Gasifiers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209158
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Gasifiers Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 5.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Gasifiers Market

(Market Size)
$2.8 billion
$5.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 2.8 billion
2030 Market Size USD 5.8 billion
Key Players GE, Siemens, ThyssenKrupp, Mitsubishi, Shell

Market Summary

The gasifiers market represents a critical segment within the renewable energy and waste management sectors, focusing on technology that converts carbonaceous materials into synthetic gas through thermochemical processes. This market is driven by the global shift towards sustainable energy solutions and the increasing need for efficient waste-to-energy conversion systems. Gasifiers are utilized across various industries including power generation, chemicals, and biofuels, offering an alternative to conventional fossil fuels by processing biomass, coal, and municipal waste. The technology supports circular economy principles by reducing landfill waste and lowering greenhouse gas emissions, positioning it as a key component in national and corporate sustainability strategies. Companies and governments are investing in gasification projects to enhance energy security and meet environmental targets, fostering market growth amidst rising energy demands and stringent emission regulations.

Key Highlights

The gasifiers market is characterized by technological advancements that improve efficiency and scalability, making gasification more viable for both large-scale industrial applications and smaller, decentralized systems. Key players such as Siemens Energy, Thyssenkrupp AG, and Mitsubishi Heavy Industries Ltd. are leading innovation, developing advanced gasifiers that handle diverse feedstocks with higher conversion rates. The market sees significant partnerships and collaborations aimed at expanding geographic reach and application scope, particularly in regions with abundant biomass resources. Another highlight is the integration of gasification with carbon capture and storage (CCS) technologies, enhancing environmental benefits and aligning with net-zero emission goals. Additionally, government incentives and policies promoting renewable energy adoption are crucial drivers, encouraging investments in gasification infrastructure and research.

Drivers, Opportunities & Restraints

Primary drivers for the gasifiers market include the global emphasis on reducing carbon footprints and transitioning to renewable energy sources, coupled with the need for effective waste management solutions. Government regulations mandating lower emissions and supporting green energy projects further propel market growth. Opportunities abound in emerging economies where energy access remains a challenge, and gasification can provide decentralized power generation from locally available biomass. The expansion of biofuel production and synthetic natural gas (SNG) applications also presents significant growth prospects. However, the market faces restraints such as high initial capital investment and operational costs, which can deter widespread adoption. Technological complexities and the need for skilled personnel to manage gasification plants also pose challenges, alongside competition from other renewable energy technologies like solar and wind power.

Concentration Insights

The gasifiers market exhibits a concentrated competitive landscape with a few major players dominating due to their extensive technological expertise and global presence. Companies like Valmet Corporation, Andritz AG, and Outotec Oyj hold significant market shares, leveraging their experience in engineering and supplying large-scale gasification systems. These firms focus on continuous innovation and strategic acquisitions to strengthen their portfolios and expand into new application areas. Regional players also contribute to market dynamics, particularly in Asia-Pacific and North America, where supportive policies and abundant feedstock availability encourage local investments. The concentration is further influenced by partnerships between technology providers and end-user industries, ensuring customized solutions that meet specific operational requirements and regulatory standards.

Type Insights

Gasifiers are categorized based on their design and operational principles, with fixed-bed, fluidized-bed, and entrained-flow gasifiers being the most prevalent types. Fixed-bed gasifiers are known for their simplicity and are often used in small to medium-scale applications, suitable for biomass and coal gasification. Fluidized-bed gasifiers offer better fuel flexibility and higher efficiency, making them ideal for large-scale power generation and industrial heating. Entrained-flow gasifiers operate at high temperatures and pressures, providing high conversion rates and are commonly used in integrated gasification combined cycle (IGCC) plants for clean coal technology. Each type has distinct advantages depending on the feedstock characteristics and desired end-products, influencing their adoption across different sectors and regions.

Application Insights

Gasifiers find diverse applications across multiple industries, with power generation being the largest segment due to the rising demand for clean electricity and the ability to utilize various feedstocks. In the chemical industry, gasification is used to produce syngas for manufacturing fertilizers, methanol, and other chemicals, offering a sustainable alternative to petroleum-based processes. The biofuels sector leverages gasifiers to convert biomass into liquid fuels like ethanol and biodiesel, supporting renewable transportation solutions. Additionally, gasification is employed in waste-to-energy projects to process municipal solid waste, reducing landfill volumes and generating energy. Other applications include providing heat for industrial processes and producing hydrogen for fuel cells, highlighting the technology's versatility and alignment with circular economy goals.

Regional Insights

The gasifiers market demonstrates varied growth patterns across regions, influenced by local energy policies, feedstock availability, and industrial development. North America and Europe are mature markets, driven by stringent environmental regulations and strong support for renewable energy projects, with significant investments in advanced gasification technologies. The Asia-Pacific region is experiencing rapid growth due to increasing energy demands, government initiatives promoting clean energy, and abundant agricultural residues used as feedstock. Countries like China and India are leading adopters, focusing on coal and biomass gasification to address energy security and pollution concerns. Latin America and the Middle East & Africa are emerging markets, with potential growth tied to renewable energy expansion and waste management improvements, though infrastructure challenges may slow adoption.

Company Insights

Prominent companies in the gasifiers market include Siemens Energy, which offers advanced gasification systems for power and chemical applications, emphasizing efficiency and integration with renewable energy systems. Thyssenkrupp AG provides customized gasification solutions for processing coal, biomass, and waste, with a focus on sustainability and carbon capture readiness. Mitsubishi Heavy Industries Ltd. is known for its entrained-flow gasifiers used in IGCC plants, leveraging high-temperature operations for optimal syngas production. Valmet Corporation specializes in biomass gasification technologies, supporting the bioenergy and pulp and paper industries. Other key players like Andritz AG and Outotec Oyj contribute with fluidized-bed gasifiers and comprehensive service offerings, ensuring reliable performance and after-sales support for global clients.

Recent Developments

Recent developments in the gasifiers market highlight ongoing innovation and strategic initiatives aimed at enhancing technology efficiency and expanding application scope. Major players have launched advanced gasification systems with improved feedstock flexibility and lower emission profiles, addressing environmental concerns and operational costs. Partnerships between technology providers and energy companies have increased, focusing on large-scale projects that integrate gasification with carbon capture and utilization (CCU) technologies. There is also a growing trend towards modular and containerized gasifiers, enabling easier deployment in remote areas and for smaller-scale applications. Additionally, research efforts are intensifying to develop gasifiers that can process mixed waste streams and produce high-purity hydrogen, aligning with future energy trends and sustainability goals.

Report Segmentation

The gasifiers market report is segmented based on type, application, and region to provide a comprehensive analysis of industry dynamics. By type, the market is divided into fixed-bed, fluidized-bed, and entrained-flow gasifiers, each examined for their technological characteristics and adoption rates. Application segmentation covers power generation, chemicals, biofuels, and waste processing, detailing the demand drivers and growth prospects in each sector. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, assessing local market conditions, regulatory frameworks, and competitive landscapes. This structured approach enables stakeholders to identify specific opportunities and challenges, supporting informed decision-making and strategic planning for investments and expansions.

FAQs

What are the main types of gasifiers? The main types are fixed-bed, fluidized-bed, and entrained-flow gasifiers, each suitable for different feedstocks and applications based on their design and operational parameters.

How does gasification contribute to renewable energy? Gasification converts biomass and waste into syngas, which can be used to generate electricity, produce biofuels, or manufacture chemicals, reducing reliance on fossil fuels and lowering carbon emissions.

What industries use gasification technology? Key industries include power generation, chemicals, biofuels, and waste management, leveraging gasification for sustainable production and energy solutions.

What are the environmental benefits of gasifiers? Gasifiers help reduce greenhouse gas emissions, minimize waste sent to landfills, and support circular economy practices by converting waste into valuable energy and products.

Which regions are leading in gasification adoption? North America, Europe, and Asia-Pacific are leading regions, driven by supportive policies, technological advancements, and the availability of biomass and waste feedstocks.

What challenges does the gasifiers market face? Challenges include high capital and operational costs, technological complexities, and competition from other renewable energy sources like solar and wind power.

Citius Research has developed a research report titled “Gasifiers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Gasifiers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Gasifiers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Gasifiers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Gasifiers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Gasifiers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Gasifiers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Gasifiers Market
• Cost and Gross Margin Analysis of Gasifiers Market
• Gasifiers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Gasifiers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Gasifiers Market Key Stakeholders

Below are the key stakeholders for the Gasifiers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Gasifiers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Gasifiers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Gasifiers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Gasifiers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Gasifiers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Gasifiers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Gasifiers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Gasifiers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Gasifiers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Gasifiers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Gasifiers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Gasifiers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Gasifiers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Gasifiers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Gasifiers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Gasifiers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Gasifiers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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