Furler Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206557
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Furler Market size was estimated at USD 180 million in 2023 and is projected to reach USD 350 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Furler Market

(Market Size)
$180 million
$350 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 180 million
2030 Market Size USD 350 million
Key Players Profurl, Furlex, Facnor, Hood Yacht Systems, Selden

Market Summary

The global furler market is a specialized segment within the broader marine and sailing equipment industry, focusing on the manufacturing and distribution of furling systems used primarily on sailboats. These systems are critical for efficiently managing and reefing sails, enhancing both safety and performance for sailors. The market caters to a diverse range of customers, including boat manufacturers, sailing enthusiasts, professional racing teams, and marine equipment distributors. Demand is driven by the overall health of the recreational boating and sailing sectors, technological advancements in materials and design, and a growing interest in sailing as a leisure activity worldwide. The market is characterized by a mix of established international brands and specialized regional manufacturers, all competing on factors such as product reliability, innovation, ease of use, and durability in harsh marine environments. As sailing continues to gain popularity and new boat production sees steady demand, the furler market remains an integral and evolving part of the marine equipment supply chain.

Furler systems are integral to modern sailing, allowing for the easy deployment and stowing of sails, which is particularly important for both casual cruisers and competitive racers. The market encompasses various types of furlers, including jib furlers, genoa furlers, and mainsail furlers, each designed for specific sail types and boat sizes. Geographically, the market is global, with significant production and consumption hubs in North America, Europe, and Asia-Pacific, regions with strong marine traditions and high concentrations of boat owners. The industry is also influenced by trends such as the adoption of lightweight and corrosion-resistant materials like aluminum and advanced composites, as well as increasing integration with other sailing hardware for seamless operation. Overall, the furler market is a stable yet innovation-driven niche, essential for the functionality and advancement of sailing vessels worldwide.

Key Highlights

The furler market is distinguished by several key factors that underscore its importance and dynamism within the marine sector. One significant highlight is the continuous innovation in furler design and materials, leading to systems that are lighter, stronger, and more resistant to corrosion, thereby extending product life and enhancing performance. Leading companies such as Harken, Profurl, and Facnor are at the forefront, investing in research and development to introduce products with improved bearing systems, easier installation, and reduced maintenance requirements. Another key aspect is the growing demand for retrofitting and upgrading existing sailboats with modern furling systems, as boat owners seek to improve safety and convenience without purchasing new vessels. This aftermarket segment represents a substantial portion of market activity.

Additionally, the market benefits from the expansion of sailing and boating activities in emerging economies, where rising disposable incomes and growing marine tourism are fueling demand for both new and used boats equipped with reliable furling systems. Environmental considerations are also becoming increasingly important, with manufacturers focusing on developing eco-friendly products and processes. The integration of furlers with other sailing technologies, such as automated sail handling systems, is another highlight, catering to the trend towards more sophisticated and user-friendly sailing experiences. These factors collectively highlight a market that is not only essential for sailing efficiency but also responsive to broader industry trends and consumer preferences.

Drivers, Opportunities & Restraints

The furler market is propelled by several key drivers, including the overall growth in global recreational boating and sailing participation. As more people engage in sailing for leisure and sport, the demand for efficient and reliable sail handling equipment like furlers increases correspondingly. Technological advancements represent another major driver, with innovations leading to products that offer greater ease of use, enhanced durability, and improved performance, thereby attracting both new and experienced sailors. The trend toward boat customization and upgrading also drives market growth, as owners seek to enhance their vessels with the latest furling systems to improve functionality and resale value.

Significant opportunities exist in emerging markets, particularly in Asia-Pacific and Latin America, where sailing is gaining popularity and marine infrastructure is developing. There is also opportunity in the development of smart and connected furling systems that integrate with digital navigation and control systems, appealing to tech-savvy consumers. However, the market faces restraints such as the high cost of advanced furling systems, which can be prohibitive for some boat owners, especially in cost-sensitive regions. Economic fluctuations that impact disposable income and recreational spending can also restrain market growth. Additionally, the market is subject to seasonal variations and weather-dependent sailing activities, which can lead to irregular demand patterns. Overcoming these challenges through innovative pricing strategies, financing options, and continued product development is crucial for sustained market expansion.

Concentration Insights

The global furler market exhibits a moderate level of concentration, with a mix of large international players and smaller specialized manufacturers dominating the landscape. Key companies such as Harken, Profurl, Facnor, and Furlex (part of Selden Mast) hold significant market shares due to their extensive product portfolios, strong brand recognition, and global distribution networks. These established players often focus on continuous innovation, quality assurance, and customer support to maintain their competitive positions. They also engage in strategic activities such as mergers, acquisitions, and partnerships to expand their market reach and enhance their technological capabilities.

Regionally, market concentration varies, with North America and Europe being highly concentrated due to the presence of major manufacturers and a mature customer base. In contrast, markets in Asia-Pacific and other emerging regions are more fragmented, with numerous local and regional manufacturers catering to domestic demand. The aftermarket segment also features a diverse range of players, including smaller companies and distributors specializing in replacement parts and retrofitting services. Overall, while the market is competitive, barriers to entry such as the need for technical expertise, regulatory compliance, and established supply chains help maintain a balanced competitive environment with opportunities for both large and niche players.

Type Insights

The furler market can be segmented based on product type, primarily into jib furlers, genoa furlers, and mainsail furlers, each designed for specific sail types and sailing conditions. Jib furlers are among the most common, used for headsails and valued for their simplicity and reliability. They are popular on a wide range of boats, from small day sailers to larger cruising yachts. Genoa furlers are designed for larger overlapping headsails, offering enhanced performance and ease of handling, making them a preferred choice for racing and performance cruising boats. Mainsail furlers, which allow the mainsail to be rolled into the mast or boom, are increasingly adopted for their convenience and safety benefits, particularly by cruisers and single-handed sailors.

Within these categories, variations exist based on materials, such as aluminum or composite drums, and mechanisms, including manual, electric, or hydraulic operation. The choice of furler type depends on factors like boat size, sail area, sailing style, and budget. Innovations in type design focus on reducing weight, minimizing friction, and improving reliability, with manufacturers continuously introducing new models to meet evolving customer needs. The diversity in product types ensures that the market can cater to a broad spectrum of sailing applications, from casual recreational use to competitive racing.

Application Insights

Furler systems find application across various segments of the sailing market, primarily in recreational sailing, racing, and commercial marine use. In recreational sailing, furlers are essential for simplifying sail handling, enhancing safety, and making sailing more accessible to a wider audience, including families and novice sailors. They are commonly used on cruising yachts, catamarans, and smaller sailboats where ease of use and reliability are paramount. In the racing segment, high-performance furlers are critical for efficient sail changes and reefing during competitions, where every second counts. Racing applications demand lightweight, robust systems with minimal friction and precise control.

Commercial applications include use on charter boats, sailing schools, and workboats, where durability, low maintenance, and operational efficiency are key considerations. Additionally, furlers are used in specialized applications such as on classic yachts requiring traditional systems or on large superyachts with customized, automated furling solutions. The broad range of applications underscores the versatility of furler systems and their importance in enhancing the sailing experience across different contexts. As sailing continues to diversify, application-specific innovations are likely to drive further segmentation and growth in the market.

Regional Insights

The furler market demonstrates distinct regional characteristics influenced by factors such as sailing culture, economic conditions, and marine infrastructure. North America is a significant market, driven by a strong boating culture, high disposable incomes, and a large fleet of recreational sailboats. The United States, in particular, is a major consumer and home to several leading manufacturers. Europe is another key region, with countries like France, Germany, Italy, and the United Kingdom having rich sailing traditions and hosting numerous boat shows and racing events that stimulate demand for advanced furling systems.

The Asia-Pacific region is emerging as a growth market, with increasing participation in sailing, rising marine tourism, and growing boat ownership in countries such as Australia, China, and Japan. Latin America and the Middle East & Africa are smaller but developing markets, where growing interest in recreational activities and investments in marine infrastructure are creating new opportunities. Regional preferences also vary; for example, European sailors may favor certain brands or types of furlers based on local sailing conditions and traditions. Understanding these regional nuances is crucial for companies aiming to effectively serve global customers and capitalize on growth opportunities.

Company Insights

The competitive landscape of the furler market includes several prominent companies known for their innovation, quality, and market presence. Harken, Inc., a U.S.-based company, is a leader in sailing hardware and offers a wide range of furling systems renowned for their performance and reliability. Profurl, a French company, is another key player, specializing in furling technology with a strong focus on innovation and customer-specific solutions. Facnor, also based in France, is recognized for its high-quality furlers and continuous product development. Furlex, part of Sweden's Selden Mast, is well-regarded for its robust and user-friendly furling systems.

Other notable companies include Reckmann, known for its premium furling systems, and UK-based Holt Allen, which offers a variety of sailing hardware including furlers. These companies compete on factors such as product quality, technological advancement, brand reputation, and distribution network. Many engage in research and development to introduce new features, such as improved bearing systems or materials, and also focus on sustainability initiatives. The presence of these established players, along with smaller specialized manufacturers, ensures a competitive market that drives innovation and offers diverse options for consumers.

Recent Developments

Recent developments in the furler market reflect ongoing innovation and strategic movements aimed at enhancing product offerings and market reach. Key players have introduced new furler models featuring advanced materials such as carbon fiber composites to reduce weight and improve strength, catering to the demand for high-performance systems. There has also been a focus on developing electric and automated furling systems that integrate with boat electronics, allowing for easier operation and appealing to the trend toward smart sailing solutions. Additionally, companies have been investing in expanding their production capabilities and distribution networks to better serve emerging markets and increase their global footprint.

Sustainability initiatives have gained attention, with manufacturers exploring eco-friendly materials and processes to reduce environmental impact. Collaborations and partnerships between furler manufacturers and other marine equipment providers are also common, aimed at creating integrated sailing solutions. Furthermore, the market has seen increased activity in the aftermarket segment, with companies offering upgraded kits and retrofit options to modernize existing boats. These developments indicate a dynamic market that is responsive to technological trends, environmental concerns, and evolving customer needs, positioning it for continued growth and innovation.

Report Segmentation

This comprehensive market report on the global furler industry is segmented to provide detailed insights across various dimensions. The segmentation includes by type, covering jib furlers, genoa furlers, mainsail furlers, and other specialized furling systems. By application, the report analyzes recreational sailing, racing, commercial marine use, and other niche segments. Regional segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further breakdowns by key countries within these regions. Additionally, the report includes segmentation by material, such as aluminum and composite furlers, and by mechanism, including manual, electric, and hydraulic operation.

Each segment is analyzed in terms of market trends, demand patterns, competitive landscape, and growth prospects. The report also provides insights into the supply chain, distribution channels, and pricing analysis. This detailed segmentation allows stakeholders to understand specific market dynamics, identify opportunities, and make informed decisions based on comprehensive data and analysis tailored to their interests and needs.

FAQs

What is a furler used for? A furler is a device used on sailboats to roll and unroll sails, making it easier to deploy, reef, or stow sails without manually handling them, thereby enhancing safety and convenience.

What are the types of furlers? The main types include jib furlers for headsails, genoa furlers for larger headsails, and mainsail furlers for mainsails, each designed for specific sail types and sailing conditions.

How does a furler work? A furler typically consists of a drum, swivel, and bearings that allow the sail to be rolled around a stay or spar using a control line, enabling smooth and controlled furling and unfurling.

What materials are furlers made from? Furlers are commonly made from materials such as aluminum for durability and lightweight properties, and advanced composites for high-performance applications requiring reduced weight and increased strength.

Which companies are leading in the furler market? Key companies include Harken, Profurl, Facnor, and Furlex (Selden Mast), known for their innovation, quality, and extensive product ranges in the sailing hardware market.

What are the benefits of using a furler? Benefits include improved sail handling efficiency, enhanced safety by reducing the need to go on deck, better sail protection when not in use, and overall easier management of sails for sailors of all experience levels.

Citius Research has developed a research report titled “Furler Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Furler Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Furler Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Furler Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Furler Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Furler Market
• Research Methodology
• Executive Summary
• Market Dynamics of Furler Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Furler Market
• Cost and Gross Margin Analysis of Furler Market
• Furler Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Furler Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Furler Market Key Stakeholders

Below are the key stakeholders for the Furler Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Furler Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Furler Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Furler Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Furler Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Furler Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Furler Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Furler Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Furler Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Furler Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Furler Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Furler Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Furler Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Furler Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Furler Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Furler Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Furler Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Furler Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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