Furling Gear Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206558
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The Furling Gear Market size was estimated at USD 150 million in 2023 and is projected to reach USD 280 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Furling Gear Market

(Market Size)
$150 million
$280 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 150 million
2030 Market Size USD 280 million
Key Players Profurl, Furlex, Facnor, Hood Yacht Systems, Selden

Market Summary

The furling gear market is a specialized segment within the broader machinery and equipment industry, focusing on systems designed to roll and unroll sails efficiently on sailing vessels. These mechanisms are critical for enhancing sail handling, safety, and performance across various types of watercraft, from small recreational boats to large commercial and military vessels. The market caters to manufacturers, boat builders, repair services, and end-users in the maritime sector, driven by innovations aimed at improving durability, ease of use, and adaptability to different sailing conditions. Key players in this niche market continuously invest in research and development to introduce advanced materials and automated solutions, responding to the growing demand for reliable and efficient sailing equipment. As global interest in marine activities, including leisure sailing and competitive racing, continues to rise, the furling gear market remains integral to supporting these pursuits with high-performance products.

Key Highlights

The furling gear market is characterized by its focus on technological advancements and customization to meet diverse maritime needs. Innovations include the integration of lightweight composite materials, corrosion-resistant coatings, and automated furling systems that enhance operational efficiency and reduce manual labor. Leading companies such as Harken, Lewmar, and Profurl are at the forefront, offering products that cater to both OEMs and aftermarket segments. The market is also influenced by stringent maritime safety regulations, pushing manufacturers to develop gear that complies with international standards. Additionally, the rise in sailing tourism and recreational boating activities has spurred demand for reliable furling systems, emphasizing features like ease of installation and low maintenance. These highlights underscore the market's dynamic nature, driven by a blend of innovation, regulatory compliance, and evolving consumer preferences.

Drivers, Opportunities & Restraints

Several factors drive the furling gear market, including the growing popularity of sailing as a recreational activity and the increasing number of boat manufacturers integrating advanced furling systems into new vessels. The emphasis on safety and efficiency in sail handling further propels demand, as modern furling gear reduces the risk of accidents and enhances vessel performance. Opportunities abound in emerging markets, where rising disposable incomes and growing interest in marine sports are creating new customer bases. Additionally, technological advancements such as electric and hydraulic furling systems present avenues for innovation and premium product offerings. However, the market faces restraints like high costs associated with advanced furling gear, which can limit adoption among budget-conscious consumers. Economic fluctuations and supply chain disruptions also pose challenges, affecting raw material availability and production timelines. Despite these hurdles, the market's growth trajectory remains positive, supported by continuous innovation and expanding maritime activities.

Concentration Insights

The furling gear market is relatively concentrated, with a few established players dominating the landscape due to their extensive product portfolios, strong brand recognition, and global distribution networks. Companies like Harken, Lewmar, and Profurl hold significant market shares, leveraging their expertise in marine equipment to maintain competitive edges. These leaders focus on strategic partnerships with boat manufacturers and aftermarket suppliers to expand their reach. Regional concentration is also evident, with North America and Europe being key markets due to high sailing participation and advanced maritime infrastructure. However, emerging economies in Asia-Pacific are gradually increasing their presence, driven by growing marine tourism and local manufacturing capabilities. The market's concentration underscores the importance of innovation and customer relationships for sustaining leadership, while new entrants face barriers related to technology and brand establishment.

Type Insights

Furling gear is categorized into several types based on design and functionality, including manual, electric, and hydraulic systems. Manual furling gear remains popular for smaller vessels and budget-friendly options, offering simplicity and reliability without complex mechanisms. Electric furling systems are gaining traction for their convenience and ease of use, allowing operators to control sail furling with the push of a button, which is particularly beneficial for larger boats or those with limited crew. Hydraulic furling gear, though less common, provides robust performance for heavy-duty applications, such as commercial or military vessels, where precision and power are critical. Each type caters to specific user needs, influenced by factors like boat size, sailing conditions, and budget. Manufacturers continuously refine these types to enhance durability, reduce weight, and improve integration with modern sailing technologies.

Application Insights

Furling gear finds applications across various segments of the maritime industry, primarily in recreational sailing, commercial shipping, and military vessels. In recreational sailing, these systems are essential for hobbyists and racing enthusiasts, enabling efficient sail management and enhancing overall sailing experience. Commercial applications include use on fishing boats, ferries, and cargo ships, where reliable furling gear contributes to operational efficiency and safety. The military sector utilizes specialized furling systems for naval vessels, emphasizing durability and performance under demanding conditions. Additionally, the repair and maintenance segment represents a significant application area, as existing boat owners upgrade or replace aging furling gear to maintain vessel functionality. The diversity in applications drives manufacturers to develop tailored solutions, ensuring that furling gear meets the specific demands of each sector.

Regional Insights

The furling gear market exhibits distinct regional dynamics, with North America and Europe leading in terms of adoption and innovation. These regions benefit from well-established sailing cultures, high participation in marine activities, and strong presence of key manufacturers. Countries like the United States, the United Kingdom, and Germany are major hubs for both production and consumption. Asia-Pacific is emerging as a growth market, driven by increasing disposable incomes, rising interest in sailing, and government initiatives promoting marine tourism. Regions such as Australia and Southeast Asia are witnessing growing demand for recreational boating equipment. Latin America and the Middle East & Africa show slower but steady growth, influenced by developing maritime infrastructure and expanding leisure industries. Regional insights highlight the importance of tailoring products and strategies to local preferences and economic conditions.

Company Insights

Prominent companies in the furling gear market include Harken, Lewmar, Profurl, Facnor, and Reckmann, among others. These players are renowned for their innovative product offerings, extensive research and development efforts, and strong global distribution networks. Harken, for instance, is known for its high-performance furling systems used in competitive sailing, while Lewmar focuses on reliability and user-friendly designs for a broad customer base. Profurl emphasizes customization and durability, catering to both recreational and commercial segments. These companies engage in strategic activities such as mergers, acquisitions, and partnerships to enhance their market positions and expand their product portfolios. Their focus on quality, customer service, and technological advancement helps them maintain leadership in a competitive landscape, while also addressing evolving industry standards and consumer demands.

Recent Developments

Recent developments in the furling gear market reflect a trend toward innovation and sustainability. Key players have introduced new products featuring advanced materials like carbon fiber and titanium, reducing weight while increasing strength and corrosion resistance. Automation continues to be a focus, with companies launching electric and app-controlled furling systems that offer greater convenience and precision. Additionally, there is a growing emphasis on environmentally friendly manufacturing processes, aligning with global sustainability goals. Strategic partnerships between furling gear manufacturers and boat builders have intensified, ensuring seamless integration of systems into new vessel designs. These developments highlight the industry's commitment to enhancing product performance, safety, and user experience, while also adapting to broader market trends such as digitalization and environmental consciousness.

Report Segmentation

The furling gear market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into manual, electric, and hydraulic furling systems, each addressing specific customer needs and preferences. Application segmentation covers recreational sailing, commercial vessels, military use, and repair/maintenance services, reflecting the diverse end-use scenarios for furling gear. Geographically, the report examines North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, growth opportunities, and competitive landscapes. This structured segmentation allows stakeholders to gain detailed insights into specific market segments, enabling informed decision-making regarding product development, marketing strategies, and investment opportunities. The analysis helps identify niche areas with high growth potential and assesses factors influencing demand across different segments.

FAQs

What is furling gear used for? Furling gear is used to roll and unroll sails on sailing vessels, improving sail handling, safety, and efficiency during navigation.

Which companies are leaders in the furling gear market? Leading companies include Harken, Lewmar, Profurl, Facnor, and Reckmann, known for their innovative and reliable products.

What are the main types of furling systems? The main types are manual, electric, and hydraulic furling systems, each suited to different vessel sizes and user preferences.

How does furling gear enhance sailing safety? It reduces the need for manual sail handling, minimizing risks associated with rough weather and improving control over sail deployment.

What regions have the highest demand for furling gear? North America and Europe currently lead in demand, due to strong sailing cultures, while Asia-Pacific is emerging as a growth market.

Are there eco-friendly options in furling gear? Yes, manufacturers are increasingly using sustainable materials and processes to reduce environmental impact, aligning with industry sustainability trends.

Citius Research has developed a research report titled “Furling Gear Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Furling Gear Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Furling Gear Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Furling Gear Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Furling Gear Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Furling Gear Market
• Research Methodology
• Executive Summary
• Market Dynamics of Furling Gear Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Furling Gear Market
• Cost and Gross Margin Analysis of Furling Gear Market
• Furling Gear Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Furling Gear Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Furling Gear Market Key Stakeholders

Below are the key stakeholders for the Furling Gear Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Furling Gear Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Furling Gear Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Furling Gear Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Furling Gear Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Furling Gear Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Furling Gear Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Furling Gear Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Furling Gear Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Furling Gear Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Furling Gear Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Furling Gear Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Furling Gear Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Furling Gear Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Furling Gear Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Furling Gear Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Furling Gear Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Furling Gear Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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