ltd. is celebrated for its reliable, quiet, and fuel-efficient models, often setting industry benchmarks for quality. Briggs & Stratton Corporation is a key player with a strong presence in portable generators, leveraging its expertise in small engines. Champion Power Equipment, Inc. competes effectively with a diverse portfolio emphasizing affordability and performance. Yamaha Motor Co., Ltd. is recognized for its advanced inverter generators that deliver clean power. These companies compete on factors such as technological innovation, product durability, fuel efficiency, noise levels, distribution reach, and customer support. Strategic initiatives often include mergers, acquisitions, and partnerships to expand market presence and enhance technological capabilities.

Recent Developments

The gasoline generator market has witnessed several recent developments aimed at enhancing product offerings and market reach. Leading manufacturers have introduced new models with improved fuel efficiency and lower emissions to comply with increasingly strict environmental standards. There is a noticeable trend towards the incorporation of digital interfaces and IoT capabilities, allowing users to monitor and control generators remotely via smartphones or computers. Companies are also expanding their production capacities and strengthening their distribution networks in high-growth regions to capitalize on rising demand. Additionally, there has been a focus on developing more compact and lightweight portable units without compromising on power output, addressing the needs of the construction industry for easy transport and storage. Collaborations with technology firms to integrate advanced power management systems represent another significant development, enhancing the value proposition for professional users.

Report Segmentation

This market research report on the gasoline generator market provides a detailed segmentation to offer comprehensive insights. The segmentation is based on type, categorizing generators into portable and stationary variants to analyze their respective market dynamics and adoption rates. It further segments by power rating, covering ranges from low power (below 5 kW), medium power (5 kW to 15 kW), and high power (above 15 kW), which is crucial for understanding demand patterns across different applications. Application segmentation delves into usage within construction sites, manufacturing facilities, and other industrial settings, highlighting specific needs and trends in each sector. Geographical segmentation covers key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing a regional analysis of market size, growth potential, and competitive landscape. This structured approach enables a thorough examination of each segment's contribution and future prospects.

FAQs

What are the key factors to consider when choosing a gasoline generator? Key factors include the required power output (wattage), runtime, portability, noise level, fuel efficiency, and compliance with emission standards. It is essential to calculate the total wattage of all devices to be powered simultaneously to select an appropriately sized unit.

How does a gasoline generator work? A gasoline generator operates by converting the chemical energy from gasoline into mechanical energy using an internal combustion engine. This mechanical energy then rotates an alternator to produce electrical energy, which is supplied to connected devices through outlets.

What are the advantages of gasoline generators over other types? Gasoline generators are generally more affordable upfront, widely available, and easier to refuel due to the ubiquitous nature of gasoline. They are also typically lighter and more portable compared to diesel generators of similar capacity.

What are the common maintenance requirements for a gasoline generator? Regular maintenance includes checking and changing the oil, inspecting and replacing the air filter, ensuring the spark plug is in good condition, stabilizing fuel for long-term storage, and running the generator periodically to keep components lubricated.

Are gasoline generators safe to use indoors? No, gasoline generators should never be used indoors or in enclosed spaces due to the risk of carbon monoxide poisoning. They must be operated outdoors in well-ventilated areas, away from windows, doors, and vents.

What is the typical lifespan of a gasoline generator? The lifespan varies based on usage and maintenance but typically ranges from 1,000 to 2,000 hours of operation. Regular and proper maintenance can significantly extend the operational life of the unit.

Citius Research has developed a research report titled “Gasoline Generator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Gasoline Generator Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Gasoline Generator Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Gasoline Generator Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Gasoline Generator Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Gasoline Generator Market
• Research Methodology
• Executive Summary
• Market Dynamics of Gasoline Generator Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Gasoline Generator Market
• Cost and Gross Margin Analysis of Gasoline Generator Market
• Gasoline Generator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Gasoline Generator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Gasoline Generator Market Key Stakeholders

Below are the key stakeholders for the Gasoline Generator Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Gasoline Generator Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Gasoline Generator Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Gasoline Generator Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Gasoline Generator Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Gasoline Generator Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Gasoline Generator Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Gasoline Generator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Gasoline Generator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Gasoline Generator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Gasoline Generator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Gasoline Generator Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Gasoline Generator Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Gasoline Generator Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Gasoline Generator Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Gasoline Generator Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Gasoline Generator Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Gasoline Generator Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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